Riley Insurance Agency v. Champoux Insurance Agency

• Court: Superior Court of Maine
• Decided: December 1, 2005
• Docket: CUMcv-05-691
• Status: Unpublished

Opinion

STATE OF MAINE SUPERIOR COURT CUMBERLAND, ss. CIVIL ACTION Docket No. (3-05-691 ;. ';I.. - - . * ' . . - J

RILEY INSURANCE AGENCY, LLC

ORDER

CHAMPOUX INSURANCE AGENCY, INC.

Defendant.

Before the court is plaintiff's motion for a preliminary injunction directing

defendant to pull its yellow pages ad using the name of "Peoples Insurance" from the

forthcoming Bath-Brunswick telephone directory and prohbiting defendant from going

into business in the Brunswick area under the name of Peoples Insurance. The court has

reviewed the submissions of the parties and considered the arguments presented at the

hearing on November 30,2005.

To obtain a preliminary injunction, a plaintiff has the burden of demonstrating

that the following four criteria have been met:

(1)that the plaintiff will suffer irreparable injury if an injunction is not granted;

(2) that such injury outweighs any harm w h c h an injunction would inflict on the

defendant;

(3) that the plaintiff has exhbited a likelihood of success on the merits (at most, a

probability; at least, a substantial possibility); and

(4) that the public interest will not be adversely affected by an injunction. Department of Environmental Protection v. Emerson, 563 A.2d 762, 768 (Me. 1989),

citing Innraham v. Universitv of Maine, 441 A.2d 691, 693 (Me. 1982). These criteria are

not to be applied in isolation; instead, a court of equity should weigh all the factors

together. Emerson, 563 A.2d at 768.'

The agree for purposes of t h s m o t i n fiat~gisteringan?isSYimed name - -

does not constitute actual use of that name for purposes of determining priority, see 13-C M.R.S.A. 9 404(7), and that Riley's 2000 regstration of the assumed name "Peoples

Insurance Agency" does not automatically give it priority over Champoux's 2005

registration of the substantially identical assumed name "Peoples Insurance." Riley

therefore must show actual use to prevail on the merits of its claim.

The urgency of h s motion results from the fact that defendant has placed a

yellow pages ad under the name Peoples Insurance for the forthcoming Bath-Brunswick

yellow pages and today is apparently the last date that the entry in question can be

changed. Accordingly, the parties have briefed the preliminary injunction on an

expedited schedule. The court suspects that there are a number of subtleties with

respect to the common law of trademark that the parties have not had a chance to

explore and that the court has not had time to research.

The court concludes that Riley has made a sufficient showing of actual use, at

least at the time that Riley acquired the Peoples Insurance Agency in 2000 and sought

renewals from Peoples customers. It has therefore established rights in the name

Peoples Insurance. See Millar Aff. q15. At the same time, however, conspicuously absent

from Riley's papers is any showing that it is continuing to use the name. It is likely that

the policy renewals that Riley intended to obtain from its acquisition of the Peoples

' Thus a very strong showing of irreparable injury would result in a less stringent test for likelihood of success on the merits and a very strong showing on the merits would result in a less stringent requirement of proof of irreparable harm. Id. Insurance Agency in January 2000 have already been obtained. Rley Insurance has also

offered no evidence that it is currently advertising its connection with the former

Peoples Insurance Agency, and Champoux has offered evidence to the contrary. It may

be, therefore, that Rley has essentially retired the name Peoples. Given that it has had

five years to form and maintaina relationship with former Pe@les customers, t s F

customers presumably know that they are dealing with &ley.2

Nevertheless, the Law Court's decision in Knowles Co. v. Northeast Harbor

Insurers, 2002 ME 6 ¶¶12-14, 788 A.2d 587, 589-90, strongly suggests that abandonment

of a trademark should not be presumed but must be affirmatively shown. Champoux

has not offered evidence of abandonment, and even minimal continuing use would

appear to be enough to prevent such a finding. Accordingly, the court concludes that

filey has established a likelihood of success on the merits. Moreover, the court also

agrees that the harm to Rley would be irreparable because of the near impossibility of

figuring out monetary damages in tlus case.

Lastly, 13-C M.R.S.A. 5 404(7) expressly allows entry of an injunction if an

assumed name is filed that did not comply with the requirements of 5 401. Section

401(2)(B)requires that names must be distinguishable from assumed names already on

file. In the courYs view, the name "Peoples Insurance" recently registered by

Champoux is not distinguishable from the name "Peoples Insurance Agency" whch

filey has already on file.

The court also concludes that on the balancing of the harms criterion, the harm to

Riley outweighs the harm to Champoux because Champoux remains free to change its

2 Riley has not established on this record that Champoux has violated any standstill agreement. yellow page listing to the "Champoux Agency" and conduct business in the Brunswick

area.3 The public interest is not affected here.

The entry shall be:

Plaintiff's motion for a preliminary injunction is granted for the reasons stated.

Defendant is orderedto change the name of its yellow page listing-from PeopE-----

Insurance to a different name and is enjoined from operating an insurance agency

under the name Peoples Insurance in any town covered by the Bath-Brunswick

telephone book. As a condition of this injunction, plaintiff will be required to post a

bond in the amount of $10,000. The Clerk is directed to incorporate tlus order in the

docket by reference pursuant to Rule 79(a)

Dated: December _/, 2005

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Thomas D. Warren Justice, Superior Court

What will happen to the white pages listing will have to be sorted out later.