Penske Media Corporation v. Shutterstock, Inc.

CourtDistrict Court, S.D. New York
DecidedJuly 9, 2021
Docket1:20-cv-04583
StatusUnknown

This text of Penske Media Corporation v. Shutterstock, Inc. (Penske Media Corporation v. Shutterstock, Inc.) is published on Counsel Stack Legal Research, covering District Court, S.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Penske Media Corporation v. Shutterstock, Inc., (S.D.N.Y. 2021).

Opinion

USDC SDNY UNITED STATES DISTRICT COURT DOCUMENT SOUTHERN DISTRICT OF NEW YORK ELECTRONICALLY FILED DOC #:

Plaintiff, 1:20-cv-04583 (MKV) -against- OPINION AND ORDER SHUTTERSTOCK, INC., Defendant.

MARY KAY VYSKOCIL, United States District Judge: Defendant Shutterstock, Inc. moves [ECF No. 35] to dismiss several of Plaintiff Penske Media Corporation’s claims in this action. For the reasons that follow, Defendant’s motion is denied. BACKGROUND The facts as stated herein are taken from Plaintiff’s Amended Complaint, ECF No. 29 (“AC”) and are assumed to be true for the purposes of this motion. See Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009). Plaintiff Penske Media Corporation is the company behind a number of notable fashion and entertainment publications, including Women’s Wear Daily, Variety, Deadline Hollywood, and Rolling Stone. AC 10. As a result of the longevity of these publications, Penske owns a vast archive of photographs taken for and/or used in those magazines and websites. AC § 10. Relevant to this case, Defendant Shutterstock, Inc. is a company that licenses “stock” and “editorial” photographs, videos, and other illustrations to media publications, commercial actors, and others. AC ¥ LI. In June 2015, Penske signed the “Archive & Event Image Hosting and Licensing Agreement” (the “Agreement’) with Shutterstock. AC § 15. Among other things, the Agreement

provided Shutterstock an exclusive worldwide right and license to the photographs, videos, and audio in Penske’s archive for a period of six years, absent termination by either party. AC ¶ 16; see also Agreement, ECF No. 37-1, ¶ 3(a).1 In exchange, Shutterstock paid Penske a royalty on Shutterstock’s licensing and distribution of Penske-owned media, and, each year, provided an advance on the royalties to Penske. AC ¶ 22; Agreement ¶ 6.

In addition to providing access to the existing Penske archive, the Agreement also provided that Shutterstock would produce photographs for Penske, which would then become part of the Penske archive. Specifically, the Agreement provided that Penske would grant Shutterstock access to all events that Penske hosted and to which “third parties are invited generally,” in order to allow Shutterstock photographers to attend the event. AC ¶ 17; Agreement ¶ 3(a)(ii). The Agreement provides, and Shutterstock does not dispute, that Shutterstock had an obligation to attend all such Penske-hosted events. See Agreement ¶ 3(a)(ii) (“During the License Period, Shutterstock will provide editorial photographic event coverage, at Shutterstock’s expense, for all [Penske] Events.”).

For events that Penske did not host (“Third Party Events”), the Agreement provides that Penske “will provide credentials, passes, and VIP access to significant events around the world to which [Penske] has access.” Agreement ¶ 3(a)(iii). In relation to these Third Party Events, the Agreement further provided that Shutterstock held “the right to be the sole third party to leverage and utilize [Penske’s] credentials and access to capture Third Party Event Content at Third Party

1The Agreement is incorporated by reference into Plaintiff’s Amended Complaint. See, e.g.,AC ¶¶ 1, 15-17, 22; see BankUnited, N.A. v. Merritt Env’t Consulting Corp., 360 F. Supp. 3d 172, 183 (S.D.N.Y. 2018) (“To be incorporated by reference, the complaint must make ‘a clear, definite and substantial reference to the documents.’” (quoting DeLuca v. AccessIT Grp., Inc., 695 F.Supp.2d 54, 60 (S.D.N.Y. 2010))). Shutterstock attached the Agreement to a declaration of counselsubmitted in connection with its motion to dismiss. See ECF Nos. 37, 39. In the publicly accessible version of the agreement, Shutterstock redacted all information related to prices and the amounts of royalties paid between the parties. The Court previously approved of these redactions. See Order, ECF No. 41. Those amounts have no bearing on the decision on Defendant’s motion to dismiss. Events.” Agreement ¶ 3(a)(iii). While the Agreement also provided that Penske’s in-house staff photographers could also use Penske’s credentials at Third Party Events, see Agreement ¶ 3(e), Shutterstock otherwise held an exclusive right to Penske’s credentials at such events. Importantly, and with few exceptions, Penske retained ownership of the copyright for all photographs produced as a result of the Agreement. See Agreement ¶ 3(c).

According to Penske, the Agreement was fruitful for both partiesfor several years. In addition to the royalties each company received based on Shutterstock’s licensing of Penske- owned photographs to customers, Shutterstock allegedly gained “credibility” in the markets for editorial and news photography. AC ¶ 24. Penske alleges that Shutterstock leveraged the access Penske provided to develop relationships with event organizers in the fashion and entertainment industries. AC ¶ 25. Of particular note, Shutterstock began to receive its own credentials to cover Third Party Events, meaning that it could become less dependent on Penske in the future. AC ¶ 25. Penske’s commenced this action in 2020 after Shutterstock terminated the Agreement.

Penske’s primary claim in this case asserts that Shutterstock terminated the Agreement without cause, and thereafter refused to pay royalties and advances as set forth in the Agreement. AC ¶¶ 27, 29-31. For its part, Shutterstock argues that its terminationof the Agreement in May 2020 was valid because most, if not all, in person events at that time were cancelledas a result of the COVID-19 pandemic. AC ¶¶ 27-28. Shutterstock argues that the lack of live events to photograph frustrates the purpose of the companies’ Agreement. AC ¶¶ 28-29. Penske alleges that the termination of the Agreement, Shutterstock’s resulting refusal to pay the royalties and advances due in 2020 and 2021, and certain other events, constitute a breach of the Agreement by Shutterstock. AC ¶¶ 40-41, 55-60 (Count One). Penske also asserts claims for breach of the implied covenant of good faith and fair dealing (Count Two), and two claims related to copyright protection of the photographs (Counts Three and Four). The claim for breach of the implied covenant of good faith and fair dealing relates to the timeframe before Shutterstock terminated the Agreement. Specifically, Penske alleges that despite holding an exclusive right to use Penske’s credentials at Third Party Events, Shutterstock

instead used its own credentials to photograph high-profile Third Party Events. AC ¶¶ 45-46, 61- 64. Penske alleges that Shutterstock had an implied obligation to use Penske’s credentials at any event for which they were available. AC ¶ 46. Shutterstock argues in its motion that no such obligation existed. As for the copyright-related claims, Penske asserts that it owns the copyright in approximately 2,300 photographs that Shutterstock created pursuant to the Agreement (i.e. photographs taken by Shutterstock either at Penske-sponsored events or at Third Party Events where Shutterstock used Penske’s credentials).2 AC ¶¶ 47-48. While Shutterstock held a license to use and market these images pursuant to the Agreement, Penske alleges that upon termination

of the Agreement, Shutterstock was required immediately to remove the images from its website and to stop all distribution of the photographs. AC ¶ 50. Shutterstock’s failure to do so, according to Penske, constitutes copyright infringement. AC ¶¶ 75-79. Penske’s other copyright-related claim alleges a violation of the Digital Millennium Copyright Act. Penske claims that, both before after Shutterstock terminated the Agreement, Shutterstock falsely stated that it, and not Penske, owned the copyright to the photographs in question. AC ¶¶ 52-53, 65-74. Shutterstock denies both claims on a number of grounds.

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Bluebook (online)
Penske Media Corporation v. Shutterstock, Inc., Counsel Stack Legal Research, https://law.counselstack.com/opinion/penske-media-corporation-v-shutterstock-inc-nysd-2021.