Predator International, Inc. v. Gamo Outdoor USA, Inc.

863 F. Supp. 2d 1055, 2012 U.S. Dist. LEXIS 41442, 2012 WL 1020497
CourtDistrict Court, D. Colorado
DecidedMarch 26, 2012
DocketCivil Action No. 09-cv-00970-PAB-KMT
StatusPublished

This text of 863 F. Supp. 2d 1055 (Predator International, Inc. v. Gamo Outdoor USA, Inc.) is published on Counsel Stack Legal Research, covering District Court, D. Colorado primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Predator International, Inc. v. Gamo Outdoor USA, Inc., 863 F. Supp. 2d 1055, 2012 U.S. Dist. LEXIS 41442, 2012 WL 1020497 (D. Colo. 2012).

Opinion

[1057]*1057ORDER

PHILIP A. BRIMMER, District Judge.

This matter is before the Court on the motions for summary judgment filed by defendants Gamo Outdoor USA, Inc. (“Gamo USA”) [Docket No. 182] and Industrias El Gamo, S.A. (“Gamo Spain”) [Docket No. 183]. The motions are fully briefed and ripe for disposition.

I. BACKGROUND1

Plaintiff Predator International, Inc. (“Predator”) began selling airgun pellets with a red polymer tip called “Predator Premium Hunting Pellets” in 2002. Lee Phillips and Tom May developed the pellets starting in the late 1990s. They created the prototypes by taking red polymer tips off of live ammunition sold by other companies and inserting them onto lead pellet bodies. From 2002 until 2006, Predator sold less than $300,000 worth of the pellets, never realizing a profit during that time period. In 2007, Jay Cogswell and Dick Dixon purchased Predator and began selling the pellets under the name POLYMAG. The new owners also changed the color of the tin in which the pellets were sold from green and white to black and white. Under the new ownership, the sale of POLYMAGs increased.

In 2009, Gamo USA, a Predator competitor in the airgun pellet market, introduced the RED FIRE, an airgun pellet with a red polymer tip. Gamo USA contends that it chose red “in order to coincide with its red corporate logo.” Docket No. 182 at 5, ¶ 25. Predator disputes this, though does not dispute that the color red is “a major component of the Gamo brand.” Docket No. 182 at 5, ¶ 25; Docket No. 198 at 7, ¶ 25. Gamo avers that the “red used in the RED FIRE tip is visibly distinguishable from the shade of red used in the POLYMAG tip,” and that the “RED FIRE red is ‘a bit more translucent.’ ” Docket No. 182 at 5, ¶ 26. Predator responds by asserting that “[t]hey are both red, period” but does not specifically deny that the reds are visible distinguishable. Docket No. 198 at 7, ¶ 26 (“How different the reds are is a question of fact for the jury.”).

Both RED FIRE and POLYMAG pellets are sold in large retail sporting goods stores. They are not sold in bulk, but rather in individual unit packages. Each company packages its product differently. POLYMAG pellets are sold in a metal tin which has a black and white label that prominently says “Predator POLYMAG.” When viewing the package, the POLYM-AG pellets are not visible inside the tin, and the tins are stacked when sold in stores. RED FIRE pellets are sold in a clear plastic tin, which reveals the pellets inside. The RED FIRE tin is shrink wrapped onto a cardboard backing which allows the package to be hung for purposes of display. “Gamo RED FIRE” along with the Gamo logo and a depiction of flames are prominently displayed on the cardboard backing.

Purchasers of polymer tipped airgun pellets are more sophisticated consumers than consumers of non-polymer tipped pellets and take greater care when buying polymer tipped pellets. See Docket No. 198 at 9, ¶ 49 & 10, ¶ 53. RED FIRE and POLYMAG pellets are at the high-end of airgun pellets, and their consumers consider them to be premium products.

[1058]*1058In 2005, Predator spent $14,860.42 advertising POLYMAG pellets, followed by $10,964.60 in advertising expenditures in 2006. From January 1, 2007 to July 13, 2009, Predator spent $20,000 advertising all of its products, including the POLYM-AG. POLYMAG advertisements have appeared in two trade magazines, Predator Xtreme and Fur-Fish-Game, and have consisted of one advertisement design used in both magazines. This advertisement does not reference the color of the polymer tip. The advertisement, however, does include an image of the POLYMAG against a red and black background. See Docket No. 182-3 at 1. In addition to this paid advertising, Predator includes a description of the POLYMAG pellets on its website. During the times relevant to this case, Gamo USA copied this description nearly word for word in describing the RED FIRE.

In regard to Gamo Spain’s involvement in the aforementioned sale and marketing of RED FIRE pellets, Gamo Spain sells the RED FIRE pellets to Gamo USA for sale in the United States. Predator admits that Gamo Spain, which is a distinct legal entity from Gamo USA, does not direct Gamo USA’s marketing of RED FIRE pellets in the U.S. Gamo Spain was not involved in the decisions surrounding RED FIRE’s U.S. packaging and product description. Nor is there evidence that Gamo Spain was involved in the decision to use red polymer tips on the RED FIRE.

Predator initiated this action against defendants on April 28, 2009. Predator alleges that defendants are infringing Predator’s protected trade dress in the color of the POLYMAG’s polymer tip2 and infringed Predator’s copyright in the language used to describe the POLYMAG pellets. Predator has also asserted Colorado Consumer Protection Act, unjust enrichment, and unfair competition claims arising under Colorado state law. Defendants seek summary judgment on all of Predator’s claims.

II. STANDARD OF REVIEW

Summary judgment is warranted under Federal Rule of Civil Procedure 56 when the “movant shows that there is no genuine dispute as to any material fact and the movant is entitled to judgment as a matter of law.” Fed.R.Civ.P. 56(a); see Anderson v. Liberty Lobby, Inc., 477 U.S. 242, 248-50, 106 S.Ct. 2505, 91 L.Ed.2d 202 (1986); Concrete Works, Inc. v. City & County of Denver, 36 F.3d 1513, 1517 (10th Cir.1994); see also Ross v. The Board of Regents of the University of New Mexico, 599 F.3d 1114, 1116 (10th Cir.2010). A disputed fact is “material” if under the relevant substantive law it is essential to proper disposition of the claim. Wright v. Abbott Labs., Inc., 259 F.3d 1226, 1231-32 (10th Cir.2001). Only disputes over material facts can create a genuine issue for trial and preclude summary judgment. Faustin v. City & County of Denver, 423 F.3d 1192, 1198 (10th Cir.2005). An issue is “genuine” if the evidence is such that it might lead a reasonable jury to return a verdict for the nonmoving party. Allen v. Muskogee, 119 F.3d 837, 839 (10th Cir. 1997). When reviewing a motion for summary judgment, a court must view the evidence in the light most favorable to the non-moving party. Id.; see McBeth v. Himes, 598 F.3d 708, 715 (10th Cir.2010).

[1059]*1059III. DISCUSSION

A. Gamo USA’s Motion for Summary Judgment

1. Trade Dress

Plaintiffs trade dress claim arises out of Section 43(a) of the Lanham Act. See 15 U.S.C. § 1125(a).

Free access — add to your briefcase to read the full text and ask questions with AI

Related

Ross v. THE BOARD OF REGENTS, UNIVER., NEW MEXICO
599 F.3d 1114 (Tenth Circuit, 2010)
Anderson v. Liberty Lobby, Inc.
477 U.S. 242 (Supreme Court, 1986)
Bonito Boats, Inc. v. Thunder Craft Boats, Inc.
489 U.S. 141 (Supreme Court, 1989)
Qualitex Co. v. Jacobson Products Co.
514 U.S. 159 (Supreme Court, 1995)
Wal-Mart Stores, Inc. v. Samara Brothers, Inc.
529 U.S. 205 (Supreme Court, 2000)
Sally Beauty Company v. Beautyco Inc.
304 F.3d 964 (Tenth Circuit, 2002)
Donchez v. Coors Brewing Co.
392 F.3d 1211 (Tenth Circuit, 2004)
Faustin v. City and County
423 F.3d 1192 (Tenth Circuit, 2005)
General Motors Corp. v. Urban Gorilla, LLC
500 F.3d 1222 (Tenth Circuit, 2007)
R.W. Beck, Inc. v. E3 Consulting, LLC
577 F.3d 1133 (Tenth Circuit, 2009)
McBeth v. Himes
598 F.3d 708 (Tenth Circuit, 2010)
Boston Beer Co. v. Slesar Bros. Brewing Co.
9 F.3d 175 (First Circuit, 1993)
Frank Morrissey v. The Procter & Gamble Company
379 F.2d 675 (First Circuit, 1967)
Thompson Medical Company, Inc. v. Pfizer Inc.
753 F.2d 208 (Second Circuit, 1985)
In Re Owens-Corning Fiberglas Corporation
774 F.2d 1116 (Federal Circuit, 1985)

Cite This Page — Counsel Stack

Bluebook (online)
863 F. Supp. 2d 1055, 2012 U.S. Dist. LEXIS 41442, 2012 WL 1020497, Counsel Stack Legal Research, https://law.counselstack.com/opinion/predator-international-inc-v-gamo-outdoor-usa-inc-cod-2012.