Purblack, Inc. v. Central Coast Agriculture, Inc.

District Court, S.D. California·Decided August 13, 2026·No. 3:25-cv-03654·Unknown

Opinion

UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF CALIFORNIA

PURBLACK, INC., Case No.: 25-cv-03654-H-MMP

Plaintiff, ORDER GRANTING IN PART AND v. DENYING IN PART DEFENDANT’S MOTION TO DISMISS CENTRAL COAST AGRICULTURE, INC., [Doc. No. 6.] Defendant.

On December 18, 2025, Plaintiff PurBlack, Inc. (“Plaintiff”) filed a complaint against Central Coast Agriculture, Inc. (“Defendant”). (Doc. No. 1.) On May 11, 2026, Defendant filed a motion to dismiss the complaint pursuant to Federal Rule of Civil Procedure 12(b)(6) for failure to state a claim. (Doc. No. 6.) On June 25, 2026, Plaintiff filed a response to Defendant’s motion to dismiss. (Doc. No. 7.) On July 20, 2026, Defendant filed a reply. (Doc. No. 8.) On August 6, 2026, the Court took the matter under submission. (Doc. No. 10.) For the reasons below, the Court grants in part and denies in part Defendant’s motion to dismiss. Background The following factual background is taken from the allegations in Plaintiff’s complaint. Plaintiff is a Texas corporation with its principal place of business in San Diego County, California. (Doc. No. 1, Compl. ¶ 3.) Defendant is a Delaware corporation with its principal place of business in Santa Barbara County, California. (Id. ¶ 4.) Plaintiff sells various products under the trademark LIVE RESIN, including “high quality natural nutritional supplements engineered for peak performance.” (Id. ¶¶ 5, 6.) Plaintiff owns three United States Patent and Trademark Office (“USPTO”) registrations for the mark “LIVE RESIN”: Registration No. 4643806 (Class 5, dietary supplements, health food supplements, nutritional supplements and mineral supplements), issued November 25, 2014; Registration No. 7342152 (Class 1, plant extract ingredients used in a wide variety of goods), issued April 2, 2024; and Registration No. 7198610 (Class 3, skincare preparations), issued October 24, 2023—each with a first use date of September 9, 2012. (Id. ¶ 9.) Defendant uses the term “Live Resin” to sell its products and has filed numerous trademark applications with the USPTO incorporating this mark in Classes 003, 030, and 034. (Id. ¶¶ 10, 17.) Defendant’s website, located at www.rawgarden.farm, markets products using the LIVE RESIN mark. (Id. ¶ 10.) Starting in August 2021, Plaintiff has sent multiple cease and desist letters to Defendant, requesting that Defendant cease using the mark “Live Resin.” (Id. ¶¶ 13, 18.) Defendant has refused to cease its infringing use. (Id. ¶ 13.) On October 4, 2022, Plaintiff filed Oppositions against Defendant’s marks before the Trademark Trial and Appeal Board (“TTAB”). (Id. ¶ 18.) Plaintiff is currently opposing two of Defendant’s marks before the TTAB: REFINED LIVE RESIN, Serial Nos. 88983040 and 88983042, both in Class 030. (Id. ¶ 19.) Defendant has filed responses to Office Actions before the USPTO, disclaiming the term “Live Resin” as descriptive. (Id. ¶ 20.) Plaintiff alleges that many of its customers and potential customers have complained about confusion between Plaintiff's and Defendant's products and that association with Defendant’s cannabis products is harmful to Plaintiff’s reputation as a seller of high-end nutritional supplements. (Id. ¶ 14.) Plaintiff claims to have already suffered irreparable damage and lost profits because of Defendant’s acts. (Id. ¶ 23.) Defendant has knowingly and willfully continued its infringing conduct despite multiple demands to cease. (Id. ¶¶ 13, 37–38.) On December 18, 2025, Plaintiff filed a complaint against Defendant, alleging claims for: (1) Trademark Infringement under 15 U.S.C. § 1114; (2) Unfair Competition under 15 U.S.C. §§ 1114, 1125(a); (3) Injunctive Relief under 15 U.S.C. § 1116; (4) Unfair Competition and Trademark Infringement under Cal. Bus. & Prof. Code § 17200;1 and (5) Declaratory Relief. (Id. ¶¶ 25-51.) Defendant waived service on March 10, 2026. (Doc. No. 5.) On May 11, 2026, Defendant filed the present motion, moving pursuant to Federal Rule of Civil Procedure 12(b)(6) to dismiss Plaintiff’s complaint in its entirety for failure to state a claim. (Doc. No. 6.) Discussion I. Legal Standard for Rule 12(b)(6) Motion to Dismiss A motion to dismiss under Federal Rule of Civil Procedure 12(b)(6) tests the legal sufficiency of the pleadings and allows a court to dismiss a complaint if the plaintiff has failed to state a claim upon which relief can be granted. See Conservation Force v. Salazar, 646 F.3d 1240, 1241 (9th Cir. 2011) (citing Navarro v. Block, 250 F.3d 729, 732 (9th Cir. 2001)). Federal Rule of Civil Procedure 8(a)(2) requires that a pleading that states a claim for relief contain “a short and plain statement of the claim showing that the pleader is entitled to relief.” The function of this pleading requirement is to give the defendant fair notice of the claim and its grounds. Bell Atl. Corp. v. Twombly, 550 U.S. 544, 555 (2007) (quoting Conley v. Gibson, 355 U.S. 41, 47 (1957)). A complaint will survive a Rule 12(b)(6) motion to dismiss if it contains “enough facts to state a claim to relief that is plausible on its face.” Id. at 570. “A claim has facial 1 In its Motion to Dismiss, Defendant notes that Plaintiff’s fourth claim, a violation of Cal. Bus. & Prof. Code § 17790, does not exist. (Doc. No. 6 at 15.) Plaintiff clarifies that “§ 17790” was “mistyped” and should be “§ 17200.” (Doc. No. 7 at 13.) The proper remedy for an incorrect citation is not dismissal. The Court will address Plaintiff’s fourth claim as asserting a violation under Cal. Bus. & Prof. Code § plausibility when the plaintiff pleads factual content that allows the court to draw the reasonable inference that the defendant is liable for the misconduct alleged.” Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009). “A pleading that offers ‘labels and conclusions’ or ‘a formulaic recitation of the elements of a cause of action will not do.’” Id. (quoting Twombly, 550 U.S. at 555). “Threadbare recitals of the elements of a cause of action, supported by mere conclusory statements, do not suffice.” Id. “While legal conclusions can provide the framework of a complaint, they must be supported by factual allegations.” Id. at 679. Dismissal for failure to state a claim is proper where the claim “lacks a cognizable legal theory or sufficient facts to support a cognizable legal theory.” Mendiondo v. Centinela Hosp. Med. Ctr., 521 F.3d 1097, 1104 (9th Cir. 2008); see Los Angeles Lakers, Inc. v. Fed. Ins. Co., 869 F.3d 795, 800 (9th Cir. 2017). In reviewing a Rule 12(b)(6) motion to dismiss, a district court must “accept the factual allegations of the complaint as true and construe them in the light most favorable to the plaintiff.” Los Angeles Lakers, 869 F.3d at 800 (quoting AE ex rel. Hernandez v. Cty. of Tulare,

Purblack, Inc. v. Central Coast Agriculture, Inc., (S.D. Cal. 2026).

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