Ruff v. Omnitrition International Inc

CourtDistrict Court, N.D. Texas
DecidedSeptember 9, 2020
Docket3:16-cv-02558
StatusUnknown

This text of Ruff v. Omnitrition International Inc (Ruff v. Omnitrition International Inc) is published on Counsel Stack Legal Research, covering District Court, N.D. Texas primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Ruff v. Omnitrition International Inc, (N.D. Tex. 2020).

Opinion

IN THE UNITED STATES DISTRICT COURT NORTHERN DISTRICT OF TEXAS DALLAS DIVISION

LORI RUFF, § § Plaintiff, § § v. § Civil Action No. 3:16-CV-2558-L § OMNITRITION INTERNATIONAL, § INC., § § Defendant. §

MEMORANDUM OPINION AND ORDER

Before the court is Defendant Omnitrition International, Inc.’s (“Omnitrition” or “Defendant”) Motion to Exclude Expert Testimony (“Motion to Exclude”) (Doc. 54) and Motion for Partial Summary Judgment (“Motion”) (Doc. 55), both filed on September 17, 2019. After careful consideration of the Motions, responses, replies, record, evidence, applicable law, and the parties’ supplemental summary judgment briefing (Docs. 83 & 84), the court denies as moot Defendant’s Motion to Exclude (Doc. 54); grants in part and denies in part Defendant’s Motion for Partial Summary Judgment (Doc. 55); and dismisses with prejudice Plaintiff Lori Ruff’s (“Plaintiff” or “Ms. Ruff”) claims for: (1) breach of contract; (2) tortious interference with existing contracts; and (3) tortious interference with prospective business relations. I. Procedural and Factual Background Omnitrition is a direct-sales, multi-level marketing (“MLM”) company that sells health and nutrition products to the general public through a network of Independent Marketing Associates (“IMAs” or “distributors”). On March 20, 2013, Ms. Ruff joined Omnitrition as part of Heidi Whitehair’s (“Ms. Whitehair”) “downline.”1 By joining Omnitrition, Ms. Ruff signed an Agreement of Distributorship (“Agreement”) and the Omnitrition Sales and Marketing Plan and Rules and Regulations Handbook (“Handbook”), which governs the relationship between Omnitrition and its distributors. Def.’s Supp. App. 72.2 Ms. Ruff also signed an Agreement Not

to Compete (“Non-Compete Agreement”), in which she agreed not to compete with Omnitrition for two months after termination as a distributor. See Def.’s Supp. App. 70.3 She also agreed not to “directly or indirectly . . . solicit, recruit, contact, or otherwise attempt to do business with, individuals who were customers or IMAs of Omnitrition as of the date of the termination, for any reason, of this agreement.” Id. at 71. The parties present certain provisions of the Handbook that apply to the claims before the court. First, section C of the Handbook details a distributor’s obligations for managing his or her downline. Pl.’s Supp. App. 221-24. Second, subsection C-12 of the Handbook outlines the procedures for how a distributor can sell his or her downline. Id. at 224. The Handbook also contains Omnitrition’s Code of Professional Ethics (“Ethics Rules”), which in pertinent part

provides: A-1. An IMA will be honest and fair in all his or her dealings while acting as an IMA of Omnitrition, including when dealing with potential customers and distributors, as well as other Omnitrition IMAs, Omnitrition employees and officers, and when filing reports and documents with the Company. An IMA shall be respectful, courteous and considerate toward Omnitrition, its officers, directors, employees and distributors.

A-2. An IMA will perform all his or her professional activities in a manner that will enhance his or her reputation and the positive reputation established by Omnitrition.

1 A “downline” refers to the individuals that another distributor recruits to join his or her team. Pl.’s Supp. Br., Doc. 83 ¶ 3. Everyone who signs up under a distributor to become a part of that team is part of the distributor’s downline, which may consist of hundreds or thousands of individuals.

2 The appendix page number citations refer to the ECF page numbers rather than the appendix footnote page citations.

3 Neither party attaches the Non-Compete Agreement signed by Ms. Ruff; however, both parties acknowledge that she signed one similar to the one provided by Omnitrition, and Ms. Ruff has not identified any material differences. Accordingly, there is no dispute as to this fact. […]

A-4. An IMA will be courteous and respectful to every person contacted in the course of his or her Omnitrition business. An IMA shall not insult, defame or harass others when conducting business, attending Omnitrition sponsored events or using Omnitrition’s voice mail system.

Pl.’s Supp. App. 219.

To ensure that the Ethics Rules are followed, section H of the Handbook provides that Omnitrition’s Ethics Department “holds the primary responsibility for enforcement of the [Ethics Rules] and the Rules and Regulations.” Id. at 233. The Agreement and Handbook state that Omnitrition may amend its Handbook at any time. Id. It also provides that Ms. Ruff’s Agreement was for a period of one year, which she could terminate at any time without a reason. Def.’s Supp. App. 72. Omnitrition eventually revised the Handbook, extending the Non-Compete Agreement from two months to one year and extending the Non-Solicit agreement from one year to two years. Moser Decl. ¶ 15, Pl.’s Supp. App. 180. Several Omnitrition distributors, who later became plaintiffs in this action, resigned as a result of these changes. Id. On August 12, 2016, Omnitrition’s Chief Executive Officer Roger Daley (“Mr. Daley”) held a recorded national conference call, during which he explained why Ms. Whitehair was terminated from the company.4 See Tr. Aug. 16, 2016 Conf. Call, Pl.’s Supp. App. 240-45. He also made comments about former distributors and their ability to bring in business for the company. See id. at 243. Mr. Daley also discussed communications from former distributors’ attorneys and Omnitrition’s response to that correspondence. See id. at 241-242. Additionally, he discussed Ms. Whitehair’s new venture and how she intended to collect from Omnitrition while starting the new business. He then told participants on the call:

4 Ms. Ruff asserts that Ms. Whitehair was terminated for alleged violations of the Handbook. Omnitrition does not dispute this assertion. Everybody that wants to go with Heidi, please go because we don’t want you here. There’s no room for you here. We’re Omnitrition distributors and we’re going to remain Omnitrition distributors. And if you get in our way, you heard what the lawyer said, we’ll go after you. I’ll see you in court. I’m not going to let that happen again.

Id. at 244. He later states:

So, yeah, you guys go, turn in your resignation, go get it notarized because you don’t want to get terminated. That will follow you everywhere you go. You don’t want that record. You love Heidi, go with her. You have my blessing.

Id.

Former distributors, including Ms. Ruff, perceived Mr. Daley’s comments as a threat by Omnitrition to anyone who continued to associate with Ms. Whitehair or her downline. See e.g. Ruff Dep., Pl.’s Supp. App. 158-59; Cashin Dep., id at 259-60; Devlin Decl. ¶ 4, id. at 262. At no point during the call did Mr. Daley mention Ms. Ruff by name or make any specific comments toward her. See Pl.’s Supp. App. 238-45. Following the conference call, Omnitrition distributors and employees, including the Ethics and Compliance Administrator and Mr. Daley’s daughter, Lisa Nagler (“Ms. Nagler”), made negative comments on social media about Ms. Whitehair and her “inner circle.” See Aldrich Decl. ¶ 4 , Pl.’s Supp. App. 257-58. On August 18, 2016, Ms. Ruff resigned from Omnitrition, citing the unilateral policy changes as her reason for resigning. Def.’s Supp. App. 73. Following her resignation, she was blocked from the company-controlled Facebook pages. Ruff Dep., Pl.’s Supp. App. 166. She admits, however, that she had no expectation that she would maintain access to Omnitrition’s Facebook pages. Ruff Dep., Def.’s Supp. App. 31. Also following Ms. Ruff’s Resignation, Ms. Nagler publicly posted a private message between her and Ms. Ruff on Facebook, which led to other Omnitrition distributors making negative comments about her, including individuals in Ms. Ruff’s downline. Nagler Dep., Pl.’s Supp. App.

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