Rokit Drinks LLC v. Landry's Inc.

CourtDistrict Court, S.D. Texas
DecidedSeptember 26, 2023
Docket4:22-cv-01551
StatusUnknown

This text of Rokit Drinks LLC v. Landry's Inc. (Rokit Drinks LLC v. Landry's Inc.) is published on Counsel Stack Legal Research, covering District Court, S.D. Texas primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Rokit Drinks LLC v. Landry's Inc., (S.D. Tex. 2023).

Opinion

September 26, 2023 Nathan Ochsner, Clerk UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF TEXAS HOUSTON DIVISION

ROKIT DRINKS LLC, § CIVIL ACTION NO et al, § 4:22-cv-01551 Plaintiffs, § § § vs. § JUDGE CHARLES ESKRIDGE § § LANDRY’S INC, et al, § Defendants. § OPINION AND ORDER GRANTING MOTION TO DISMISS The motion to dismiss brought by Defendants Landry’s Inc and Fertitta Entertainment Inc is granted. Dkt 38. 1. Background Plaintiff ROKiT Drinks LLC is in the beverage business, supplying everything from spirits and beer to premium energy drinks. Dkt 36 at ¶¶ 8–9. Plaintiff ROK Imports Inc is a California corporation and a wholly owned subsidiary of ROKiT Beverage Group Limited, which is a wholly owned subsidiary of Plaintiff ROK Stars Limited. Id at ¶ 2. The second amended complaint specifically states that it lumps all three of these together as both ROKiT Drinks and Plaintiffs. Id at 1. This hampers precise specification between them here. Defendant Landry’s LLC is in the dining and hospitality business. Id at ¶ 10. It was until June 2018 known as Landry’s Inc. Dkt 38 at 5 n 1. The president, chairman, and CEO of Landry’s LLC is Tilman Fertitta, who also owns Defendant Fertitta Entertainment Inc. Fertitta Entertainment is a holding company that includes the Houston Rockets and several Landry’s-related companies as subsidiaries. Dkt 36 at ¶¶ 10–12. The second amended complaint specifically states that it lumps Landry’s LLC and Fertitta Entertainment together as Defendants, again hampering precise specification. Id at 1. This suit arises from an allegedly unfulfilled promise made by Landry’s to ROKiT Drinks to showcase its beverages at the many Landry’s locations nationwide. As alleged, the dispute traces its origins to an agreement between ROKiT Marketing (an entity separate from ROKiT Drinks) and the Houston Rockets. In August 2018, the Rockets were in search of a jersey sponsor and contacted ROKiT Marketing about a potential partnership. The original proposal contemplated a five- year partnership that would include sponsorship and related marketing benefits, in addition to “a business portfolio wide relationship with the franchise, their home venue (the Toyota Center), and Landry’s Inc.” Dkt 36 at ¶ 15. The agreement would also entail serving ROKiT Drinks’ products not only at all Rockets games and other events at the Toyota Center, but also “at all 600 Landry’s owned and operated locations around the world.” Ibid. The parties continued with negotiations beyond August 2018. According to Plaintiffs, these early communications indicate that the parties contemplated two separate agreements. Id at ¶ 16. Various proposals and emails from representatives for Defendants and the Rockets show that, through the early stages of negotiation, the parties contemplated both a sponsorship agreement with the Rockets and a separate beverage agreement with Landry’s. The alleged purpose of the latter was to “showcase” specific ROKiT Drinks’ products at Landry’s locations. See generally id at ¶¶ 17–22. ROKiT Marketing and the Rockets formally entered the sponsorship agreement in October 2018, with ROKiT Marketing receiving various advertising and promotional benefits in exchange for a substantial payment. Id at ¶ 23. Plaintiffs stress that this agreement was entirely separate from the beverage agreement at issue. The sponsorship agreement was not simply between distinct entities. It included an express term stating, “This Agreement is for advertising and promotional benefits only and is in no way conditioned on or subject to the sale of Sponsor’s alcohol products by [the Rockets].” Id at ¶ 24. An earlier pleading asserted that the parties included this term to comply with then-existing NBA rules. Dkt 21 at ¶ 27. The complaint attempts to demonstrate that Plaintiffs then entered into the separate beverage agreement with Defendants, and that Landry’s thereafter failed to perform satisfactorily. Again, as alleged, the basic agreement was that Landry’s would showcase particular ROKiT Drinks’ beverages—including its new line of Bogart Spirits—at hundreds of Landry’s locations nationwide. In return, says the complaint, “Plaintiffs would ensure that ROKiT Drinks’ Products be available for distribution to each of Defendants’ locations and that the respective distributors be provided with sufficient quantities of Plaintiffs’ products to fulfill Landry’s orders.” Dkt 36 at ¶ 27. Because of alcohol regulations throughout the United States, distribution agreements were essential to carrying out this alleged agreement. In many territories containing Landry’s locations, ROKiT Drinks didn’t have preexisting relationships with distributors. Where this was so, ROKiT Drinks was required to enter into new distribution agreements. And Landry’s requested in these instances that Plaintiffs enter into agreements with its preferred distributors. Plaintiffs complied, entering into agreements with such preferred distributors as Favorite Brands and Republic National Distributing Company. Id at ¶¶ 28–32. It’s clear from the allegations that Plaintiffs and Defendants never entered into a formal beverage agreement putting the above into practice. Certainly, no such final writing is alleged. Still, Plaintiffs maintain that such an agreement existed and that it contained express terms. In seeking to prove as much, Plaintiffs first point to the above-mentioned emails and partnership proposals exchanged during negotiation. Id at ¶ 26. They also point to their agreements with distributors, saying that these imposed obligations on Plaintiffs for the benefit of Landry’s—even though Landry’s wasn’t a party to those agreements—and that such agreements likewise set the price that Landry’s would be required to pay for each ROKiT Drinks product. Id at ¶¶ 33–36. Even so, the complaint specifically avers that “the quantity of ROKiT Drinks that Defendants are required to purchase under the Beverage Agreement is not a term that is supplied by the distribution agreements,” and that “Defendants are not necessarily required to purchase any quantity of ROKiT Drinks Products under the Beverage Agreement.” Id at ¶ 36. Instead, the putative agreement “simply requires that Defendant ‘showcase’ ROKiT Drinks’ Products at all of Defendants’ locations.” Ibid. Plaintiffs allege that the beverage agreement wasn’t implemented to their satisfaction. The complaint says that the parties worked towards implementing the agreement for a time, and orders from “Landry’s restaurants began trickling in.” Id at ¶ 41–43. But sales were disappointing and fell well below expectations. Id at ¶ 44. Landry’s thereafter occasionally took promising steps towards showcasing beverages, but overall sales remained low, with few Landry’s locations offering ROKiT Drinks’ beverages. Id at ¶¶ 46–47. ROKiT Drinks expressed its disappointment to Defendants, primarily by email. One email in January 2019 from Jonathan Kendrick, the co-founder of ROKiT Drinks, reads in part, “I know we could not put this in the contract but it was clearly agreed that you wold help us get our drinks into your outlets and that was the main reason I got the sponsorship through the Rockets.” Id at ¶ 47 (typos in original). But the complaint alleges that by January 2020, “ROKiT Drinks had only made approximately $440,000 in sales to a small portion of the Landry’s locations, in violation of the Beverage Deal and the expectations set by Landry’s/Fertitta Entertainment.” Id at ¶ 52. It further alleges that, in early 2021, Landry’s ordered its restaurants to stop carrying ROKiT Drinks beverages altogether. Id at ¶ 53. This alleged breach of the beverage agreement had several negative effects on ROKiT Drinks’ business. Plaintiffs allege that, after it became clear that Landry’s wouldn’t honor the beverage agreement, ROKiT Drinks was forced to fire twenty-six full-time employees and destroy excess product produced for purposes of that agreement. Id at ¶¶ 54–55.

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Bluebook (online)
Rokit Drinks LLC v. Landry's Inc., Counsel Stack Legal Research, https://law.counselstack.com/opinion/rokit-drinks-llc-v-landrys-inc-txsd-2023.