Ronald Thompson, Cross-Appellant v. Amoco Oil Company, a Maryland Corporation, Cross-Appellee

903 F.2d 1118, 1990 U.S. App. LEXIS 8863
CourtCourt of Appeals for the Seventh Circuit
DecidedMay 31, 1990
Docket89-1797, 89-1887
StatusPublished
Cited by25 cases

This text of 903 F.2d 1118 (Ronald Thompson, Cross-Appellant v. Amoco Oil Company, a Maryland Corporation, Cross-Appellee) is published on Counsel Stack Legal Research, covering Court of Appeals for the Seventh Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Ronald Thompson, Cross-Appellant v. Amoco Oil Company, a Maryland Corporation, Cross-Appellee, 903 F.2d 1118, 1990 U.S. App. LEXIS 8863 (7th Cir. 1990).

Opinion

CUDAHY, Circuit Judge.

Ronald Thompson, an Amoco dealer since 1972, moved his residence approximately three hundred miles away from Normal, Illinois, where he owned a service station, to Lake of the Ozarks, Missouri. Upon learning of the move, Amoco officials became concerned that Thompson’s physical absence from the station would result in a loss of customer goodwill and a decline in profits. They became so concerned that they terminated Amoco’s franchise agreement with Thompson when he refused to return to the vicinity of his station. Thompson sued Amoco, claiming that the *1119 termination violated the terms of the Petroleum Marketing Practices Act (“PMPA”), 15 U.S.C. § 2801 et seq. (1982), and the district court agreed. This appeal followed. We vacate and remand.

I.

Ronald Thompson signed a franchise agreement — running from November 1, 1984, to October 31, 1987 — to operate the Northtown station in Normal, Illinois. 1 Although Thompson operated a number of Amoco stations at this time (and has operated as many as four stations at once), only the Northtown station is at issue here. When he signed the agreement, Thompson resided in the Normal area.

In 1986, Thompson, citing personal reasons, moved from Normal to Lake of the Ozarks, Missouri. Amoco officials did not applaud the move: indeed, they met with Thompson to discuss the importance of the company’s “hands-on” managerial policy with him and, in effect, to persuade him to return to Normal. They also told him that his prolonged absence amounted to a violation of Paragraph 15(f) of the Lease Agreement, which requires an Amoco dealer to “devote his personal attention upon the Premises to managing the business activities of the gasoline sales facility....” Still, Thompson refused to return to the Normal area, residing instead in Lake of the Ozarks where he engaged in other business activities while retaining the North-town franchise.

After their failed attempts at persuasion, Amoco officials informed Thompson by registered letter on June 3, 1987, that they were terminating and nonrenewing his lease. Amoco cited two reasons for the termination and nonrenewal: first, Thompson’s failure to comply with Paragraph 15(f) of the Lease Agreement, and second, the occurrence of an event “which is relevant to the franchise relationship and as a result of which termination of the franchise or nonrenewal of the franchise relationship is reasonable_” See 15 U.S.C. § 2802(b)(2)(C) (1982). In response to this letter, Thompson filed suit, charging that Amoco’s termination and nonrenewal of his franchise amounted to willful disregard of the provisions of the PMPA.

II.

In Brach v. Amoco Oil Co., 677 F.2d 1213 (7th Cir.1982), Judge Wood, writing for this court, explained that Congress “enacted the PMPA in an effort to protect ‘franchisees from arbitrary or discriminatory termination or non-renewal of their franchises.’ ” Id. at 1216 (quoting S.Rep. No. 95-731, 95th Cong., 2d Sess. 15 (“Senate Report”), reprinted in 1978 U.S.Code Cong. & Admin.News 873, 874). He continued by observing that Congress enacted the PMPA to allay three specific concerns:

that franchisee independence may be undermined by the use of actual or threatened termination or nonrenewal to compel compliance with franchisor marketing policies; that gross disparity of bargaining power may result in franchise agreements that amount to contracts of adhesion; and that termination or nonrenewal may disrupt the reasonable expectations of the parties that the franchise relationship will be a continuing one.

Id. (citing Senate Report at 17-19, 1978 U.S.Code Cong. & Admin.News at 875-77). Most important, “the one thing the Act is clearly intended to prevent is the appropriation of hard-earned goodwill which occurs when a franchisor arbitrarily takes over a business that the franchisee has turned into a successful going concern.” Id. at 1220. The PMPA is thus Congress’s attempt to decrease the disparity of bargaining power between franchisors and franchisees, and, as remedial legislation, it “ ‘must be given a liberal construction consistent with its overriding purpose to protect franchisees.’ ” Lippo v. Mobil Oil Corp., 776 F.2d 706, 720 (7th Cir.1985) (quoting Brach, 677 F.2d at 1221).

Consistent with these general goals, the PMPA generally discourages the termi *1120 nation or nonrenewal of franchises. 15 U.S.C. § 2802(a) (1982). That the PMPA makes it difficult for a franchisor to terminate a franchise, however, does not mean that the PMPA makes it impossible: Congress has specified certain circumstances in which a franchisor may terminate or nonre-new. See 15 U.S.C. § 2802(b) (1982). Two of these exceptions to the termination bar served as the bases of Amoco’s decision to terminate and nonrenew Thompson’s franchise.

In order to prevail, Amoco need only demonstrate that either of its two bases of termination was justified under the PMPA. We shall examine each of these bases in turn.

A. Devoting Personal Attention “Upon the Premises”

Amoco first claims that its decision to terminate Thompson’s franchise is supported by Paragraph 15 of the Lease Agreement, which states:

15. Lessor shall have the right to terminate or nonrenew this lease, and any applicable franchise relationship under the Petroleum Marketing Practices Act or other applicable federal, state or local act of a similar nature, if any of the following events shall occur:
(f) Failure of Lessee, in good faith, to devote his personal attention upon the Premises to managing the business activities of the gasoline sales facility ... without first securing a written consent from Lessor.

Amoco argues that Thompson’s prolonged absence from the vicinity of the Northtown station made it impossible for him to be physically present at the station (in order to “devote his personal attention upon the Premises ”); therefore, Amoco claims that its termination was justified because Thompson failed to “comply with [a] provision of the franchise, which provision is both reasonable and of material signifi-canee to the franchise relationship.... ” 15 U.S.C. § 2802(b)(2)(A) (1982).

The district court disagreed with Amoco’s analysis on this defense.

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Bluebook (online)
903 F.2d 1118, 1990 U.S. App. LEXIS 8863, Counsel Stack Legal Research, https://law.counselstack.com/opinion/ronald-thompson-cross-appellant-v-amoco-oil-company-a-maryland-ca7-1990.