Pearce v. Puget Sound Broadcasting Co.

16 P.2d 843, 170 Wash. 472, 1932 Wash. LEXIS 999
CourtWashington Supreme Court
DecidedDecember 14, 1932
DocketNo. 24021. Department One.
StatusPublished
Cited by7 cases

This text of 16 P.2d 843 (Pearce v. Puget Sound Broadcasting Co.) is published on Counsel Stack Legal Research, covering Washington Supreme Court primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Pearce v. Puget Sound Broadcasting Co., 16 P.2d 843, 170 Wash. 472, 1932 Wash. LEXIS 999 (Wash. 1932).

Opinion

Holcomb, J.

— This appeal results from a judgment in favor of respondents, who are husband and wife, and suing as such, who were engaged in the business of radio advertising in Seattle. Appellant, Seattle Broadcasting Co., operated a broadcasting station in Seattle known as, KOL. Defendant Puget Sound Broadcasting Co., during all the time embraced in this action operated a broadcasting station known as KYI at Kent, Washington, and had studios in both Seattle and Tacoma. Both were sued to recover $4,100 as damages for breach of a written contract between respondents and defendant Puget Sound Broadcasting Co., originally alleged to have been adopted and assumed by appellant, which thereafter breached the contract.

Both defendants appeared and defended the action, but at the trial, before the cause went to the jury, it was dismissed by respondents as to the defendant Puget Sound Broadcasting Co.

Some time prior to the execution of the original contract which is the basis of this action, respondents conceived the idea of advertising through a program known as “The Thrift Home of the Air,” which was a program prepared to appeal to the housewife, featur-. ing household economics in the form of a dialogue between “Mrs. Thrift” and “Isabella,” her colored maid. The merits of products of the advertisers were *474 disclosed to the listening public through the experiences of Isabella and the instructions of Mrs. Thrift to her. Advertising, as such, was kept in the background, and appropriate music created an atmosphere for the dialogue.

Respondents sought and obtained a contract with the Puget Sound Broadcasting Co., which operated station KYI in Seattle, to broadcast this program daily, except Sunday, for a period of one year beginning March 1, 1930; the program being built by respondents to appeal to the housewife, a period was selected from nine to nine-thirty in the morning, when the average housewife could sit down for half an hour and listen to household economics. The contract executed between them and KYI, on January 29, 1930, was upon a printed form, and discloses that six northwestern cities had been printed on the form, including Tacoma and Seattle, Washington, the names of all of which were crossed out with the exception of Seattle. Respondents insist that the striking of the names of the other cities except that of Seattle showed definitely that the program was to be broadcast through a Seattle station. It is insisted, also, that this was a material consideration to respondents, theirs being a Seattle business, with Seattle advertisers as clients.

Broadcasting over KYI in Seattle began March 1, 1930, and continued without interruption until April 9, 1930. By that time, the program had become established, they had regular patrons, and the program had acquired a following of listeners so that it had begun to show a substantial profit. On April 9, 1930, Doern-becher, then president of KYI, bought the controlling •interest in the Seattle Broadcasting Company operating station KOL, in Seattle. KOL was moved from its former studio to the KYI studios in the Northern Life Tower, where it has since remained. KYI has since *475 that time generally been known to the public as a Tacoma station, and is announced on the air as “KYI, Tacoma.”

Both before and after April 9, 1930, KYI maintained its transmitter at Kent, Washington, with a line running both to its Tacoma studio and the Northern Life Tower in Seattle, so' it was possible for a performer to stand in the Northern Life Tower studio in Seattle and the broadcast would go upon the air at Kent, such a broadcast to be announced as originating in the Northern Life Tower, but the broadcast would be located on the dial at the KVI wave-length, and the station would be announced as “KYI, Tacoma.”

On April 9,1930, on arriving at the studios to put the program on the air as usual, Mrs. Pearce, who was known on the air as Miss Knowles, was advised that the program would be broadcast thereafter by KOL. That change meant retarding the development of the Thrift Home program, because it meant pioneering a new wave-length, and teaching the listeners to tune in upon a different wave-length and at a different place on the dial. Although they did not favor the change, there were some mitigating circumstances, because of which they accepted it, and so notified the owner of KOL. At that time, respondents were notified by Doernbecher, president of KYI and new owner of KOL, by the studio director and by one Krauss, commercial manager, that KOL had accepted the contract and would perform it.

The program continued to be broadcast by KOL throughout the rest of April and into the second week of May, 1930, without friction, and growing in appeal to advertisers as it continued. In the early part of May, Krauss was succeeded as commercial manager of KOL by one Yan Schuck. Shortly thereafter, respondents were notified, first, that it would be necessary to *476 change their place on the program because of changes scheduled and, later, were informed that KOL would be unable to broadcast the Thrift Home program after June 1, 1930, because that time on the air had been given to a certain Seattle newspaper. Confirming these oral notices, on May 19,1930, the new commercial manager of KOL wrote the following letter:

“Dear Miss Knowles:
“On account of the change of schedule beginning June 1, we do not feel that we can continue your arrangement with KVI.
“We would like to have you feel that we want to cooperate with you and do anything we can to keep your accounts that you now have on this station, active.
“We therefore would be very glad to enter into a similar arrangement such as you now have with KOMO; you will find in the long run that you will not regret our making this change. A satisfactory commission arrangement could be worked out and I believe it would prove profitable to you.
“Due to the fact that you have made arrangements for a period of time with your advertisers, we of course, wish to co-operate with you to the fullest extent.
“May we suggest that you come in so that we may work out something* that will be satisfactory to all concerned? Tours very truly,
“Seattle Broadcasting Company,
“L. F. Van Schuck,
“Commercial Manager.”

Upon receipt of this letter, Miss Knowles appealed to Doernbecher who, as she testified, confirmed the order that KOL .would no longer broadcast the program after June 1, 1930.

Thereafter, two additional letters were received, both mailed in the same envelope, dated May 24, 1930, one from KVI and one from KOL, reading:

“Dear Miss Knowles:
“The Puget Sound Broadcasting Company, operating KVI, stands ready to place your program on the *477 air at its regular time each, morning subject, of course, to your continuity and talent being acceptable to our station.

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Bluebook (online)
16 P.2d 843, 170 Wash. 472, 1932 Wash. LEXIS 999, Counsel Stack Legal Research, https://law.counselstack.com/opinion/pearce-v-puget-sound-broadcasting-co-wash-1932.