Potok, F. v. Rebh, R.

Superior Court of Pennsylvania·Decided April 13, 2017·No. Potok, F. v. Rebh, R. No. 444 EDA 2015·Unpublished

Opinion

NON-PRECEDENTIAL DECISION - SEE SUPERIOR COURT I.O.P. 65.37

FRED POTOK, INDIVIDUALLY AND AS IN THE SUPERIOR COURT OF TRUSTEE OF THE FLOORGRAPHICS, PENNSYLVANIA INC., MINORITY SHAREHOLDER TRUST

v.

RICHARD G. REBH, RICHARD REBH, ELIZABETH REBH, EXECUTOR OF THE ESTATE OF GEORGE L. REBH, DECEASED, MICHAEL DEVLIN AND YVES ANIDJAR, NEWS AMERICA MARKETING IN-STORE SERVICES, LLC, NEWS AMERICA IN-STORE LLC, NEWS AMERICA MARKETING IN-STORE SERVICES, INC.

APPEAL OF: RICHARD G. REBH, ELIZABETH REBH, EXECUTOR OF THE ESTATE OF GEORGE L. REBH, DECEASED, MICHAEL DEVLIN AND YVES ANIDJAR No. 444 EDA 2015

Appeal from the Order Entered January 5, 2015 In the Court of Common Pleas of Philadelphia County Civil Division at No(s): 090303768

*****

FRED POTOK, INDIVIDUALLY AND AS IN THE SUPERIOR COURT OF TRUSTEE OF THE FLOORGRAPHICS, PENNSYLVANIA INC., MINORITY SHAREHOLDER TRUST

Appellants

v.

RICHARD REBH, ELIZABETH REBH, EXECUTOR OF THE ESTATE OF GEORGE L. REBH, DECEASED, MICHAEL DEVLIN

AND YVES ANIDJAR, NEWS AMERICA MARKETING IN-STORE SERVICES, LLC, NEWS AMERICA IN-STORE LLC, NEWS AMERICA MARKETING IN-STORE SERVICES, INC.

Appellees No. 647 EDA 2015

Appeal from the Judgment January 21, 2015 In the Court of Common Pleas of Philadelphia County Civil Division at No(s): March Term, 2009 No. 03768

BEFORE: GANTMAN, P.J., LAZARUS, J., and PLATT, J.* MEMORANDUM BY LAZARUS, J.: FILED APRIL 13, 2017 Fred Potok, individually and as Trustee of the Floorgraphics, Inc., Minority Shareholder Trust (“Potok”), appeals from the judgment entered in the Court of Common Pleas of Philadelphia County, regarding Potok’s action against Appellees News America Marketing In-Store Services, LLC, News America In-Store LLC, and News America Marketing In-Store Services, Inc. (“News America”) for breach of fiduciary duties. Upon careful review, we affirm.

The following facts have been gleaned from the trial court’s findings of fact, dated September 16, 2014. Potok is the founder of Floorgraphics, Inc. (“FGI”), which was in the business of facilitating in-store advertising and

*

Retired Senior Judge assigned to the Superior Court.

marketing.1 Potok was a former officer and director of FGI and is currently a minority shareholder. He is also the trustee of the Floorgraphics, Inc., Minority Trust, which was established to hold shares of FGI common stock for the benefit of certain FGI minority shareholders. Potok ran FGI from 1994 through 1997. In 1998, FGI secured $5 million in financing from Interlaken Capital, Inc. As a condition of its investment, Interlaken required that Richard Rebh, who had joined FGI as a consultant in 1997 and became a full-time employee in 1998, become FGI’s CEO. FGI subsequently experienced dramatic growth, with yearly revenues peaking at $70 million in 2004. After Richard Rebh became CEO, Potok’s role with FGI became limited; his employment was terminated in August 2006 and he was removed as a director in July 2007.

George Rebh was FGI’s executive vice president, secretary, treasurer, a director, and a shareholder. Yves Anidjar is the CFO and a shareholder of FGI. Mike Devlin is FGI’s senior vice president and a shareholder. Together, the Rebhs, Anidjar and Devlin (collectively, “Individual Defendants”) own the majority of FGI’s stock.

News America is also involved in the in-store advertising business.

Beginning in 2000, News America became a fierce competitor of FGI, luring

1 In essence, FGI acted as a middle-man between retailers and consumer packaged goods manufacturers who pay to advertise their products in retail establishments.

away FGI personnel and retailer accounts. In order to lure FGI’s retailers away, News America made huge guarantees for which it paid above market price. Competition from News America eventually resulted in sharp declines in revenue for FGI.

In 2004, FGI initiated litigation against News America in federal district court in New Jersey over News America’s competitive tactics. Both sides were represented by sophisticated counsel and prosecuted the matter vigorously. Prior to trial, both the court and its own attorneys encouraged FGI to settle. FGI made an initial demand of approximately $65 million in October 2008; News America countered with an offer of $5 million. Shortly before trial, FGI proposed a stock sale of FGI to News America, which rejected the stock sale and proposed an asset sale. However, by the beginning of trial in March 2009, News America had withdrawn all its prior settlement offers.

Once trial in the New Jersey matter began, it was apparent to George Rebh and FGI’s counsel that things were not going well for FGI. On the advice of counsel, FGI began negotiating a transaction with News America. On March 6, 2009, the parties agreed to an asset purchase for $29.5 million. News America insisted on the following components to the agreement: (1) that the transaction take the form of an asset sale; (2) that FGI and News America execute a mutual release; (3) that none of the proceeds be allocated to settlement of the New Jersey litigation; (4) that FGI execute a non-compete agreement; and (5) that the Rebhs, Anidjar and Devlin enter

into personal agreements with News America, including a seven-year non- compete agreement, personal releases and one-year consulting agreements.

Richard Rebh made a preliminary allocation of the $29.5 million as follows: (1) $13 million to FGI for assets and inventory; (2) $12 million to the purchase of the Individual Defendants’ goodwill; (3) $4.452 million to non-compete agreements with the Individual Defendants; and (4) $48,000 to consulting agreements with the Individual Defendants. News America, however, required that FGI obtain a “true-up” of the preliminary allocation from a nationally recognized valuation appraiser acceptable to News America. FGI obtained the services of Ladenburg Thalmann & Co., Inc., which had not previously provided services to either FGI or News America. Ladenburg prepared its appraisal based solely on information provided to it by FGI and submitted a final allocation dividing the proceeds as follows: (1) $9.614 million to FGI for assets and inventory; (2) $17.086 million to the purchase of the Individual Defendants’ goodwill; (3) $3.081 million to non- compete agreements with the Individual Defendants; and (4) $48,000 to consulting agreements with the Individual Defendants. Ultimately, Rebh decided to proceed with the original allocation, which allotted more of the proceeds to FGI. The money allocated to FGI was retained for reinvestment in other ventures rather than distributed to shareholders.

On March 23, 2009, Potok, individually and on behalf of other minority shareholders, filed the instant suit in equity, in which he alleged claims of breach of fiduciary duties by the Individual Defendants, aiding and abetting

the Individual Defendants in their breach of fiduciary duties by News America, and conspiracy to breach fiduciary duties by the Individual Defendants and News America.

Following the completion of discovery, both the Individual Defendants and News America filed for summary judgment. By order of March 5, 2012, the trial court granted News America’s summary judgment motion and entered judgment in favor of News America. The court granted the Individual Defendants’ motion in part, precluding Potok from attempting to prove at trial that the New Jersey litigation could have been resolved for more than $29.5 million. The rest of the Individual Defendants’ motion was denied, and the remaining parties proceeded to trial.

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