Preferred Marketing Associates Co. v. Hawkeye National Life Insurance Co.

452 N.W.2d 389, 1990 Iowa Sup. LEXIS 56, 1990 WL 32187
CourtSupreme Court of Iowa
DecidedMarch 21, 1990
Docket89-55
StatusPublished
Cited by46 cases

This text of 452 N.W.2d 389 (Preferred Marketing Associates Co. v. Hawkeye National Life Insurance Co.) is published on Counsel Stack Legal Research, covering Supreme Court of Iowa primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Preferred Marketing Associates Co. v. Hawkeye National Life Insurance Co., 452 N.W.2d 389, 1990 Iowa Sup. LEXIS 56, 1990 WL 32187 (iowa 1990).

Opinion

McGIVERIN, Chief Justice.

Plaintiff Preferred Marketing Associates Co. (PMA) is an independent insurance agency which represented defendant Hawkeye National Life Insurance Co. (Hawkeye). In June 1984, Hawkeye terminated its contracts with PMA and certain individuals connected with PMA. In July 1986, PMA filed this law action, essentially alleging that Hawkeye had breached its contract with PMA and had tortiously interfered with PMA’s business.

The matter proceeded to trial. Over Hawkeye’s objection, the district court allowed an expert witness to testify regarding calculation of PMA’s damages, despite the fact that PMA had not designated the expert as a witness until one week prior to trial.

After overruling portions of Hawkeye's motion for a directed verdict, the court instructed the jury on several of PMA’s claims. The jury returned special verdicts for PMA on two of the claims, awarding PMA $250,000 for breach of contract and $100,000 for tortious interference with prospective contractual relations. Hawkeye’s *391 posttrial motions were overruled. The court entered judgment on the verdicts, with interest from the date the suit was filed.

Hawkeye has appealed, arguing that the court erred: 1) in allowing the expert witness to testify; 2) in overruling the motion for a directed verdict on the breach of contract and the tortious interference with prospective contractual relations claims, and; 3) in awarding prejudgment interest under Iowa Code section 535.3 (1987).

The court granted Hawkeye’s motion for a directed verdict on some of PMA’s claims. PMA has cross-appealed from this ruling with respect to its claims of uncon-scionability of contract, conversion, and negligent breach of contract.

Our review is for correction of errors at law. Iowa R.App.P. 4. We conclude that Hawkeye’s motion for a directed verdict on the claim of tortious interference with prospective contractual relations should have been granted. The judgment on that claim, therefore, is reversed. In all other respects, we affirm.

I. Background facts and proceedings. PMA is an Iowa corporation which was formed by Gary Kragel and Bill Bitters in 1980. In 1981, Bitters transferred his ownership interest in PMA to Kragel but continued to be employed by PMA as an executive. Hawkeye is an Iowa-based insurance company.

A. The contracts. In November 1981, PMA and Hawkeye entered into a written “representative’s appointment” contract by which PMA became a representative of Hawkeye. Kragel and Bitters entered into identical contracts with Hawkeye in their personal capacities. Each representative’s appointment provided that either party could terminate the appointment by written notice to the other party.

Under the terms of each appointment, Hawkeye would pay the representative a commission on each Hawkeye policy sold by the representative. In addition, paragraph 17 of each appointment specified the general terms under which Hawkeye would pay “renewal commissions” to the representative even after the appointment had been terminated. “Renewal commissions” are commissions paid to an agent by an insurer when a policyholder solicited by the agent for the insurer renews its insurance policy by paying the insurer a renewal premium.

The Hawkeye sales force was organized as a system of hierarchies. The agent or “representative” was at the bottom of each hierarchy, with a “district manager,” “regional director,” “state director,” and “executive director” at progressively higher levels. The top position in each hierarchy was that of “marketing director.” Each position had a different commission schedule and written contract with Hawkeye. The contracts for the positions above the representative level were actually adden-dums to the representative’s appointment, and the terms of the representative’s appointment remained in effect unless expressly modified by the addendum.

In May 1982, PMA was appointed marketing director. As marketing director, PMA was entitled to a commission on every insurance policy sold by the soliciting representatives in the PMA hierarchy. This was known as an “overwriting commission.” In return, PMA recruited, trained and supervised the agents and agencies under it in the PMA hierarchy. Those agents and agencies had separate written contracts with Hawkeye and no written contracts with PMA. Hawkeye retained the right to assign and reassign soliciting representatives to and from the PMA hierarchy.

B. The terminations and events thereafter. The PMA hierarchy soon became Hawkeye’s top sales force. Late in 1983 and early in 1984, however, the relationship between Hawkeye and PMA soured. PMA became dissatisfied with its compensation, and Hawkeye learned that PMA had taken preliminary steps to terminate its relationship with Hawkeye and to affiliate with one of Hawkeye’s competitors. PMA threatened to take some of the soliciting representatives in the PMA hierarchy along with it when it left Hawkeye. On May 31, 1984, Hawkeye notified Kragel, Bitters and PMA that the contracts between them were terminated as of June 1, *392 and made an accounting of the transactions between them.

Upon PMA’s termination, Hawkeye demanded that PMA repay approximately $18,000 that Hawkeye had loaned out in 1983 on notes signed by Kragel and Bitters. The parties disagreed as to whether these loans were made to Kragel and Bitters personally, or to PMA. Hawkeye took the position that the loans were made to PMA. Thirty days later, the outstanding balance of the debts was approximately $8,000. Acting pursuant to a paragraph of PMA’s representative’s appointment contract that gave Hawkeye the right to terminate renewal commissions in the event PMA failed to repay its debts to Hawkeye within thirty days of the post-termination accounting, Hawkeye refused to pay PMA any renewal commissions.

The evidence conflicted over the events of the next few months. PMA’s evidence tended to show that in late 1984, Hawkeye representatives contacted Hawkeye policyholders who, in the past, had purchased their policies from representatives in the PMA hierarchy, and attempted to persuade them to replace their PMA-Hawkeye policies with new Hawkeye policies. In response, PMA representatives called on the same policyholders and, in numerous instances, replaced PMA-Hawkeye policies with policies of another insurance company. PMA’s evidence was that those PMA-Hawkeye policyholders were the only ones contacted by PMA.

Hawkeye’s evidence tended to show that in the fall of 1984, PMA started replacing PMA-Hawkeye policies with those of another insurance company. According to Hawkeye, only after it learned of this did it attempt to replace PMA-Hawkeye policies with its own new policies. Several PMA-Hawkeye policies were, in fact, replaced with new Hawkeye policies.

It is not disputed that many of the representatives who had been in the PMA hierarchy remained contracted to Hawkeye even after PMA, Kragel and Bitters were terminated. It also is not disputed that thousands of PMA-Hawkeye policies remained in place after the terminations and were still in place at the time of trial.

C. Proceedings in the district court. In July 1986, PMA filed this law action against Hawkeye.

Free access — add to your briefcase to read the full text and ask questions with AI

Related

Hagen v. Siouxland Obstetrics & Gynecology, P.C.
964 F. Supp. 2d 951 (N.D. Iowa, 2013)
Annett Holdings, Inc. v. Kum & Go, L.C.
801 N.W.2d 499 (Supreme Court of Iowa, 2011)
William Neal Lawson Vs. Linda Irene Kurtzhals
792 N.W.2d 251 (Supreme Court of Iowa, 2010)
ESTATE OF BLUME v. Marian Health Center
503 F. Supp. 2d 1103 (N.D. Iowa, 2007)
Audio Odyssey, Ltd. v. Brenton First National Bank
284 F. Supp. 2d 1159 (S.D. Iowa, 2003)
DePape v. Trinity Health Systems, Inc.
242 F. Supp. 2d 585 (N.D. Iowa, 2003)
State v. Kolbet
638 N.W.2d 653 (Supreme Court of Iowa, 2001)
Glenn v. Diabetes Treatment Centers of America, Inc.
116 F. Supp. 2d 1098 (S.D. Iowa, 2000)
JK Ex Rel. DK v. MK
5 P.3d 782 (Wyoming Supreme Court, 2000)
Goebel v. Dean & Associates
91 F. Supp. 2d 1268 (N.D. Iowa, 2000)
Kirby v. NMC/Continue Care
993 P.2d 951 (Wyoming Supreme Court, 1999)
Olson v. Nieman's, Ltd.
579 N.W.2d 299 (Supreme Court of Iowa, 1998)
Leiberkneckt v. Bridgestone/Firestone, Inc.
980 F. Supp. 300 (N.D. Iowa, 1997)

Cite This Page — Counsel Stack

Bluebook (online)
452 N.W.2d 389, 1990 Iowa Sup. LEXIS 56, 1990 WL 32187, Counsel Stack Legal Research, https://law.counselstack.com/opinion/preferred-marketing-associates-co-v-hawkeye-national-life-insurance-co-iowa-1990.