Real Selling Group LLC v. ESN Group Inc.

CourtDistrict Court, S.D. New York
DecidedFebruary 12, 2021
Docket1:20-cv-01468
StatusUnknown

This text of Real Selling Group LLC v. ESN Group Inc. (Real Selling Group LLC v. ESN Group Inc.) is published on Counsel Stack Legal Research, covering District Court, S.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Real Selling Group LLC v. ESN Group Inc., (S.D.N.Y. 2021).

Opinion

UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF NEW YORK

------------------------------X

REAL SELLING GROUP LLC,

Plaintiff, MEMORANDUM AND ORDER

- against – 20 Civ. 1468 (NRB)

ESN GROUP, INC.,

Defendant.

------------------------------X NAOMI REICE BUCHWALD UNITED STATES DISTRICT JUDGE Plaintiff Real Selling Group LLC (“Real Selling”) brought suit against defendant ESN Group, Inc. (“ESN”) asserting claims of violations of the Lanham Act, violations under New York General Business Law § 349, tortious interference, and defamation arising from alleged false, misleading, and defamatory statements by ESN. ESN moved to dismiss the suit for lack of personal jurisdiction. Real Selling then moved to amend its complaint to add antitrust claims against ESN. For the following reasons, Real Selling’s motion to amend is denied and ESN’s motion to dismiss is granted. BACKGROUND 1. Factual Allegations ESN is a California corporation, with its principal place of business in Carpintera, California, which manufactures skin care and other personal care products, including, as relevant here, products from its “Ceramedx” and “Earth Science” brands. Amended Complaint, ECF No. 22 (“Am. Compl.”) ¶¶ 2, 7; Declaration of Jay Kline in Support of Defendant’s Motion to Dismiss for Lack of Personal Jurisdiction, ECF No. 17-4 (“Kline Decl.”) ¶ 2.1 Ceramedx is a line of skin-care products which sell for $10 to $18 on ESN’s Ceramedx website,2 and Earth Science is a line of skin, body and hair care products which sell for $5 to $25 on ESN’s Earth Science website.3 While ESN engages in limited direct sales of its products through its websites, the majority of its sales are through authorized distributors and resellers who contract with

ESN to use copyrighted and trademarked materials in marketing ESN’s brands. Kline Decl. ¶ 3. Real Selling, a New York limited liability company with its principal place of business in New Hampton, New York, primarily resells products through Amazon.com4 under the name XXVIIP. Am. Compl. ¶ 35. Among other things, it resells ESN’s “Ceramedx” and “Earth Science” products. Id. ¶¶ 2, 6. Real Selling is an “unauthorized reseller” of ESN’s products in that it has no contract with ESN to sell its brands. Kline Decl. ¶ 4-5.

1 In reviewing a motion to dismiss pursuant to Fed. R. Civ. P. 12(b)(2), a court may look to evidence outside the pleadings. See Sandoval v. Abaco Club on Winding Bay, 507 F. Supp. 2d 312, 315 (S.D.N.Y. 2007). 2 Shop All Products, Ceramedx, www.ceramedx.com/collections/shop (last accessed Feb. 9, 2021). 3 All Products, Earth Science, www.earthsciencebeauty.com/collections/all- products (last accessed Feb. 9, 2021). 4 Amazon is domiciled in the State of Washington. Real Selling alleges that on November 20, 2019, it was informed by Amazon that Amazon had received a complaint from ESN claiming that Real Selling was selling counterfeit Ceramedx products on its platform and that Amazon would remove the listing until Real Selling could provide proof of authenticity. Am. Compl. ¶ 13. Real Selling provided proof of authenticity and the product was relisted. Nevertheless, ESN filed a second and third complaint, each time causing Amazon to delist the Ceramedx product from Real Selling’s platform before Real Selling could provide

proof of authenticity. Id. ¶¶ 14-18. As a result of these series of complaints from ESN, and out of concerns that Amazon might take further action in suspending Real Selling’s account, Real Selling has “stranded” its Ceramedx inventory, i.e., it has increased the price of the product well beyond its retail value, making the listing effectively invisible on Amazon. Id. ¶ 20. According to Real Selling, ESN launched a similar complaint campaign against Real Selling’s other listings of ESN products, including products under ESN’s “Earth Science” trademark. Id. ¶¶ 21-23. In late January, ESN began purchasing its own products from Real Selling, posing as an ordinary customer without

disclosing that it was the brand owner. Id. ¶¶ 31-32. It then allegedly returned the purchases and demanded a refund, claiming to Amazon that it had received counterfeit or damaged goods from Real Selling. Id. ¶ 32. Real Selling contends that ESN’s conduct was born out of a desire to “to charge supracompetitive prices, limit the scope of the availability of the resale of its products, and otherwise control the marketplace” by “shutting down resellers it does not favor who offer [ESN]’s products for sale at lower prices than those charged by [ESN]’s favored resellers.” Id. ¶¶ 52-53. ESN, meanwhile, maintains that it has concerns that if it is unable to exercise control over the marketing of its brands, “unauthorized resellers” might make false or misleading claims about ESN’s

products or else continue to market ESN’s products past their “best if used by” date. Kline Decl. ¶¶ 6-7. 2. Procedural History and Real Selling’s Amended Complaint Real Selling filed its original complaint against ESN on February 19, 2020 raising claims of false or misleading representations to Amazon and unfair competition under § 1125 of the Lanham Act, deceptive acts and practices under New York General Business Law § 349, tortious interference, and defamation and trade

libel. ECF No. 1. ESN then filed a letter requesting leave to make a motion to dismiss for lack of personal jurisdiction arguing that Real Selling’s causes of action did not arise from ESN’s business transactions in New York within the meaning of N.Y. C.P.L.R. § 302(a)(1) and that Real Selling could not support personal jurisdiction under § 302(a)(3) as its claims sounded in defamation. ECF No. 12. After a conference on June 16, 2020, the Court granted ESN leave to file its motion, which it did on August 7, 2020. After receiving two extensions to file its response to ESN’s motion to dismiss, Real Selling instead filed an amended complaint on October 2, 2020. The principal addition to the Amended Complaint was the inclusion of claims for maintaining monopoly power and attempted monopolization under § 2 of the Sherman Act. Am. Compl. ¶¶ 45-

61. The Amended Complaint added a handful of new factual allegations, including information on its “storefront” page, noting that the page includes the true company name behind the seller’s Amazon name, and the New York address of the company. Id. ¶¶ 40. The Amended Complaint also quotes from the declaration of Jay Kline – ESN’s CEO – in support of ESN’s motion to dismiss, which notes that “ESN only sells on Amazon through authorized resellers” – of which Real Selling is not one – and that ESN “has had to address the problem of ‘unauthorized sellers’ of its products. Id. ¶¶ 47-49; Kline Decl. ¶¶ 4-7. After Real Selling filed the Amended Complaint, ESN requested

a conference and asked the Court to strike the Amended Complaint as untimely under Rule 15. ECF No. 23. Rather than have the parties litigate the timeliness issue, at a conference on October 22, 2020, the Court suggested that Real Selling move to amend its complaint and simultaneously respond to ESN’s pending motion to dismiss. ESN would then have an opportunity to object to the cross-motion to amend and reply in support of its motion to dismiss, and finally, Real Selling would have an opportunity to reply in support of its cross-motion to amend. This briefing was completed on January 8, 2021. LEGAL STANDARDS The dueling motions of the parties raise two interrelated questions for the Court: (1) does the Court have personal

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