Peterson Bros. v. Murphy

205 F. Supp. 432, 133 U.S.P.Q. (BNA) 303, 1961 U.S. Dist. LEXIS 5981
District Court, S.D. Florida·Decided October 31, 1961·No. No. 3879-T·Published

Opinion

LIEB, District Judge.

THIS CAUSE came on for trial before the Court, sitting without a jury, upon the complaint seeking an injunction, damages and an accounting for profits for unfair competition and trademark infringement, and seeking an injunction, damages, an accounting for profits and an award of attorney’s fees for patent infringement. The Court, having heard and considered the testimony, evidence and exhibits herein relating to the issues of unfair competition, trademark infringement and patent infringement only, and having considered the briefs submitted herein by counsel for the respective parties, now makes the following FINDINGS OF FACT and CONCLUSIONS OF LAW.

FINDINGS OF FACT

1. Plaintiff is an Ohio corporation, having its principal place of business in Jacksonville, Florida.

2. Defendant James J. Murphy is an individual residing in the City of St. Petersburg, County of Pinellas, State of Florida, and is the president of defendant Tampa Boat Mart, Inc., and defendant St. Pete Boat Mart, Inc.

3. Defendant St. Pete Boat Mart, Inc., is a corporation of the State of Florida, located at 4275 Park Boulevard, Pinellas Park, Florida.

4. Defendant Tampa Boat Mart, Inc., is a corporation of the State of Florida, located at 3431 Henderson Boulevard, Tampa, Florida.

5. Plaintiff manufactures and sells boat trailers. It has manufacturing plants in Jacksonville, Florida, and Fort Wayne, Indiana, and distributes through warehouses in five locations. In the last few years its sales have totaled several million dollars; and its advertising expense in connection with its GATOR trailers, during the three years next preceding the filing of this action, totaled more than $50,000.00. GATOR is one of the brand names of boat trailers and has been well known in the Tampa area for ten years.

6. Plaintiff Peterson Bros., Inc., is the owner of all rights in and to the trademark GATOR for boat trailers in and throughout the United States and of the United States Registration thereof, No. 604,414. Said Registration has become incontestible under Title 15 United States Code Annotated § 1065. GATOR is a distinctive and purely arbitrary trademark as applied to boat trailers and justifies broad protection.

7. Defendant James J. Murphy is the president and one of the principal stockholders of each of the corporate defendants. He is actively engaged in the conduct of the business of both corporations.

8. The corporate defendants are engaged in selling, at retail, boats, outboard motors and boat trailers in the Tampa-St. Petersburg area; and from time to time caused the insertion of classified advertisements in the local newspapers and in magazines with nationwide circulation.

9. In early 1960, the corporate defendants took on a new line of unbranded boat trailers manufactured by Jack Edwards, who was operating a boat trailer business under the name of Joycraft Boat Works located at Lutz, Florida.

10. The defendant, James J. Murphy, immediately commenced to advertise said unbranded boat trailers as GRATOR or GREATOR, well knowing the confusing similarity of said names with the [434]*434well known trademark GATOR owned and copyrighted by the plaintiff.

11. The terms GRATOR and GREAT-OR were selected and used by the defendant, James J. Murphy, with the intent to confuse and mislead the buying public into believing that the corporate defendants were selling and offering for sale the genuine GATOR trailers, when in fact the trailers offered by them through said advertisements were unbranded trailers manufactured by Edwards.

12. James Craig, national sales manager of plaintiff, visited St. Pete Boat Mart, Inc., on J une 7,1960, and told defendant Murphy at that time that GATOR was the registered trademark of plaintiff and requested that the advertising of GRATOR, GREATOR and GATOR be discontinued. GATOR has been displayed on plaintiff’s trailers continuously since at least 1958 in connection with the registration symbol “R” in accord with Title 15 United States Code Annotated § 1111. Such display on plaintiff’s trailers constituted statutory notice of Federal registration of the trademark GATOR. Defendants were familiar with said use of the trademark GATOR on plaintiff’s trailers, accompanied by the prescribed registration symbol and by the notice of Patent No. 2,723,038 as prescribed by the patent laws, Title 35 United States Code § 287.

13. Following the request on June 7, 1960, by Mr. Craig that the use of GATOR, GRATOR and GREATOR be discontinued in defendants’ advertising, defendant Tampa Boat Mart, Inc., advertised in the Tampa Tribune as follows:

GREATOR trailer on June 8, 1960
GRATOR trailer on June 9, 1960
GREATOR trailer on June 10, 1960
GRATOR Trailer on June 14, 1960

and defendant St. Pete Boat Mart, Inc., advertised in the St. Petersburg Times as follows:

GATOR trailer on June 8, 1960
GATOR trailer on June 9, 1960
GATOR and GRATOR trailers on June 10, 1960
GRATOR trailers (2 ads) on June 11, 1960
GRATOR trailers (2 ads) on June 12, 1960
GRATOR trailers on June 14, 1960

and Tampa Boat Mart, Inc., advertised GRATOR trailers in the St. Petersburg Times on June 14, 1960.

14. On July 15, 1960, temporary injunction was issued by this Court enjoining all defendants from further advertising of GATOR trailers, except for used, genuine GATOR trailers. In disregard of said injunction, on July 22, 1960, defendant St. Pet© Boat Mart, Inc., advertised “New 1960 GATOR heavy duty tilt trailer” in the St. Petersburg Times. Further in disregard of the provisions of said injunction, enjoining use in advertising of any colorable imitation of the term GATOR, defendant St. Pete Boat Mart, Inc., on July 31, 1960, advertised GRATOR trailer in the St. Petersburg Times. An ad of St. Pete Boat Mart, Inc., for “new 1960 GATOR — trailer” in 1960, continued to appear in the magazine through the August and September, 1960, issues.

15. The defendants included at times in their advertisements new GATOR trailers for sale, although said defendants were not franchised GATOR dealers. However, it is established by the record in this case that the defendants had new GATOR trailers at times; and if there was a demand for GATOR trailers, they could obtain them from divers sources. The Court is satisfied that the advertisement of new GATOR trailers was not misleading, and there is no evidence in the record that the defendants at any time affixed the trade name GATOR to trailers which were not in fact the genuine GATOR trailers, or that they sold unbranded trailers as new GATOR trailers.

16. The names of GRATOR and GREATOR are merely colorable imitations of the registered and protected trademark GATOR, and the use of said names in connection with the offer to sell, or sale of, unbranded trailers constituted an infringement of the plaintiff’s registered trademark.

[435]*43517.

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Peterson Bros. v. Murphy, 205 F. Supp. 432, 133 U.S.P.Q. (BNA) 303, 1961 U.S. Dist. LEXIS 5981 (S.D. Fla. 1961).

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