Outfront Media LLC v. Board of Assessors of Boston

CourtMassachusetts Supreme Judicial Court
DecidedApril 22, 2024
DocketSJC 13489
StatusPublished

This text of Outfront Media LLC v. Board of Assessors of Boston (Outfront Media LLC v. Board of Assessors of Boston) is published on Counsel Stack Legal Research, covering Massachusetts Supreme Judicial Court primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

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Outfront Media LLC v. Board of Assessors of Boston, (Mass. 2024).

Opinion

NOTICE: All slip opinions and orders are subject to formal revision and are superseded by the advance sheets and bound volumes of the Official Reports. If you find a typographical error or other formal error, please notify the Reporter of Decisions, Supreme Judicial Court, John Adams Courthouse, 1 Pemberton Square, Suite 2500, Boston, MA, 02108-1750; (617) 557- 1030; SJCReporter@sjc.state.ma.us

SJC-13489

OUTFRONT MEDIA LLC vs. BOARD OF ASSESSORS OF BOSTON.

Suffolk. January 8, 2024. - April 22, 2024.

Present: Budd, C.J., Gaziano, Kafker, Wendlandt, & Georges, JJ.

Taxation, Real estate tax: abatement, Real estate tax: exemption. Real Property, Tax. Massachusetts Bay Transportation Authority, Contract. Advertising. Sign. Practice, Civil, Burden of proof. Statute, Construction. Words, "Used," "In connection with."

Appeal from a decision of the Appellate Tax Board.

The Supreme Judicial Court on its own initiative transferred the case from the Appeals Court.

Kelly L. Frey (Edmund P. Daley also present) for the taxpayer. Anthony M. Ambriano for board of assessors of Boston. Thomas R. Kiley & Meredith G. Fierro, for Out of Home Advertising Association of America, amicus curiae, submitted a brief. Dustin F. Hecker & Daniel B. Winslow, for New England Legal Foundation, amicus curiae, submitted a brief.

KAFKER, J. The real and personal property of the

Massachusetts Bay Transportation Authority (MBTA) is generally 2

exempt from tax. G. L. c. 161A, § 24 (§ 24). However, any MBTA

real estate that is "leased, used, or occupied in connection

with a business conducted for profit" is taxed as if the lessee,

user, or occupant were the owner in full of the real estate.

Id. At issue here is the use of MBTA outdoor advertising signs.

Outfront Media LLC (Outfront) entered into a contract with the

MBTA that, among other things, gave Outfront the exclusive right

to advertise on outdoor advertising signs owned by the MBTA.

Under the contract, Outfront was required to pay a minimum

guaranteed amount to the MBTA and a set percentage of any

advertising revenue earned above the minimum guaranteed amount.

However, Outfront was entitled to the rest of any advertising

revenue and was not capped on the amount of revenue it could

potentially earn from the signs.

The city of Boston (city) assessed real estate tax for

fiscal year 2021 on Outfront for the signs. Outfront sought an

abatement of the tax, arguing that the signs were exempt from

taxation under § 24. The city denied Outfront's claim for

abatement, and Outfront appealed to the Appellate Tax Board

(board), which upheld the tax assessment.

The main issue in this case is whether Outfront's

employment of the signs to post advertisements and generate

advertising revenue, among other activities, is a "use" of the

MBTA's property "in connection with a business conducted for 3

profit" under § 24. We conclude that such a use includes the

advertising business conducted for profit by Outfront here, and

we distinguish such businesses from those merely providing a

service for the MBTA such as a janitorial service. We thus hold

that Outfront used the signs within the meaning of § 24 and

uphold the decision of the board.1

1. Background. a. Facts. The following facts are

undisputed.2 The MBTA owns many outdoor advertising signs (MBTA

signs), which are managed by outside contractors and provide a

reliable revenue stream to support the MBTA's transit

operations. In April 2019, the MBTA issued a request for

responses, seeking bidders for a long-term contract to operate

and maintain existing signs, as well as to implement new signs.

Pursuant to the request, in October 2019, Outfront entered into

1 We acknowledge the amicus briefs submitted by the Out of Home Advertising Association of America and the New England Legal Foundation.

2 On appeal, Outfront argues that there is a material question of fact whether the assessed property taxes negatively affect the MBTA's income. However, Outfront did not raise this factual dispute before the board. Rather, Outfront made a legal argument regarding the taxes interfering with the MBTA's essential government function, but it did not dispute any specific facts in the record. Having failed to raise this argument below, Outfront has waived it. See Carey v. New England Organ Bank, 446 Mass. 270, 285 (2006). Moreover, as discussed infra, we conclude that the taxation of the MBTA pursuant to § 24 does not interfere with the MBTA's essential government function. 4

a contract with the MBTA (contract) to manage the MBTA signs

through June 2034.

Specifically, under the contract, the MBTA granted Outfront

the exclusive right to advertise on 121 existing signs and seven

new signs to be designed and installed by Outfront on MBTA

property. Outfront also received "the exclusive right to

install, license, operate and maintain telecommunications

equipment" on the MBTA signs as an ancillary use.3

The contract gave Outfront the power to set rates and

charges for the sale of advertising space on the MBTA signs,

subject to the prior review and approval of the MBTA.4 The MBTA

also reserved the right to use, at no cost, up to twenty-five

percent of the digital display time on the MBTA signs to market

the image and services of the MBTA and its municipal partners.

Moreover, Outfront was required, again at no cost, to make sign

display time available to the MBTA and other government agencies

3 It appears that the telecommunications arrangement was generally similar to the advertising arrangement. Outfront could contract with third parties that wanted to install equipment for purposes of providing telecommunications services (such as wireless Internet), and the MBTA was entitled to a share of any revenue from these contracts. Outfront received the remainder of the revenue, which was not capped.

4 The MBTA also reserved the right to review the content of the advertising. Outfront could select advertisers, but in doing so was required to evaluate all advertising content to be posted for compliance with the MBTA's advertising guidelines. Prior to posting any advertisements, Outfront submitted the content to the MBTA for its review and approval. 5

to post emergency messages involving public safety or major

service disruptions.

Outfront was also required to compensate the MBTA in

several ways. First, regardless of revenue earned, Outfront

paid the MBTA a minimum annual guaranteed amount of $3,366,000.

Second, Outfront paid the MBTA each month a share of the gross

revenue it earned from the MBTA signs. The MBTA's gross revenue

share was a set percentage of advertising and telecommunications

revenue from the MBTA signs that exceeded the monthly guaranteed

amount. Outfront was entitled to the remaining revenue it

earned above these amounts and was not capped on the amount of

revenue it could earn from the MBTA signs or the

telecommunications equipment.

The contract generally required Outfront to bear the costs

of installing, maintaining, and operating the MBTA signs. For

example, Outfront was required to obtain all government permits

at its own cost and expense, bear the risk of any loss from

damage to the MBTA signs, and cover the costs of repairs to the

MBTA signs. Similarly, the contract required that the MBTA

signs be powered and metered in Outfront's name and that

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