Outdoor One Communications LLC v. Genoa, Charter Township of

CourtDistrict Court, E.D. Michigan
DecidedSeptember 30, 2021
Docket2:20-cv-12459
StatusUnknown

This text of Outdoor One Communications LLC v. Genoa, Charter Township of (Outdoor One Communications LLC v. Genoa, Charter Township of) is published on Counsel Stack Legal Research, covering District Court, E.D. Michigan primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Outdoor One Communications LLC v. Genoa, Charter Township of, (E.D. Mich. 2021).

Opinion

UNITED STATES DISTRICT COURT EASTERN DISTRICT OF MICHIGAN SOUTHERN DIVISION

OUTDOOR ONE 2:20-CV-12459-TGB-RSW COMMUNICATIONS, LLC

Plaintiff, ORDER GRANTING IN PART AND DENYING IN PART vs. DEFENDANT’S MOTION TO DISMISS (ECF NO. 8) CHARTER TOWNSHIP OF GENOA, MICHIGAN

Defendant. Genoa Township (“Genoa,” “the Township,” or “Defendant”) denied a request by Outdoor One Communications, LLC (“Outdoor” or “Plaintiff”) to put up a sign because the sign did not comply with the size requirements of the Township’s Sign Ordinance. Now as the Plaintiff in this lawsuit, Outdoor challenges Defendant Genoa’s ordinance as an unconstitutional content-based speech regulation that violates Plaintiff’s free speech rights under the First and Fourteenth Amendments, acts as an unconstitutional prior restraint of speech, and is unconstitutionally vague. The Defendant Township has moved to dismiss the Complaint on the basis that Outdoor lacks standing to bring its claims, and that the Complaint fails to state claims upon which relief may be granted. I. BACKGROUND

Outdoor is a company in the business of billboard advertising. Outdoor earns revenue by building and maintaining billboards on properties it leases and charging clients to display messages on the signs it erects. ECF No. 1, PageID.12. Defendant Genoa Township, like many municipalities, regulates the size, placement, and quantity of signs that may be erected within its borders. ECF No.

1-2, PageID.32-43. Genoa’s signage law is found in Article 16 of its Zoning Ordinance (“Sign Ordinance,” or “Ordinance”). See id. Under the version of the Sign Ordinance in effect when Plaintiff proposed its sign, those wishing to erect a sign in the township were generally required to obtain a permit before doing so, though some types of signs were exempted from the permitting requirement. Id. at PageID.36. And despite any exemptions from the permitting

requirement, Id. at PageID.34-36, all signs, even permit-exempt signs, were subject to all other provisions of the Ordinance, including specified height, area, and numerosity limits. Id. at PageID.34, 36-37. Relevant here, the Ordinance prohibited “monument signs”1 larger than six feet tall and sixty total square

1 The Ordinance defines a “monument sign” as “ [a] three- dimensional, self-supporting, solid base-mounted freestanding sign, consisting of two (2) or more sides extending up from feet,2 and any monument signs that exceeded the limit of only one

per lot in an “industrial district.” Id. at PageID.41. The Ordinance also categorically prohibited certain kinds of signs, including any “off-premises” signs,3 that is, signs unrelated to the lot they occupied. On May 12, 2020, Outdoor applied for a permit to erect a sign in an industrial district that would stand fourteen feet tall and

the base, and upon which a message, business, group of businesses or center name is affixed.” ECF No. 1-2, PageID.33.

2 Section 16.07.05 provides that: “Dimensional standards for monument signs are given in table 16.1.” ECF No. 8-1, PageID.141. Table 16.1 provides that, in an “Industrial District” no more than one monument sign may be erected per lot, and monument signs may not be larger than 60 square feet, nor taller than six feet. Id. Section 16.04.14 provides that “[a]ny sign that exceeds the height or area limits of this article shall be prohibited.”

3 An “off-premise” sign is defined in the Ordinance, § 16.02.12, as follows: “a sign which identifies a use or advertises products and services not available on the site or parcel on which the sign is located; a sign which directs travelers or provides a message unrelated to the site on which the sign is located, e.g. billboards.” ECF No. 8-1, PageID.132. Such signs are listed as “prohibited signs” in § 16.04, specifically, § 16.04.04 provides in relevant part: “Signs shall only be permitted as an accessory use on the same lot as a principal permitted use. Off-premise signs that are not located on the same lot as the principal use they serve shall be prohibited.” The parties and the Ordinance also refer to signs that do not relate to the lots upon which they sit “off-premises” signs. The Court will refer to such signs as “off-premises” throughout this Order. measure 672 square feet. ECF No. 1 PageID.13; ECF No.1-10

PageID.71. The proposed sign exceeded the six-foot height and 60 square-foot area size limitation, and also violated the restriction on more than one monument sign per lot in an industrial district. Two days later, a zoning official for the Township informed Outdoor that the Township could not grant its permit application because of the proposed sign’s height and area and because it would be the second monument sign on the property. ECF No. 1-11 PageID.75. The day after this denial, Outdoor clarified that its application was for an

“off-premises sign,” and the zoning official responded that, while the Sign Ordinance prohibited off-premises signs, regardless of whether Plaintiff proposed an on-premises or off-premises sign, she could not approve the application because the proposed sign exceeded height, area, and numerosity limitations. ECF No. 1-12 PageID.78. Meanwhile, Genoa had been considering changes to its Sign Ordinance. In 2017, the Township became concerned that its prohibition against off-premises signs might not conform with the

Supreme Court’s 2015 holding in Reed v. Town of Gilbert, 576 U.S. 155 (2015), that any content-based speech regulation was presumptively unconstitutional. ECF No. 14-2 PageID.298. In August of 2020, Genoa’s planning commission considered amendments to the Sign Ordinance, but those amendments still prohibited off-premises signs. Id. at PageID.307. On October 5,

2020, the Board of Trustees set a second reading and public hearing regarding these amendments for October 19th. ECF No. 14-5, PageID.396. But at the October 19 meeting, Genoa considered further amendments that eliminated the distinction between on- and off-premises signs and prohibitions of the latter. ECF No. 14-6, PageID.422, 426. Further amendments were suggested, so the Township’s Board of Trustees tabled a second reading of the most recent amendments until November 2, 2020. ECF No. 14-7,

PageID.446. Finally, on November 20, the Township adopted these amendments. ECF No. 14-9, PageID.511. Outdoor filed its complaint on September 8, 2020—before this last set of amendments was proposed or enacted. ECF No. 1 PageID.2. The Complaint challenges the constitutionality of the Sign Ordinance in several ways. Counts I and II claim the Ordinance is a content-based speech regulation that cannot survive strict scrutiny. ECF No. 1 PageID.17-23. Count III alleges the law is an unconstitutional prior restraint. ECF No. 1 PageID.26. And

Count IV attacks the regulation as an unconstitutionally vague restriction on First Amendment rights. ECF No. 1 PageID.28. Plaintiff asks this Court for injunctive, declaratory and monetary relief in all counts. II. STANDARD OF REVIEW A party may raise a defense to a claim for lack of subject- matter jurisdiction by motion. FRCP 12(b)(1). Under a 12(b)(1)

motion, the Court need not assume the truthfulness of the plaintiff’s factual allegations and may weigh evidence to “satisfy itself” that it does or does not have jurisdiction to hear the case. U.S. v. Ritchie, 15 F.3d 592, 598 (6th Cir. 1994). A party may move to dismiss under 12(b)(1) by making either a facial or factual attack. See id. A factual attack is a challenge regarding whether subject matter jurisdiction exists. Id.

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