Remark LLC v. Adell Broadcasting

817 F. Supp. 2d 990, 2011 U.S. Dist. LEXIS 106877, 2011 WL 4374454
CourtDistrict Court, E.D. Michigan
DecidedSeptember 20, 2011
DocketCase 10-12767
StatusPublished
Cited by3 cases

This text of 817 F. Supp. 2d 990 (Remark LLC v. Adell Broadcasting) is published on Counsel Stack Legal Research, covering District Court, E.D. Michigan primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Remark LLC v. Adell Broadcasting, 817 F. Supp. 2d 990, 2011 U.S. Dist. LEXIS 106877, 2011 WL 4374454 (E.D. Mich. 2011).

Opinion

ORDER GRANTING IN PART AND DENYING IN PART DEFENDANT’S MOTION TO DISMISS AND GRANTING PLAINTIFF’S MOTION FOR SUMMARY JUDGMENT

GEORGE CARAM STEEH, District Judge.

I. INTRODUCTION

Plaintiff, Remark, LLC (Remark) brings this action pursuant to the Copyright Act, 17 U.S.C. § 101 et seq. and the Lanham Act, 15 U.S.C. § 1125 et seq. against defendant, Adell Broadcasting Corporation d/b/a WADL-TV (Adell), for allegedly infringing upon Remark’s copyrighted television commercials, which Remark refers to as its “Remarkable Mouth” or “Hot Lips” commercials and for causing confusion as to the source of Adell’s commercials. Plaintiff also asserts a state law claim for breach of contract.

II. FACTUAL BACKGROUND

Remark claims that for over twenty-five (25) years it has produced the “Remarkable Mouth” or “Hot Lips” commercials, which began airing in southeast Michigan to promote Detroit area radio station, WRIF, in the late 1970s and continued periodically through the late 1980s. The “Remarkable Mouth” commercial was registered with the United States Copyright Office on April 11, 1980, U.S. Reg. No. PA 64-936 (Remarkable Mouth Registration). The Remarkable Mouth Registration was assigned to Remark on August 12, 2002 and recorded in the U.S. Copyright Office on November 6, 2002.

The version of the Remarkable Mouth commercial that was registered with the U.S. Copyright Office was produced for WLUP radio station in Chicago, Illinois. This version of the Remarkable Mouth commercial is based on preexisting material produced for radio stations KBPI and KOY. Remark alleges that the Remarkable Mouth commercial “includes common expressive elements which are original and creative to Remark and which have become distinctive such that public, advertising professionals and/or broadcasters recognize Remark as the owner and source of the commercials.” Am. Compl., ¶ 8. The original, expressive elements include:

a body shot of an attractive woman wearing a tank top or T-shirt bearing a *994 station logo; the woman speaks directly into the camera, in her own voice, to introduce the name of the station being promoted; the camera zooms into a closer shot of the woman’s face, with emphasis on her mouth; the woman’s voice changes to one not her own as she lip synchs to promote the broadcasting content of the subject station by repeating short segments of content familiar to that subject station; the camera withdraws back to a broader shot of the woman; a male voice over from off camera speaks to the woman “you have a remarkable mouth;” the woman responds, in her own voice, that the subject station is a remarkable station; camera again zooms in to focus on the woman’s face where she again lip synchs a final short segment of the subject station’s content followed by the subject station’s logo or other branding. The different Remarkable Mouth commercials are essentially similar with respect to their expressive elements.

Am. Compl., ¶ 9.

Remark alleges that employees of radio station WADL developed, produced and broadcast two commercials entitled ‘Promo Girl’ and ‘Classic Comedy Block’ both featuring women promoting WADL’s broadcasting. Remark argues that the WADL commercials incorporate the Remarkable Mouth commercials’ distinctive elements. On August 12, 2009, Remark issued a demand letter to Adell describing WADL’s unauthorized production and broadcast of two television commercials promoting the station, demanded that WADL cease and desist from using the commercials, as well as money damages, including compensation for the licensing fee Remark would have received if WADL had used Remark to produce the commercials. See Plf.’s Mot. for Summ. J., Ex. A. According to Remark, the parties engaged in extensive settlement discussions following the August 12, 2009 letter, and the parties orally agreed to enter into a settlement agreement whereby Adell would pay $50,000.00 to Remark in exchange for a release of all potential claims against Adell. The agreement was reduced to a written document, first drafted by Remark but later rewritten by Adell. On December 11, 2009, Adell’s counsel wrote to Remark’s counsel, Larry Stein, in an email correspondence: Larry,

Attached is a redline version of our proposed revisions to the settlement agreement between CMI Films and WADL. Please contact me to discuss at your convenience.
Thanks,
Robin Asher

Thereafter, on December 14, 2009, counsel for Remark responded:

We’ve reviewed your proposed revisions. Because we’d like to get this wrapped up, we will agree to all of your proposed changes. Please incorporate them into a final version for execution. As a reminder, payment is due to CMI within 7 business days of execution. I will follow up with method and address, etc. Thank you.
Best,
Larry

On December 22, 2009, counsel for Adell responded to Remark’s December 14, 2009 email:

Attached is a Final Version of the CMI v. WADL Settlement Agreement. Please have your clients execute the Agreement and return two originals to me for execution by WADL. Once the Agreement has been fully executed, we will return one of the original fully executed Agreements and arrange for payment of the settlement.

See Plf.’s Mot. for Summ. J., Ex. B. Remark signed the Settlement Agreement, *995 and returned two copies on January 5, 2010. Counsel for Adell responded:

I have received the agreements executed by your client and forwarded on to our client for signature this week. Please let me know as soon as possible who our client should make the check payable to?
Thanks,
Robin W. Asher

Id., Ex. D.

On January 19, 2010, Adell, through new counsel, indicated that $50,000.00 was simply an unreasonable amount and while Adell was interested in settlement, it would only agree to a reasonable amount commensurate with the facts. Id., Ex. E. This letter further disclaimed any infringement on the part of Adell because there was no substantial similarity between the WADL commercials and the protectable elements of Remark’s work.

On July 13, 2010, Remark filed the instant action raising one count for copyright infringement. On August 4, 2010, Adell filed a motion to dismiss arguing that Remark’s complaint failed to state a claim for copyright infringement under modern, federal pleading standards. Specifically, Adell argued that the complaint failed to (1) identify any original constituent elements of the derivative work of the Remarkable Mouth Registration, (2) identify the accused commercials of Adell, and (3) explain how Adell allegedly copied the original work.

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817 F. Supp. 2d 990, 2011 U.S. Dist. LEXIS 106877, 2011 WL 4374454, Counsel Stack Legal Research, https://law.counselstack.com/opinion/remark-llc-v-adell-broadcasting-mied-2011.