Pleasure Island, Inc. v. Pepsi-Cola Metropolitan Bottling Co.

228 F. Supp. 619, 1964 U.S. Dist. LEXIS 8822
CourtDistrict Court, D. Massachusetts
DecidedApril 24, 1964
DocketCiv. A. No. 62-151
StatusPublished

This text of 228 F. Supp. 619 (Pleasure Island, Inc. v. Pepsi-Cola Metropolitan Bottling Co.) is published on Counsel Stack Legal Research, covering District Court, D. Massachusetts primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Pleasure Island, Inc. v. Pepsi-Cola Metropolitan Bottling Co., 228 F. Supp. 619, 1964 U.S. Dist. LEXIS 8822 (D. Mass. 1964).

Opinion

CAFFREY, District Judge.

This is a civil action in which plaintiff seeks to recover under a written lease for rent and other elements of damages it claims are due it as a result of defendant’s breach of the lease. The case was tried to the Court, the parties have filed requests for findings and rulings, and have extensively briefed the issues raised by the amended and supplemental complaints and by defendant’s answer which contains eleven separate defenses plus a variety of counterclaims. I find as follows:

1. The plaintiff, Pleasure Island, Inc., is a corporation organized in 1958 under the laws of Massachusetts, operating an amusement park off Route 128 in Wake-field known as Pleasure Island. The amusement park known as Pleasure Island has operated continuously since its first season in 1959.

2. The defendant, Pepsi-Cola Metropolitan Bottling Co., Inc., is a New Jersey corporation having a principal office in New York and operating bottling plants in various states including one in Allston, Massachusetts. At the time of the events in this case its president was one Philip Rubinstein, who is still an [620]*620executive of the Pepsi Cola Company, the defendant’s parent company. James Mc-Caffrey is vice-president of defendant and is in charge of defendant’s local bottling operation.

3. The concept of Pleasure Island originated in 1957 or 1958 as an idea of William Hawkes, then Editor of Child Life Magazine. Hawkes was president of Pleasure Island but is no longer associated with Pleasure Island in any way. Hawkes was put in contact with one C. V. Wood of California who previously had been Director of Stanford Research Institute and also had been general manager of Disneyland. In 1958 and 1959 Wood was president of a small engineering concern known as Marco Engineering Company.

4. When Hawkes returned East he devoted his efforts to the proposed planning, designing, financing, construction and operation of the amusement park that was to be known as Pleasure Island. Eventually, financing and various other matters were arranged and the park began to take shape.

5. Pleasure Island undertook to obtain lessees who would take space, construct exhibits and advertise or sell their products. On or about March 26, 1959, a written contract between Pleasure Island and Marco Engineering was entered into, making Marco the exclusive leasing agent for the park. As opening day drew nearer Hawkes also attempted to get leases. All leases had to be approved by the Pleasure Island Board of Directors.

6. In the winter of 1958 several substantial New England concerns had agreed to take leases at the park and to provide or construct exhibits. Among these were Jenney Manufacturing, H. P. Hood & Sons, Daggett Chocolate, New England Merchants Bank, Swift’s Meats, Pepperidge Farm, and Snow’s Clam Chowder. Included in exhibits furnished by lessees were antique automobiles, an authentic old-time railroad station, old-time butcher shop, old-time general store, and others. The theme of Pleasure Island was in part New England and in part the Wild West of yesteryear, and the exhibits and construction were consistent with this theme.

7. The premises which are the subject of this action are known as the “Diamond Lil Saloon” or the “Western Saloon,” and are located in the so-called Western area.

8. The Western Saloon was approximately 2,700 square feet in area, and was decorated as an old-fashioned western saloon of the gaslight era with a mahogany bar for soft drinks and a stage for shows or performances. The interior fixtures and decorations were constructed at a cost of approximately $50,000, of which Pepsi Cola paid one-half and Pleasure Island one-half. Pepsi Cola had rented somewhat similar premises at Disneyland, known as the Golden Horseshoe, and had put on a show there. By 1958 Pepsi Cola had been at Disneyland for four or five years and Pepsi Cola officials were acquainted with C. J. Wood from his associations with Disneyland.

9. In December 1958, both Pepsi Cola and Coca Cola had been solicited regarding renting the premises at Pleasure Island known as the Western Saloon and were interested. Hawkes and Wood had talked to two Coca Cola executives, Frank Adams, head of local Coca Cola bottling operations, and Frank O’Brien, regional sales manager for New England for Coca Cola. Both Adams and O’Brien were aware that Pleasure Island wanted $25,-000 for a five-year lease of the Western Saloon and that the first and last years rent were to be paid in advance.

10. The Pleasure Island Board of Directors had placed a valuation of approximately $10 per square foot as the rental value of Pleasure Island generally and believed that $25,000 was a fair rental figure for the Western Saloon.

11. At some time in December 1958, Wood spoke with one Richard Petrie, now of Dallas, Texas, who was then Executive Vice-President of Pepsi Cola. At a meeting and in a telephone conversation Wood told Petrie of the plans for Pleasure Island, including the hoped-for attendance and the hoped-for success, [621]*621financial and artistic, in the coming season. At this point the park was not in existence but only barely past the drawing board stage.

12. In these conversations, Wood sought to interest Pepsi Cola in a five-year lease at $15,000 annually for the Western Saloon and to obtain a commitment from Pepsi Cola to contribute $25,000 to the cost of constructing and furnishing the Western Saloon. Neither Wood nor Petrie had authority to bind their respective principals because the actions of each were subject to approval by his Board of Directors. Their negotiations for a lease at $15,000 per annum did not ripen into a binding contract.

13. Following his conversations with Wood, Petrie talked with Pepsi Cola executives and thereafter told Wood that Pepsi Cola would be agreeable to a five-year lease at $15,000 and to spending $25,000 to reimburse Pleasure Island for part of the cost of the Western Saloon. Wood reported this fact to the Board of Directors of Pleasure Island, but the Board did not approve a lease to Pepsi ■Cola at $15,000 and reminded Wood of the $25,000 price put on the premises. Hawkes also expressed concern because at about the same time the premises had also been offered to Coca Cola for $25,000 subject to approval by Coca Cola’s Board of Directors. Hawkes had been advised by local representatives of Coca Cola that the necessary approval probably would be forthcoming in five to seven days. The local representatives of Coca Cola were interested and enthusiastic about the prospects of Pleasure Island and in fact had first contacted Hawkes shortly after October 1958 and before Pepsi Cola had begun its negotiations.

14. After his meeting with the Pleasure Island Board of Directors, Wood telephoned Petrie who was then in his office in New York. There is a conflict of testimony as to the exact nature of this telephone conversation between Wood and Petrie. Petrie testified as to his memory thereof, and Linnell and Hawkes testified ns to what Wood told them about this .conversation. Wood did not testify. On the basis of this conflicting testimony I find that C. Y. Wood asked Petrie whether Pepsi Cola would agree to execute a five-year lease in which the yearly rental figure was raised from the $15,000 discussed in their earlier talks to $25,000.

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Cite This Page — Counsel Stack

Bluebook (online)
228 F. Supp. 619, 1964 U.S. Dist. LEXIS 8822, Counsel Stack Legal Research, https://law.counselstack.com/opinion/pleasure-island-inc-v-pepsi-cola-metropolitan-bottling-co-mad-1964.