Reinharcz v. Chrysler Motors Corp.

514 F. Supp. 1141, 1981 U.S. Dist. LEXIS 13844
CourtDistrict Court, C.D. California
DecidedMay 19, 1981
DocketCiv. A. 79-0947 MML (SX)
StatusPublished

This text of 514 F. Supp. 1141 (Reinharcz v. Chrysler Motors Corp.) is published on Counsel Stack Legal Research, covering District Court, C.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Reinharcz v. Chrysler Motors Corp., 514 F. Supp. 1141, 1981 U.S. Dist. LEXIS 13844 (C.D. Cal. 1981).

Opinion

Opinion and Order

MALETZ, Judge: 1

In this action, plaintiffs seek damages claiming that Chrysler Corporation (Chrysler) breached the implied obligations of good faith and fair dealing of Direct Dealer Agreements the parties entered into in 1965. Jurisdiction is based on diversity.

I

The facts are these. The dealer agreements in question authorized plaintiff Reinharcz Chrysler-Plymouth, Inc. (Reinharcz CP) to sell and service new Chrysler, Plymouth and Imperial vehicles from a facility in San Clemente, California. 2 Paragraph 7(c) of each of the agreements provided:

DIRECT DEALER [Reinharcz CP] agrees to maintain at DIRECT DEALER’S address as indicated in the opening paragraph of this agreement or at such other or additional locations as Chrysler approves in writing, a place or places of business including sales rooms, service, and parts and accessories facilities * * *.

Reinharcz CP leased its San Clemente dealership facility from a third party for a term expiring on December 31,1971 subject to an option to extend it for an additional four years. However, Reinharcz CP anticipated relocating the dealership from San Clemente to a facility Chrysler intended to build on five acres of land the latter owned in Mission Viejo, California. This Chrysler acreage was part of a larger parcel that was to be developed into an auto plaza which would include dealerships of other automobile manufacturers. Such clusters of competing dealerships, experience indicated, provided more effective marketing representation than isolated dealerships. In view of its planned relocation to this proposed auto plaza, Reinharcz CP renewed its lease for the San Clemente facility for a period of only two years, ending on December 31, 1973.

On August 2, 1972, Mr. Reinharcz signed a letter of intent to relocate Reinharcz CP to the planned Chrysler facility at Mission Viejo with the proviso that “* * * final approval by the Marketing Investment Committee of Chrysler * * * will be required prior to actual relocation of our dealership and construction of new facilities.” Following this, Mr. Reinharcz and Chrysler entered into a Dealer Relocation Agreement on August 21, 1972, which read in part:

3. The parties hereto recognize that Chrysler * * * has not yet received Investment Committee approval for the acquisition of the land and/or the Facility. In the event the Investment Committee approval is not obtained * * * then this agreement shall be null and void and of no further force and effect and neither party shall have any recourse, claim or cause of action against the other for Chrysler’fs] * * * failure to secure such land and construct the Facilities and/or Lease completed Facilities.

The proposal for the construction of a dealership facility in Mission Viejo was on Chrysler’s Investment Committee agenda several times during 1972-1973, but action was deferred because no other automobile manufacturer had committed itself to build *1143 ing dealership facilities there. In fact, no dealership facility was ever built on the proposed site and it was later developed as a shopping center.

Because of the lack of progress on the Chrysler proposal, Mr. Reinharcz bought land in April 1973 near Mission Viejo and informed the Chrysler regional sales manager, Donald Merritt, that he proposed to build his own facility on the land he was purchasing. (The property purchased by Mr. Reinharcz is hereafter referred to as the Reinharcz property.) By letter dated July 19, 1973, Mr. Reinharcz requested new Direct Dealer Agreements for the dealership facility he proposed to build on the Reinharcz property. Mr. Merritt requested specific plans for the dealership facility and after the plans had been received and reviewed by him and by his superiors in Detroit, he wrote to Mr. Reinharcz on August 27,1973 setting forth a comparison of various aspects of the proposed facility on the Reinharcz property and Chrysler’s standard guidelines for dealership facilities. After setting forth these comparisons, Mr. Merritt’s letter stated:

As you can see, the facility you propose falls far short of meeting normal guidelines even for 300 units of annual planning potential. Our projected sales volumes for this area contemplate an initial opportunity of approximately 300 new units with a forecast in excess of 500 new units within three to five years. The most glaring deficiency in your plans is the extremely limited space provided for service. The necessity for providing adequate space with which to service customers has always been of extreme importance and in today’s business climate it is crucial. In addition, the lack of space for any future development, particularly further increase in service capacity, makes your plan entirely unacceptable.
On the basis of the information you have supplied and the analyses outlined above, we cannot honor your request for a letter of intent to grant new sales agreements.

Mr. Reinharcz responded to Mr. Merritt’s August 27, 1973 letter, stating:

* * * we agree that the facilities originally proposed by you through Chrysler * * * were larger and designed more for future expansion compared with the facilities now being in process to be built by us. * * *
We realize the fact that we would have very little expansion area left for the future and therefore we would like to come to a mutual term agreement where we would have the option sometime during the third year in business in Mission Viejo of relocating in larger facilities and in the event we would fail to exercise such option you would have the right to revoke our sales agreement or have the right to demand that we relinquish all of our rights to our franchise agreement.
We also realize that we have not done the job as far as sales are concerned at our present address but we are all aware of its unique location being locked in from three of its four directions * * *.
As you are aware, we are all running out of time and therefore we would appreciate receiving your written intent in a few days.

Mr. Merritt reported to his superiors in Detroit that he was favorably inclined towards Mr. Reinharcz’ proposal of a term sales agreement that would allow Reinharcz CP to move to the planned facility on the Reinharcz property for two years and then relocate to the Chrysler property at the Mission Viejo auto plaza. However, Mr. Merritt’s superiors continued to view Mr. Reinharcz’ proposed facility as inadequate and refused to approve it even on a temporary basis.

On October 12,1973, Mr. Reinharcz wrote a letter to the president of Chrysler in which he reviewed the history of the Reinharcz CP operations and the various relocation proposals including the proposal for a short term sales agreement for the dealership facility he proposed to construct on the Reinharcz property. The letter stated in part:

*1144 On Friday, October 5th, Mr.

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Bluebook (online)
514 F. Supp. 1141, 1981 U.S. Dist. LEXIS 13844, Counsel Stack Legal Research, https://law.counselstack.com/opinion/reinharcz-v-chrysler-motors-corp-cacd-1981.