Phillip Morris v. Byron

CourtIllinois Supreme Court
DecidedAugust 22, 2007
Docket104657 Rel
StatusPublished

This text of Phillip Morris v. Byron (Phillip Morris v. Byron) is published on Counsel Stack Legal Research, covering Illinois Supreme Court primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Phillip Morris v. Byron, (Ill. 2007).

Opinion

No. 104657

IN THE

SUPREME COURT OF ILLINOIS

______________________________________________________________________________

PHILIP MORRIS USA, INC., ) ) Petitioner, ) ) vs. ) Motion for writ of mandamus/ ) prohibition HON. NICHOLAS G. BYRON, Judge of the ) Third Judicial Circuit, et al., etc., ) ) Respondents. ) _____________________________________________________________________________

ORDER

This cause coming to be heard on the motion of the petitioner, Philip Morris USA, Inc., an objection having been filed by the respondents Sharon Price, et al., a reply having been filed by the petitioner, and the court being fully advised in the premises; IT IS ORDERED that the motion for leave to file a petition for writ of mandamus or prohibition is denied. The motion for supervisory order is allowed. In the exercise of this court’s supervisory authority, the circuit court of Madison County is directed to vacate its order of May 9, 2007, certifying questions for interlocutory appeal pursuant to Supreme Court Rule 308 in Price et al. v. Philip Morris USA Inc., No. 00 L 112, and to enter an order dismissing plaintiffs’ motion to vacate or withhold final judgment pursuant to section 2–1203 of the Code of Civil Procedure (735 ILCS 5/2–1203 (West 2006)).

Order entered by the Court.

CHIEF JUSTICE THOMAS took no part.

JUSTICE FREEMAN, dissenting: This court allows the motion of Philip Morris USA, Inc., for a supervisory order (188 Ill. 2d R. 383). In the exercise of our supervisory authority, this court directs the circuit court of Madison County to vacate its certification of questions for interlocutory appeal to the appellate court pursuant to Supreme Court Rule 308 in Price v. Philip Morris USA, Inc., No. 00 L 112, and to enter an order dismissing plaintiff’s postjudgment motion pursuant to section 2–1203 of the Code of Civil Procedure (735 ILCS 5/2–1203 (West 2006)). I respectfully dissent. I. BACKGROUND The supervisory order in this case is the capstone of a highly publicized class action, which resulted in a multibillion dollar judgment in favor of plaintiffs. Some background is in order to appreciate the significance–and predictability–of this court’s unusual action.

A. Underlying Action Plaintiffs brought a class action against Philip Morris USA, Inc. (PMUSA), alleging violations of the Illinois Consumer Fraud and Deceptive Business Practices Act (Consumer Fraud Act) (815 ILCS 505/1 et seq. (West 1998)) and the Uniform Deceptive Trade Practices Act (Deceptive Practices Act) (815 ILCS 510/1 et seq. (West 1998)). Plaintiffs brought the action on behalf of a class of Illinois residents who had purchased “Light” cigarettes in Illinois since the introduction of Marlboro Lights in 1971. Plaintiffs claimed that the word “lights” and the phrase “lowered tar and nicotine” were deceptive in that those words led each consumer to believe that he or she would receive lower tar and nicotine from these cigarettes and that, as a result, smoking them would be less hazardous than smoking regular, full-flavored cigarettes. Plaintiffs alleged that all class members purchased Lights because of a belief that those cigarettes were less hazardous and provided health benefits not associated with regular, full-flavored cigarettes, and that no class member would have purchased Lights “but for” PMUSA’s unfair or deceptive acts or practices. The circuit court certified the class. PMUSA asserted as an affirmative defense section 10b(1) of the Consumer Fraud Act, which exempts conduct “specifically authorized by laws administered by any regulatory body or officer acting under statutory authority of this State or the United States.” 815 ILCS 505/10b(1) (West 1998). In pretrial proceedings and at trial, it was PMUSA’s position, established through testimony and exhibits, that its use of the terms “lights” and “lowered tar and nicotine” complied with Federal Trade Commission (FTC) policies. Plaintiffs presented evidence that the FTC did not have an official policy that permitted cigarette companies to use these terms. The parties did not dispute that there is no industrywide formal rulemaking authorizing the use of the disputed descriptors at issue in this case. Further, the FTC does not have any industrywide formal rule that authorizes or requires cigarette manufacturers to use the terms “light” or “low tar” or any variation thereof. Moreover, the FTC views what it considers to be a “regulatory” scheme in this area as a “voluntary approach.” Dr. John Peterman, PMUSA’s expert witness, testified, inter alia, that a 1971 agreement between the FTC and a cigarette company, memorialized in a consent order, In re American Brands, Inc., 79 F.T.C. 225 (1971), was “an official act of the FTC,” the terms of which provided “industry guidance to [PMUSA] and others regarding the use of descriptors.” Likewise, according to Peterman, in a 1995 consent order, In re American Tobacco Co., 119 F.T.C. 3 (1995), the FTC intended to provide industrywide guidance with respect to the use of descriptors. At the close of the trial, the circuit court denied PMUSA’s affirmative defense based on section 10b(1) of the Consumer Fraud Act. Specifically finding Dr. Peterman’s testimony to be unpersuasive, the circuit court ruled that the descriptors “lights” and “lowered tar and nicotine” were false and misleading, and that the use of those descriptors has never been specifically authorized by law. The court ruled that PMUSA “voluntarily chose to use these terms on its packages of Marlboro Lights and Cambridge Lights. No regulatory body has ever required (or even specifically approved) the use of these terms by Philip Morris. The court finds that Philip Morris has not established that its conduct

-2- is ‘specifically authorized’ by law.” The circuit court found in favor of plaintiffs and awarded them damages totaling $10.1 billion. This court took the appeal directly from the circuit court pursuant to Supreme Court Rule 302(b) (134 Ill. 2d R. 302(b)). This court concluded that “the FTC’s informal regulatory activity, including the use of consent orders, comes within the scope of section 10b(1)’s requirement that the specific authorization be made ‘by laws administered by’ a state or federal regulatory body.” Price v. Philip Morris, Inc., 219 Ill. 2d 182, 258 (2005) (plurality op.). According to the plurality opinion, through the 1971 and 1995 consent orders, “the FTC could, and did, specifically authorize all United States tobacco companies to utilize the words ‘low,’ ‘lower,’ ‘reduced’ or like qualifying terms, such as ‘light,’ so long as the descriptive terms are accompanied by a clear and conspicuous disclosure of the ‘tar’ and nicotine content in milligrams of the smoke produced by the advertised cigarette.” Price, 219 Ill. 2d at 265 (plurality op.). In the course of reaching this conclusion, the plurality “note[d] with great interest” Watson v. Philip Morris Cos., No. 4:03–CV–519 GTE (E.D. Ark., December 12, 2003), aff’d, 420 F.3d 852 (8th Cir. 2005). After discussing the case, the plurality concluded that “the federal district court’s detailed analysis does support our conclusion that specific authorization for the use of the disputed descriptors may be found in consent orders rather than in formally promulgated trade regulation rules of the FTC.” Price, 219 Ill. 2d at 265 (plurality op.). This court reversed the judgment and remanded the cause to the circuit court with instructions to dismiss the action. Price, 219 Ill. 2d at 274 (plurality op.).

Free access — add to your briefcase to read the full text and ask questions with AI

Related

Watson v. Philip Morris Companies, Inc.
551 U.S. 142 (Supreme Court, 2007)
Price v. Philip Morris Inc.
127 S. Ct. 685 (Supreme Court, 2006)
Kaiser v. MEPC American Properties, Inc.
518 N.E.2d 424 (Appellate Court of Illinois, 1987)
In Re Marriage of King
783 N.E.2d 115 (Appellate Court of Illinois, 2002)
Trent v. Winningham
667 N.E.2d 1317 (Illinois Supreme Court, 1996)
Korogluyan v. Chicago Title and Trust Co.
572 N.E.2d 1154 (Appellate Court of Illinois, 1991)
PSL Realty Co. v. Granite Investment Co.
427 N.E.2d 563 (Illinois Supreme Court, 1981)
Moore v. Strayhorn
502 N.E.2d 727 (Illinois Supreme Court, 1986)
People Ex Rel. Birkett v. Bakalis
752 N.E.2d 1107 (Illinois Supreme Court, 2001)
Eastern v. Canty
389 N.E.2d 1160 (Illinois Supreme Court, 1979)
Regas v. Associated Radiologists, Ltd.
595 N.E.2d 1223 (Appellate Court of Illinois, 1992)
Price v. Philip Morris, Inc.
848 N.E.2d 1 (Illinois Supreme Court, 2006)
Federal Kemper Life Assurance Co. v. Eichwedel
639 N.E.2d 246 (Appellate Court of Illinois, 1994)

Cite This Page — Counsel Stack

Bluebook (online)
Phillip Morris v. Byron, Counsel Stack Legal Research, https://law.counselstack.com/opinion/phillip-morris-v-byron-ill-2007.