Pizana v. Sanmedica International LLC

District Court, E.D. California·Decided October 15, 2020·No. 1:18-cv-00644·Unknown

Opinion

1 2 3 UNITED STATES DISTRICT COURT 4 FOR THE EASTERN DISTRICT OF CALIFORNIA 5 6 RAUL PIZANA, individually and on No. 1:18-cv-00644-DAD-SKO behalf of all others similarly situated, 7 Plaintiff, 8 ORDER RE: PLAINTIFF’S MOTION TO v. COMPEL AND DEFENDANT’S MOTIONS 9 FOR PROTECTIVE ORDER SANMEDICA INTERNATIONAL, LLC, 10 and DOES 1 through 10, inclusive, (Docs. 82, 83, & 84) 11 Defendants. 12 13 14 This matter is before the Court on Plaintiff Raul Pizana (“Plaintiff”)’s motion to compel 15 discovery responses (Doc. 82) and Defendant SanMedica International, LLC (“Defendant”)’s 16 motions for protective order (Docs. 83 & 84). Plaintiff and Defendant filed their joint statements 17 directed to the motions, as required by this Court’s Local Rule 251, on September 16, 2020. 18 (Docs. 89, 90, & 91.) The Court reviewed the parties’ papers and all supporting material and 19 found the matter suitable for decision without oral argument. The hearing set for September 23, 20 2020, was therefore vacated. (Doc. 94.) 21 Having considered the parties’ briefing, and for the reasons set forth below, Plaintiff’s 22 motion to compel (Doc. 82) will be granted in part and denied in part, and Defendant’s motions 23 for protective order (Docs. 83 & 84) will be granted and denied, respectively. 24 I. BACKGROUND 25 Plaintiff Raul Pizana filed this putative class action on May 9, 2018, challenging the 26 advertising and efficacy of SeroVital-hgh (the “Product”), a purported Human Growth Hormone 27 (“HGH”) supplement produced by Defendant that was purchased by Plaintiff in early 2017. 28 1 (Doc. 53, Second Am. Compl. (“SAC”) at ¶¶ 1, 6, 9.) The Second Amended Complaint, filed on 2 November 13, 2019, asserts three causes of action: (1) a violation of California Civil Code § 3 1750, et. seq., the Consumer Legal Remedies Act (“CLRA”); (2) a violation of California 4 Business & Professions Code § 17500, et. seq., the False Advertising Law (“FAL”); and (3) a 5 violation of California Business & Professions Code § 17200, et. seq., the Unfair Competition 6 Law (“UCL”). (SAC at ¶¶ 60–121.). 7 The crux of Plaintiff’s suit is that Defendant’s Product, despite being marketed as an 8 HGH supplement that can “make users look and feel decades—not years, but DECADES— 9 younger,” is “no more effective for its advertised purposes than a placebo[] and is therefore 10 worthless to California consumers[.]” (SAC at ¶¶ 1–5.) Specifically, Plaintiff alleges: 11 (1) [T]he Product cannot increase HGH levels whatsoever, let alone by 682%; (2) the Product does not reduce wrinkles, “decrease[] body fat,” “increase[] lean 12 muscle mass,” strengthen bones, “improve[] mood,” “heighten[] sex drive,” or 13 make “users look and feel decades … younger” because the oral administration of amino acids like SeroVital does not increase growth hormone bioactivity; (3) 14 there is no causal link between increased HGH levels and most of the claimed uses, including wrinkle reduction, increased lean muscle mass, stronger bones, 15 improved mood, [or] heightened sex drive; and (4) if SeroVital were to increase HGH levels as claimed, it would cause significant health risks. 16 17 (Id. at ¶ 2.) 18 Plaintiff seeks to assert claims on behalf of a proposed class defined as: 19 All persons residing in California who purchased the Product for personal use and 20 not for resale during the time period May 9, 2014, through the present. Excluded from the Class are Defendant’s officers, directors, and employees, and any 21 individual who received remuneration from Defendant in connection with that 22 individual’s use or endorsement of the Product. 23 (SAC ¶ 50.) On March 6, 2020, the Court entered a scheduling order that bifurcated merits from 24 class certification discovery and set a deadline of December 18, 2020, for class discovery only.1 25 (See Doc. 74.) 26 Plaintiff moves to compel: (1) discovery of information pertaining to the identification of 27 1 The parties agreed in their joint scheduling report that discovery in this case should be bifurcated. (See 28 Doc. 71 at 5.) 1 the members of the putative class (Plaintiff’s First Set of Requests for Production (“RFPs”) No. 2 36 & 37); (2) further responses to discovery requests for Product advertising, labeling, 3 marketing, and packaging (Plaintiff’s First Set of Interrogatories (“Interrogatories”) No. 2 & 4 4 and RFPs No. 7–12, 14, & 16–24); (3) production of documents concerning Defendant’s market 5 research for the Product, including consumer surveys and documents relating to the “target 6 market” and “consumer demographic” for the Product (RFPs No. 41–42 & 45–46); and (4) 7 identification of each document responsive to Interrogatory No. 10 and of documents produced 8 in response to RFPs. (See Doc. 82; Doc. 91 at 11–62.) 9 Defendant seeks protective orders (1) relieving Defendant of its obligation pursuant to 10 Rule 30(b)(6) to designate a witness to testify regarding the identification of members of the 11 putative class (Deposition Topic No. 22) (see Doc. 84; Doc. 89 at 3–7); and (2) limiting 12 Plaintiff’s questioning at the deposition of Defendant’s corporate representative, designated 13 pursuant to Fed. R. Civ. P. 30(b)(6), about the Product’s marketing materials, advertisements, 14 labels, and packaging (Deposition Topics No. 5–7 & 10–13) to the putative class period (see 15 Doc. 83; Doc. 90 at 4–6). 16 II. LEGAL STANDARDS 17 A. Discovery Generally 18 Federal Rule of Civil Procedure 26(b)(1) provides that parties 19 [m]ay obtain discovery regarding any nonprivileged matter that is relevant to any party’s claim or defense and proportional to the needs of the case, considering the 20 importance of the issues at stake in the action, the amount in controversy, the parties relative access to relevant information, the parties’ resources, the 21 importance of the discovery in resolving the issues, and whether the burden or expense of the proposed discovery outweighs its likely benefit. 22 23 Fed. R. Civ. P. 26(b)(1). 24 “The party seeking to compel discovery has the burden of establishing that its request 25 satisfies the relevancy requirements of Rule 26(b)(1). Thereafter, the party opposing discovery 26 has the burden of showing that the discovery should be prohibited, and the burden of clarifying, 27 explaining or supporting its objections.” Bryant v. Ochoa, No. 07cv200 JM (PCL), 2009 WL 28 1390794, at *1 (S.D. Cal. May 14, 2009) (citations omitted). 1 Motions for protective orders are governed by Federal Rule of Civil Procedure 26(c), 2 which states in relevant part: 3 A party or any person from whom discovery is sought may move for a protective order in the court where the action is pending[.] The motion must include a 4 certification that the movant has in good faith conferred or attempted to confer with other affected parties in an effort to resolve the dispute without court action. 5 The court may, for good cause, issue an order to protect a party or person from 6 annoyance, embarrassment, oppression, or undue burden or expense[.] 7 Fed. R. Civ. P. 26(c). District courts have broad discretion to determine whether a protective 8 order is appropriate and, if so, what degree of protection is warranted. Seattle Times Co. v. 9 Rhinehart, 467 U.S. 20, 36 (1984); see also Phillips ex rel. Estates of Byrd v. Gen.

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