Primary Media Group, Inc. v. LT Ranch Properties, LLC

CourtTexas Court of Appeals, 2nd District (Fort Worth)
DecidedJune 25, 2026
Docket02-25-00391-CV
StatusPublished

This text of Primary Media Group, Inc. v. LT Ranch Properties, LLC (Primary Media Group, Inc. v. LT Ranch Properties, LLC) is published on Counsel Stack Legal Research, covering Texas Court of Appeals, 2nd District (Fort Worth) primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Primary Media Group, Inc. v. LT Ranch Properties, LLC, (Tex. Ct. App. 2026).

Opinion

In the Court of Appeals Second Appellate District of Texas at Fort Worth ___________________________ No. 02-25-00391-CV ___________________________

PRIMARY MEDIA GROUP, INC., Appellant

V.

LT RANCH PROPERTIES, LLC, Appellee

On Appeal from the 43rd District Court Parker County, Texas Trial Court No. CV24-1475

Before Sudderth C.J.; Bassel and Walker, JJ. Memorandum Opinion by Justice Walker MEMORANDUM OPINION

I. INTRODUCTION

Appellant Primary Media Group, Inc. (PMG) appeals the trial court’s order

denying PMG’s motion to substitute party and awarding Appellee LT Ranch

Properties, LLC (LT Ranch) attorney’s fees and costs.

In three appellate issues, PMG argues that the trial court erred by (1) denying

PMG’s motion to substitute party, (2) denying PMG’s motion to compel the

deposition of LT Ranch’s designated representative, and (3) awarding LT Ranch

attorney’s fees and costs. We will affirm in part and reverse in part.

II. FACTUAL AND PROCEDURAL BACKGROUND

In 2008, Cowser Corporation and a company called “Primary Media” entered

into an outdoor advertising sign ground lease.1 The lease commenced on April 15,

2009, and provided Primary Media with the right to access and maintain an outdoor

sign on Cowser’s property for a fifteen-year term with subsequent successive terms.

In August 2015, Cowser conveyed the property to LT Ranch.2

In March 2024, LT Ranch sent Primary Media notice that the lease would

expire on April 15, 2024, without renewal or extension. The notice stated that

Primary Media had to remove its sign within sixty days after the lease’s expiration and

1 Josh Feferman signed the lease as “Managing Partner” on behalf of “Primary Media.” 2 Cowser and LT Ranch executed an assignment and assumption of the lease.

2 that LT Ranch would consider the sign abandoned if it was not timely removed.

Primary Media responded to the notice and rejected LT Ranch’s portrayal of the

lease’s expiration date.

In April 2024, Primary Media’s representatives entered LT Ranch’s property

after the lease’s expiration date and allegedly cut down trees and vegetation around

the sign. In September 2024, Primary Media’s representatives attempted to enter

LT Ranch’s property again but were allegedly denied access to the sign.

Contending that LT Ranch had violated the lease and that PMG had standing

and capacity to sue under the lease, PMG applied for a temporary restraining order

and injunctive relief and filed an original petition for (1) breach of contract,

(2) conversion and theft, (3) trespass, and (4) declaratory judgment. The trial court

granted a temporary restraining order and a temporary injunction. LT Ranch filed its

answer, brought a counterclaim against PMG for the alleged April 2024 trespass on its

property and requested attorney’s fees. In turn, PMG sent discovery requests to

LT Ranch and sought to depose its designated representative.

In November 2024, LT Ranch—believing that PMG was not Primary Media

and thus was not a party to the lease—filed an amended answer, asserting a verified

denial that PMG “ha[d] capacity or standing to bring any claims under the [l]ease” and

raising affirmative defenses that PMG’s claims were barred by the statute of

limitations and an inability to recover “under the [p]urported [l]ease because it lack[ed]

capacity or standing, or both.”

3 LT Ranch then moved for partial traditional summary judgment on PMG’s

breach-of-contract claim, asserting that the claim was barred by the statute of

limitations. See Tex. Civ. Prac. & Rem. Code § 16.004(a)(1) (requiring a suit seeking

specific performance of a contract for the conveyance of real property to be brought

“not later than four years after the day the cause of action accrues”). LT Ranch also

moved to quash PMG’s notice of deposition, asserting that PMG was not the proper

plaintiff in the suit. In response, PMG also moved for partial traditional summary

judgment on its breach-of-contract claim.

In February 2025, PMG filed a motion to substitute party, explaining that

“[u]pon further review, and in response to correspondence from LT Ranch’s

counsel,[3] it has been determined that [PMG] was improperly named as the plaintiff in

this action. The correct party in interest and proper Plaintiff is Primary Media Ltd.

[(PML)4]” and that the “naming error was inadvertent and does not alter the claims or

facts asserted in this case. The substitution is sought to correct the record and

3 LT Ranch’s attorney sent several letters to PMG’s attorney regarding PMG’s lack of standing. 4 The lease makes no mention of PMG or PML. Josh Feferman signed the lease as managing partner of Primary Media, but neither PMG nor PML have an assumed name of “Primary Media.” PML’s general partner is Marshmallow Management, LLC, and Feferman is President of both PMG and Marshmallow Management. He is not, however, the managing partner of PML or Marshmallow Management. And, like PMG and PML, Marshmallow Management is not listed as a party on the lease. Consequently, LT Ranch contends that Feferman “signed the Purported Lease either as an individual sole proprietor doing business as ‘Primary Media’ or, more likely, as the ‘Managing Partner’ of a general partnership doing business as ‘Primary Media.’”

4 properly reflect the real party in interest.”5 That same day, PMG filed a first amended

petition,6 requested a hearing on the dueling motions for summary judgment, and

moved to compel the deposition of LT Ranch’s designated representative.

On February 25, 2025, the trial court granted LT Ranch’s motion for partial

summary judgment on PMG’s breach-of-contract claim.7 LT Ranch then moved to

dissolve the temporary injunction and moved for traditional summary judgment on all

of PMG’s remaining claims, arguing that PMG lacked capacity or standing to pursue

any claims under the lease and that PMG had admitted as much in its motion to

substitute party.

In response, PMG filed a second amended petition that named PML as the

plaintiff in place of PMG, arguing that it had “mistakenly identified itself as ‘[PMG]’

rather than as ‘[PML]’” in its original petition and that the “mistake constituted a

misnomer.” PMG responded to LT Ranch’s traditional motion for summary

judgment, asserting that the misnomer had been corrected by filing the second

PMG’s motion to substitute party did not assert that its naming in the original 5

petition was a misnomer; instead, it relied upon Texas Rules of Civil Procedure 28, 37, and 41 as grounds to substitute itself with PML. See Tex. R. Civ. P. 28, 37, 41.

In its first amended petition, PMG claimed that LT Ranch was also liable 6

under the Texas Theft Liability Act (TTLA). See Tex. Civ. Prac. & Rem. Code §§ 134.001-.005.

PMG does not appeal the summary-judgment order on its breach-of-contract 7

claim.

5 amended petition naming PML as the plaintiff and arguing that LT Ranch had

incorrectly relied on alleged admissions in PMG’s motion to substitute party.

Contending that PMG had admitted in its motion to substitute party that it

“did not have standing currently or when the case was filed” and that the doctrine of

misnomer was inapplicable because PMG was not a proper party to the suit,

LT Ranch filed special exceptions to PMG’s second amended petition and moved to

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Primary Media Group, Inc. v. LT Ranch Properties, LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/primary-media-group-inc-v-lt-ranch-properties-llc-txctapp2-2026.