Rodriguez v. Ford Motor Company

District Court, S.D. California·Decided December 3, 2024·No. 3:23-cv-00598·Unknown

Opinion

Case No.: 3:23-cv-00598-RBM-JLB Plaintiff,

v. ORDER GRANTING IN PART AND DENYING IN PART DEFENDANT’S FORD MOTOR COMPANY, a Delaware MOTION TO DISMISS Corporation d/b/a www.ford.com, Defendant. [Doc. 23] On April 16, 2023, Plaintiff Rebeka Rodriguez (“Plaintiff”), individually and on behalf of all others similarly situated, filed a First Amended Class Action Complaint (“FAC”) for violations of the California Invasion of Privacy Act (“CIPA”), California Penal Code section 630 et. seq., against Defendant Ford Motor Company (“Defendant”). (Doc. 6.) In her FAC, Plaintiff alleged two causes of action for violations of CIPA sections 631(a) and 632.7. (Id. at 7–11.) In its March 21, 2024 Order granting Defendant’s motion to dismiss Plaintiff’s FAC (“March 21, 2024 Order”), the Court dismissed Plaintiff’s claims against Defendant for direct liability under CIPA section 631(a) with prejudice (see Doc. 21 at 10, 31) but dismissed Plaintiff’s claims against Defendant for “aiding and abetting” under clause four of CIPA section 631(a) without prejudice (see id. at 11–27, 31). The Court also dismissed Plaintiff’s claim against Defendant for liability under CIPA section 632.7 without prejudice. (See id. at 27–31.) On April 5, 2024, Plaintiff filed a Second Amended Class Action Complaint for Violation of CIPA (“SAC”). (Doc. 22.) In her SAC, Plaintiff alleges one cause of action for violations of CIPA section 631(a). (Id. at 10–12.) On April 19, 2024, Defendant filed a Motion to Dismiss Plaintiff’s SAC (“Motion”). (Doc. 23.) On May 13, 2024, Plaintiff filed a Response in Opposition to Defendant’s Motion (“Opposition”). (Doc. 24.) On May 20, 2024, Defendant filed a Reply in Support of its Motion (“Reply”). (Doc. 25.) The Court finds this matter suitable for determination on the papers and without oral argument pursuant to Civil Local Rule 7.1(d)(1). For the reasons set forth below, Defendant’s Motion is GRANTED IN PART and DENIED IN PART. I. BACKGROUND1 In early 2023, Plaintiff visited Defendant’s website, www.ford.com (the “Website”), using a smart phone—“a cellular telephone with integrated computers to enable web browsing”—and had a brief conversation with a customer service representative using the chat feature on the Website. (SAC ¶¶ 4, 31.) “Plaintiff was not advised that the chat was monitored, intercepted, or recorded.” (Id. ¶¶ 4, 32–33.) Unbeknownst to Plaintiff, Defendant enables and allows LivePerson, Inc. (“LivePerson”), an independent third party, to eavesdrop upon and record all such conversations and then “secretly intercept, exploit, and monetize the chat conversations ….” (Id. ¶¶ 9, 11.) “LivePerson’s chat service is an Application Programming Interface that is ‘plugged into’ Defendant’s Website. The chat function runs from the LivePerson’s servers … . … LivePerson runs the Chat service from its own servers, but customers interact with the chat service on Defendant’s Website ….” (Id. ¶ 12.) “Whenever a chat

1 The Court’s summary of Plaintiff’s allegations reflects Plaintiff’s factual and legal message is sent … to Defendant, it is first routed through LivePerson’s server. This enables LivePerson to analyze and collect customer-support agent interactions in real time to create live transcripts of communications as they occur, among other services.” (Id. ¶ 13.) “LivePerson’s product is a type of automatic routing software that automatically acquires and transmits user chat communications to LivePerson without any active input from either Defendant’s employees, agents, or human representatives. LivePerson acquires Website visitors’ chat communications by first having its software route them to LivePerson’s own computer servers that it owns, controls, and maintains. The secret code enables and allows LivePerson to secretly intercept in real time, eavesdrop upon, and store transcripts of consumers’ chat communications they think they are having with Defendant only.” (Id. ¶ 14.) “LivePerson has the capability of using the recorded Website chat interactions between Defendant and visitors to the Website for one or more purposes other than to benefit Defendant, a party to such communications.” (Id. ¶ 16.) “LivePerson’s chat software is ‘integrated’ with subsidiaries or divisions of Meta Platforms, Inc. (doing business as ‘Meta’) like Facebook and WhatsApp.” (Id. ¶ 17.) “This integration allows LivePerson to share data with Meta and its subsidiaries, and thus operate as a unified system.” (Id. ¶ 18.) “First, Meta identifies ‘user interests’ by monitoring a collection of ‘offsite’ user activity, such as the private chat communications between Defendant and visitors to its Website by ‘integrating’ with LivePerson’s software. Second, Meta generates revenue by selling advertising space through its subsidiaries’ ability to identify those offsite user interests. Third and finally, after harvesting the chat transcripts for valuable data, Meta’s brands like Facebook and WhatsApp bombard the unsuspecting Website visitors with targeted advertising.” (Id. ¶ 19.) “[A]ll of the schemers – Defendant, LivePerson, and Meta – all profit from secretly exploiting the private chat data through targeted social media advertising because ‘[t]argeted advertising allows brands to send different messaging to different consumers based on what the brand knows about the customer. The better a brand can demonstrate that it understands what its customers want and need, the more likely customers respond to advertising and engage with the brand. Social media targeting helps brands leverage consumers’ behavior on the web, search engines, and social media sites to present ads that reflect consumer interests.’” (Id. ¶ 20.) “LivePerson’s chat transcripts are automatically created and stored by LivePerson for ‘data harvesting’ purposes, which is the process of extracting personal data for business and marketing purposes.” (Id. ¶ 21.) “Indeed, LivePerson has acknowledged on page 15 of its Form-10K filing with the U.S. Securities and Exchange Commission for the fiscal year ended December 31, 2017 (‘2017 Form-10K’), that ‘some states in the United States have enacted legislation designed to protect consumer privacy by prohibiting the distribution of ‘spyware’ over the Internet …. If … the scope of the previously mentioned ‘spyware’ legislation were changed to include web analytics, such legislation could apply to the technology we use and potentially restrict our ability to conduct our business.’” (Id. ¶ 22.) “Page 1 of its 2017 Form 10-K states in relevant part, ‘[a]ccording to our internal measures, during 2017, we monitored an average of 2.6 billion visitor sessions per month across our customers’ websites. LivePerson combines this session data with conversational transcripts and other historical, behavioral, and operational information to develop insights into consumer intent and each step of the customer journey, which leads to optimized campaign outcomes for sales and service transactions.’” (Id. ¶ 23.) “The homepage of LivePerson’s website markets LivePerson’s services by stating: ‘[a]nalyze omnichannel conversation data to uncover the wants and needs of your customers. Identify top customer intents and uncover opportunities to continuously improve the customer journey.’ The homepage of LivePerson’s website contains a hyperlink named ‘Learn more about Conversational Intelligence,’ which takes the user to a landing page addressing LivePerson’s ‘Conversational Intelligence’ suite of software.” (Id. ¶ 24 (citation omitted).) “LivePerson’s webpage devoted to the subject of ‘Conversational Intelligence,’ states in relevant part, ‘[b]uilt on one of the world’s most extensive customer datasets, our Conversational Intelligence suite turns your customers’ words into actionable data—and dollar signs for your business.’” (Id. ¶ 25.) “LivePerson freely acknowledges that it is a ‘software-as-a-service (SaaS) provider,’ as acknowledged on page 1 of its 2017 Form-10K, which means that LivePe

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Rodriguez v. Ford Motor Company, (S.D. Cal. 2024).

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