Paldrmic v. Altria Corporate Services, Inc.

327 F. Supp. 2d 959, 2004 U.S. Dist. LEXIS 14727, 2004 WL 1716059
CourtDistrict Court, E.D. Wisconsin
DecidedJuly 20, 2004
Docket03-C-0649
StatusPublished
Cited by15 cases

This text of 327 F. Supp. 2d 959 (Paldrmic v. Altria Corporate Services, Inc.) is published on Counsel Stack Legal Research, covering District Court, E.D. Wisconsin primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Paldrmic v. Altria Corporate Services, Inc., 327 F. Supp. 2d 959, 2004 U.S. Dist. LEXIS 14727, 2004 WL 1716059 (E.D. Wis. 2004).

Opinion

DECISION AND ORDER

ADELMAN, District Judge.

Plaintiff Dragan Paldrmic commenced this putative class action in state court alleging that defendants Altria Corporate Services, Inc. and Philip Morris USA, Inc. (collectively “defendant” or “Philip Morris”) violated Wisconsin statutory and common law by manipulating the tar and nicotine content of Marlboro light cigarettes and representing to the public that such cigarettes contained lower amounts of tar and nicotine than was actually the case. Philip Morris removed the suit to this court under 28 U.S.C. § 1442(a)(1), which authorizes the removal of an action commenced in state court against a federal officer or agency or a “person acting under” such officer or agency. Philip Morris contends that the actions for which it is being sued were directed by the Federal Trade Commission (“FTC”). Plaintiff moved to remand the ease to state court, and that motion is before me now. Plaintiff argues that Philip Morris is judicially estopped from arguing that it was acting under federal direction because it espoused the contrary position in another case; and, alternatively, that it is not entitled to the protection of § 1442(a)(1) because corporations are not “persons” within the statute and because it is not being sued for acts directed by the FTC.

I. FACTS

Plaintiff alleges that from 1971 until the present Philip Morris violated Wisconsin law by falsely representing that one of its products, Marlboro light cigarettes, contained low amounts of tar and nicotine. According to the FTC, which regulates cigarette advertising, a low tar cigarette is one containing less than fifteen milligrams of tar as measured by the Cambridge Filter System (“Cambridge System”), the only method the FTC has recognized for measuring the tar and nicotine content of a cigarette. Plaintiff further alleges that, while promoting Marlboro lights as having low tar and nicotine, Philip Morris designed and manufactured the cigarette to deliver higher levels of tar and nicotine than the Cambridge System could measure. Plaintiff contends that defendant did this to fool the machine used by the Cambridge System and to achieve artificially low tar and nicotine test ratings to bolster its false claim that Marlboro lights were “light.” Plaintiff contends that Philip Morris manipulated the Cambridge Sys *962 tem by such methods as placing ventilation holes (which allow smokers to inhale greater amounts of air and reduce the intake of tar and nicotine) in areas of the cigarette filter that are covered by the smoker’s lips or fingers, thus causing the actual amount of tar and nicotine taken in to exceed the amount measured by the test; by designing cigarettes to increase their puff and/or frequency volume; and by using chemical processes and additives to increase the discrepancy between the measured and actual amounts of tar and nicotine. Plaintiff states that Philip Morris conducted its own internal tests to ensure that the actual amounts of tar and nicotine in the cigarettes remained at higher levels than the test disclosed. Plaintiff alleges that this was done to give “light” cigarette smokers the nicotine “satisfaction” of regular cigarettes, thus making it harder for them to quit smoking.

In support of its removal motion, Philip Morris points out that the Cambridge System for testing the tar and nicotine content of cigarettes was developed by the FTC. Further, the FTC did not permit a cigarette to be advertised as “light” unless its tar content as measured by the Cambridge System was less than fifteen milligrams. Thus, Philip Morris argues, it is being sued for actions directed by the FTC, and plaintiffs allegations unavoidably challenge the directives, policies and conduct of the FTC. Philip Morris asserts that the case is removable because, ultimately, plaintiff cannot prevail unless he proves that the FTC method of measuring tar and nicotine is flawed.

It is undisputed that the FTC has long been involved in the matter of cigarette companies’ claims regarding the tar and nicotine content of cigarettes. The agency’s activity during the period through 1985 was summarized in FTC v. Brown & Williamson Tobacco Corp., 778 F.2d 35, 37 (D.C.Cir.1985). There the court said that since at least the 1950s, the FTC has been concerned about the validity of tar and nicotine content claims in cigarette advertisements. In 1955, the Commission published cigarette advertising guides advising manufacturers to make no representations about the tar and nicotine content of a cigarette that could not be supported with reliable scientific evidence. By the mid-1960s, the FTC became concerned about the absence of a standard method of testing cigarette delivery of tar and nicotine and, in 1967, adopted the Cambridge System as the proper testing method.

The Cambridge System test utilizes a smoking machine that takes a thirty-five milliliter puff of two seconds’ duration on a cigarette every sixty seconds until the cigarette is smoked to a specific butt length. The tar and nicotine collected by the machine is then weighed and measured. This provides an objective basis for assessing the relative amounts of tar and nicotine different cigarettes will deliver when they are smoked in the way specified by the Cambridge System test. The test does not measure the amount of tar or nicotine that any individual smoker may receive since that quantity will depend on individual smoking behavior.

In 1970, the FTC proposed promulgating a rule requiring disclosure of FTC tar and nicotine ratings in cigarette advertising. In response, the leading cigarette companies agreed among themselves to a voluntary disclosure plan. This plan provided that the cigarette manufacturers would disclose the Cambridge System tar and nicotine figures in all advertising for their cigarettes. Upon accepting the 1970 agreement, the FTC indefinitely suspended its rulemaking proceeding.

Philip Morris points out additional FTC involvement in the measurement of tar and nicotine in cigarettes and the advertising of such results. It states that the FTC *963 has long been aware that the Cambridge System did not measure the volume of smoke that any particular person drew from a cigarette but nevertheless retained it as the only sanctioned method for measuring tar and nicotine. Philip Morris also indicates that the FTC conducted tar and nicotine measurements in its own laboratories until 1987 when it ordered an industry-funded laboratory to assume this responsibility. However, even after the transfer, the FTC maintained strict control over the testing. Moreover, Philip Morris indicates that the FTC has reevaluated its testing method periodically but declined to abandon it. Further, the FTC has allowed cigarette companies to advertise cigarettes with less than fifteen milligrams of tar as “low tar” cigarettes and “lights” if the measurements were based on the FTC’s Cambridge System test.

II. REMOVAL STANDARDS

On a motion to remand, the party invoking removal authority bears the burden of establishing the court’s jurisdiction, and all doubt is resolved in favor of remand. Milwaukee Carpenter’s Dist. Council Health Fund v. Philip Morris, Inc.,

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327 F. Supp. 2d 959, 2004 U.S. Dist. LEXIS 14727, 2004 WL 1716059, Counsel Stack Legal Research, https://law.counselstack.com/opinion/paldrmic-v-altria-corporate-services-inc-wied-2004.