Outcault Advertising Co. v. Buell

Oregon Supreme Court

Outcault Advertising Co. v. Buell

141 P. 1020, 71 Or. 52, 1914 Ore. LEXIS 149

CourtOregon Supreme Court

DecidedJune 2, 1914

StatusPublished

Cited by6 cases

This text of 141 P. 1020 (Outcault Advertising Co. v. Buell) is published on Counsel Stack Legal Research, covering Oregon Supreme Court primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook

Outcault Advertising Co. v. Buell, 141 P. 1020, 71 Or. 52, 1914 Ore. LEXIS 149 (Or. 1914).

Pincite

Opinion

Mr. Justice Burnett

delivered the opinion of the court.

The order, as stated, was introduced in evidence and identified. The letter of the plaintiff to the defendant accepting the order was also proven and read in evi[55]*55dence, and testimony was given on behalf of the plaintiff showing that a part of the printed matter ordered was sent to -the defendant by express and paid for, amounting to $14.85. There was also read as part of the cross-examination of plaintiff’s witness a letter addressed by the defendant to the plaintiff, as follows:

“Elgin, Oregon, June 20, 1910.

“Outcault Advertising Co., Chicago, 111.

“Gentlemen: I have been considering the advertising matter of your company and think it good, but I cannot arrange with my home paper to give me satisfactory advertising space within reasonable terms, but they want too much for the space in the paper, making the total cost per month from $16.00 to $20.00 per month. And my business in this small town will not permit of such extensive advertising. So do not forward this series to me until I feel in a better condition to handle it. Bespectfully,

“ [Signed] H. W. Buell.

“Lock Box 81, Elgin, Oregon.

“P. S. Please favor me this time and I may be in a position to take up some of your goods later. There is a party -here who wants to buy me out and I would rather wait.

“ [Signed] H. ~W. Buell.”

It appears in testimony without dispute that, after declining to accept this letter as a countermand of the order, the plaintiff shipped to the defendant the remainder of the advertising matter engaged, all of which had been manufactured ready for delivery before the plaintiff had received from the defendant the letter of June 20, 1910. Other correspondence was put in as evidence which did not change the situation already outlined.

1. The answer is insufficient as a defense based on fraud inducing the defendant to execute the contract. It is well established in this state as a rule for plead[56]*56ing fraud that it must be stated that the representations were false; that the person making them knew they were false; that they were made with intent to defraud; and that the party seeking to be relieved from the fraud must have relied upon such representations: Rolfes v. Russel, 5 Or. 400; Dunning v. Cresson, 6 Or. 241; Martin v. Eagle Development Co., 41 Or. 448 (69 Pac. 216); Anderson v. Adams, 43 Or. 621 (74 Pac. 215); Wimer v. Smith, 22 Or. 469 (30 Pac. 416); Bailey v. Frazier, 62 Or. 142 (124 Pac. 643). Tested by this rule, the allegation of the answer about the representations made on the part of the plaintiff inducing the defendant to execute the contract does not amount to a plea of fraud authorizing a rescission of the contract by the defendant, because the averment does not show that the party making them knew that they were false or that they were made with intent to defraud.

2. Neither is the letter of June 20, 1910, sufficient as a rescission of the contract or countermand of the order. Considered in its entirety, it amounts to nothing more than a request for delay of the shipment, while approving the quality of the advertising matter. Palling short as it does of a sufficient revocation of the order, even if the defendant had the right to rescind, the plaintiff was at liberty to disregard the letter, and to continue performance of the contract on its part, especially as the undisputed testimony shows that it had already manufactured all the goods contemplated by the order and had them ready for shipment.

Eeduced to its lowest terms, the case presented is one where the plaintiff has performed the contract on its part and the defendant has paid only part of the contract price, leaving him liable for the installments due and unpaid at the commencement of the action. [57]*57The court was in error when it granted a nonsuit, for there was undisputed testimony of the giving and acceptance of the order, the performance of the contract by the plaintiff, and the refusal to pay on the part of the defendant. The only evidence offered of rescission was the letter of June 20, 1910, already quoted, which is plainly insufficient for that purpose. The testimony is not reported in its entirety, and hence we cannot apply Article VII, Section 3, of the present Constitution, and dispose of the case finally.

The judgment must be reversed for further proceedings. Beversed.

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Mr. Justice Burnett

delivered the opinion of the court.

The order, as stated, was introduced in evidence and identified. The letter of the plaintiff to the defendant accepting the order was also proven and read in evi[55]*55dence, and testimony was given on behalf of the plaintiff showing that a part of the printed matter ordered was sent to -the defendant by express and paid for, amounting to $14.85. There was also read as part of the cross-examination of plaintiff’s witness a letter addressed by the defendant to the plaintiff, as follows:

“Elgin, Oregon, June 20, 1910.

“Outcault Advertising Co., Chicago, 111.

“Gentlemen: I have been considering the advertising matter of your company and think it good, but I cannot arrange with my home paper to give me satisfactory advertising space within reasonable terms, but they want too much for the space in the paper, making the total cost per month from $16.00 to $20.00 per month. And my business in this small town will not permit of such extensive advertising. So do not forward this series to me until I feel in a better condition to handle it. Bespectfully,

“ [Signed] H. W. Buell.

“Lock Box 81, Elgin, Oregon.

“P. S. Please favor me this time and I may be in a position to take up some of your goods later. There is a party -here who wants to buy me out and I would rather wait.

“ [Signed] H. ~W. Buell.”

It appears in testimony without dispute that, after declining to accept this letter as a countermand of the order, the plaintiff shipped to the defendant the remainder of the advertising matter engaged, all of which had been manufactured ready for delivery before the plaintiff had received from the defendant the letter of June 20, 1910. Other correspondence was put in as evidence which did not change the situation already outlined.

1. The answer is insufficient as a defense based on fraud inducing the defendant to execute the contract. It is well established in this state as a rule for plead[56]*56ing fraud that it must be stated that the representations were false; that the person making them knew they were false; that they were made with intent to defraud; and that the party seeking to be relieved from the fraud must have relied upon such representations: Rolfes v. Russel, 5 Or. 400; Dunning v. Cresson, 6 Or. 241; Martin v. Eagle Development Co., 41 Or. 448 (69 Pac. 216); Anderson v. Adams, 43 Or. 621 (74 Pac. 215); Wimer v. Smith, 22 Or. 469 (30 Pac. 416); Bailey v. Frazier, 62 Or. 142 (124 Pac. 643). Tested by this rule, the allegation of the answer about the representations made on the part of the plaintiff inducing the defendant to execute the contract does not amount to a plea of fraud authorizing a rescission of the contract by the defendant, because the averment does not show that the party making them knew that they were false or that they were made with intent to defraud.

2. Neither is the letter of June 20, 1910, sufficient as a rescission of the contract or countermand of the order. Considered in its entirety, it amounts to nothing more than a request for delay of the shipment, while approving the quality of the advertising matter. Palling short as it does of a sufficient revocation of the order, even if the defendant had the right to rescind, the plaintiff was at liberty to disregard the letter, and to continue performance of the contract on its part, especially as the undisputed testimony shows that it had already manufactured all the goods contemplated by the order and had them ready for shipment.

Eeduced to its lowest terms, the case presented is one where the plaintiff has performed the contract on its part and the defendant has paid only part of the contract price, leaving him liable for the installments due and unpaid at the commencement of the action. [57]*57The court was in error when it granted a nonsuit, for there was undisputed testimony of the giving and acceptance of the order, the performance of the contract by the plaintiff, and the refusal to pay on the part of the defendant. The only evidence offered of rescission was the letter of June 20, 1910, already quoted, which is plainly insufficient for that purpose. The testimony is not reported in its entirety, and hence we cannot apply Article VII, Section 3, of the present Constitution, and dispose of the case finally.

The judgment must be reversed for further proceedings. Beversed.

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141 P. 1020, 71 Or. 52, 1914 Ore. LEXIS 149, Counsel Stack Legal Research, https://law.counselstack.com/opinion/outcault-advertising-co-v-buell-or-1914.

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