Rogers v. Postmates Inc.

District Court, N.D. California·Decided July 9, 2020·No. 3:19-cv-05619·Unknown

Opinion

RICHARD ROGERS, Case No. 19-cv-05619-TSH

Plaintiff, ORDER RE: MOTION TO DISMISS v. Re: Dkt. No. 36 Defendant.

Plaintiff Richard Rogers brought this putative class action under the Telephone Consumer Protection Act (“TCPA”) after receiving an unsolicited text message on his cellular phone with a hyperlink directing him to a job board on Defendant Postmates, Inc.’s website. Pending before the Court is Postmates’ Motion to Dismiss Second Amended Complaint pursuant to Federal Rule of Civil Procedure 12(b)(6). ECF No. 36. Plaintiff filed an Opposition, ECF No. 38, and Defendant filed a Reply, ECF No. 39. The Court finds this matter suitable for disposition without oral argument and VACATES the July 16, 2020 hearing. See Civ. L.R. 7-1(b). Having considered the parties’ positions, relevant legal authority, and the record in this case, the Court GRANTS Defendant’s motion for the following reasons. Rogers is a resident of the State of Florida. Sec. Amend. Class Action Compl. (“SAC”) ¶ 4. Postmates, a corporation headquartered in San Francisco, operates a mobile application “Urban Logistics platform” that connects its customers to thousands of delivery drivers who are signed-up in its network to provide deliveries of food, groceries, and other items. Id. ¶ 5 (quoting “About 1 SAC ¥ 11. The SAC alleges that “in an effort to advertise its delivery service and encourage 2 [Rogers] and other class members to sign-up to become delivery drivers, Postmates contracted 3 with Bird Dog Media, LLC [], one of its marketing agents, to promote its mobile application and 4 driver opportunities to as many individuals as possible.” Id. 4] 12. As part of these efforts, Bird 5 Dog sent thousands of text messages to individuals encouraging them to sign up for Postmates’ 6 delivery-driver network. Jd. ¥ 13. 7 On or about April 8, 2019, Bird Dog sent the following automated text message □□□□□□□□ to 8 Rogers’ cellular telephone number: 9 ail T-Mobile > 5:41AM 100% = 10 < +1 (724) 394-0835 11 g 5 13 Richard, PostMates needs you. Make 25 hourly delivering in Fort JA Lauderdale. http;//delivrpublic.us/ 35ecb24c. Reply stop to cancel.

16 Id. § 14. Rogers alleges that the text was sent on Postmates’ behalf, that the dedicated number, 2 17 (724) 394-0835, is owned and operated by Bird Dog and is regularly used to transmit text Z 18 || advertisements on Postmates’ behalf and for Postmates’ benefit. Jd. 14, 15. According to 19 Rogers, the hyperlink in the text (http://delivrpublic.us/35ecb24c) directed recipients to the 20 following URL, which was a webpage owned, operated, and maintained by Postmates: 21 https://fleet.postmates.com/?utm_source=birddogmedia&utm_medium=jobboardé&utm_campaign 22 ) =Birddogmedia_Supply_JB_Postings_nj_Desktop_CPL_AIl_All_Core&city_id=54&z=08854&ut 23 m_term=588582319&utm_content=. /d. | 16. Rogers alleges that this webpage was specifically 24 created for the purposes of the Bird Dog marketing campaign, and that Postmates was aware that 25 individuals were directed to the webpage and its services pursuant to this marketing campaign and 26 as □ result of text messages sent by Bird Dog. Id. 417. Rogers asserts that Postmates 27 “specifically oversaw, monitored, tracked, [] realized and appreciated the results” of Bird Dog’s 28 ) marketing campaign, including through use of campaign parameters embedded within the URLs to

which individuals were directed by Bird Dog’s texts. See id. ¶ 18 (noting that the source parameter in the URLs specifically identified “birddogmedia” as the source of the traffic). Rogers contends that Postmates has information in its possession reflecting that the hyperlink contained in Bird Dog’s texts to individuals originated traffic to Postmates’ website as a result of individuals clicking the hyperlink. Id. According to Rogers, Bird Dog’s text constituted “advertising” and “telemarketing” material within the meaning of the TCPA and its implementing regulations because the text promoted Postmates’ delivery-driver network, and Postmates offered for Rogers to perform the services promoted in the text for the purpose of deriving commercial profit. Id. ¶ 19. Bird Dog, Rogers contends, was at all times acting on behalf of Postmates pursuant to a marketing campaign that Postmates authorized, contracted for with Bird Dog, and paid Bird Dog to conduct. Id. ¶ 20. For its part, Postmates “was aware, or should have been aware, that Bird Dog was sending such text messages on its behalf, and [] knowingly allowed and permitted Bird Dog to conduct such marketing at least until the time that [Rogers] filed [] suit.” Id. Rogers asserts one claim for relief, a violation of the TCPA, 47 U.S.C. § 227. He seeks to represent a class of:

All persons in the United States:

Free access — add to your briefcase to read the full text and ask questions with AI

Rogers v. Postmates Inc., (N.D. Cal. 2020).

Rogers v. Postmates Inc. (Rogers v. Postmates Inc.) — published by Counsel Stack Legal Research, free access to 12M+ legal documents.

Related

Foman v. Davis
371 U.S. 178 (Supreme Court, 1962)
Erickson v. Pardus
551 U.S. 89 (Supreme Court, 2007)
Bell Atlantic Corp. v. Twombly
550 U.S. 544 (Supreme Court, 2007)
Ashcroft v. Iqbal
556 U.S. 662 (Supreme Court, 2009)
Chemtool, Inc. v. Lubrication Technologies, Inc.
148 F.3d 742 (Seventh Circuit, 1998)
Jesse Meyer v. Portfolio Recovery Associates
707 F.3d 1036 (Ninth Circuit, 2012)
Manzarek v. St. Paul Fire & Marine Insurance
519 F.3d 1025 (Ninth Circuit, 2008)
Satterfield v. Simon & Schuster, Inc.
569 F.3d 946 (Ninth Circuit, 2009)
Tracie Thomas v. Taco Bell Corp
582 F. App'x 678 (Ninth Circuit, 2014)
Jose Gomez v. Campbell-Ewald Co.
768 F.3d 871 (Ninth Circuit, 2014)
Kevin Breazeale v. Victim Services, Inc.
878 F.3d 759 (Ninth Circuit, 2017)
Flemming Kristensen v. Credit Payment Services Inc.
879 F.3d 1010 (Ninth Circuit, 2018)
Shyriaa Henderson v. United Student Aid Funds, Inc.
918 F.3d 1068 (Ninth Circuit, 2019)
Lopez v. Smith
203 F.3d 1122 (Ninth Circuit, 2000)
Batzel v. Smith
333 F.3d 1018 (Ninth Circuit, 2003)
Carvalho v. Equifax Information Services, LLC
629 F.3d 876 (Ninth Circuit, 2010)
Mavrix Photographs, LLC v. Livejournal, Inc.
873 F.3d 1045 (Ninth Circuit, 2017)