Prof'l Solutions v. Seidman

CourtSupreme Court of Iowa
DecidedJune 25, 2021
Docket19-0514
StatusPublished

This text of Prof'l Solutions v. Seidman (Prof'l Solutions v. Seidman) is published on Counsel Stack Legal Research, covering Supreme Court of Iowa primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Prof'l Solutions v. Seidman, (iowa 2021).

Opinion

IN THE SUPREME COURT OF IOWA No. 19–0514

Submitted January 20, 2021—Filed June 25, 2021

PSFS 3 CORPORATION,

Appellee,

vs.

MICHAEL P. SEIDMAN, D.D.S., P.C., d/b/a DENTAL ASSOCIATES OF CAPE COD and MICHAEL P. SEIDMAN, Individually, et al.,

Appellants.

Appeal from the Iowa District Court for Polk County, Scott D.

Rosenberg, Judge.

Nearly 300 optometrists and dentists, consolidated into two cases,

appeal the district court’s rulings on common and specific issues of

personal jurisdiction and the legality of contract terms, as well as the entry

of judgment of damages against each defendant without individual trials

on the issue of damages in violation of the defendants’ due process rights. AFFIRMED.

Appel, J., delivered the opinion of the court, in which all justices

joined.

Ronald P. Gossett (argued) of Gossett & Gossett, P.A., Hollywood,

Florida, and Billy J. Mallory of Brick Gentry, P.C., West Des Moines, for Gossett appellants. 2

David H. Charlip of Charlip Law Group, LC, Miami, Florida, and

Matthew L. Preston (argued), Brad J. Brady, and Cara L. Roberts of Brady

Preston Gronlund PC, Cedar Rapids, for Charlip appellants.

Benjamin P. Roach and Randall D. Armentrout (argued) of

Nyemaster Goode, P.C., Des Moines, for appellee. 3

APPEL, Justice.

In this case, hundreds of optometrists, dentists, and their

professional associations appeal from money judgments entered in Polk

County District Court in favor of an Iowa corporation arising from finance

agreements related to the purchase from a third-party vendor of

multimedia systems for their waiting rooms. After consolidating the cases

and trying two bellwether actions, the district court found that the finance

agreements were enforceable and entered a judgment for damages against

each bellwether defendant using a formula for damages presented by the

plaintiff. The district court then applied the damages formula against the

remaining defendants based upon proposed orders submitted by the

plaintiff finance company which provided individual calculations of the

amounts owed by each defendant.

The defendants appeal. They raise a wide variety of substantive and

procedural challenges including questions related to personal jurisdiction,

the application of a floating forum-selection clause to the case, the proper

measure and approach to damages, the application of various provisions

of Iowa Code chapter 535 (2009) to the agreements in this case, the

imposition of an 18% default rate alleged to be unconscionable under the facts and circumstances, and the orders finding the defendants liable for

attorney fees.

For the reasons expressed below, we affirm the rulings and

judgments of the district court.

I. Factual and Procedural Background.

A. Overview of the Underlying Dispute.

1. The transaction. In the years between 2005 and 2008 or 2009,

NCMIC Finance Corporation (NCMIC) and the optometrists, dentists, and

their professional associations entered into finance agreements related to 4

the purchase of Exhibeo multimedia systems for their waiting rooms. The

Exhibeo systems included a computer, monitor, and software.

The principal place of business of NCMIC is Clive, Iowa. With one

exception, the material terms of the finance agreements between NCMIC

and the defendants were identical. They all contained a common “hell-or-

high-water clause,” a floating forum-selection clause, and a default

provision authorizing acceleration of all future payments and the

assessment of a default interest rate of 18% interest per annum.

The vendor of the Exhibeo systems, Brican America, Inc. and later

Brican America, LLC (Brican), sold these systems by allegedly making

representations that a third party would purchase enough advertising on

the systems to cover the finance payments and that if the advertising

stopped Brican would buy back the systems and assume any remaining

liability. The advertising payments stopped, but Brican refused to buy

back the systems. The defendants then stopped making payments to

NCMIC under the finance agreements.

2. The litigation. As a result of the dispute, defendants filed several

putative class actions, two in the United States District Court for the

Southern District of Florida, one in the United States District Court for the District of New Jersey, and one in the United States District Court for the

Central District of California. In these putative class actions, the

defendants sought, among other things, a declaration that the finance

agreements were not enforceable. At about the same time, NCMIC

assigned its interests in the finance agreements to a newly formed wholly

owned subsidiary, PSFS 3 Corporation (PSFS 3).1 The assignment allowed

1NCMIC also conducted business under the name Professional Solutions Financial Services (PSFS) which should not be confused with the NCMIC subsidiary PSFS 3. 5

PSFS 3 to invoke a floating forum-selection clause in the finance

agreements in which the parties agreed that the local courts where the

headquarters of an assignee are located would have jurisdiction over

disputes under the finance agreement. After the assignment, PSFS 3 filed

hundreds of cases against individual defendants in Polk County District

Court seeking to enforce the terms of the finance agreements.

With multiple lawsuits in several forums threatening incoherent

results, the United States Judicial Panel on Multidistrict Litigation (MDL

Panel) consolidated the federal actions in the Southern District of Florida.

The litigation against individual defendants in Polk County was stayed

during the Florida federal court proceedings. After the conclusion of the

federal court litigation favorable to NCMIC and PSFS 3, the Polk County

District Court lifted its stay of the enforcement actions in Iowa.

Following the consolidation of the cases and a series of unsuccessful

dispositive motions, the parties orally agreed to a stipulation that provided

that the parties would try two bellwether cases (Busch and Insoft) and that

“rulings and orders therefrom shall be binding as to all other remaining

cases filed with similar issues and parties and shall constitute issue

preclusion.” At the conclusion of the two bellwether trials, the district court entered judgment for the plaintiff PSFS 3 and awarded damages in

each case.

The plaintiff then moved to enforce the stipulation against the

remaining defendants, asserting that all factual disputes had been

resolved. PSFS 3 proposed that it submit individual proposed judgments

with damages calculations in each individual case along the legal

principles established in the bellwether cases. The defendants object to

this procedure, asserting they had a due process right to a trial on the

issue of damages. The district court, however, adopted the procedure 6

proposed by PSFS 3 with respect to the remaining cases by asking PSFS 3

to submit proposed judgments in the remaining cases but stating it would

give the defendants “an opportunity to respond.” After receiving no

resistances, the district court proceeded to enter judgments in the

hundreds of pending matters.

3. Issues raised on appeal. In their appeal, the defendants raise

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