Pacurib v. Villacruz

183 Misc. 2d 850
CourtCivil Court of the City of New York
DecidedNovember 29, 1999
StatusPublished
Cited by10 cases

This text of 183 Misc. 2d 850 (Pacurib v. Villacruz) is published on Counsel Stack Legal Research, covering Civil Court of the City of New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Pacurib v. Villacruz, 183 Misc. 2d 850 (N.Y. Super. Ct. 1999).

Opinion

OPINION OF THE COURT

Paul A. Victor, J.

In each of these small claim proceedings1 the plaintiff seeks to recover the sum of $2,000 which she alleges was given to each of the defendants as a result of misrepresentations and a fraudulent guarantee and inducement made to plaintiff by defendants in connection with a promotional chain-linked “gifting program,” which was established and conducted under the auspices of Network Associates Social Club (hereinafter Network). The defendant, Marlene Terez, having previously been recruited to join the Network program, thereafter recruited others, including the defendant Villacruz and the [852]*852plaintiff Pacurib. None of the original founders nor any of the promoters of Network have been made a party to these proceedings.

BACKGROUND AND FINDINGS OF FACT

Network is an organization which was founded in the State of New Jersey and professes to be “a private club (by invitation only) of business owners and consumers who get together weekly to expand the business base by networking their products and services at a discount to fellow associates.” However, the testimony and evidence disclosed that its business expansion purpose is merely pretextual and that the club’s 14-page “meeting agenda” booklet, and its regular meetings, are almost entirely devoted to its chain-linked “optional gifting program.” That program was shown to be dependent upon the recruitment of ever-increasing numbers of new members, who by their “voluntary gifts” are alleged “to provide positive cash flow to fellow members for business expenses, debt eradication, medical expenses, back taxes, home purchases, or to fulfill their dreams.” The meeting agenda booklet contains flow charts and is replete with instructions and explanations concerning the gifting program and the “gifting boards” established thereunder.

The “gifting board” presents a four-level, three-step, pyramid with a CEO at the top, two presidents beneath the CEO position, four vice-presidents beneath them, and eight newly recruited members at the bottom. When the “gifting” process is complete and the CEO “retires,” the remainder of the pyramid splits, everyone advances up in rank and two new pyramids are formed, each containing a new CEO and six other officers, all of whom then must actively seek eight new recruits so as to enable the process and new pyramid boards to continue ad infinitum to everyone’s monetary benefit, or so everyone is led to believe. What is presented is thus not a singular ever-expanding pyramid, but one which spawns a chain of multiple ongoing pyramids, each of which are linked to its predecessor. The club, however, apparently in an effort to distance itself from chain distributor pyramid schemes, uses the characterization “gifting board,” rather than pyramid, and provides its own self-serving definition of a pyramid.2

In another self-serving declaration the club lectures that “this is not an investment, game or wager;” and it disingenu[853]*853ously adds that the $2,000 which is “gifted” by the new members is given “without consideration * * * and there is never a promise or guarantee of a monetary return.” Of course, in reality, no one ever joins without the expectation of a windfall profit. In any event, to insure the availability of new members, the club requires that all participants participate in a vigorous recruiting program and it even urges and encourages all members to participate in a “sponsorship program” whereby funds are advanced and/or loaned by the sponsor to those proposed recruits who do not have the funds to join. The booklet explains that “the more new members you invite (and sponsor) to support your board, the faster you (and your sponsored recruit) will move to CEO.” The booklet further advises that all board members as well as CEOs and retired CEOs can be sponsors and recommends that “relatives, out of state friends, and encouraging new members to locate their own sponsors are great ways to fill the boards.”

Regular weekly networking meetings are scheduled in New Jersey by the original organizers of Network Associates, who also provide the facility and refreshments. For services rendered by Network, all retiring CEOs are required “to make a $500.00 donation (to the organizers) from every gifting to host a net working party.” In November of 1998 the plaintiff was recruited by the defendant Marlene Terez who was at that time a retired CEO of a gifting board which had already spawned other boards containing her relatives and friends and other recruits some of whom had apparently been “sponsored” by the defendant Terez. According to the plaintiff and her witnesses, the defendant Terez made an oral promise to proposed recruits (including plaintiff) that if they joined and thereafter did not get sufficient new recruits and/or the program did not work, she would return their money. At least one of these witnesses, who corroborated this promise, was a friend of the defendant Terez, and he had no stake in the outcome, and was not shown to have any motive to testify falsely. His testimony was consistent and credible.

After a number of meetings in New York, where this promise and other representations were made by the defendant Terez, the plaintiff, relying thereon, attended one of the regularly scheduled meetings in New Jersey and became one of the eight new “founders” of a board headed by a CEO named Lita (an [854]*854aunt of defendant Terez) and Lillian and Alma (as presidents), each of whom were also aunts of defendant Terez. It was at this meeting where plaintiff made a $2,000 “gift” to Lita; and it was at this meeting where plaintiff, for the first time, was given a copy of the Network booklet, which she claimed she did not read. Thereafter, additional “networking parties” were hosted at the suggestion of the defendant Terez, not in New Jersey, as required by Network, but in New York; and it was at these sessions in New York that plaintiff introduced additional recruits (four of whom joined the pyramid). Plaintiff then advanced in rank to the CEO position.. Although she advanced to CEO at the last session, plaintiff was never able to retire as a CEO. Lillian and Alma (the aunts of the defendant Terez), who were “Presidents” when plaintiff first joined the board as a founder, eventually advanced to and retired as CEOs. The defendant Loreana Villacruz (an associate and recruit of defendant Marlene Terez), who was a vice-president when plaintiff first joined the board, also advanced and retired as a CEO. At that last session, the defendant Villacruz, as a retiring CEO, was “gifted” by the new founders, and as a consequence she received $2,000 from one of plaintiff’s recruits and an additional $2,000 from the plaintiff who again joined the same board as a founder for the second time. The defendants, Marlene Terez and Loreana Villacruz, also again appeared as contributing founders together with the others on that last board. However, it appears that they did not contribute any additional funds and were just “listed as founders” in order to complete the board so that Villacruz could retire.

In any event, although plaintiff advanced to the CEO position, she did not receive any funds because no one was able to obtain new investing founders which would allow her to retire and the board to split into two additional pyramids, and thus continue.

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Bluebook (online)
183 Misc. 2d 850, Counsel Stack Legal Research, https://law.counselstack.com/opinion/pacurib-v-villacruz-nycivct-1999.