Performance Marketing Ass'n, Inc. v. Hamer

2013 IL 114496
CourtIllinois Supreme Court
DecidedNovember 24, 2013
Docket114496
StatusPublished
Cited by18 cases

This text of 2013 IL 114496 (Performance Marketing Ass'n, Inc. v. Hamer) is published on Counsel Stack Legal Research, covering Illinois Supreme Court primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Performance Marketing Ass'n, Inc. v. Hamer, 2013 IL 114496 (Ill. 2013).

Opinion

ILLINOIS OFFICIAL REPORTS Supreme Court

Performance Marketing Ass’n v. Hamer, 2013 IL 114496

Caption in Supreme PERFORMANCE MARKETING ASSOCIATION, INC., Appellee, v. Court: BRIAN HAMER, Director of Revenue, Appellant.

Docket No. 114496

Filed October 18, 2013

Held The federal Internet Tax Freedom Act, which prohibits discriminatory (Note: This syllabus taxes on electronic commerce, preempts Illinois’ statutory attempt to constitutes no part of require retailers from other states to collect and remit sales or use taxes the opinion of the court to Illinois if they utilize click-through performance marketing but has been prepared arrangements to generate over $10,000 per year in internet sales to Illinois by the Reporter of customers—commerce clause not reached. Decisions for the convenience of the reader.)

Decision Under Appeal from the Circuit Court of Cook County, the Hon. Robert Lopez Review Cepero, Judge, presiding.

Judgment Affirmed. Counsel on Lisa Madigan, Attorney General, of Springfield (Michael A. Scodro, Appeal Solicitor General, and Brian F. Barov, Assistant Attorney General, of Chicago, of counsel), for appellant.

Ronald L. Wisniewski, of Chicago, and George S. Isaacson and Matthew P. Schaefer, of Brann & Isaacson, of Lewiston, Maine, for appellee.

Brian D. Day and Roger Huebner, of Springfield, for amicus curiae Illinois Municipal League.

Tanya P. Triche, of Chicago, for amicus curiae Illinois Retail Merchants Association.

Shirley Sicilian, Bruce Fort and Roxanne Bland, of Washington, D.C., for amicus curiae Multistate Tax Commission.

Justices JUSTICE BURKE delivered the judgment of the court, with opinion. Chief Justice Kilbride and Justices Freeman, Thomas, Garman, and Theis concurred in the judgment and opinion. Justice Karmeier dissented, with opinion.

OPINION

¶1 The plaintiff, Performance Marketing Association, Inc., filed a complaint seeking declaratory and injunctive relief against the defendant, Brian Hamer, in his capacity as Director of the Illinois Department of Revenue. Plaintiff alleged that portions of Public Act 96-1544, a so-called “click-through” nexus law, were preempted by federal law and violated the commerce clause of the United States Constitution. The circuit court of Cook County agreed with both propositions and entered summary judgment in plaintiff’s favor. Defendant appealed directly to this court. Ill. S. Ct. R. 302(a) (eff. Oct. 4, 2011). Because we agree with the circuit court’s conclusion that the relevant portions of Public Act 96-1544 are preempted by federal law, we affirm the judgment of the circuit court.

¶2 Background ¶3 Sales tax in the State of Illinois is comprised of two complementary taxes, the Retailers’ Occupation Tax Act (35 ILCS 120/1 et seq. (West 2010)), which is the principal means for taxing the retail sale of tangible personal property in Illinois, and use tax. Use tax is imposed

-2- “upon the privilege of using in this State tangible personal property purchased at retail from a retailer.” 35 ILCS 105/3 (West 2010). The purpose of the use tax is “primarily to prevent avoidance of the [retailers’ occupation] tax by people making out-of-State purchases, and to protect Illinois merchants against such diversion of business to retailers outside Illinois.” Klein Town Builders, Inc. v. Department of Revenue, 36 Ill. 2d 301, 303 (1966). The Retailers’ Occupation Tax and the use tax are imposed at the same rate. 35 ILCS 105/3-10 (West 2010); 35 ILCS 120/2-10 (West 2010). ¶4 The ultimate responsibility for paying the use tax falls upon the consumer. However, because it is impractical to collect the tax from individual purchasers, the burden of its collection is imposed upon the out-of-state retailer. Brown’s Furniture, Inc. v. Wagner, 171 Ill. 2d 410, 418 (1996) (citing National Geographic Society v. California Board of Equalization, 430 U.S. 551, 555 (1977)). In Illinois, any retailer “maintaining a place of business in this State” is required by statute to collect use tax from its customers and remit it to the Illinois Department of Revenue. 35 ILCS 105/2, 3-45 (West 2010). ¶5 In 2011, the Illinois General Assembly enacted Public Act 96-1544 (eff. Mar. 10, 2011) (hereinafter, Act). In relevant part, the Act amended the definition of a retailer or serviceman “maintaining a place of business in this state” in Illinois’ Use Tax and Service Use Tax Acts. Under these new definitions, a retailer “maintaining a place of business in this state” now includes: “a retailer having a contract with a person located in this State under which the person, for a commission or other consideration based upon the sale of tangible personal property by the retailer, directly or indirectly refers potential customers to the retailer by a link of the person’s Internet website.” Pub. Act 96-1544, § 5 (eff. Mar. 10, 2011) (codified at 35 ILCS 105/2(1.1) (West 2010)). ¶6 A serviceman “maintaining a place of business in this state” now includes any serviceman: “having a contract with a person located in this State under which the person, for a commission or other consideration based on the sale of service by the serviceman, directly or indirectly refers potential customers to the serviceman by a link on the person's Internet website.” Pub. Act 96-1544, § 10 (eff. Mar. 10, 2011) (codified at 35 ILCS 110/2(1.1) (West 2010)). ¶7 Thus, pursuant to the Act, out-of-state internet retailers and servicemen are required to collect state use tax if they have a contract with a person in Illinois who displays a link on his or her website that connects an Internet user to that remote retailer or serviceman’s website. There is no requirement under the Act that sales be made to Illinois residents to subject the out-of-state retailer or serviceman to Illinois use tax obligations, and there is no requirement that the computer server hosting the Illinois affiliate’s website be located in Illinois. Both new definitions are limited, however, to referral contracts that generate over $10,000 per year. Pub. Act 96-1544, §§ 5, 10 (eff. Mar. 10, 2011) (codified at 35 ILCS 105/2(1.1) (West 2010), 35 ILCS 110/2(1.1) (West 2010)). ¶8 The type of contractual relationship taxed by the new definitions in the Act is known as “performance marketing.” Performance marketing refers to marketing or advertising

-3- programs in which a person or organization which publishes or displays an advertisement (often referred to as an “affiliate” or “publisher”) is paid by the retailer when a specific action, such as a sale, is completed. In performance marketing, the retailer tracks the success or “performance” of the marketing campaign, and sets the affiliate’s compensation accordingly. Such contractual arrangements are not limited to the Internet. They are also used in print and broadcast media, where promotional codes are used to generate and track sales. ¶9 After the Act was enacted, plaintiff, a trade group which represents businesses engaged in performance marketing, filed a complaint against defendant in the circuit court of Cook County.

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Performance Marketing Association, Inc. v. Hamer
2013 IL 114496 (Illinois Supreme Court, 2013)

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2013 IL 114496, Counsel Stack Legal Research, https://law.counselstack.com/opinion/performance-marketing-assn-inc-v-hamer-ill-2013.