Pett v. Publishers Clearing House, Inc.

CourtDistrict Court, E.D. Michigan
DecidedMay 23, 2023
Docket2:22-cv-11389
StatusUnknown

This text of Pett v. Publishers Clearing House, Inc. (Pett v. Publishers Clearing House, Inc.) is published on Counsel Stack Legal Research, covering District Court, E.D. Michigan primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Pett v. Publishers Clearing House, Inc., (E.D. Mich. 2023).

Opinion

UNITED STATES DISTRICT COURT EASTERN DISTRICT OF MICHIGAN SOUTHERN DIVISION MARY LOU PETT, et al., Plaintiff, Case No. 22-11389 v. Hon. Denise Page Hood

PUBLISHERS CLEARING HOUSE, INC. Defendant. _______________________________/ ORDER GRANTING IN PART AND DENYING IN PART DEFENDANT’S MOTION TO DISMISS [ECF No. 25] and DENYING AS SUPERSEDED DEFENDANT’S MOTION TO DISMISS [ECF No. 20] I. INTRODUCTION The nine named Plaintiffs filed this putative class action on June 22, 2022, alleging that Defendant Publishers Clearing House, Inc.1 (“Defendant” or “PCH”)

violated Michigan’s Preservation of Personal Privacy Act, M.C.L. § 445.1712 (“PPPA”), when it disclosed, without Plaintiffs’ consent, information that identified Plaintiffs as purchasers of certain types of written materials and sound and video recordings sold by Defendant. Plaintiffs have filed two amended class

1 Defendant represents that its proper name is Publishers Clearing House, LLC, not Publishers Clearing House, Inc., as Plaintiffs have set forth in their pleadings. 1 action complaints, the most recent on November 8, 2022 (the “Complaint”). ECF No. 22.2 Defendant filed its Motion to Dismiss Second Amended Class Action

Complaint on December 6, 2022 (the “Motion”), and the Motion is fully briefed and numerous supplemental filings were filed by the parties. See ECF Nos. 33-34, 36-42. The Court held a hearing on the Motion on February 1, 2023. For the

reasons that follow, the Motion is granted in part and denied in part. II. BACKGROUND It is undisputed that the relevant provision of the PPPA, in the version that existed prior to July 31, 2016, provided:

[A] person, or an employee or agent of the person, engaged in the business of selling at retail, renting, or lending books or other written materials, sound recordings, or video recordings shall not disclose to any person, other than the customer, a record or information concerning the purchase, lease, rental, or borrowing of those materials by a customer that indicates the identity of the customer. ... [A] person who violates this act shall be liable in a civil action for damages to the customer identified in a record or other information that is disclosed in violation of this act. M.C.L. § 445.1712. 2 In light of: (a) Plaintiffs filing a Second Amended Complaint in response to Defendant filing a motion to dismiss the first amended complaint (ECF No. 20); and (b) Defendant filing the instant motion in response to the Second Amended Complaint, the Court denies as superseded the motion to dismiss the first amended complaint. 2 Each of the nine Plaintiffs makes identical allegations in the Complaint: Plaintiff [] is a natural person and citizen of the State of Michigan and resides in [], Michigan. Plaintiff [] purchased written materials, sound recordings, and/or video recordings sold by PCH, including but not limited to subscriptions to magazines, prior to July 31, 2016 (including during the relevant pre-July 31, 2016 time period). While residing in, a citizen of, and present in Michigan, Plaintiff [] purchased such products, including such magazine subscriptions, directly from PCH. Prior to and at the time Plaintiff [] purchased such products (including magazine subscriptions) from PCH, PCH did not notify Plaintiff [] that it discloses the Private Purchase Information of its customers, and Plaintiff [] has never authorized PCH to do so. Furthermore, Plaintiff [] was never provided any written notice that PCH rents, exchanges, or otherwise discloses its customers’ Private Purchase Information, or any means of opting out. Since purchasing products (including magazine subscriptions) from PCH, and during the relevant pre-July 31, 2016 time period, PCH disclosed, without the requisite consent or prior notice, Plaintiff []’s Private Purchase Information to data aggregators, data appenders, and/or data cooperatives, who then supplement that information with data from their own files. Moreover, during that same period, PCH rented or exchanged mailing lists containing Plaintiff []’s Private Purchase Information to third parties seeking to contact PCH customers, without first obtaining the requisite written consent from Plaintiff [] or even giving her prior notice of the rentals, exchanges, and/or other disclosures. ECF No. 22, PageID.1240-49 (¶¶ 18-26). Plaintiffs define “Private Purchase Information” as Defendant’s “customers’ information---including their full names, titles of the written materials (i.e., magazines, books, journals, newsletters, or newspapers) and/or audiovisual materials (i.e., sound recordings, including music 3 or audiobooks, and video recordings, including television shows or movies) they purchased, and home addresses.” ECF No. 22, at ¶14.

The only “data aggregators, data appenders, and/or data cooperatives” (or any other similar entity)3 that Plaintiffs specifically identify in the Complaint as possessing Plaintiffs’ PPI are NextMark, Inc. (“NextMark”) and List Services

Corp. (“LSC”). The Complaint alleges that NextMark is a “list broker” on whose website “PCH offers to provide renters access to the mailing list titled ‘Publishers Clearing House Magazine Buyers Mailing List’, which contains the Private Purchase Information of all 647,541 of PCH’s U.S.-based magazine subscription

purchasers at a base price of ‘$100.00/M [per thousand][.]” ECF No. 22 (at ¶ 2) (alterations in original). Plaintiffs allege that, on NextMark’s website, “PCH also offers to provide renters access to the mailing list titled ‘Publishers Clearing House

Book, Music & Video Buyers Mailing List’, which contains the Private Purchase Information of 1,429,511 of PCH’s U.S.-based book, music, and video purchasers at a base price of ‘$100.00/M [per thousand][.]’ Id. at ¶ 3 (alterations in original).

3 Defendant notes that the third parties to which Plaintiffs claim it disclosed PPI included: “list brokers,” “other consumer-facing businesses,” “non-profit companies,” “non-profit organizations seeking to raise awareness and solicit donations,” “political organizations soliciting donations, votes, and volunteer efforts,” “organizations soliciting monetary contributions, volunteer work, and votes,” “direct-mail advertisers,” “other third parties,” and “anybody willing to pay for it.” ECF No. 25, PageID.1822 (citations to Complaint omitted). 4 In support of these two allegations, Plaintiffs include within and attach to the Complaint two screenshots from NextMark’s website. Id. at ¶¶ 2-3, Exs. A and B.

The Complaint alleges that LSC “serves as [PCH’s] list manager” and has served PCH in that role since “April 1, 2002.” Id. at ¶ 5. Plaintiffs allege that LSC manages PCH “mailing lists” that “include magazine buyers, merchandise buyers,

sweeps nos entries and pch.com buyers and entrants….” Id. Plaintiffs further allege that, “for the entire duration of the pre-July 31, 2016 time period, PCH continuously and systematically disclosed—at least as frequently as once a month—all of its customer’s Private Purchase Information via list rentals,

exchanges, and transfer to LSC and other third-party entities.” Id. at ¶ 6. In support of their claims, Plaintiffs attach to the Complaint four exhibits that Plaintiffs assert demonstrate that PCH violated the PPPA. Id. at Exs. D-G.

III. APPLICABLE LAW A Rule 12(b)(6) motion to dismiss tests the legal sufficiency of the plaintiff’s complaint. Accepting all factual allegations as true, the court will review the complaint in the light most favorable to the plaintiff. Eidson v. Tennessee

Dep’t of Children’s Servs., 510 F.3d 631, 634 (6th Cir. 2007). As a general rule, to survive a motion to dismiss, the complaint must state sufficient “facts to state a claim to relief that is plausible on its face.” Bell Atlantic Corp. v.

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Bluebook (online)
Pett v. Publishers Clearing House, Inc., Counsel Stack Legal Research, https://law.counselstack.com/opinion/pett-v-publishers-clearing-house-inc-mied-2023.