Photo & Sound Co. v. Corvallis

616 P.2d 557, 48 Or. App. 169, 1980 Ore. App. LEXIS 3430
CourtCourt of Appeals of Oregon
DecidedSeptember 8, 1980
DocketNo. 112451, CA 15727
StatusPublished

This text of 616 P.2d 557 (Photo & Sound Co. v. Corvallis) is published on Counsel Stack Legal Research, covering Court of Appeals of Oregon primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Photo & Sound Co. v. Corvallis, 616 P.2d 557, 48 Or. App. 169, 1980 Ore. App. LEXIS 3430 (Or. Ct. App. 1980).

Opinion

BUTTLER, J.

This action was brought pursuant to ORS 648.050(6) for the cancellation of the registration of the assumed business name "Photo and Sound” in Washington, Multnomah, and Clackamas Counties, presently registered as an assumed business name of defendant Peter G. Corvallis. The complaint also prayed for an order requiring defendant Healy, as Corporation Commissioner, to register "Photo and Sound Company” as an assumed business name for plaintiff in those counties. Defendant Corvallis filed a counterclaim to enjoin plaintiff from using that name in the three counties. The trial court, sitting without a jury, entered a judgment for defendant, which included an injunction against plaintiff’s use of the assumed name. Defendant Corporation Commissioner entered a pro forma answer praying that the court either dismiss the complaint or order the Corporation Commissioner to cancel defendant Corvallis’s registration of the assumed name. The Corporation Commissioner did not appear in this court. We affirm in part and reverse in part.

The extensive arguments of the parties are based upon the premise that the rights involved are private ones which may be resolved by a determination as to whether plaintiff has the right to require cancellation of the registration of the assumed name. Although that question is the immediate one involved in this statutory proceeding, the issues are more broad and, for the most part, involve rights of the public rather than strictly private rights of the parties.

It is clear from a reading of ORS Chapter 648, "Assumed Business Names,” that the purpose of that chapter is to require the public disclosure of the names of persons doing business under an assumed name in order that members of the public dealing with the business being so conducted may know with whom [172]*172they are dealing. ORS 648.0101 prohibits any person or persons from carrying on, conducting or transacting business under any assumed name unless such assumed name has been registered with the Corporation Commissioner. Any person who does so without having registered the assumed name is prohibited from [173]*173maintaining any suit or action in any of the courts of this state, ORS 648.090.2 Further, the Corporation Commissioner may bring suit in the name of the state to enjoin a violation of ORS 648.010(1). ORS 648.130.3 A violation of the act is punishable, upon conviction, by a fine not exceeding $100. ORS 648.990. Accordingly, if defendant Corvallis was doing business under the name "Photo and Sound” he was required, rather than given the right (cf. ORS Chapter 647) to register the name.

The argument here is focused solely on whether the name "Photo and Sound” was in "actual use” by defendant Corvallis within the meaning of ORS 648.050(6). To decide that question without considering the registration requirements is, in a sense, to put the cart before the horse. As we view this record, there is no doubt that Corvallis was carrying on, conducting or transacting business in this state using the name "Photo and Sound,” albeit minimally. He listed his business number under the name "Photo and Sound” in the telephone directory, he listed the name on the building directory and in an advertising directory. It is clear that defendant Corvallis held out to the public that his services could be engaged under that name. Although most of Corvallis’s business was conducted under other than the assumed name in [174]*174question, the record supports the conclusion that he obtained some business and had some earnings under the name "Photo and Sound.” It would seem to follow that under these facts defendant Corvallis was required to register the assumed business name or be subject to the penalties and disability imposed by law.

The only aspect of registering an assumed name which might be characterized as a private right is contained in ORS 648.015,4 which prohibits the Commissioner from registering an assumed business name which is the same as, or deceptively similar to, an assumed business name already registered, or any corporate, limited partnership, reserved or registered name or trademark, trade name, or service mark then on file with the Corporation Commissioner, Insurance Commissioner, or Superintendent of Banks. That section, however, does not purport to give the registrant the exclusive right to the use of the assumed name, as defendant Corvallis contends, and the trial comb concluded. Rather, its purpose is to prohibit another person from registering (and using) a confusingly similar assumed name. Again, however, this prohibition is intended for the protection of the public.

The exclusive right to use is governed by ORS chapter 647 (Trade and Service Marks); under ORS 647.045(3)5 a certificate of registration is prima facie evidence of the registrant’s exclusive right to use. The functions of the two chapters are different, and it is [175]*175possible that one using an assumed name in business would be required to register that name even though it might not be registerable under ORS 647.035, particularly subsection (7) of that section.6 Furthermore, if defendant Corvallis is right, the registrant of an assumed business name would have greater protection than a registrant under ORS Chapter 647.

We come now to the precise question presented: whether plaintiff is entitled under ORS 648.050(6) to cancellation of defendant Corvallis’s registration of the assumed name, and to have registered in its name the name "Photo and Sound Company.” Plaintiff filed the requisite petition under ORS 648.050(l)(b), alleging that the name registered by defendant Corvallis was not being used. Defendant Corvallis was notified of that petition and that his registration would be cancelled unless he, within 60 days, filed a verified statement that at the time of filing the statement he was in fact using the assumed business name in the county or counties involved. Defendant Corvallis filed such a verified statement, based upon which the Commmissioner denied the plaintiff’s application for registration. This legal [176]*176proceeding followed pursuant to subsection (6), which provides:

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Related

§ 648.050
Oregon § 648.050
§ 648.010
Oregon § 648.010
§ 648.090
Oregon § 648.090
§ 648.130
Oregon § 648.130
§ 648.990
Oregon § 648.990
§ 648.015
Oregon § 648.015
§ 647.045
Oregon § 647.045
§ 647.035
Oregon § 647.035
§ 647.005
Oregon § 647.005
§ 647.107
Oregon § 647.107
§ 647.015
Oregon § 647.015

Cite This Page — Counsel Stack

Bluebook (online)
616 P.2d 557, 48 Or. App. 169, 1980 Ore. App. LEXIS 3430, Counsel Stack Legal Research, https://law.counselstack.com/opinion/photo-sound-co-v-corvallis-orctapp-1980.