R.C. Beeson, Inc. v. Coca Cola Co.

337 F. App'x 241
CourtCourt of Appeals for the Third Circuit
DecidedJuly 13, 2009
DocketNo. 08-4150
StatusPublished

This text of 337 F. App'x 241 (R.C. Beeson, Inc. v. Coca Cola Co.) is published on Counsel Stack Legal Research, covering Court of Appeals for the Third Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
R.C. Beeson, Inc. v. Coca Cola Co., 337 F. App'x 241 (3d Cir. 2009).

Opinion

OPINION OF THE COURT

JORDAN, Circuit Judge.

R.C. Beeson, Inc. (“Beeson”) appeals the order of the United States District Court for the District of New Jersey dismissing its Complaint1 as barred by the applicable six-year statute of limitations. Beeson contends that the Court wrongly concluded that the breach of contract and unjust enrichment claims set forth in the Complaint accrued in 1993. In our view, however, the District Court was correct, and we mil therefore affirm.

I. Background2

In 1982, Beeson was retained as a consultant by Joseph E. Seagram & Sons, Inc. (“Seagram”)3. While in Seagram’s employ, Beeson developed “Seagram Mixers,” versions of various familiar non-alcoholic drinks, like ginger ale and tonic water. Seagram made those drinks the basis of a business deal with Coca-Cola Bottling Company of New York, Inc. (“CokeNY”), an entity distinct from appellee Coca Cola Company. Seagram and CokeNY entered into a Trademark License Agreement (the “TLA”) which granted CokeNY the ability to both use the Seagram trademarks and sell the Mixers. The TLA provided that CokeNY “shall pay to Seagram a royalty of $.05 per Case (or its equivalent) in respect of any and all of the Licensed Soft Drinks sold under the Licensed Trademarks.” (App. at 73.) It also included a provision stating that “[sjuch royalty shall increase at a compound rate of ten percent per year.” (Id.)

Although Beeson was not a party to the TLA, Seagram had a separate agreement with Beeson (the “1982 Letter Agreement”) under which Beeson was to receive 20% of the royalties received by Seagram under the TLA. The 1982 Letter Agreement also required that:

in the event that Seagram and [CokeNY] amend or supplement the [TLA] in a manner which materially changes the amount of the royalties payable to Seagram pursuant to Article IX [of the [243]*243TLA], Seagram shall negotiate in good faith with [Beeson] the amount of interest to be received by [Beeson] under the amended or supplemented License Agreement.

(Id. at 95-96.) Beeson and Seagram signed a second agreement in 1987 (the “1987 Letter Agreement”) that extended the terms of the 1982 Letter Agreement to cover sales in Canada and confirmed the terms for sales in the United States.

The TLA was amended several times as the trademark license was assigned from one licensee to another, but the provisions regarding the amount of royalties and the rate at which they increased remained the same, until February 1, 1993. On that date, Seagram amended the TLA with its new licensee Premium Beverages, Inc. They agreed that, whereas royalty rates had previously increased annually at 10%, the yearly increase would thenceforth be pegged to the percentage increase in the Consumer Price Index (“CPI”) for nonalcoholic beverages. While the parties do not specify how that change affected the royalty payments, it presumably lowered the amount received by Seagram and, at the same time, the payments of Seagram to Beeson. In derogation of the 1982 and 1987 Letter Agreements, however, Seagram did not then renegotiate its deal with Beeson. Nor did it announce to Beeson that the terms for escalating the royalty rate had been changed. Rather, it continued sending Beeson checks and quarterly statements, though the amounts were now consistent with the modified TLA. The change in payments did not go unnoticed. As Beeson acknowledged in its Complaint, it had, since the mid-1990s, “on an ongoing basis, inquired about, and challenged, the statements and amounts sent to it and asked for explanations as to, and disputed, the calculations.” (App. at 26.)

In August of 2000, Seagram and Beeson executed a third agreement (the “2000 Letter Agreement”) on terms consistent with the first two letter agreements, providing Beeson with a 20% cut of the royalties received by Seagram. During the course of negotiations, Seagram asked Beeson to acknowledge that Seagram had satisfied all of its obligations to Beeson as of August 2000. Beeson declined. It did accept Seagram’s manner of reporting but it demanded the right to audit Seagram’s books to ensure the accuracy of payments. Significantly, Seagram insisted, and Bee-son agreed, that Beeson’s auditing right was limited to “time periods permitted by applicable law” and “subject to any and all defenses available to Seagram under applicable law.” (Id. at 179.) Beeson did not seek to exercise its audit rights and continued to accept payments from Seagram.

On October 4, 2007, Beeson filed this suit. Seagram4 then moved to dismiss the Complaint on the basis that Beeson’s claims are time barred. The District Court agreed, concluding that Beeson was aware that Seagram had fundamentally modified its dealings with Beeson in 1993, when it began sending Beeson checks in a decreased amount based on the newly amended TLA. Beeson, Inc. v. Coca Cola et al., 2008 WL 4447106, at *6 (D.N.J. Sept.26, 2008). The Court concluded that, rather than taking action, Beeson “idly stood by” until 2007. Id. at *3. By then, the Court determined, the relevant six-year statute of limitations had run and dismissal of Beeson’s suit was appropriate. Beeson timely appealed.

[244]*244II. Discussion5

In this diversity action, we look to the laws of New Jersey, the forum in which the District Court sits, to determine the applicable statute of limitations. See Lafferty v. St. Riel, 495 F.3d 72, 76 (3d Cir.2007) (“[A] federal court must apply the substantive laws of its forum state in diversity actions and these include state statutes of limitations.”) (internal citation omitted). The parties do not dispute that New Jersey law provides a six year statute of limitations “for recovery upon a contractual claim or liability.” N.J. Stat. Ann. § 2A:14-1 (West 2000). However, they do dispute the date by which any claim of Beeson’s could have accrued. Seagram contends that the statute of limitations began to run in 1993, when it effectively repudiated the 1982 and 1987 Letter Agreements by materially modifying the royalty calculation and failing to then renegotiate with Beeson. Beeson, on the other hand, claims that a new cause of action accrued with each new payment by Seagram until Beeson “discovered” Seagram’s breach of contract in 2006. As did the District Court, we agree with Seagram and find Beeson’s argument unpersuasive.

In determining the accrual date of a claim under an installment contract, New Jersey courts have recognized that a new claim arises for each missed payment or underpayment or other failure to comply with the contract terms. See Matter of Liquidation of Integrity Ins. Co., 147 N.J. 128, 685 A.2d 1286, 1298 (1996) (“[I]n an installment contract, a new cause of action arises on the date on which each payment is missed.”) (citing 4 Corbin on Contracts § 951 (1951 & Supp.1994)); Metromedia Co. v. Hartz Mountain Assocs., 139 N.J. 532, 655 A.2d 1379, 1381 (1995). However, an act of repudiation triggers a plaintiffs ability to sue for a breach as to the missed payment. Metromedia,

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Bluebook (online)
337 F. App'x 241, Counsel Stack Legal Research, https://law.counselstack.com/opinion/rc-beeson-inc-v-coca-cola-co-ca3-2009.