Procter & Gamble Co. v. Kimberly-Clark Corp.

740 F. Supp. 1177, 12 U.S.P.Q. 2d (BNA) 1577, 1989 U.S. Dist. LEXIS 10415, 1989 WL 222578
CourtDistrict Court, D. South Carolina
DecidedJuly 20, 1989
DocketCiv. A. 2:87-0047-1
StatusPublished
Cited by4 cases

This text of 740 F. Supp. 1177 (Procter & Gamble Co. v. Kimberly-Clark Corp.) is published on Counsel Stack Legal Research, covering District Court, D. South Carolina primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Procter & Gamble Co. v. Kimberly-Clark Corp., 740 F. Supp. 1177, 12 U.S.P.Q. 2d (BNA) 1577, 1989 U.S. Dist. LEXIS 10415, 1989 WL 222578 (D.S.C. 1989).

Opinion

ORDER

HAWKINS, Chief Judge.

Prior to November 1982, the two major players in the disposable diaper market, the Procter & Gamble Company (P & G) and Kimberly-Clark Corporation (K-C), told the consuming public that a thicker disposable diaper was a better, more absorbent disposable diaper. In November 1982, two inventors at P & G set in motion a chain of events which would radically alter the message which was sent to the public by these two companies.

Shortly after Paul Weisman and Steve Goldman allegedly found the secret to the effective inclusion of superabsorbent materials in wood pulp fluff, P & G and then K-C sent a new message to the consumers. The new message was that a thinner disposable diaper is equally or more absorbent than a thick diaper, and it is better fitting. Today, disposable diaper sales exceed $3 billion annually, and P & G and K-C con *1179 trol approximately 80% of this market. Thin disposable diapers, including P & G’s Luvs Deluxe for Boys, Luvs Deluxe for Girls, and Ultra Pampers Plus, and K-C’s Huggies Supertrim diapers, now constitute the lion’s share of that 80% of the market shared by P & G and K-C.

Although the consumers seem delighted with the thinner diapers, all is not calm on the disposable diaper front. This lack of calm stems from P & G’s accusations that K-C copied the invention of Weisman and Goldman and thereby infringed a patent obtained by P & G on the inclusion of superabsorbent materials in wood pulp fluff for use in disposable diapers and other disposable absorbent products. These accusations form the basis of this action which P & G filed in January of 1987.

This case was tried before the court sitting without a jury beginning on April 10, 1989, and concluding with closing arguments on May 31,1989. The court endured seventeen days of testimony, admitted nearly one thousand exhibits and accepted volumes of deposition testimony.

Although the record is voluminous, the issues to be decided by this court are relatively few. P & G alleges that K-C’s Huggies Supertrim diapers infringe United States Patent No. 4,610,678 (hereinafter “the Weisman patent”) issued to P & G on September 9, 1986 and that such infringement is the result of K-C’s having intentionally copied P & G’s product. K-C, of course, disputes the infringement allegations and counters that the patent is invalid because 1) the alleged invention is anticipated by prior art, 2) the alleged invention is obvious in light of prior art, and/or 3) P & G committed inequitable conduct before the United States Patent and Trademark Office (herein “USPTO” or “PTO”). 1

K-C’s answer to P & G’s complaint included a counterclaim for a declaratory judgment that the patent is invalid, not infringed and unenforceable and asserted numerous antitrust counterclaims against P & G. By order of January 4, 1988, United States Magistrate Robert S. Carr, to whom the case had been assigned for resolution of pre-trial matters, stayed the antitrust counterclaims pending resolution of the patent claims.

Having heard and observed the evidence presented at trial and having considered each party’s proposed findings of fact and conclusions of law and the closing arguments of the parties, the court now makes the following findings of fact and conclusions of law.

FINDINGS OF FACT

I. Jurisdiction and Venue

1. Plaintiff, The Procter & Gamble Company, is an Ohio Corporation having its principal place of business in Cincinnati, Ohio.

2. Defendant, Kimberly-Clark Corporation, is a Delaware Corporation having a regular and established place of business at Beech Island, South Carolina, which is located in this District and Division.

3. Jurisdiction and venue are provided for by Title 28, United States Code, Sections 1338(a) and 1400(b), respectively.

II. Background Facts

A. The parties and the disposable diaper market

4. P & G and K-C are large companies engaged primarily in the manufacture and sale of consumer goods. For years, these two companies have been the principal competitors in the disposable diaper industry. P & G manufactures Luvs and Pampers brand diapers, and K-C manufactures Huggies.

5. Competition in the disposable diaper industry and specifically between these two parties is keen and includes aggressive research intended to facilitate improvements *1180 in the design and performance of the respective diapers. In 1988, for example, P & G. invested $652 million in research and development throughout its company. The diaper research of P & G and K-C has led fairly recently to elastic waist bands, elastic leg bands, refastenable tapes and an hourglass-shaped diaper. These product improvements are critically important to the relative success of the different brands of disposable diapers.

B. History of the Weisman/Goldman invention

6. In the early 1980's, P & G was concerned about the decrease in market share of its flagship brand, Pampers. In order to combat this decline, P & G began its search for a discontinuity in diaper design — an improvément which would revolutionalize the diaper industry and resuscitate its flagship brand.

7. At that time, the absorbent core of the Pampers disposable diaper was made of wood pulp fluff (also referred to as “Foley fluff”). Generally, the absorbent capacity of a disposable diaper is related to the size and number of voids created in the fluff pad or core. The “thicker is better” theme, which was espoused by P & G and K-C prior to the introduction of thin diapers, was a convenient way of expressing a complex physical phenomenon. In order to maintain void volume, manufacturers of thick diapers were careful not to compress or “density” the fluff of the core beyond what was necessary to keep the core from falling apart. Typically, the density of thick, fluff-only diaper cores was 0.10 g/cm 3 or less. At such a density, the fluff had sufficient integrity to hold together, but was not so dense as to decrease the void volume and reduce the diaper's urine holding capacity.

8. In the early 1980’s, the improvements in diaper absorbency generally resulted from addition of more wood pulp fluff to the absorbent core in order to increase the capacity of the diaper. This “improvement” also had an unwieldy side effect. More specifically, adding fluff to diaper cores resulted in more absorbent diapers but also resulted in a diaper which was aesthetically displeasing, which was bulky and hard for mothers and fathers to carry in large quantities, and which took up a great deal of shelf space in the retail outlets.

9. In order to remedy Pampers' decline in market share, P & G placed Harry Tecklenberg on special assignment. He reported to the chief executive officer of P & G and had the singular task of overseeing the development of a technological breakthrough in the disposable diaper arena.

10.

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740 F. Supp. 1177, 12 U.S.P.Q. 2d (BNA) 1577, 1989 U.S. Dist. LEXIS 10415, 1989 WL 222578, Counsel Stack Legal Research, https://law.counselstack.com/opinion/procter-gamble-co-v-kimberly-clark-corp-scd-1989.