Ronald Boger v. Ideavillage Products Corp.

CourtNew Jersey Superior Court Appellate Division
DecidedNovember 3, 2025
DocketA-0888-24
StatusUnpublished

This text of Ronald Boger v. Ideavillage Products Corp. (Ronald Boger v. Ideavillage Products Corp.) is published on Counsel Stack Legal Research, covering New Jersey Superior Court Appellate Division primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Ronald Boger v. Ideavillage Products Corp., (N.J. Ct. App. 2025).

Opinion

NOT FOR PUBLICATION WITHOUT THE APPROVAL OF THE APPELLATE DIVISION This opinion shall not "constitute precedent or be binding upon any court ." Although it is posted on the internet, this opinion is binding only on the parties in the case and its use in other cases is limited . R. 1:36-3.

SUPERIOR COURT OF NEW JERSEY APPELLATE DIVISION DOCKET NO. A-0888-24

RONALD BOGER,

Plaintiff-Appellant,

v.

IDEAVILLAGE PRODUCTS CORP., ANAND KHUBANI, and DONALD BESHADA, ESQ., an Attorney at Law in the State of New Jersey,

Defendants-Respondents. ____________________________

Submitted September 23, 2025 – Decided November 3, 2025

Before Judges Gooden Brown and DeAlmeida.

On appeal from the Superior Court of New Jersey, Law Division, Bergen County, Docket No. L-0993-24.

Kang Haggerty, LLC, attorneys for appellant (Ralph P. Ferrara and Aaron L. Peskin, on the briefs).

Gibbons PC, attorneys for respondents IdeaVillage Products Corp. and Anand Khubani (Christine A. Amalfe, Cassandra J. Neugold and Zachary B. Posess, on the brief). Donnelly Minter & Kelly, LLC, attorneys for respondent Donald Beshada (Jason A. Meisner and Joseph P. Fiteni, of counsel and on the brief).

PER CURIAM

Plaintiff Ronald Boger appeals from the October 11, 2024 Law Division

order compelling arbitration of his claims against defendants IdeaVillage

Products Corp. (IDV) and Anand Khubani, and all but his legal malpractice and

negligence claims against defendant Donald Beshada, which the motion court

stayed pending the outcome of the arbitration. We affirm.

I.

IDV creates, markets, manufactures, and sells consumer brands and

products. Khubani is the founder and Chief Executive Officer of IDV. Beshada

has been IDV's outside general counsel since 2011.

Plaintiff is a corporate sales executive. He began his career in 1970 as an

industrial sales trainee for a hardware distribution company. At that firm,

plaintiff rose to the level of senior buyer and head of housewares. He then

served as Vice President of Purchasing at Professional Hardware Distributors

for fourteen years. There, he "controlled all the inside corporate relationships"

and negotiated the terms of purchasing agreements with houseware companies.

A-0888-24 2 In 1993, plaintiff was recruited by a New York-based private equity firm

to be Vice President at Eagle Food Centers (EFC). He negotiated his executive

compensation agreement for that position. Plaintiff left EFC in 1996 to become

Vice President of Sales at Telebrands Corp. (Telebrands), a television marketing

company, where he "manage[d] the company's retail operations." Plaintiff

credits himself for significant financial growth at Telebrands, where he "helped

create a purchase and retail sales business plan . . . he presented to a factoring

company to procure corporate financing," and increased the company's equity

value from negative $12 million to positive $6 million in two years.

In 1998, plaintiff was recruited to be President of Major Connections

(MC), a software company. He negotiated an executive compensation

agreement with MC. He was responsible for "[m]anaging a turnaround of the

company" to recover from significant financial issues.

Plaintiff met Khubani sometime around 1996, when they both worked for

Telebrands. In 2000, plaintiff accepted Khubani's offer to join IDV, which

Khubani founded two years earlier, as Executive Vice President (EVP) of sales.

Approximately one year later, plaintiff left IDV to "run the sales

department" at a new enterprise. After two years, plaintiff was recruited by

A-0888-24 3 Harvey Lewis Designs to increase the company's revenues and profits during a

period of financial turmoil.

In December 2006, plaintiff rejoined IDV as an EVP after negotiating an

executive compensation agreement with Khubani. Plaintiff was tasked with

"helping to run the company" and managing IDV's sales department. His

responsibilities included: "improving current item/brand revenues," "cleaning

up dead inventories," "launch[ing] Slim Shots," an IDV product, "conduct[ing]

internal management meetings," "travel[ing] with Khubani for major retail

presentations and new item acquisition trips," "personally present[ing] corporate

sales presentations to the sales staff and internal staff," and "manag[ing] all

corporate sales and inventory products." By his own account, plaintiff's

responsibilities included "retailer negotiations" and "playing a major role in new

item acquisitions and negotiations."

In 2011, Khubani promoted plaintiff to President and Chief Operating

Officer (COO). At that time, plaintiff's responsibilities were expanded to

include "corporate sales and profits," "management and projection of warehouse

operations," and "management of purchasing for domestic and international."

In 2013, plaintiff advised Khubani he intended to leave IDV unless he

received additional compensation. Plaintiff and Khubani negotiated a new

A-0888-24 4 agreement, the final terms of which were memorialized in a handwritten

document (the 2013 Compensation Agreement). The 2013 Compensation

Agreement provided, for the period January 1, 2014, to December 31, 2018,

plaintiff would receive: (1) a salary of $300,000 per year; (2) one percent of the

first $20 million of net profit; (3) two percent of net profit over $20 million; (4)

three percent of the profit on the sale of any brands owned by IDV; and ( 5) a

$500,000 retention bonus.

Following execution of the 2013 Compensation Agreement, plaintiff's

responsibilities expanded and he "became the internal person for corporate

issues, involved with marketing and direct response projections, [and] provided

input to the monthly [c]orporate account meetings." Plaintiff also "directed the

launch of the Flawless brand, played a major role in presentations to sell the

Flawless brand, managed retailers for Flawless inventories to ensure a

successful full brand sale, and upon sale, [took] responsibility for directing and

managing projections and communications with" Church and Dwight Co.

(C&D), the entity that purchased the Flawless brand from IDV.

During his tenure, plaintiff analyzed complex business agreements,

including reviewing choice-of-venue and indemnification clauses in contracts.

All IDV sales agreements were reviewed by plaintiff. IDV "grew exponentially"

A-0888-24 5 when plaintiff was President. By 2017, the company "had approximately annual

profits of $40 million and employed approximately forty employees."

The 2013 Compensation Agreement expired on December 31, 2018. In

January 2019, Khubani emailed plaintiff with proposed terms for a new

agreement. Under the proposal, plaintiff would remain as President and COO

from January 1, 2019, to December 31, 2021, earning a salary of $300,000 per

year. In addition, he would receive: (1) a bonus of one percent of net profit up

to $20 million; (2) a bonus of two percent of net profit exceeding $20 million;

and (3) up to $7.5 million in contingent bonuses on C&D's purchase of the

Flawless brand (the C&D Deal). 1

Over the following five months, plaintiff negotiated the terms of a new

executive compensation agreement, sometimes directly with Khubani, and other

times through Beshada, who plaintiff described as Khubani's "consigliere." 2 On

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