Rodriguez v. Google LLC

CourtDistrict Court, N.D. California
DecidedJanuary 7, 2025
Docket3:20-cv-04688
StatusUnknown

This text of Rodriguez v. Google LLC (Rodriguez v. Google LLC) is published on Counsel Stack Legal Research, covering District Court, N.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Rodriguez v. Google LLC, (N.D. Cal. 2025).

Opinion

1 2 3 4 5 6 7 UNITED STATES DISTRICT COURT 8 NORTHERN DISTRICT OF CALIFORNIA 9 ANIBAL RODRIGUEZ, et al., 10 Case No. 20-cv-04688-RS Plaintiffs, 11 v. ORDER DENYING GOOGLE’S 12 MOTION FOR SUMMARY GOOGLE LLC, JUDGMENT 13 Defendant. 14

15 I. INTRODUCTION 16 This is a privacy class action brought against Google LLC (“Google”). Plaintiffs are 17 members of two sub-classes, comprising individuals with Android and non-Android mobile 18 devices who had certain privacy-related settings switched off in their Google accounts. In the 19 Fourth Amended Complaint (“FAC”), Plaintiffs aver that Google contravened its user-facing 20 privacy representations regarding its Web App and Activity (“WAA”) and supplemental Web App 21 and Activity (“(s)WAA”) settings, advancing three California claims: invasion of privacy under 22 the California Constitution, common law intrusion upon seclusion, and violation of the 23 Comprehensive Computer Data Access and Fraud Act (“CDAFA”). Google moves for summary 24 judgment on all claims advanced by Plaintiffs in the FAC. For the reasons set forth herein, 25 Google’s motion is denied. 26 II. BACKGROUND 27 A. WAA and (s)WAA settings 1 (s)WAA setting. The WAA button is a Google account setting that purports to give users privacy 2 control of Google’s data logging of the user’s web app and activity, such as a user’s searches and 3 activity from other Google services, information associated with the user’s activity, and 4 information about the user’s location and device. The (s)WAA button, which can only be switched 5 on if WAA is also switched on, governs information regarding a user’s “[Google] Chrome history 6 and activity from sites, apps, and devices that use Google services.” Disabling WAA also disables 7 the (s)WAA button. 8 B. Google Analytics for Firebase 9 To aid third-party app developers, Google created software development kits, including 10 Firebase and Google Mobile Ads (“GMA”). These kits are incorporated into apps by third-party 11 app developers and allow Google to collect user data, including data regarding required fixes or 12 updates. If an app developer seeks information about their app users’ interactions with ads, they 13 can use Google Analytics for Firebase (“GA4F”). GA4F is a free analytical tool that takes user 14 data from the Firebase kit and provides app developers with insight on app usage and user 15 engagement. It is integrated in 60% of the top apps. Dkt. 361-58, Expert Report of Johnathan E. 16 Hochman (“Hochman Rep.”) ¶ 2. Functionally, GA4F works by automatically sending to Google 17 a user’s ad interactions and certain identifiers regardless of a user’s (s)WAA settings, and Google 18 will, in turn, provide analysis of that data back to the app developer. GMA logs similar ad-related 19 interactions. 20 Developers can customize their usage of GA4F to receive information uniquely helpful for 21 their app development purposes and must obtain consent from end users to use GA4F. Google 22 argues that its sole purpose for collecting (s)WAA-off data is to provide these analytic services to 23 app developers. This data, per Google, consists only of non-personally identifiable information 24 and is unrelated (or, at least, not directly related) to any profit-making objectives. 25 GA4F specifically allows app developers to track what Google coins “attributions” and 26 “conversions.” Attribution/Conversion Tracking permits Google to “(1) log the fact that it has 27 served an ad alongside a device identifier for accounting purposes, and (2) attribute conversion 1 events to those ad serving records.” Google argues that its practice of Attribution/Conversion 2 Tracking does not harm users and instead involves the sharing of just critical pieces of 3 information, namely which device triggered the conversion event, which app sent Google the 4 information, and “other similar pieces of information.”1 5 C. Pseudonymous data 6 When a user toggles (s)WAA off, Google purports to treat their data as “pseudonymous.”2 7 Google creates a randomly-generated identifier when logging a (s)WAA-off user’s analytics and 8 ads data. This identifier permits Google to recognize the particular device and its later ad-related 9 behavior. On Android, the identifier is labeled ad ID (“ADID”) and on iOS it is referred to as 10 Identifier for Advertiser (“IDFA”). Through its software development kits, Google collects ADID 11 or IDFA for Google’s Attribution/Conversion Tracking purposes. 12 Another identifier that is capable of being saved by Google through GA4F is the Google 13 Accounts and ID Administration ID (“GAIA ID”). The “GAIA ID uniquely identifies a Google 14 account holder”—in other words, it links data collected to a specific user’s Google account. 15 Hochman Rep. ¶ 109. Google insists that it has created technical barriers to ensure, for (s)WAA- 16 off users, that pseudonymous data is delinked to a user’s identity by first performing a “consent 17 check” to determine a user’s (s)WAA settings. Specifically, GA4F logs the device’s ads 18 personalization opt-out settings. If that check yields a (s)WAA-off result, that data is logged in the 19 “pseudonymous space” that does not contain GAIA IDs, as those correspond to a user’s Google 20 account. When this “consent check” is performed, the retrieved device IDs are encrypted. 21

22 1 As an example, Google provides that “while a conversion event could be called 23 ‘in_app_purchase,’ and it could contain for the app developer pseudonymous information about what the device purchased, for Google’s attribution purposes, it is just the fact that the event 24 occurred that is logged and later used to connect an ad click at Time 1 with a purchase at Time 2.” Google’s Motion for Summary Judgment (“Google’s Mot.”) at 10-11. 25 2 Google uses the term “pseudonymous” throughout its motion to describe its treatment of the data 26 it collects from (s)WAA-off users. It is not entirely clear what Google intends to denote by use of this term, but it seems to suggest the replacement of identifiable information with a contrived 27 identifier. 1 Likewise, the “GAIA-keyed” space contains no identifiers that would be in the pseudonymous log. 2 Where there is overlap, Google encrypts that data and throws away the decryption key after six 3 days. Google’s employees are also purportedly prohibited from “joining” pseudonymous and 4 identifiable data based on internal policies. In other words, per Google, pseudonymous and 5 identifiable data are kept separate. 6 D. Google’s disclosures 7 Google insists that users knew and consented to its tracking practices. Relying on the 8 WAA and (s)WAA disclosures, the Google Privacy Policy (“PP”), and language in Google’s 9 Privacy Portal, Google contends that it disclosed adequately the contours of the WAA and 10 (s)WAA buttons. Specifically, it argues that users knew the WAA and (s)WAA settings controlled 11 only whether a user’s web app and activity was linked to their “personal information,” which it 12 contends is synonymous with information “saved into [the user’s] Google Account” and that those 13 settings do not cover non-personally identifiable information (“non-PII”). 14 First, Google points to the language surrounding the WAA and (s)WAA buttons. The 15 WAA setting is located in a Google account’s page. The subheading for 16 states that a user may “[c]hoose the activities and info [a user] allow[s] 17 Google to save” on that page. On the actual

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Cite This Page — Counsel Stack

Bluebook (online)
Rodriguez v. Google LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/rodriguez-v-google-llc-cand-2025.