Hines, J.
(After stating the foregoing facts.)
1. It is insisted by counsel for the plaintiffs in error that injunction will not lie for the breach of a covenant, where there is no privity shown between the parties. A party will not be permitted to use land in a manner inconsistent with a contract entered into by the owner under whom he claims, and with notice of which he took; and equity, in a case where the damages are irreparable or difficult of computation, will enjoin such use. Covenants of this sort have been invariably enforced if they were restrictive. Tulk v. Moxhay, 2 Phil. 774; Haywood v. Brunswick Permanent Benefit Building Society, 8 L. R. Q. B. D. 403; Swanson v. Kirby, 98 Ga. 586 (26 S. E. 71) Hancock v. Gumm, 151 [583]*583Ga. 667, 675 (107 S. B. 872); DeGray v. Monmouth etc. Co., 50 N. J. Eq. 329 (24 Atl. 388); Kirkpatrick v. Peshine, 24 N. J. Eq. 206; Lewis v. Gollner, 139 N. Y. 227 (39 N. E. 81, 26 Am. St. R. 516).
A true covenant which runs with the land runs by reason of privity of estate, and can only be enforced at law by the original parties thereto or their privies. Equity, however, will enforce a lawful contract against a person who takes with notice, “which rests upon privity of conscience.” In such a case the person violating the agreement is a privy in conscience with the maker thereof. 31 Yale Law -Tour. (Dec., 1931) 137, 131. Such agreements are legal and valid, and courts of equity will enforce such agreements for the protection of the business to which they relate. Francisco v. Smith, 143 N. Y. 488 (38 N. E. 980). This is the true equity of the case at bar.
2. It is insisted that the covenant in the lease from the Chain Stores Leasing Company to "Wolff, wherein it is agreed that during the time the leased premises shall be occupied by the lessee the lessor shall not rent any of its property facing Barnard street between Broughton street and Congress street lane for the sale of men’s and boys’ hats, caps and other furnishings, _ is a personal covenant, and not a covenant running with the land, and that for this reason an action will lie against the original covenantor alone. There is much confusion and conflict in the authorities upon the subject of what constitutes a personal covenant and what constitutes a covenant running with the land. If a covenant is such that its performance or non-performance must affect the nature, quality, value, or mode of enjoyment of the demised’ premises, it is not a mere personal covenant, but one that runs with the land and binds assignees of the covenantor as well as the covenantee and his personal representative. Atlanta Consolidated R. Co. v. Jackson, 108 Ga. 634, 638 (34 S. E. 184); A., K. & N. Ry. Co. v. McKinney, 124 Ga. 929 (53 S. E. 701, 6 L. R. A. 436, 110 Am. St. R. 215); Muscogee Mfg. Co. v. Eagle & Phenix Mills, 136 Ga. 210 (54 S. E. 1038, 7 L. R. A. (N. S.) 1139).
The subject-matter of the covenant need not be the land demised. The thing to be done may be on other land than that demised. Sampson v. Easterby, 9 Barn. & Cress. 505; Easterby & Sampson, 6 Bing. 644; Dewar v. Goodman, H. L. A. C. 72, 77; Ricketts v. [584]*584Enfield Church Wardens (1909), 1 Ch. 544; Lyle v. Smith, (1909, K. B.) 2 Ir. 58; Norman v. Wells, 17 Wend. (N. Y.) 136; A. K. & N. Ry. Co. v. McKinney, supra; Muscogee Mfg. Co. v. Eagle & Phenix Mills, supra. Whether a covenant will or will not run with the land does not depend so much on whether it is to be performed thereon ás on whether it tends directly or necessarily to enhance its value or render it more beneficial and convenient to those by whom it is used or .occupied. A., K. & N. Ry. Co. v. McKinney, supra.
Many cases hold that the question whether a covenant will or will not run with the land does not depend so much on whether it is to be performed on the land itself as on whether it tends directly or necessarily to enhance its value or render its use more beneficial and convenient to those by whom it is owned or occupied; and that if this be the case, every successive assignee of the land will be entitled to enforce the covenant. 15 C. J. 1240, § 54, note 52. The decisions are in sharp disagreement as to whether this stipulation constitutes a covenant running with the land, or is a personal covenant which can only be enforced against the covenantor. Where A demised a sawmill and covenanted not to establish another sawmill on the same mill stream, it was held that the covenant ran with the land demised. Norman v. Wells, 17 Wend. (N. Y.) 136. Lessors leased certain land to B, with a covenant by them and their assigns with B, not to build beyond a certain line on the adjoining premises. B assigned to the plaintiff, who sued upon the covenant. It was held that even though this covenant related to the adjoining land, it was for the benefit of. and so ran with, the land demised. Ricketts v. Enfield Church Wardens (1909), 1 Ch. D. 544. A man conveyed land in a village adjoining an open space, called a public square, which he had dedicated to the public as such, and covenanted not to build on the dedicated ground. The grantee sold to another, who brought his bill to restrain the original grantor in an attempt to build contrary to his covenant, and it was held that the covenant ran with the land,. Watertown v. Cowen, 5 Paige, 510, 514.
The foregoing are typical of the cases which hold that such a covenant runs with the land. Covenant in a lease of a lot in a town by the owner of such town that the lessee should have the exclusive right to keep a store in the town for a period of ten [585]*585years is not binding upon persons leasing other lots in the same town from such owner, although they have notice thereof; Taylor v. Owen, 2 Blackf. (Ind.) 301 (20 Am. D. 115). K conveyed to F a quarry in Longmeadow of six acres, and covenanted with F, and his assigns, that he would not open or work, or allow any other person or persons to open or work any quarry or quarries on his farm in said Longmeadow. By mesne conveyances plaintiffs became possessed of the quarry conveyed to F, and the defendants of the surrounding land referred to in the covenant. The defendants were quarrying stone on this land, and the plaintiffs filed their bill in equity for an injunction. It was held that such stipulation was a personal covenant and not one running with the land. Justice Holmes held that this covenant did not “ touch or concern ” or “ extend to the support ” of the thing conveyed, and attached new and unusual burdens to land, which cannot be' done by way of either benefit or burden. Norcross v. James, 140 Mass. 188 (2 N. E. 946). These are typical of the cases holding such a covenant a personal one.
But whether it is a covenant running with the land or not is immaterial in this case. It is a restrictive agreement, affecting the premises leased; and if Bosen leased 47 Barnard street with notice of it, equity will enjoin him from violating this agreement. Even if the agreement in the lease between the Chain Stores Leasing Company and Wolff is not a covenant running with the land, equity treats it as one which goes with the land into the hands of a purchaser or lessee with notice, and such purchaser or lessee will be required to observe such restrictive agreement. Hancock v.
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Hines, J.
(After stating the foregoing facts.)
1. It is insisted by counsel for the plaintiffs in error that injunction will not lie for the breach of a covenant, where there is no privity shown between the parties. A party will not be permitted to use land in a manner inconsistent with a contract entered into by the owner under whom he claims, and with notice of which he took; and equity, in a case where the damages are irreparable or difficult of computation, will enjoin such use. Covenants of this sort have been invariably enforced if they were restrictive. Tulk v. Moxhay, 2 Phil. 774; Haywood v. Brunswick Permanent Benefit Building Society, 8 L. R. Q. B. D. 403; Swanson v. Kirby, 98 Ga. 586 (26 S. E. 71) Hancock v. Gumm, 151 [583]*583Ga. 667, 675 (107 S. B. 872); DeGray v. Monmouth etc. Co., 50 N. J. Eq. 329 (24 Atl. 388); Kirkpatrick v. Peshine, 24 N. J. Eq. 206; Lewis v. Gollner, 139 N. Y. 227 (39 N. E. 81, 26 Am. St. R. 516).
A true covenant which runs with the land runs by reason of privity of estate, and can only be enforced at law by the original parties thereto or their privies. Equity, however, will enforce a lawful contract against a person who takes with notice, “which rests upon privity of conscience.” In such a case the person violating the agreement is a privy in conscience with the maker thereof. 31 Yale Law -Tour. (Dec., 1931) 137, 131. Such agreements are legal and valid, and courts of equity will enforce such agreements for the protection of the business to which they relate. Francisco v. Smith, 143 N. Y. 488 (38 N. E. 980). This is the true equity of the case at bar.
2. It is insisted that the covenant in the lease from the Chain Stores Leasing Company to "Wolff, wherein it is agreed that during the time the leased premises shall be occupied by the lessee the lessor shall not rent any of its property facing Barnard street between Broughton street and Congress street lane for the sale of men’s and boys’ hats, caps and other furnishings, _ is a personal covenant, and not a covenant running with the land, and that for this reason an action will lie against the original covenantor alone. There is much confusion and conflict in the authorities upon the subject of what constitutes a personal covenant and what constitutes a covenant running with the land. If a covenant is such that its performance or non-performance must affect the nature, quality, value, or mode of enjoyment of the demised’ premises, it is not a mere personal covenant, but one that runs with the land and binds assignees of the covenantor as well as the covenantee and his personal representative. Atlanta Consolidated R. Co. v. Jackson, 108 Ga. 634, 638 (34 S. E. 184); A., K. & N. Ry. Co. v. McKinney, 124 Ga. 929 (53 S. E. 701, 6 L. R. A. 436, 110 Am. St. R. 215); Muscogee Mfg. Co. v. Eagle & Phenix Mills, 136 Ga. 210 (54 S. E. 1038, 7 L. R. A. (N. S.) 1139).
The subject-matter of the covenant need not be the land demised. The thing to be done may be on other land than that demised. Sampson v. Easterby, 9 Barn. & Cress. 505; Easterby & Sampson, 6 Bing. 644; Dewar v. Goodman, H. L. A. C. 72, 77; Ricketts v. [584]*584Enfield Church Wardens (1909), 1 Ch. 544; Lyle v. Smith, (1909, K. B.) 2 Ir. 58; Norman v. Wells, 17 Wend. (N. Y.) 136; A. K. & N. Ry. Co. v. McKinney, supra; Muscogee Mfg. Co. v. Eagle & Phenix Mills, supra. Whether a covenant will or will not run with the land does not depend so much on whether it is to be performed thereon ás on whether it tends directly or necessarily to enhance its value or render it more beneficial and convenient to those by whom it is used or .occupied. A., K. & N. Ry. Co. v. McKinney, supra.
Many cases hold that the question whether a covenant will or will not run with the land does not depend so much on whether it is to be performed on the land itself as on whether it tends directly or necessarily to enhance its value or render its use more beneficial and convenient to those by whom it is owned or occupied; and that if this be the case, every successive assignee of the land will be entitled to enforce the covenant. 15 C. J. 1240, § 54, note 52. The decisions are in sharp disagreement as to whether this stipulation constitutes a covenant running with the land, or is a personal covenant which can only be enforced against the covenantor. Where A demised a sawmill and covenanted not to establish another sawmill on the same mill stream, it was held that the covenant ran with the land demised. Norman v. Wells, 17 Wend. (N. Y.) 136. Lessors leased certain land to B, with a covenant by them and their assigns with B, not to build beyond a certain line on the adjoining premises. B assigned to the plaintiff, who sued upon the covenant. It was held that even though this covenant related to the adjoining land, it was for the benefit of. and so ran with, the land demised. Ricketts v. Enfield Church Wardens (1909), 1 Ch. D. 544. A man conveyed land in a village adjoining an open space, called a public square, which he had dedicated to the public as such, and covenanted not to build on the dedicated ground. The grantee sold to another, who brought his bill to restrain the original grantor in an attempt to build contrary to his covenant, and it was held that the covenant ran with the land,. Watertown v. Cowen, 5 Paige, 510, 514.
The foregoing are typical of the cases which hold that such a covenant runs with the land. Covenant in a lease of a lot in a town by the owner of such town that the lessee should have the exclusive right to keep a store in the town for a period of ten [585]*585years is not binding upon persons leasing other lots in the same town from such owner, although they have notice thereof; Taylor v. Owen, 2 Blackf. (Ind.) 301 (20 Am. D. 115). K conveyed to F a quarry in Longmeadow of six acres, and covenanted with F, and his assigns, that he would not open or work, or allow any other person or persons to open or work any quarry or quarries on his farm in said Longmeadow. By mesne conveyances plaintiffs became possessed of the quarry conveyed to F, and the defendants of the surrounding land referred to in the covenant. The defendants were quarrying stone on this land, and the plaintiffs filed their bill in equity for an injunction. It was held that such stipulation was a personal covenant and not one running with the land. Justice Holmes held that this covenant did not “ touch or concern ” or “ extend to the support ” of the thing conveyed, and attached new and unusual burdens to land, which cannot be' done by way of either benefit or burden. Norcross v. James, 140 Mass. 188 (2 N. E. 946). These are typical of the cases holding such a covenant a personal one.
But whether it is a covenant running with the land or not is immaterial in this case. It is a restrictive agreement, affecting the premises leased; and if Bosen leased 47 Barnard street with notice of it, equity will enjoin him from violating this agreement. Even if the agreement in the lease between the Chain Stores Leasing Company and Wolff is not a covenant running with the land, equity treats it as one which goes with the land into the hands of a purchaser or lessee with notice, and such purchaser or lessee will be required to observe such restrictive agreement. Hancock v. Gumm, 151 Ga. 667 (supra).
There is a growing tendency to incorporate equitable doctrines with common-law rules, and, in equity, covenants relating to land, or its mode, of use or enjoyment, are frequently enforced against subsequent grantees with notice, whether named in the instrument or not, and though there is no privity of estate. It is immaterial in such cases whether the covenant funs with the land or not, the general rule being that it will be enforced according to the intention of the parties. It is only necessary that the covenant concern the land or its u§e, and that the subsequent grantee has notice of it. Covenants are so enforced on the [586]*586principle of preventing a party having knowledge of the just rights of another from defeating such rights. 7 R. C. L. 1135, § 39.
3. But it is insisted that Rosen rented the premises at 47 Barnard street without notice of this restrictive agreement in the Wolff lease. Rosen does so swear; but we think that there are circumstances in this case which should have put him on inquiry that would have led to knowledge of this stipulation. He is chargeable with notice by implication of every fact aifecting the rights of his lessor, and discoverable by examination of the lease of the Federal System of Bakeries, and of every fact with which he by reasonable diligence ought to have become acquainted. 'In the lease to the Federal System of Bakeries it appears that 47 Barnard street was leased to this company to be used as a bakery only. In this lease there is a stipulation that it was binding upon the parties thereto and their assigns. By an inspection of the lease Rosen could easily have ascertained that his lessor could only use these premises for a bakery, and therefore could give him no greater right than it possessed in this respect. He would have further found that his lessor had the right to sublet these premises only after obtaining written consent of the Chain Stores Leasing Company.
It may be said that the Federal System of Bakeries made an inquiry of Forrest & George Adair, agents for the Chain. Stores Leasing Company, as to the restriction in the Wolff lease; and that these agents replied by letter dated October 31, 1930, that the only restriction they had on the property at the corner of Broughton and Barnard street, Savannah, Ga., was one prohibiting the lease of said premises for a shoe store. The Federal System of Bakeries only agreed to lease to Rosen after receiving the letter. There is a telegram in evidence from M. A. Collins to Forrest & George Adair, dated November 34, 1930, to the effect that they only authorized Stillwell to sublet the premises to Rosen to be used as a clothing store after the receipt of their letter of October 31sti But the undisputed evidence is that on September 30, 1930, Wolff called the attention of W. H. Stillwell, the agent of the Federal System of Bakeries, who had in charge the leasing of 47 Barnard street for said company, to the fact that the lease from the Chain Stores Leasing Company to him contained [587]*587a clause prohibiting the leasing of No. 47 Barnard street for the same kind of business as Wolff was engaged in. This notice to the agent was notice to his principal. Stillwell' says Wo lit did not submit to him his written lease for examination. It does not appear that Stillwell requested Wolff to show him his written lease. No doubt Wolff would have gladly, on request, have shown his lease to Stillwell. Anyway, the agent was put upon notice of the restrictive stipulation in Wolff’s lease; and this was notice to the Federal System of Bakeries. With suc'n notice and knowledge the Federal System of Bakeries rented to Wolff.
The facts and circumstances under which Bosen rented the premises at 47 Barnard street were sufficient to authorize the court to find that upon due inquiry Bosen could have ascertained the fact of the restrictive agreement contained in the lease to Wolff. The fact that these premises were leased to the Federal System of Bakeries to be used only as a bakery, and that the latter company could not sublet without the written consent of the Chain Stores Leasing Company, might be held sufficient to put Bosen on inquiry, he being bound by the terms of the lease to this company and standing in its shoes, for the purpose of ascertaining what right his lessor had to lease these premises for' a different business from that for which it was authorized to use the same under its lease. So we cannot say that the chancellor’s finding, that Bosen rented the store at 47 Barnard street with notice of the restriction in the lease of Wolff, was without evidence to support it.
Furthermore the express notice given by Wolff to the Federal System of Bakeries through its agent, Stillwell, would be binding upon Bosen. The tenant is a mere holder of the possession for the landlord, and in equity anything affecting the landlord’s title, of which he has notice, applies also to the tenant. Clark v. Herring, 43 Ga. 226. This is true where the tenant does not acquire any estate in the demised premises but only a usufruct therein.
4. But it is insisted finally that the lease from the Chain Stores Leasing Company to the Federal System of Bakeries antedates the lease from the former to Wolff, and that rights acquired under the former lease are superior to those acquired under the [588]*588latter lease. Qui prior est tempore potior est jure. If the Federal System of Bakeries under its lease had acquired the right to use these premises for any purpose or to sublet the same for any purpose,'then its right would be superior to that of Wolff. But the Federal System of Bakeries acquired only a restricted use of the premises. This company could only use them for a bakery. Therefore the company could not sublet for any other purpose than a bakery.
But it may be said that the Federal System of Bakeries was authorized under its lease to sublet to any “ reputable business,” and that this gave them the power to sublet the premises for any use. We do not so construe this provision. The provision in the lease that the lessee was only to use the premises for a bakery and for no other purpose, and the provision in regard to subletting, must be construed together. It would be a strange construction of this provision to hold that the lessee was restricted in the use of the premises to that of a bakery only, but was authorized immediately to sublet, with the landlord’s consent, to another for any use or business. Construing the two provisions together, they mean that the lessee could sublet the premises to any reputable concern for the purpose of conducting a bakery.
■So, in our opinion, the Federal System of Bakeries did not acquire under its prior lease any right which would give it authority to lease these premises to another to conduct any business other than that of a bakery. Having no such right, it could not give to its tenant any greater right than it possessed.
■Judgment affirmed.
All the Justices concur.