Peter Joseph Whitbeck D/B/A Whitbeck Advertising, Inc. v. Kathy Kay

CourtLouisiana Court of Appeal
DecidedFebruary 1, 2006
DocketCA-0005-0774
StatusUnknown

This text of Peter Joseph Whitbeck D/B/A Whitbeck Advertising, Inc. v. Kathy Kay (Peter Joseph Whitbeck D/B/A Whitbeck Advertising, Inc. v. Kathy Kay) is published on Counsel Stack Legal Research, covering Louisiana Court of Appeal primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Peter Joseph Whitbeck D/B/A Whitbeck Advertising, Inc. v. Kathy Kay, (La. Ct. App. 2006).

Opinion

STATE OF LOUISIANA COURT OF APPEAL, THIRD CIRCUIT

05-774

PETER JOSEPH WHITBECK D/B/A WHITBECK ADVERTISING, INC.

VERSUS

KATHY KAY

**********

APPEAL FROM THE LAKE CHARLES CITY COURT PARISH OF CALCASIEU, NO. 04-1137 HONORABLE JOHN S. HOOD, CITY COURT JUDGE

MARC T. AMY JUDGE

Court composed of Marc T. Amy, Michael G. Sullivan, and Billy Howard Ezell, Judges.

AFFIRMED.

Kathleen Kay Post Office Box 2042 Lake Charles, LA 70602-2042 (337) 439-7616 COUNSEL FOR DEFENDANT/APPELLANT: Kathleen Kay

Gregory Joseph Spicer 2901 Hodges Street, Suite A Lake Charles, LA 70601 (337) 436-1463 COUNSEL FOR PLAINTIFF/APPELLEE: Peter Joseph Whitbeck Whitbeck Advertising, Inc. AMY, Judge.

In this contract dispute, the plaintiff was to provide consultation and

advertising services to the defendant, a political candidate. The plaintiff brought this

suit to recover unpaid consultation fees. The trial court awarded the plaintiff

$2,769.61 under the contract and dismissed the defendant’s reconventional demand.

The defendant appeals, arguing that the trial court erred in denying the reconventional

demand, finding that payment was due under the contract, failing to order the plaintiff

to return payments that were previously made, and assigning the defendant with costs.

For the following reasons, we affirm.

Factual and Procedural Background

On April 11, 2003, Kathleen Kay entered into a contract with Peter Joseph

“Joe” Whitbeck, owner of Whitbeck Advertising, Inc., to consult on her campaign for

Calcasieu Parish Clerk of Court and to purchase general media on her behalf. A

review of the contract shows, in part, the terms as follows:

Kathleen Kay, candidate for clerk of court, agrees to allow Joe Whitbeck (political communications consultant) and Whitbeck Advertising, Inc. (WAI - Agency) to consult and purchase general media on his behalf starting April 3, 2003. This agreement expires at the end of the voting period for this particular race. Mrs. Kay assumes liability for payment of any and all charges we have duly approved. Mrs. Kay agrees to allow Whitbeck Advertising, Inc. to purchase all media, public relations, and marketing needs and provide creativity for those projects . . . .

The services that Joe Whitbeck and Whitbeck Advertising, Inc. and staff will provide are summarized as follows:

1. Assist in developing communications plans and budget estimates based on the marketing objectives and political strategies of Mrs. Kay.

2. Provide all creative, production preparation and media services to develop advertisements, commercials, media/advertising plans, brochures and other projects as required by the plan and as associated with the approved advertising budget for Mrs. Kay. Arrange photography, printing, display construction, publicity, etc., as needed. Carry through production in all aspects to completion.

3. Provide continuous, as needed, account service and consultation to ensure prompt completion of projects.

4. Provide public relations counsel and maintain on-going publicity projects in accordance with the plan.

5. Maintain internal procedures that ensure budget control, prompt billing and quality control.

6. Attend weekly strategy meetings with Mrs. Kay and election team.

In exchange for his services, Ms. Kay was to pay Mr. Whitbeck a $10,000.00

consulting fee. A review of the contract shows that a $2,000.00 retaining deposit was

required and the remainder of the balance, $8,000.00, was to be paid in $2,000.00

monthly increments. The contract required that the fee be paid on the first of every

month prior to the vote date, which was October 4, 2003. All media expenses were

to be paid in full prior to execution.

Ms. Kay asserts that she became dissatisfied with Mr. Whitbeck’s performance

and communication during the course of her campaign. Ms. Kay testified that Mr.

Whitbeck only attended the weekly strategy meetings held during the beginning

stages of her campaign. According to Ms. Kay, Mr. Whitbeck did not attend the

forums in which she participated. Ms. Kay also testified that Mr. Whitbeck did not

help her air a commercial that she was able to produce using her own resources.

Ms. Kay’s bid for clerk of court was unsuccessful. Although the contract stated

that Ms. Kay was to pay Mr. Whitbeck $2,000.00 per month for consultation services,

she began withholding payment in order to review invoices for media items ordered

on her behalf. Ms. Kay further explained that: “I felt as though also that they had

made, if my suspicions were correct, that they had made plenty of money, over and

2 above what they charged me for the items that were sold to me, and that would have

been contrary to our agreement.” After examining the invoices, Ms. Kay determined

that “they made an additional five thousand, four hundred and nine dollars and

eighty-two cents ($5,409.82) just in marking up the items that were sold to me.”

Mr. Whitbeck instituted this suit to recover $5,769.61 in unpaid consultation

fees and finance charges. Ms. Kay thereafter filed a reconventional demand, asserting

that Mr. Whitbeck breached the contract by not performing the services required of

him and by overcharging her for the media items that were purchased. The trial court

awarded Mr. Whitbeck $2,769.61, finding that he was not entitled to full payment

under the contract due to failure to adequately perform during the final six weeks of

the campaign. The trial court dismissed Ms. Kay’s reconventional demand.

Ms. Kay brought this appeal, specifying the following as error in her brief to

this court:

A. After making a clear finding that Whitbeck breached his contract, the trial court concluded that the reconventional demand was denied. The claim for reconventional demand was breach of contract.

B. Upon a finding of breach of contract, the court should have determined that none of the price of the contract ($10,000) was due unless Whitbeck claimed and proved some entitlement to some payment under the theory of quantum meruit.

C. The court erred in failing to order Whitbeck to return the portion of the $10,000 contract payment that was made.

D. The court erred in casting Kay with costs.

Discussion

Recovery of Unpaid Sums

Ms. Kay first questions the trial court’s dismissal of her reconventional demand

in light of the award of additional sums to Mr. Whitbeck. She contends that the trial

3 court implicitly found that she proved that Mr. Whitbeck breached the contract. Ms.

Kay questions the trial court’s dismissal of her reconventional demand in light of the

award, which was less than the amount Mr. Whitbeck was due.

As can be seen in its reasons for ruling, the trial court found that Mr. Whitbeck

was able to satisfy his burden of proof with regard to part of the contract’s term, but

that he did not prove that he was entitled to recovery of the full sum due under the

contract. In ruling, the trial court explained that:

I do find a tremendous lack of communication in this contract by Mr. Whitbeck . . . Consultation means professional advice . . . Mr. Whitbeck, I don’t know how you could have advised Ms. Kay correctly without attending forums and these meetings. These meetings are in your contract. (Reading) Number 6, attend weekly strategy meetings with Ms. Kay and election team. You did not do so.

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Peter Joseph Whitbeck D/B/A Whitbeck Advertising, Inc. v. Kathy Kay, Counsel Stack Legal Research, https://law.counselstack.com/opinion/peter-joseph-whitbeck-dba-whitbeck-advertising-inc-v-kathy-kay-lactapp-2006.