Pileggi v. Washington Newspaper Publishing Company, LLC

CourtDistrict Court, District of Columbia
DecidedJanuary 29, 2024
DocketCivil Action No. 2023-0345
StatusPublished

This text of Pileggi v. Washington Newspaper Publishing Company, LLC (Pileggi v. Washington Newspaper Publishing Company, LLC) is published on Counsel Stack Legal Research, covering District Court, District of Columbia primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Pileggi v. Washington Newspaper Publishing Company, LLC, (D.D.C. 2024).

Opinion

UNITED STATES DISTRICT COURT FOR THE DISTRICT OF COLUMBIA

NICOLE PILEGGI,

Plaintiff, Civil Action No. 23-345 (BAH)

v. Chief Judge Beryl A. Howell

WASHINGTON NEWSPAPER PUBLISHING COMPANY, LLC,

Defendant.

MEMORANDUM OPINION

Plaintiff Nicole Pileggi brings this putative class action against defendant Washington

Newspaper Publishing Company, LLC, publisher of the Washington Examiner, seeking statutory

damages and declaratory and injunctive relief for alleged violation of the Video Privacy Protection

Act, 18 U.S.C. § 2710 (“VPPA”), due to defendant’s alleged knowing and unconsented-to

disclosure to Facebook, the social media platform operated by Meta Platforms, Inc. (“Meta”), of

plaintiff’s personally identifiable information (“PII”) associated with information regarding her

online viewing of audio visual material. Defendant now moves to dismiss plaintiff’s amended

complaint for lack of subject matter jurisdiction and for failure to state a claim, pursuant to Federal

Rules of Civil Procedure 12(b)(1) and 12(b)(6). See Def.’s Mot. & Mem. Supp. Mot. Dismiss

(“Def.’s Mem.”), ECF No. 21. For the reasons below, defendant’s motion is granted and plaintiff’s

Amended Complaint, ECF No. 20, is dismissed for failure to state a claim.

I. BACKGROUND

The relevant statutory, factual, and procedural background necessary to resolving

defendant’s instant motion to dismiss is summarized below.

1 A. Video Privacy Protection Act

The VPPA was enacted in 1988, long before the advent of streaming audio visual content

over the internet, following a local weekly newspaper’s publication of a profile of then Supreme

Court nominee “Robert H. Bork based on the titles of 146 films his family had rented from a video

store,” with the aim “[t]o preserve personal privacy with respect to the rental, purchase or delivery

of video tapes or similar audio visual materials.” Video Privacy Protection Act of 1988, S. Rep.

100-599, at 1, 5 (1988). 1 To this end, the VPPA prohibits “[a] video tape service provider [from]

knowingly disclos[ing], to any person, personally identifiable information concerning any

consumer of such provider.” 18 U.S.C. § 2710(b)(1). Enumerated exceptions are provided to this

prohibition, allowing, for example, disclosure when the consumer has provided “informed, written

consent,” id. § 2710(b)(2)(B), which is expressly prescribed to be “(i) [] in a form distinct and

separate from any form setting forth other legal or financial obligations of the consumer; (ii) at the

election of the consumer . . . given at the time the disclosure is sought; or . . . in advance for a set

period of time”; and “(iii) the video tape service provider has provided an opportunity, in a clear

and conspicuous manner, for the consumer to withdraw on a case-by-case basis or to withdraw

from ongoing disclosures, at the consumer’s election,” id. § 2710(b)(2)(B)(i)–(iii).

The VPPA sets out several key definitions relevant here. First, a “consumer” protected by

the nondisclosure prohibition is defined as “any renter, purchaser, or subscriber of goods or

services from a video tape service provider.” Id. § 2710(a)(1). Second, “personally identifiable

information” subject to the nondisclosure prohibition is defined as “includ[ing] information which

identifies a person as having requested or obtained specific video materials or services from a

1 The article that triggered congressional focus on this issue was “The Bork Tapes” by Michael Dolan, WASH. CITY PAPER (Sept. 25–Oct. 1, 1987), which was intended to highlight the nominee’s strict constructionist view that the U.S. Constitution affords no penumbral guarantee of privacy.

2 video tape service provider.” Id. § 2710(a)(3). Finally, a “video tape service provider” required

to comply with the nondisclosure prohibition is defined as “any person, engaged in the business .

. . of rental, sale, or delivery of prerecorded video cassette tapes or similar audio visual materials,

. . .” Id. § 2710(a)(4). Enforcement is facilitated by authorizing “[a]ny person aggrieved by any

act of a person in violation of” the VPPA to “bring a civil action in a United States district court,”

id. § 2710(c)(1), to recover actual damages not less than liquidated damages of $2,500, punitive

damages, attorney’s fees and costs, and “such other preliminary and equitable relief as the court

determines to be appropriate,” id. § 2710(c)(2).

B. Factual Background

Defendant operates Washington Examiner, “a conservative media company that, along

with publishing internet news articles and a weekly magazine, delivers online video content to

consumers on its website.” Am. Compl. ¶ 4. Washington Examiner also offers a “free email

newsletter” that “regularly include[s] information about audio visual materials on [its] website[,]

hyperlinks to this video content,” and “embedded videos.” Id. ¶¶ 4, 15. Users may “subscribe to

its content by signing up for its newsletter and/or paying for [a] digital subscription[]” by

“provid[ing] personal information, including their email addresses and ZIP codes.” Id. ¶ 34.

Washington Examiner uses on its website a tracking tool, called Meta Pixel, which is “a

snippet of code that, when embedded on a third-party website, tracks users’ activities as users

navigate through the website.” Id. ¶¶ 36–37, 46 (citing Meta Pixel, Meta for Developers,

https://developers.facebook.com/docs/meta-pixel/ (last visited Jan. 25, 2024)). Meta Pixel “tracks

and reports [] video watching history to third parties, including Facebook,” which is “operated by

Meta.” Id. ¶ 36. To perform this function, Meta Pixel “collect[s] interactions website visitors have

with the site,” and sends the data to Facebook, “along with . . . information” that “enables Facebook

3 to match [] website visitors to their respective Facebook User accounts.” Id. ¶¶ 37, 49 (quotation

marks omitted) (citing Get Started, Meta for Developers,

https://developers.facebook.com/docs/meta-pixel/get-started (last visited Jan. 25, 2024)). “Meta

Pixel tracks this data regardless of whether a user is logged into Facebook.” Id. ¶ 49. “To obtain

the code for the pixel, a website owner must . . . tell Facebook what kind of events the site wants

to track,” and “Facebook then returns the pixel code for the site administrator to embed into the

website.” Id. ¶ 52.

Washington Examiner “chose to configure the Meta Pixel” so that “Facebook receive[s]

the URL of each page consumers . . . visited, including information indicating that the page

contained a video and the title of that video, together with the consumer’s Facebook ID,” all

“without Class members’ knowledge or consent.” Id. ¶ 56. According to plaintiff, Washington

Examiner benefits from “disclosing private information about its subscribers,” in the form of

“enhanced online advertising services” from Facebook and by “selling to advertisers the

opportunity to market to its subscribers.” Id. ¶¶ 67–68.

Plaintiff “has visited the Washington Examiner website and watched videos on the site

since at least 2018,” id. ¶ 17, and also maintained a Facebook account since “approximately 2017,”

id. ¶¶ 16–17. When plaintiff “clicked on pages containing videos” on Washington Examiner’s

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