Rodriguez v. Google LLC

District Court, N.D. California·Decided January 7, 2025·No. 3:20-cv-04688·Unknown

Opinion

ANIBAL RODRIGUEZ, et al., Case No. 20-cv-04688-RS Plaintiffs, v. ORDER DENYING GOOGLE’S GOOGLE LLC, JUDGMENT Defendant.

This is a privacy class action brought against Google LLC (“Google”). Plaintiffs are members of two sub-classes, comprising individuals with Android and non-Android mobile devices who had certain privacy-related settings switched off in their Google accounts. In the Fourth Amended Complaint (“FAC”), Plaintiffs aver that Google contravened its user-facing privacy representations regarding its Web App and Activity (“WAA”) and supplemental Web App and Activity (“(s)WAA”) settings, advancing three California claims: invasion of privacy under the California Constitution, common law intrusion upon seclusion, and violation of the Comprehensive Computer Data Access and Fraud Act (“CDAFA”). Google moves for summary judgment on all claims advanced by Plaintiffs in the FAC. For the reasons set forth herein, Google’s motion is denied. A. WAA and (s)WAA settings (s)WAA setting. The WAA button is a Google account setting that purports to give users privacy control of Google’s data logging of the user’s web app and activity, such as a user’s searches and activity from other Google services, information associated with the user’s activity, and information about the user’s location and device. The (s)WAA button, which can only be switched on if WAA is also switched on, governs information regarding a user’s “[Google] Chrome history and activity from sites, apps, and devices that use Google services.” Disabling WAA also disables the (s)WAA button. B. Google Analytics for Firebase To aid third-party app developers, Google created software development kits, including Firebase and Google Mobile Ads (“GMA”). These kits are incorporated into apps by third-party app developers and allow Google to collect user data, including data regarding required fixes or updates. If an app developer seeks information about their app users’ interactions with ads, they can use Google Analytics for Firebase (“GA4F”). GA4F is a free analytical tool that takes user data from the Firebase kit and provides app developers with insight on app usage and user engagement. It is integrated in 60% of the top apps. Dkt. 361-58, Expert Report of Johnathan E. Hochman (“Hochman Rep.”) ¶ 2. Functionally, GA4F works by automatically sending to Google a user’s ad interactions and certain identifiers regardless of a user’s (s)WAA settings, and Google will, in turn, provide analysis of that data back to the app developer. GMA logs similar ad-related interactions. Developers can customize their usage of GA4F to receive information uniquely helpful for their app development purposes and must obtain consent from end users to use GA4F. Google argues that its sole purpose for collecting (s)WAA-off data is to provide these analytic services to app developers. This data, per Google, consists only of non-personally identifiable information and is unrelated (or, at least, not directly related) to any profit-making objectives. GA4F specifically allows app developers to track what Google coins “attributions” and “conversions.” Attribution/Conversion Tracking permits Google to “(1) log the fact that it has served an ad alongside a device identifier for accounting purposes, and (2) attribute conversion events to those ad serving records.” Google argues that its practice of Attribution/Conversion Tracking does not harm users and instead involves the sharing of just critical pieces of information, namely which device triggered the conversion event, which app sent Google the information, and “other similar pieces of information.”1 C. Pseudonymous data When a user toggles (s)WAA off, Google purports to treat their data as “pseudonymous.”2 Google creates a randomly-generated identifier when logging a (s)WAA-off user’s analytics and ads data. This identifier permits Google to recognize the particular device and its later ad-related behavior. On Android, the identifier is labeled ad ID (“ADID”) and on iOS it is referred to as Identifier for Advertiser (“IDFA”). Through its software development kits, Google collects ADID or IDFA for Google’s Attribution/Conversion Tracking purposes. Another identifier that is capable of being saved by Google through GA4F is the Google Accounts and ID Administration ID (“GAIA ID”). The “GAIA ID uniquely identifies a Google account holder”—in other words, it links data collected to a specific user’s Google account. Hochman Rep. ¶ 109. Google insists that it has created technical barriers to ensure, for (s)WAA- off users, that pseudonymous data is delinked to a user’s identity by first performing a “consent check” to determine a user’s (s)WAA settings. Specifically, GA4F logs the device’s ads personalization opt-out settings. If that check yields a (s)WAA-off result, that data is logged in the “pseudonymous space” that does not contain GAIA IDs, as those correspond to a user’s Google account. When this “consent check” is performed, the retrieved device IDs are encrypted.

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Rodriguez v. Google LLC, (N.D. Cal. 2025).

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