Read v. Mackay

47 Misc. 435, 95 N.Y.S. 935
CourtNew York Supreme Court
DecidedJune 15, 1905
StatusPublished
Cited by7 cases

This text of 47 Misc. 435 (Read v. Mackay) is published on Counsel Stack Legal Research, covering New York Supreme Court primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Read v. Mackay, 47 Misc. 435, 95 N.Y.S. 935 (N.Y. Super. Ct. 1905).

Opinion

Bischoff, J.

It is to be regretted that the near approach of the expiration of the copartnership of the parties to this action, by limitation, so urgently calls for an early decision of this motion, that the discussion of the important and interesting questions involved at deserving length is prevented, save at the expense of serious delay to many other matters now awaiting the court’s attention. The parties to this action are copartners, doing business as bankers and brokers, under the firm name of Vermilye & Co., and the plaintiff seeks to restrain the defendants’ use of the name after the 31st day of March, 1905, the day upon which the partnership will cease, according to agreement. The relief sought in the action is an injunction and a direction for the sale of the good will of the partnership to the highest bidder, and at the outset, therefore, the question is presented whether this firm name may be treated as an asset, as part of the good will of the business, and sold as a part of the partnership property, in invitum. It appears that this banking and brokerage business was established in the year 1832, under the name of Carpenter & Vermilye,” and that about the year 1862 the name “ Vermilye & Company ” first commenced to be used as a firm name, and has been continued [437]*437as the name of successive partnerships since that time, the right to use the name having been accorded by agreement. The name has thus been carried on by successors of the founder of the business, and the present partners being unable to agree as to its disposition at the conclusion of the partnership now subsisting, this controversy has arisen. Is this firm name transferable to a purchaser promiscuously selected and should a court of equity extend its aid to effect such a transfer ? These questions must, for obvious reasons, have a controlling effect upon the plaintiff’s main prayer for relief. If answered affirmatively, would the transfer not afford an effectual means of deceit ? A banker of established reputation would have little, if any, need of another’s name. Is it not likely, therefore, that the highest bidder would be one most in need of it and least entitled to wear it ? Courts of equity are constituted to dispense justice upon ethical principles. Hence their repugnance to the exercise of authority discordant with the dictates of a sound morality and which may become a means of deceit. What suggestion of morality, intuitive or inductive, supports the claim that one person should be permitted by purchase to assume the good repute of others? I say good repute, for in that only is the value of a firm name to be found which has remained personal to the members of the firm collectively. The absence of any sanctioning principle led the courts in the earlier definitions of the good will of business to carefully eliminate the firm name and to confine the good will .to advantages flowing from sources other than the name under which the business was conducted. The exigency of the present case does not admit of a present review of these definitions, but they may be found elaborately collated in Williams v. Farrand, 88 Mich. 473; 14 L. R. A. 161. Judge Story, in his “ Commentaries on the Law of Partnership,” did not include the firm name (§ 100), and in their report of the proposed Civil Code'of the State of Hew York, dated February 13, 1865, the commissioners, Messrs. David Dudley Field and Alexander W. Bradford, stated the law to be (§ 436) that “ the good will of a business is the expectation of continued public patronage, but it does not include a right to use the [438]*438name of any person from whom it was acquired.” In Williams v. Farrand, supra, the conclusion of the court was that Good will may be said to be those intangible advantages or incidents which are impersonal, so far as the grantor is concerned, and attach to the thing conveyed. Where it consists .of the advantages of location, it follows an assignment of the lease of location. Again, it may not depend at all upon location, as in the case of a newspaper, and it would follow an assignment of all interest in the plant, property, effects and business. A partnership name may become impersonal, after the death of the parties, and it is then treated like a fictitious or corporate name. A surname may become impersonal when it is attached to an article of manufacture, and becomes the name by which such article is known in the market, and the right to use the name may in consequence follow a grant of the right to manufacture that article.” The latter part of this quotation suggests the development of the law, as expressed by judicial opinion, in its efforts to adjust itself to a change of conditions, to which I shall next refer. With the growth and expansion of trade the courts recognized the facts that a firm name may be so used as to become impersonal to the individuals conducting the business and in course of time indicate commonly the kind or quality of the article made or dealt in rather than the personal attributes of the makers or dealers, and that in such a ca.se the firm name, since its use Avould no longer tend to deceive, may properly be deemed a part of the good will, to be transferable with and as a part of the latter. This vieAV culminated in this State in the decision of our court of last resort in Slater v. Slater, 175 N. Y. 143, Avhich Avas to the effect that the business name of a firm of shoe manufacturers and dealers Avas a part of the good will of the business, subject to compulsory sale, with the good Avill, upon the death of one of the partners, for the benefit of his estate. The court, however, seemingly guarding against the claim that its conclusion Avas meant to be of general application, carefully predicated the decision of the facts of the case in hand. At most, therefore, the adjudication last alluded to is authority for the contention that in the case of tradesmen, where [439]*439the firm name has ceased to point to the personal attributes of the partners, and has become impersonal to them, it will constitute a part of the good will and is capable of transfer to and for the use of the purchaser of such good will. This is because the name in such a case has acquired some of the constituents of a trade-mark. It remains, however, that if the trade-mark conveys the meaning that the article dealt in is made under the continued supervision of its former owners, persons of known skill, so that its use by another might lead to a fraud, courts of equity Would not protect such use and that they will not decree its sale. 28 Am. & Eng. Ency. of Law, 399; Prince Mfg. Co. v. Princes Metallic Paint Co., 135 N. Y. 24, 38. From what has been said it follows that while a firm name may in some cases be deemed a part of the good will of business, it is not of itself, and necessarily, a part of the good will, and that, while in trade it may under some circumstances be such, it cannot become a part of the good will in cases of business which depend upon the personal attributes of the partners engaged therein, such as professional partnerships. In such cases it has been ruled that the good will of business does not include the firm name (Morgan v. Schuyler, 79 N. Y. 490), and that the court will not order a compulsory sale. Slack v. Suddoth, 102 Tenn. 375; 45, L. R. A. 589. It is quite clear, therefore, that the firm name, while in every case a valuáble adjunct to the good will, is not necessarily a part of the good will, simply by reason of the fact that it is an established firm name, and in my opinion there is no basis for a distinction between a partnership name of a banking business and a professional partnership for the purposes of the present question.

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Cite This Page — Counsel Stack

Bluebook (online)
47 Misc. 435, 95 N.Y.S. 935, Counsel Stack Legal Research, https://law.counselstack.com/opinion/read-v-mackay-nysupct-1905.