Potok, F. v. Rebh, R.

CourtSuperior Court of Pennsylvania
DecidedApril 13, 2017
DocketPotok, F. v. Rebh, R. No. 444 EDA 2015
StatusUnpublished

This text of Potok, F. v. Rebh, R. (Potok, F. v. Rebh, R.) is published on Counsel Stack Legal Research, covering Superior Court of Pennsylvania primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Potok, F. v. Rebh, R., (Pa. Ct. App. 2017).

Opinion

J-A17023-16

NON-PRECEDENTIAL DECISION - SEE SUPERIOR COURT I.O.P. 65.37

FRED POTOK, INDIVIDUALLY AND AS IN THE SUPERIOR COURT OF TRUSTEE OF THE FLOORGRAPHICS, PENNSYLVANIA INC., MINORITY SHAREHOLDER TRUST

v.

RICHARD G. REBH, RICHARD REBH, ELIZABETH REBH, EXECUTOR OF THE ESTATE OF GEORGE L. REBH, DECEASED, MICHAEL DEVLIN AND YVES ANIDJAR, NEWS AMERICA MARKETING IN-STORE SERVICES, LLC, NEWS AMERICA IN-STORE LLC, NEWS AMERICA MARKETING IN-STORE SERVICES, INC.

APPEAL OF: RICHARD G. REBH, ELIZABETH REBH, EXECUTOR OF THE ESTATE OF GEORGE L. REBH, DECEASED, MICHAEL DEVLIN AND YVES ANIDJAR No. 444 EDA 2015

Appeal from the Order Entered January 5, 2015 In the Court of Common Pleas of Philadelphia County Civil Division at No(s): 090303768

*****

FRED POTOK, INDIVIDUALLY AND AS IN THE SUPERIOR COURT OF TRUSTEE OF THE FLOORGRAPHICS, PENNSYLVANIA INC., MINORITY SHAREHOLDER TRUST

Appellants

RICHARD REBH, ELIZABETH REBH, EXECUTOR OF THE ESTATE OF GEORGE L. REBH, DECEASED, MICHAEL DEVLIN J-A17023-16

AND YVES ANIDJAR, NEWS AMERICA MARKETING IN-STORE SERVICES, LLC, NEWS AMERICA IN-STORE LLC, NEWS AMERICA MARKETING IN-STORE SERVICES, INC.

Appellees No. 647 EDA 2015

Appeal from the Judgment January 21, 2015 In the Court of Common Pleas of Philadelphia County Civil Division at No(s): March Term, 2009 No. 03768

BEFORE: GANTMAN, P.J., LAZARUS, J., and PLATT, J.*

MEMORANDUM BY LAZARUS, J.: FILED APRIL 13, 2017

Fred Potok, individually and as Trustee of the Floorgraphics, Inc.,

Minority Shareholder Trust (“Potok”), appeals from the judgment entered in

the Court of Common Pleas of Philadelphia County, regarding Potok’s action

against Appellees News America Marketing In-Store Services, LLC, News

America In-Store LLC, and News America Marketing In-Store Services, Inc.

(“News America”) for breach of fiduciary duties. Upon careful review, we

affirm.

The following facts have been gleaned from the trial court’s findings of

fact, dated September 16, 2014. Potok is the founder of Floorgraphics, Inc.

(“FGI”), which was in the business of facilitating in-store advertising and

____________________________________________

* Retired Senior Judge assigned to the Superior Court.

-2- J-A17023-16

marketing.1 Potok was a former officer and director of FGI and is currently a

minority shareholder. He is also the trustee of the Floorgraphics, Inc.,

Minority Trust, which was established to hold shares of FGI common stock

for the benefit of certain FGI minority shareholders. Potok ran FGI from

1994 through 1997. In 1998, FGI secured $5 million in financing from

Interlaken Capital, Inc. As a condition of its investment, Interlaken

required that Richard Rebh, who had joined FGI as a consultant in 1997 and

became a full-time employee in 1998, become FGI’s CEO. FGI subsequently

experienced dramatic growth, with yearly revenues peaking at $70 million in

2004. After Richard Rebh became CEO, Potok’s role with FGI became

limited; his employment was terminated in August 2006 and he was

removed as a director in July 2007.

George Rebh was FGI’s executive vice president, secretary, treasurer,

a director, and a shareholder. Yves Anidjar is the CFO and a shareholder of

FGI. Mike Devlin is FGI’s senior vice president and a shareholder. Together,

the Rebhs, Anidjar and Devlin (collectively, “Individual Defendants”) own the

majority of FGI’s stock.

News America is also involved in the in-store advertising business.

Beginning in 2000, News America became a fierce competitor of FGI, luring

1 In essence, FGI acted as a middle-man between retailers and consumer packaged goods manufacturers who pay to advertise their products in retail establishments.

-3- J-A17023-16

away FGI personnel and retailer accounts. In order to lure FGI’s retailers

away, News America made huge guarantees for which it paid above market

price. Competition from News America eventually resulted in sharp declines

in revenue for FGI.

In 2004, FGI initiated litigation against News America in federal district

court in New Jersey over News America’s competitive tactics. Both sides

were represented by sophisticated counsel and prosecuted the matter

vigorously. Prior to trial, both the court and its own attorneys encouraged

FGI to settle. FGI made an initial demand of approximately $65 million in

October 2008; News America countered with an offer of $5 million. Shortly

before trial, FGI proposed a stock sale of FGI to News America, which

rejected the stock sale and proposed an asset sale. However, by the

beginning of trial in March 2009, News America had withdrawn all its prior

settlement offers.

Once trial in the New Jersey matter began, it was apparent to George

Rebh and FGI’s counsel that things were not going well for FGI. On the

advice of counsel, FGI began negotiating a transaction with News America.

On March 6, 2009, the parties agreed to an asset purchase for $29.5 million.

News America insisted on the following components to the agreement: (1)

that the transaction take the form of an asset sale; (2) that FGI and News

America execute a mutual release; (3) that none of the proceeds be

allocated to settlement of the New Jersey litigation; (4) that FGI execute a

non-compete agreement; and (5) that the Rebhs, Anidjar and Devlin enter

-4- J-A17023-16

into personal agreements with News America, including a seven-year non-

compete agreement, personal releases and one-year consulting agreements.

Richard Rebh made a preliminary allocation of the $29.5 million as

follows: (1) $13 million to FGI for assets and inventory; (2) $12 million to

the purchase of the Individual Defendants’ goodwill; (3) $4.452 million to

non-compete agreements with the Individual Defendants; and (4) $48,000

to consulting agreements with the Individual Defendants. News America,

however, required that FGI obtain a “true-up” of the preliminary allocation

from a nationally recognized valuation appraiser acceptable to News

America. FGI obtained the services of Ladenburg Thalmann & Co., Inc.,

which had not previously provided services to either FGI or News America.

Ladenburg prepared its appraisal based solely on information provided to it

by FGI and submitted a final allocation dividing the proceeds as follows: (1)

$9.614 million to FGI for assets and inventory; (2) $17.086 million to the

purchase of the Individual Defendants’ goodwill; (3) $3.081 million to non-

compete agreements with the Individual Defendants; and (4) $48,000 to

consulting agreements with the Individual Defendants. Ultimately, Rebh

decided to proceed with the original allocation, which allotted more of the

proceeds to FGI. The money allocated to FGI was retained for reinvestment

in other ventures rather than distributed to shareholders.

On March 23, 2009, Potok, individually and on behalf of other minority

shareholders, filed the instant suit in equity, in which he alleged claims of

breach of fiduciary duties by the Individual Defendants, aiding and abetting

-5- J-A17023-16

the Individual Defendants in their breach of fiduciary duties by News

America, and conspiracy to breach fiduciary duties by the Individual

Defendants and News America.

Following the completion of discovery, both the Individual Defendants

and News America filed for summary judgment. By order of March 5, 2012,

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