PlaceMKR LLC v. Placemakr Hospitality, LLC

CourtDistrict Court, W.D. Texas
DecidedAugust 19, 2025
Docket1:25-cv-00048
StatusUnknown

This text of PlaceMKR LLC v. Placemakr Hospitality, LLC (PlaceMKR LLC v. Placemakr Hospitality, LLC) is published on Counsel Stack Legal Research, covering District Court, W.D. Texas primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
PlaceMKR LLC v. Placemakr Hospitality, LLC, (W.D. Tex. 2025).

Opinion

UNITED STATES DISTRICT COURT WESTERN DISTRICT OF TEXAS AUSTIN DIVISION

PLACEMKR LLC, § § Plaintiff, § § v. § 1:25-CV-48-RP § PLACEMAKR HOSPITALITY, LLC, and § PLACEMAKR, INC., § § Defendants. §

ORDER

Before the Court is Defendants Placemakr Hospitality, LLC and Placemakr, Inc.’s (“Defendants”) Motion to Dismiss the First Amended Complaint in Part. (Dkt. 18). Plaintiff PlaceMKR LLC (“Plaintiff”) filed a response, (Dkt. 20), and Defendants filed a reply, (Dkt. 24). After considering the motion and the relevant law, the Court will deny the motion. I. BACKGROUND Plaintiff is a real estate private equity firm that uses its word mark PlaceMKR in connection with real estate investment and development services, asset management, and property management. (Am. Compl., Dkt. 16, at 3). Plaintiff began business in Texas in 2018 and alleges it has expanded its use of the PlaceMKR mark nationwide, starting with its first real estate transaction in 2019 with a fund headquartered in New Jersey. (Id.). Plaintiff claims that it has since continued to expand outside of Texas, and now “engages in real estate investment services with investors residing in Connecticut, New York, New Jersey, Texas, Montana, California, and the District of Columbia.” (Id.). Plaintiff does not allege that it owns any trademark registration for its name. (Mot., Dkt. 18, at 1). Defendants operate as a real estate investment firm that acquires real estate and develops it for use as temporary lodging apartment complexes and hotels. (Am. Compl., Dkt. 16, at 4). Defendants have operated under the name and mark PLACEMAKR since 2022, but initially offered services only in New York, Maryland, Georgia, and the District of Columbia, not Texas. (Id.). Plaintiff alleges that Defendants now operate in Texas, Georgia, Tennessee, New York, Maryland, and the District of Columbia. (Id. at 8). Between August 24, 2021, and February 9, 2022, Defendants filed three trademark

applications with the United States Patent & Trademark Office (“USPTO”) for the mark PLACEMAKR, claiming “rental of short-term furnished apartments,” “providing temporary lodging services in the nature of an apartment-based lodging,” “hotel accommodation services,” and “software as a service (SaaS) featuring software for real estate management.” (Id. at 4–5). The applications were assigned Application Serial Nos. 90/900,077, 97/975,443, 97/260,543, and 97/260,555. (Id. at 5). Application Serial No. 90/900,077 matured into U.S. Registration No. 7,069,499 on May 30, 2023, and Application Serial No. 97/260,543 matured into U.S. Registration No. 7,197,367 on October 17, 2023. (Id.). Application Serial Nos. 97/975,443 and 97/260,555 remain pending. (Id.). This dispute arises out of Defendants’ entry into the Austin and San Antonio markets in the spring of 2024, when they began marketing extended-stay apartments and hotels under the PLACEMAKR mark. (Id.). Defendants’ website also began to offer real estate development and

investment services under the name and mark PLACEMAKR INVESTMENTS. (Id.). Plaintiff alleges that Defendants’ real estate investment services are targeting the same real estate equity investors, lenders, brokers, consultants, buyers, and sellers to which Plaintiff markets its services. (Id. at 6). Plaintiff claims it has encountered numerous examples of customer confusion, “including customers of Defendants sending booking requests and complaints to Plaintiff, sending job applications to Plaintiff, and even showing up at Plaintiff’s offices.” (Id.). Plaintiff also claims that “many investors and consultants involved in business dealings with Plaintiff have called, expressing concerns about ‘Plaintiff’s’ real estate investments that were, in fact, Defendants’ real estate investments.” (Id.). Finally, Plaintiff claims that “real estate lenders and investors,” who are “[a]pparently confused into thinking that Plaintiff’s real estate investment services are actually Defendants’ real estate investment services,” have “cancel[ed] meetings with the Plaintiff, stating that they are not interested in investing in ‘short term rentals.’” (Id. at 7).

Plaintiff filed its original complaint on January 10, 2025. (Dkt. 1). Defendants moved to dismiss on March 7, 2025, and rather than respond to the motion to dismiss, Plaintiff filed an amended complaint as of right on March 28, 2025. The original complaint brought five counts for relief: (1) federal and common law trademark infringement; (2) unfair competition under 15 U.S.C. § 1125(a) (Lanham Act section 43(a)); (3) permanent injunction; and (4) cancellation of registrations. (Compl., Dkt. 1). The amended complaint eliminates the federal trademark infringement claim, alleging trademark infringement only under “Texas common law and under the common laws of the states in which Defendants operate” and clarifies that Plaintiff’s unfair competition claim is based on a false designation of origin theory—that is, Defendant falsely designated the origin of their services. (Am. Compl., Dkt. 16, at 8–9). Additionally, instead of the separate causes of action it had alleged in the original complaint, Plaintiff requests a permanent injunction and cancellation as relief for its substantive trademark infringement and unfair competition claims. (Id.). Because Defendants’

actions were allegedly “willful and deliberate,” Plaintiff also requests enhanced damages, attorneys’ fees and costs under 15 U.S.C. § 1117, and destruction of infringing articles, signage, and activities under 15 U.S.C. § 1118. Defendants once again moved to dismiss in part on April 11, 2025. (Mot., Dkt. 18). In the motion, they argue that: (1) the trademark infringement claim should be dismissed to the extent it asserts common law trademark infringement under the laws of states other than Texas; (2) the unfair competition claim should be dismissed because Federal Rule of Civil Procedure 9(b) applies to false designation of origin claims, and Plaintiff has failed to plead the claim with particularity under Rule 9(b) or even under the notice pleading standard of Rule 8(a); and (3) both the claims should be dismissed to the extent they seek cancellation as a form of relief because cancellation claims must be plead with particularity under Rule 9(b), and the remedy of cancellation does not extend to pending applications as a matter of law. (Id. at 1–2).

II. LEGAL STANDARD Pursuant to Rule 12(b)(6), a court may dismiss a complaint for “failure to state a claim upon which relief can be granted.” Fed. R. Civ. P. 12(b)(6). In deciding a 12(b)(6) motion, a “court accepts ‘all well-pleaded facts as true, viewing them in the light most favorable to the plaintiff.’” In re Katrina Canal Breaches Litig., 495 F.3d 191, 205 (5th Cir. 2007) (quoting Martin K. Eby Constr. Co. v. Dall. Area Rapid Transit, 369 F.3d 464, 467 (5th Cir. 2004)). “To survive a Rule 12(b)(6) motion to dismiss, a complaint ‘does not need detailed factual allegations,’ but must provide the plaintiff’s grounds for entitlement to relief—including factual allegations that when assumed to be true ‘raise a right to relief above the speculative level.’” Cuvillier v. Taylor,

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PlaceMKR LLC v. Placemakr Hospitality, LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/placemkr-llc-v-placemakr-hospitality-llc-txwd-2025.