2 UNITED STATES DISTRICT COURT 3 NORTHERN DISTRICT OF CALIFORNIA 4
6 OPENAI, INC., Case No.: 4:23-cv-3918-YGR 7 Plaintiff, ORDE R GRANTING PLAINTIFF’S MOTION 8 FOR S UMMARY JUDGMENT; DENYING v. PLAIN TIFF’S MOTION TO STRIKE; AND 9 GRAN TING IN PART DEFENDANTS’ MOTION OPEN ARTIFICIAL INTELLIGENCE, INC. AND TO ST RIKE 10 GUY RAVINE,
11 Defendants. Re: Dkt. Nos. 225, 290, 294 12
13 AND RELATED COUNTERCLAIMS 14
15 Pending before the Court is plaintiff and counterclaim-defendant OpenAI, Inc.’s 16 (“OpenAI”) motion for summary judgment on each of its claims and each of defendant Open 17 Artificial Intelligence, Inc. (“Open AI”) and Guy Ravine’s (for clarity, collectively, “Ravine’s”) 18 counterclaims. Each insists that they have a valid trademark interest in their identically named—but 19 for a space—artificial intelligence (“AI”) companies. The parties also filed motions to strike in 20 response to the other’s briefing. Having carefully considered the parties’ briefing, evidence, and 21 argument at the July 8, 2025 hearing, the Court GRANTS OpenAI’s motion for summary judgment, 22 GRANTS IN PART Ravine’s motion to strike, and DENIES OpenAI’s motion to strike. 23 I. BACKGROUND 24 OpenAI was founded nearly a decade ago in December 2015. (Declaration of Greg 25 Brockman (“Brockman Decl.”), Dkt. No. 243, ¶ 2 and Ex. A). By all accounts, OpenAI was a 26 leader in AI research and development from its founding. Prominent publications, including The 27 New York Times and The Wall Street Journal featured the company before it had launched a single 28 product. (Declaration of Aaron Perahia (“Perahia Decl.”), Dkt. No. 233, Ex. 86.) 1 Before OpenAI’s founding, a relatively unknown entity named Open AI was in the works. 2 Guy Ravine, Open AI’s founder, hoped to create tools that would allow those interested in artificial 3 intelligence to collaborate on new developments. He purchased the “open.ai” domain name in 4 March 2015—months before OpenAI’s founding. (Declaration of Breeanna Brewer (“Brewer 5 Decl.”), Dkt. No. 258, Ex. 60.) The day after OpenAI’s founding, Ravine applied to register the 6 trademark Open AI with the U.S. Patent and Trademark Office (“USPTO”). (Perahia Decl., Ex. 72 7 at 1, 7–8.) The USPTO rejected Ravine’s application because the mark was descriptive and Ravine 8 had not demonstrated use in commerce, so Ravine filed a substitute specimen—an image of the 9 home screen for Ravine’s product “Hub.” (Declaration of Guy Ravine (“Ravine Decl.”), Dkt. No. 10 256, ¶ 29; Perahia Decl., Ex. 72 at 31.) The USPTO again rejected Ravine’s application and Ravine 11 elected to register the mark on the Supplemental Register. (Perahia Decl., Ex. 72 at 88.) 12 In the meantime, OpenAI continued to develop commercially. It launched its first product— 13 OpenAI Gym—in April 2016. (Brockman Decl., ¶ 13, Ex. B at 6.) OpenAI continued to research 14 and develop successful AI products, including ChatGPT (a generative AI chatbot) and Dall-E 2 (an 15 image generator). (Brockman Decl. ¶ 37; Declaration of James Dyett (“Dyett Decl.”), Dkt. No. 228, 16 ¶¶ 16–21.) OpenAI was also not able to register its mark with the USPTO: one, because the mark 17 was descriptive and, two, because Ravine actively opposed. (Brewer Decl., Exs. 19, 25; Declaration 18 of Rebecca McCurry, (“McCurry Decl.”), Dkt. No. 229, ¶¶ 7, 8 and Ex. G.) 19 After the success of OpenAI’s ChatGPT and Dall-E 2, Ravine launched similar chatbot and 20 image generator products on his open.ai domain. (Ravine Decl., ¶¶ 45–50.) OpenAI then filed this 21 action in August 2023 to litigate the parties’ trademark rights and stop customer confusion. 22 The salient facts relevant to the resolution of the pending motions are cited in Court’s 23 analysis section of this Order. The Court omits those facts here to expedite this Order given 24 looming trial deadlines. 25 II. LEGAL FRAMEWORK 26 Summary judgment is appropriate where a “movant shows that there is no genuine dispute 27 as to any material fact and the movant is entitled to judgment as a matter of law.” Fed. R. Civ. P. 28 56(a). A fact is “material” if it “might affect the outcome of the suit under the governing 1 law.” Anderson v. Liberty Lobby, Inc., 477 U.S. 242, 248 (1986). A dispute is “genuine” if there is 2 evidence in the record sufficient for a reasonable trier of fact to decide in favor of the nonmoving 3 party. Id. “If the evidence is merely colorable, or is not significantly probative, summary judgment 4 may be granted.” Id. at 249–50. 5 The Court views the inferences reasonably drawn from the materials in the record in the 6 light most favorable to the nonmoving party and “may not weigh the evidence or make credibility 7 determinations.” Matsushita Elec. Indus. Co. v. Zenith Radio Corp., 475 U.S. 574, 587–88 (1986) 8 and Freeman v. Arpaio, 125 F.3d 732, 735 (9th Cir. 1997), overruled on other grounds by Shakur 9 v. Schriro, 514 F.3d 878, 884–85 (9th Cir. 2008), respectively. Conclusory, speculative testimony 10 in affidavits and moving papers is insufficient to raise genuine issues of fact and defeat summary 11 judgment. Thornhill Publ’g Co., Inc. v. GTE Corp., 594 F.2d 730, 738 (9th Cir. 1979). 12 Because of the “intensely factual nature of trademark disputes,” summary judgment is 13 generally disfavored in trademark cases and should be granted sparingly. Rearden LLC v. Rearden 14 Commerce, Inc., 683 F.3d 1190, 1202 (9th Cir. 2012). 15 III. ANALYSIS 16 A dozen claims are in dispute. OpenAI advances five claims against Ravine: (1) federal 17 trademark infringement and unfair competition (Lanham Act, 15 U.S.C. § 1125(a)); (2) common 18 law trademark infringement; (3) fraudulent registration; (4) cancellation—no bona fide use; and (5) 19 cancellation—misrepresenting source. Ravine advances seven counterclaims against OpenAI: (1) 20 Lanham Act, 15 U.S.C. § 1125(a); (2) Lanham Act, 15 U.S.C. § 1114; (3) common law trademark 21 infringement; (4) declaratory judgment of non-infringement of trademark under the Lanham Act, 22 (5) declaratory judgment of non-infringement of common law trademark, (6) declaratory judgment 23 of ownership of Open AI mark; and (7) declaratory judgment of trademark invalidity. The Court 24 will group its analysis of those twelve claims into two categories: cancellation and trademark 25 infringement.
26 Cancellation of Ravine’s “Open AI” Mark (Claims 3, 4, and 5; Counterclaim 2) 27 A party may seek to cancel a registered trademark that was procured based on fraud. Robi v. 28 Five Platters, Inc., 918 F.2d 1439, 1444 (9th Cir. 1990). The moving party must prove, by clear and 1 convincing evidence, “a false representation regarding a material fact, the registrant’s knowledge or 2 belief that the representation is false, the intent to induce reliance upon the misrepresentation and 3 reasonable reliance thereon, and damages proximately resulting from the reliance.” Id.; OTR Wheel 4 Engg, Inc. v. W. Worldwide Servs., Inc., 897 F.3d 1008, 1119 (9th Cir. 2018); see also In re Bose 5 Corp., 580 F.3d 1240, 1245 (Fed. Cir. 2009). “[B]ecause direct evidence of deceptive intent is 6 rarely available, such intent can be inferred from indirect and circumstantial evidence.” Bose, 580 7 F.3d at 1245. 8 OpenAI moves to cancel Ravine’s trademark on the Supplemental Register. Ravine argues 9 that genuine disputes of material fact exist about whether Ravine submitted false representations to 10 the USPTO and whether Ravine intended to deceive the USPTO. He does not dispute that 11 plaintiff’s factual record satisfies the remaining elements. 12 False Representation to the USPTO 13 Submitting a false specimen to the USPTO is a material misrepresentation. Look Cycle Int’l 14 v. Kunshan Qiyue Outdoor Sports Goods Co., 2024 WL 3739358, at *16 (T.T.A.B. Aug. 9, 2024) 15 (“The falsity of the specimens is a material misrepresentation, as they must be accepted by the 16 Examining Attorney to demonstrate use in commerce for a Section 1(a) use-based application 17 before being passed to publication and eventual registration.”). That includes submitting a 18 specimen that does not illustrate actual use in commerce. Dimas v. Matilde, 2015 WL 5768341, at 19 *1, *4 (C.D. Cal. Sept. 30, 2015) (granting summary judgment of mark cancellation where 20 defendant did not rebut that specimens were “fakes” that were “created solely to present to the 21 USPTO.”) Ravine argues that factual disputes remain because the specimen Ravine submitted to 22 the USPTO was not a “mock-up” and was “online” and “for use by the public.” (Oppo. at 19.) 23 Those arguments are irrelevant to the claim before the Court. 24 The following record evidence reflects that Ravine made two misrepresentations to the 25 USPTO: (1) that his product Hub existed in 2015 when he applied for the “Open AI” trademark; 26 and (2) that Hub was used in commerce:
27 • Plaintiff submitted evidence showing that Guy Ravine applied for a trademark on 28 December 11, 2015, the day OpenAI announced its founding. (Perahia Decl., Ex. 72 at 1.) That application depicted Ravine’s Open AI “landing page” found at www.open.ai, 1 which stated that an “announcement would be made soon.” (Id. at 7–8.) 2 • On March 29, 2016, the USPTO responded to Ravine’s trademark application. (Id. at 3 12.) The USPTO rejected Ravine’s application “because the specimen does not show the applied-for mark in use in commerce . . . .” (Id. at 13.) Six months later, just before his 4 filing deadline, Ravine submitted a “substitute specimen” which was an image of Hub’s 5 home screen. (Ravine Decl., ¶ 29; Perahia Decl., Ex. 72 at 31–32.) Ravine admits that he had just released Hub to the public, meaning that Hub was not available as of the date 6 of Ravine’s initial filing. (Ravine Decl., ¶¶ 28–29; Perahia Decl., Ex. 72 at 34.) That substitute filing required Ravine to represent that “[t]he substitute (or new, or originally 7 submitted, if appropriate) specimen(s) was/were in use in commerce at least as early as 8 the filing date of the application.” (Perahia Decl., Ex. 72 at 34.)
9 • The hub specimen also included planted comments from Ravine’s employee Nikita 10 Gaer, who designed Hub, which does not demonstrate actual use in commerce. (Ravine Decl., ¶ 28; McCurry Decl., Exs. B, C, D, E; Perahia Decl., Ex. 16, Deposition of N. 11 Gaer (“Gaer Tr.”) at 226:18-231:2; 245:20–15.) Nor does Ravine state that anyone used Hub other than the planted posts. Instead, he argues that Hub was available for use. 12 (Ravine Decl. ¶¶ 29, 30.) 13 • On March 22, 2017, the USPTO rejected Ravine’s second application because the Open 14 AI mark “merely describes a feature of the applicant’s services.” (Perahia Decl., Ex. 72 at 62.) On August 1, 2017, Ravine registered the Open AI mark on the USPTO’s 15 Supplemental Register. (Reg. No. 5,258,002; Perahia Decl. Ex. 72 at 62–63, 88.) 16 No genuine dispute of material fact exists relating to Ravine’s actual misrepresentations to 17 the USPTO. Hub was not available in 2015, nor did the specimen show actual use in commerce. 18 Knowledge and Intent to Induce Reliance and Mislead the USPTO 19 In trademark cases, “because direct evidence of deceptive intent is rarely available, such 20 intent can be inferred from indirect and circumstantial evidence.” Bose, 580 F.3d at 1245. District 21 courts in the Ninth Circuit have applied a “knowledge” standard and have not lowered the bar to 22 “reckless disregard.” La Terra Fina USA, LLC v. Reser’s Fine Foods, Inc., 2024 WL 1973468, at 23 *3 (N.D. Cal. May 3, 2024). The following record evidence reflects that Ravine acted with 24 knowledge and intent to deceive the USTPO: 25 • Ravine submitted the substitute specimen shortly after Hub was created. (Perahia Decl., 26 Ex. 72 at 33–38, Ex. 10, Deposition of Guy Ravine (“Ravine Tr.”), at 228:23-230:16; Ravine Decl., ¶¶ 28–29.) Ravine cannot argue in good faith that he did not know the 27 content of what he submitted. 28 • Ravine submitted a version of Hub which did not include (or had removed) date stamps. 1 (Compare Perahia Decl., Ex. 72 at 33–38 with Perahia Decl., Ex. 84.) Including those 2 dates would have shown that the substitute specimen was not available in December 2015. 3 Ravine’s arguments that he did not know that his actions violated the law are not supported 4 by the contemporaneous record. The Court need not credit self-serving declarations given the 5 evidence presented. F.T.C. v. Publ’g Clearing House, Inc., 104 F.3d 1168, 1171 (9th Cir.1997) (“A 6 conclusory, self-serving affidavit, lacking detailed facts and any supporting evidence, is insufficient 7 to create a genuine issue of material fact.”). Further, deflective arguments that attorneys regularly 8 submit false information to the USPTO do not persuade. Two wrongs do not make a right. After 9 considering the evidence, the Court finds that no genuine dispute of material fact exists as to 10 OpenAI’s cancellation claims. 11 The Court thus GRANTS OpenAI summary judgment as to its affirmative claims (3) 12 fraudulent registration; (4) cancellation—no bona fide use; and (5) cancellation—misrepresenting 13 source and Ravine’s corresponding counterclaim (2) Lanham Act, 15 U.S.C. § 1114.1 14 Trademark Infringement Claims 15 To prove a federal or common law trademark infringement claim, a party must show (1) a 16 protectible ownership interest in a valid mark, and (2) that defendant’s use of the mark, or a 17 substantially similar mark, is likely to cause consumer confusion. Network Automation Inc. v. 18 Advanced Systems Concepts, Inc., 638 F.3d 1137, 1144 (9th Cir. 2011); see also Grupo Gigante SA 19 De CV v. Dallo & Co., 391 F.3d 1088, 1100 (9th Cir. 2004) (“As a general matter, trademark 20 claims under California law are “substantially congruent” with federal claims and thus lend 21 themselves to the same analysis.”) Both parties concede that the two marks (OpenAI vs. Open AI) 22 are likely to, and already have, caused customer confusion. The pending Lanham Act and common 23 law trademark infringement claims, then, will hinge on whether either OpenAI or Ravine has a 24 protectible ownership interest in a valid mark. The Court will first consider Ravine’s counterclaims 25 and then turn to OpenAI’s affirmative infringement claims. 26 27
28 1 Ravine’s Lanham Act (Count 2, 15 U.S.C. § 1114) claim cannot succeed without a registered mark. The Court has cancelled that mark. 1 Ravine’s Trademark Infringement Counterclaims (Counterclaims 1, 3, and 6) 2 Plaintiff moves for summary judgment on Ravine’s remaining counterclaims for trademark 3 infringement under the Lanham Act (counterclaim 1) and common law (counterclaim 3), and 4 declaratory judgment (counterclaim 6). 5 To show a protectible ownership interest under the Lanham Act, the trademark owner must 6 have used the mark in commerce. Sengoku Works Ltd. v. RMC Int’l, Ltd., 96 F.3d 1217, 1219 (9th 7 Cir. 1996). “[I]t is not enough to have invented the mark first or even to have registered it first; the 8 party claiming ownership must have been the first to actually use the mark in the sale of goods or 9 services.” Id. When, as here, a trademark is not registered, or found not to have been properly 10 registered, a party may have a valid mark if it is (1) inherently distinctive, or (2) descriptive but has 11 acquired secondary meaning. Two Pesos, Inc. v. Taco Cabana, Inc., 505 U.S. 763, 769 (1992).2 12 a) Ravine’s Open AI mark is not inherently distinctive. 13 Ravine first argues that the Open AI mark is suggestive, not descriptive, and thus is 14 inherently distinctive. A descriptive mark describes some aspect or characteristic of a product, 15 whereas a suggestive mark requires imagination or multi-stage reasoning. Lahoti v. VeriCheck, Inc., 16 586 F.3d 1190, 1198 (9th Cir. 2009). 17 The Court concurs with the USPTO’s determination that Ravine’s Open AI mark was 18 “descriptive” because it “merely describes a feature of the applicant’s services.” (Perahia Decl., Ex. 19 72 at 62–63.) While not necessary here, district courts may defer to the USPTO’s classification. 20 Lahoti, 586 F.3d at 1199 (9th Cir. 2009) (“Deference to the PTO’s classification decision is 21 sensible because the PTO has special expertise that we lack on this fact-intensive issue.”); OpenAI, 22 Inc. v. Open A.I., Inc., No. 24-1963, 2024 WL 4763687, at *2 (9th Cir. Nov. 13, 2024) (same); see 23 also Kifle v. YouTube LLC, 2022 WL 326613, at *5 (N.D. Cal. Feb. 3, 2022) (same). 24 Ravine did not dispute the USPTO’s classification as a descriptive mark when Ravine 25 elected to register his mark on the supplemental register. (Reg. No. 5,258,002; Perahia Decl. Ex. 72 26 at 69.) Proceeding with the supplemental register is an “admission against interest” that the mark is 27
28 2 See also, Ninth Circuit Model Civil Jury Instruction 15.9–Infringement–Elements– Validity–Unregistered Marks and cases cited therein. 1 not distinctive or a protectable trademark. Automated Pet Care Prods., LLC v. PurLife Brands, Inc., 2 670 F. Supp. 3d 946, 951 (N.D. Cal. 2023); 2 McCarthy on Trademarks and Unfair Competition 3 § 19.43 (5th ed. 2023) (“An application for registration on the Supplemental Register is an implied 4 admission that the term is not inherently distinctive.”) Moreover, throughout the litigation, Ravine 5 has admitted that the Open AI mark is descriptive. (See e.g. Dkt. No. 100, Open AI Counterclaim, 6 ¶ 189 (claiming that OpenAI, Inc. stole Open AI’s term “from a literally open AI company that has 7 used it to pursue a truly open AI.”); Dkt. No. 138, Second Amended Counterclaim, ¶ 35 (“When 8 people heard the words ‘Open AI,’ they understood what the organization was about.’”); Id. ¶ 33 9 (“What Ravine eventually realized is that he could build on the ideology of his open collaboration 10 platform. . . . researchers were actually motivated by the ideology of open sharing.”) 11 Ravine maintains that the Open AI mark’s classification is best left for a jury, citing to an 12 expert report from Dr. Leonard, a linguist, who opined on the meaning of the terms “Open” and 13 “AI.” Dr. Leonard’s report does not create a genuine dispute of material fact. Dr. Leonard opines 14 that the term Open AI does “not describe the products/services provided by [Ravine’s Open AI]” 15 because the term open conveys many potential specialized meanings. (Leonard Rept., ¶¶ 61–63, 16 67.) Dr. Leonard misses the point. That there are other possible meanings of the term “open” that 17 do not describe Open AI’s features, does not detract from the (at least) one meaning that does 18 describe Ravine’s product. Lahoti, 586 F.3d at 1201. The correct inquiry is “whether, when the 19 mark is seen on the goods or services, it immediately conveys information about their nature.” Id. 20 Dr. Leonard ignores, and otherwise fails to refute, the USPTO’s finding that “open” is descriptive 21 as applied to Ravine’s mark because “it indicates that the applicant’s website allows public or non- 22 proprietary information sharing.” (Perahia Decl., Ex. 72 at 63.) Ravine personally attested to 23 USPTO about the nature of his collaboration tools. An expert’s opinion which ignores the evidence 24 in the case does not create a genuine dispute of material fact. 25 Taken together, the Court concludes that no reasonable juror could find, based on the 26 evidence presented, that Ravine’s Open AI mark is suggestive.3 27
28 3 Because the Court finds that the Open AI mark is descriptive, the Court need not resolve whether the market penetration test applies to inherently distinctive marks. Those common law 1 b) Ravine’s descriptive mark has not acquired secondary meaning. 2 A descriptive mark “can receive trademark protection if it has acquired distinctiveness by 3 establishing ‘secondary meaning’ in the marketplace.” Yellow Cab Co. of Sacramento v. Yellow 4 Cab of Elk Grove, Inc., 419 F.3d 925, 927 (9th Cir. 2005) (citation omitted). Here, “[a] plaintiff 5 must show its mark achieved secondary meaning before a defendant first used the mark.” OpenAI, 6 Inc., 2024 WL 4763687, at *1 (emphasis supplied) (citing Levi Strauss & Co. v. Blue Bell, Inc., 778 7 F.2d 1352, 1358 (9th Cir. 1985) (“Strauss was required to prove that the tab as used on shirts had 8 acquired secondary meaning by 1976, when Blue Bell began using a protruding label on shirts.”) In 9 the Ninth Circuit, courts analyze the following relevant factors: (1) consumer perception and 10 whether purchasers of the product associate the trademark with the producer; (2) advertising; (3) 11 length and manner of use; (4) whether the use has been exclusive; (5) copying; and (6) actual 12 confusion. Yellow Cab, 419 F.3d at 930.4 13 Here, Ravine cites no evidence to suggest that his Open AI mark acquired secondary 14 meaning at any point in time. Rather, Ravine merely submits the conclusory statement that “a 15 reasonable jury could still conclude that Defendants acquired secondary meaning through their use 16 and promotion of the mark.” (Oppo. at 19, n. 5.) Argument alone is insufficient to withstand a 17 motion for summary judgment. Olivier v. Baca, 913 F.3d 852, 857 (9th Cir. 2019) (Where “the 18 opposing party will have the burden of proof at trial, the moving party need only point out that 19 there is an absence of evidence to support the nonmoving party’s case.”) 20 No genuine disputes of material fact remain about Ravine’s Lanham Act and common law 21 trademark infringement claims. On that basis, the Court GRANTS OpenAI’s motion for summary 22 23 24
25 based territorial and market considerations are intertwined with a descriptive mark’s secondary meaning test. 26 4 See also, Ninth Circuit Model Jury Instructions, § 15.11 Infringement—Elements— Validity—Distinctiveness—Secondary Meaning and cases cited therein; P & P Imports LLC v. 27 Johnson Enters., LLC, 46 F.4th 953, 961 (9th Cir. 2022) (considering copying and consumer 28 confusion) 1 judgment as to counterclaims (1) Lanham Act, 15 U.S.C. § 1125(a), (3) common law trademark 2 infringement, and (6) declaratory judgment that Ravine owns the mark.5
3 OpenAI’s Trademark Infringement Claims (Claims 1 and 2, Counterclaims 4, 5, and 7) 4 OpenAI advances two trademark infringement claims against Ravine: Lanham Act (15 5 U.S.C. § 1125(a)) and common law trademark infringement. The Court analyzes whether plaintiff 6 has a protectible interest in the OpenAI trademark. 7 Here, OpenAI does not dispute that its mark is descriptive. Based on the law cited above, 8 the Court’s infringement analysis, then, will turn on whether OpenAI acquired secondary meaning, 9 and if so, its scope and timing. More precisely, the Court must determine whether OpenAI acquired 10 secondary meaning before Ravine first used the Open AI mark in commerce. OpenAI, Inc., 2024 11 WL 4763687, at *1. 12 OpenAI offers two dates by which it argues that it acquired secondary meaning: first, 13 November 2022, by which time it submits that OpenAI acquired nationwide secondary meaning 14 and second, January 2017, by which time it asserts secondary meaning amongst AI researchers. The 15 Court considers the evidence submitted. Because the Court finds that OpenAI acquired nationwide 16 secondary meaning by at least November 2022, it need not address the January 2017 period. 17 a) Use of the Mark, Scope, and the Legal Framework. 18 Ravine argues that he is the first user of the descriptive mark, and thus, cannot be liable for 19 trademark infringement. 20 The law, however, “does not protect or permit a ‘first user’s’ expansion beyond its original 21 product line into an area occupied by an ‘intervening junior user’ who has established its own rights 22 in the mark.” RXD Media, LLC v. IP Application Dev. LLC, 986 F.3d 361, 371 (4th Cir. 2021) 23 (citing 4 J. McCarthy, McCarthy on Trademarks and Unfair Competition § 24:20 (5th ed. 2020); 24 Fuller Prods. Co. v. Fuller Brush Co., 299 F.2d 772, 775 (7th Cir. 1962) (“[P]rior use of a 25 [descriptive] mark affords no protection for expansion of trade to goods other than those of the 26 27
28 5 The Court notes that the second counterclaim (Lanham Act, 15 U.S.C. § 1114) would also separately fail under this analysis. 1 same descriptive properties as the goods with which the mark has become identified by such prior 2 use.”). Said differently, the parties are each limited to the original product line and the natural zone 3 of expansion. Id. Ravine cites no law or evidence justifying an expansion of his use of the mark to 4 the entire AI industry. 5 RXD Media v. IP Application Development instructs. There, the Fourth Circuit affirmed the 6 district court’s grant of summary judgment where two companies each used the “ipad” mark. RXD 7 Media, LLC v. IP Application Dev. LLC, 986 F.3d 361 (4th Cir. 2021). In 2007, plaintiff RXD 8 released “ipad.mobi,” which allowed users to make simple, online lists on an internet-based 9 notepad. Id. at 366. Then in January 2010, defendant Apple released its touch-screen tablet called 10 the “iPad.” Id. A few years later, in October 2016, RXD launched a “rebranded” website using the 11 “ipad” name which offered “cloud storage” services that allowed users to upload photographs, 12 videos, music, and documents. Id. at 367. RXD filed suit, seeking declaratory judgment that its use 13 of the “ipad” mark did not infringe Apple’s rights because RXD’s use of the mark “preceded 14 Apple’s use and Apple’s establishment of a secondary meaning in a descriptive mark, precluding 15 any possible infringement by RXD.” Id. at 368. The Fourth Circuit sided with Apple, in part 16 because Apple achieved secondary meaning in its descriptive mark before October 2016—the date 17 RXD rebranded and offered new services. Id. at 371. The court concluded that RXD’s “wholly 18 altered use of the mark on its ‘ipadtoday.com’ website in 2016, on the heels of Apple’s commercial 19 success in releasing the iPad device” was not entitled to trademark protection. Id. Although prior 20 users are generally permitted to “continuing using a mark in the manner that was legal when first 21 used”, RXD had expanded “beyond its original product line into an area occupied by an 22 ‘intervening junior user’ who had established its own rights in the mark.” Id. 23 The evidence in this case is similar. Initially, OpenAI and Ravine operated in different 24 lanes, using their respective marks for different purposes. Ravine admits the same. Although his 25 argument vacillates on each party’s “agreed” offerings, he cannot escape his admission that 26 plaintiff’s concurrent use of the Open AI mark was acceptable to him because “both parties would 27 use their respective marks for their respective goods and services.” (Ravine Decl., ¶ 20.) 28 1 The record evidence shows that Open AI’s initial offerings—the Initial Collaboration Tool, 2 Hub, Decentralized, and the Evolved Collaboration Tool—were the equivalent of information or 3 message-sharing platforms, were never a commercial concern, and were limited to collaboration 4 and communication tools for people interested in talking about AI development. (Ravine Decl., 5 ¶¶ 7, 12, 20, 25, 30–31, 35; Ex. 11.) OpenAI, on the other hand, was developing generative AI tools 6 as an AI research company. (Brockman Decl., ¶¶ 13, 15, 17–37; Ex. B.) 7 The Court finds that OpenAI and Ravine—while both related to AI—offered different types 8 of products (or services) in different segments. 9 b) OpenAI and Secondary Meaning in November 2022. 10 In November 2022, Ravine pivoted away from messaging platforms and launched “Boom,” 11 an AI image generator. (Ravine Decl., ¶ 45.) Several months prior, OpenAI had launched its own 12 AI image generator, Dall-E 2. (Brockman Decl., ¶ 37; Dyett Decl., ¶ 11.) 13 The Court finds that even assuming that Ravine was first to use the Open AI mark in 14 commerce (which is highly debatable), when Ravine launched Boom, he launched “a product much 15 different and much more sophisticated” than his previous collaboration tools. RXD Media, 986 F.3d 16 at 372. That pivot makes November 2022 the relevant date by which OpenAI must have acquired 17 secondary meaning as the intervening junior user which had historically used the mark for different 18 products or services. 19 For the reasons set forth below, the Court finds that no reasonable juror could conclude that 20 OpenAI did not acquire secondary meaning by November 2022. Each factor considered in the 21 Ninth Circuit6 weighs in favor of secondary meaning: 22 23 24
25 6 Yellow Cab, 419 F.3d at 930 (9th Cir. 2005) (“To determine whether a descriptive mark has secondary meaning, a finder of fact considers: (1) whether actual purchasers of the product 26 bearing the claimed trademark associate the trademark with the producer, (2) the degree and manner of advertising under the claimed trademark, (3) the length and manner of use of the claimed 27 trademark, and (4) whether use of the claimed trademark has been exclusive.”); P & P Imports LLC 28 v. Johnson Enters., LLC, 46 F.4th 953, 961 (9th Cir. 2022) (considering copying and consumer confusion); Snap Inc. v. Vidal, 750 F. Supp. 3d 1120, 1156–57 (C.D. Cal. 2024) (same). 1 Factor 1: Consumer Perception. The following facts demonstrate that there are no 2 genuine disputes of material fact as to whether the people who purchase or use OpenAI’s products 3 associate the OpenAI mark with OpenAI:
4 • By April 2019, OpenAI’s website averaged over 1 million visitors per month in the preceding six months. (Dyett Decl. ¶ 26, Ex. S.) By September 2022, over 1.5 5 million users were creating over 2 million images per day with Dall-E 2. (Id. ¶ 14, 6 Ex. I.) In November 2022, those numbers increased to 3 million users creating 4 million images per day. (Id. ¶ 15.) 7 8 • In March 2022, search engines like Google and Bing exclusively associated the term “OpenAI” with plaintiff on the first page of results, featuring information 9 panels about the company and suggesting only OpenAI-related searches. (Perahia Decl., Ex. 63.) In March 2022, OpenAI was listed among Time’s “100 Most 10 Influential Companies of 2022.” (Id., Ex. 65.)
11 • GitHub data from November 2022 shows that tens of thousands of users (i.e. other 12 AI developers) saved personal copies of OpenAI’s products for their building repository. (Brockman Decl., Exs. D, E.) OpenAI’s expert, Dr. Lipson, states that 13 people in the AI industry frequently used OpenAI Gym, and many research papers 14 were written based on the product. (Declaration of Hod Lipson, (“Lipson Decl.”), Dkt. No. 231, Ex. A at ¶¶ 22–24, 26, 27.) 15 • On November 15, 2022, OpenAI announced the release of ChatGPT, which was 16 an instant hit. (Dyett Decl., ¶¶16–21.) Tech journals referred to ChatGPT as “one 17 of the fastest growing services ever” with over 100 million weekly users and 2 million developers using OpenAI’s API. (Perahia Decl., Ex. 68.) Others described 18 Open AI—since launching ChatGPT—as a “viral sensation” and “household name.” (Id., Ex. 57.) 19 20 Ravine, for his part, attempts to argue that the following three points in the record create a 21 genuine dispute of material fact. The Court disagrees. 22 One, OpenAI did not commission a consumer survey. True, but “[c]onsumer survey 23 evidence is not required.” Eko Brands, LLC v. Adrian Rivera Maynez Enters., Inc., No. 20-35369, 24 2021 WL 3630225, at *1 (9th Cir. Aug. 17, 2021). Ravine did not commission a consumer survey 25 either. 26 Two, an internal brand survey supposedly shows that OpenAI had low brand awareness in 27 2023. (Brewer Decl., ¶ 37.) The survey, however, studied a legally irrelevant population. The Court 28 agrees with OpenAI that the correct inquiry is whether consumers of OpenAI’s products associate 1 the mark with OpenAI, not the opinions of people who have never heard of, or do not use, 2 OpenAI’s products (which the survey included). 3 Three, Ravine offered an expert opinion. That each side’s experts rendered opinions on the 4 above-mentioned internal survey does not change the fact that the survey is not relevant in the first 5 instance. Dr. Chiagouris opines that the internal survey shows that OpenAI had not acquired 6 secondary meaning in 2023. (Chiagouris Decl., Ex 1.) OpenAI’s expert, Dr. Steckel, analyzed the 7 underlying survey data and determined that when a consumer responded that they used an OpenAI 8 product (like ChatGPT), rather than having “heard” of the product, concluded that 60% recognized 9 OpenAI. Generally, figures over 50% are regarded as clearly sufficient to satisfy the test, but 10 figures of 46%, 48%, 39% and 37 percent have also been found sufficient. See 5 McCarthy on 11 Trademarks and Unfair Competition § 32:190 (5th ed. 2025). 12 Factor 2: Advertisement. The following facts demonstrate that there are no genuine 13 disputes of material fact as to whether OpenAI advertised under the OpenAI trademark:
14 • OpenAI launched popular AI products (Gym, Universe, API, Roboschool, 15 Baselines, Gym Retro, Spinning Up, Dota 2, GPT, ChatCPT, DALL-E). Those products were widely publicized and covered in national media and online. 16 (Brockman Decl., Exs. B, C, D, E, G and J; Perahia Decl., Ex. 86.)
17 • OpenAI participated in, and sponsored, leading AI industry conferences. 18 (Brockman Decl., Exs. M, H.)
19 • OpenAI was active on social media, YouTube, its blog, and in publishing industry 20 leading research papers. (Brockman Decl., Exs. F, G, H, J, K.)
21 Ravine argues that OpenAI did not engage in traditional advertising, but that argument does 22 not create a genuine dispute of material fact, especially in a nascent industry. Ravine cites no law 23 that indicates that “traditional” advertising is required in all cases. It is more appropriate to evaluate 24 metrics in the industry at issue. 25 Factor 3: Extent of Use. The following facts demonstrate that there are no genuine disputes 26 of material fact that OpenAI used the OpenAI mark for a sufficient period of time: 27 28 • OpenAI announced its founding in December 2015. (Brockman Decl., Ex. A.) 1 OpenAI first used the mark in commerce, by launching its first product OpenAI 2 Gym, on April 27, 2016. (Id. ¶ 13, Ex. B at 6.)
3 • Since April 2016, OpenAI has since released over 20 AI products or services. (Id., ¶¶ 13–38.) 4
5 • By November 2022, OpenAI had used its mark in continuous commerce for just under seven years. “[S]ubstantial and continuous use of a mark in commerce for 6 five years is prima facie evidence of secondary meaning.” Jason Scott Collection, 7 Inc. v. Trendily Furniture, LLC, 68 F.4th 1203, 1216 (9th Cir. 2023). Ravine does not dispute that for the 2022 period, length of use weighs in favor of secondary 8 meaning. Ravine merely attacks OpenAI’s evidence by claiming that the use referenced was not 9 “prominently displayed.” Ravine cites to no law to indicate that the Court should use this additional 10 characterization. Accordingly, the argument does not persuade and in many ways is contrary to the 11 record cited above. 12 Factor 4: Exclusivity. With respect to this factor, exclusivity of use means “whether the 13 trademark owner’s use of the mark was substantially exclusive.” Converse, Inc. v. International 14 Trade Commission Skechers USA, Inc., 909 F.3d 1110, 1122 (Fed. Cir. 2018) (emphasis supplied.) 15 All of OpenAI’s evidence, cited above, demonstrates that by 2022, OpenAI was using the 16 mark in commerce in its field of use. 17 Ravine argues that OpenAI’s use was not exclusive because he released several tools (the 18 Initial Collaboration, Hub, the Evolved Collaboration Tool, and Decentralized) during the relevant 19 period. An analysis of the evidence, however, demonstrates that few, if any, people actually used 20 those tools.7 21
22 23 7 Much of the “use” evidence Ravine cites in support of his opposition comes in the form of 24 witness declarations. Those witnesses are exclusively former employees, friends, or investors in 25 Ravine’s litigation. Nikita Gaer, Sergey Belkin, Mattia Iavarone, and Kirk McMurray are former Ravine employees. (Gaer Decl., ¶ 3; Belkin Decl., ¶¶ 5–6; Iavarone Decl., ¶ 3; McMurray Decl., 26 ¶ 3.) Deborah Reynolds was Ravine’s “friend” who hosted Ravine on more than 50 occasions and invested $450,000 in Ravine’s company “We Communicate.” (Declaration of Dylan Scher, (Scher 27 Decl., Ex. G) Reynolds Tr. 74:7–76:1; 135:1–136:10.) Tom Gruber is funding Ravine’s litigation 28 against OpenAI. (Dkt. No. 177.) Ravine does not submit any evidence from genuine third-party users. • Ravine does not dispute that Open AI stopped hosting the Initial Collaboration 1 Tool in February 2016, meaning Ravine’s use was not continuous. (Dkt. No. 2 279-3, RSUF, Fact 31).
3 • Ravine has not presented evidence that Hub was used in commerce. Hub was a “discourse-based project” that “included features such as a message board where 4 users could post problems and solutions related to AI.” (Ravine Decl., ¶ 25, Ex. 5 11.). There is no evidence of genuine third-party users on Hub. (Declaration of Luke Tenery (“Tenery Decl.”), Dkt. No. 277, Ex. A at ¶¶ 85–86; Perahia Decl., 6 Ex. 14, Deposition of L. Tenery, at 152:3–14.) The only evidence of use proffered consisted of 40 comments, but those comments were from Ravine’s 7 own Open AI employee Nikita Gaer. (Declaration of Seth Nielson, (“Nielson 8 Decl.”), Dkt. No. 230, Ex A at ¶ 114; (Gaer Decl., ¶ 15; Perahia Decl.; Ex. 13 at 215:20-216:7, 225:1-24; 231:3-231:10, 172:2-11, 257:3-5; McCurry Decl., Exs. 9 B–E.) OpenAI’s expert concludes that Hub was not a functional website 10 accessible to third-party users. (Nielson Decl., Ex A at ¶ 116.)
11 • Ravine’s expert admits that, despite that Ravine may have created the Evolved Collaboration Tool in 2017, it did not have a registered user until June 19, 2020. 12 (Tenery Decl., ¶ 94.) At best, as Ravine admits, the Evolved Collaboration Tool 13 had a mere 37 U.S. users. (RSUF Fact 37.) OpenAI’s expert states that the timing coincides with the launch of OpenAI’s API and suggests that any users 14 likely inadvertently visited Ravine’s cite. (Nielson Decl., Ex. A ¶ 154.) Further, at one point, the Evolved Collaboration Tool redirected to OpenAI’s website. 15 (Perahia Decl. Ex. 10, Ravine Dep. Tr. 185:23–186:10; Gaer Decl. ¶ 18.) 16 • Ravine’s next tool, Decentralized, was released in October 2017. Ravine’s 17 forensic expert admits that between October 25, 2017 and November 16, 2022, only 10 “unique editors” used Decentralized. (Tenery Decl. Ex. A ¶ 96.) 18 OpenAI’s expert concluded that those “unique editors” included Ravine’s 19 administrators, test accounts, and foreign registrants that appear to be spam, or otherwise fake, accounts (i.e. mike@mike.com). (Nielson Decl., Ex. A at ¶¶ 20 117–143.) 21 The Court finds as a matter of law that the minimal use presented does not rise to a level to 22 raise a genuine dispute of material fact that OpenAI used the mark exclusively or substantially 23 exclusively. 24 Factors 5 and 6: Copying and Actual Confusion.8 Neither party contests that there was 25 actual confusion. 26
27 8 OpenAI does not submit evidence of “demonstrated utility” or that OpenAI used the mark 28 to increase the sales of its product. The Court finds that this evidence is not necessary in light of the other factors. 1 • The record is replete with evidence of, and admissions that, OpenAI customers were confused by Ravine’s company. (Perahia Decl., Ex. 12, Deposition 2 Transcript of Guy Ravine, at 42:13–15) (“Q: When did you first notice that 3 confusion? A: People started -- well, you know, back in 20- -- 2016, even, there was confusion.”); id., Exs. 2, 41; Ravine Decl., ¶ 58.) 4 5 • After OpenAI launched Dall-E 2 and ChatGPT, Ravine launched an image generator (“Boom”) and a chat bot (“Ava.”) (Compare Ravine Decl. ¶¶ 45–50 with 6 Brockman Decl. ¶ 37.). Similar products present direct evidence of copying.
7 Accordingly, the Court finds no genuine disputes of material fact that Ravine’s use of Open AI led 8 to actual confusion among customers. Nor is there a genuine dispute of material fact that Ravine 9 copied OpenAI. Because Ravine drifted into OpenAI’s market segment through launching Boom 10 and Ava—products OpenAI had offered months prior—Ravine is deemed to have copied the mark. 11 Summary. In sum, even viewing the evidence in the light most favorable to Ravine, the 12 Court concludes that OpenAI acquired secondary meaning by at least November 2022. By using the 13 Open AI mark for Boom and Ava after that point, Ravine infringed OpenAI’s trademark. 14 Accordingly, the Court GRANTS OpenAI’s motion for summary judgment as to its claims 15 for trademark infringement (claims 1 and 2) and Ravine’s remaining counterclaims (4, 5, and 7).9 16 IV. MOTION TO STRIKE 17 Ravine moved to strike “new” evidence and arguments asserted in OpenAI’s reply, along 18 with counsel’s evidentiary objections. (Dkt. No. 290.) In response, OpenAI moved to strike 19 Ravine’s motion to strike as an unauthorized sur-reply. (Dkt. No. 294.) The Court finds that 20 OpenAI’s reply evidence was properly submitted in response to Ravine’s opposition. The Court, 21 however, will strike OpenAI’s evidentiary objections inasmuch as those objections violate Civil 22 Local Rule 7-3(a). (“Any evidentiary and procedural objections to the motion must be contained 23 within the brief or memorandum.”) The Court will consider OpenAI’s evidentiary objections only 24 if those objections were asserted in the parties’ briefing or at oral argument. In any event, the Court 25 only considers admissible evidence. 26
28 9 In light of the Court’s finding, it need not decide whether secondary meaning was established among a narrower segment by January 2017. 1 Accordingly, the Court GRANTS IN PART Ravine’s motion to strike, and DENIES OpenAI’s 2 motion to strike. 3 V. CONCLUSION 4 For the reasons set forth above, the Court GRANTS plaintiff’s motion for summary judgment 5 in full, GRANTS IN PART defendants’ motion to strike, and DENIES plaintiff’s motion to strike. 6 THE COURT ORDERS AS FOLLOWS: 7 The Court permanently enjoins defendants from using the Open AI mark. Defendants, and 8 each of their officers, directors, employees, agents, servants, representatives, and affiliates are 9 enjoined and restrained from: 10 a. Using Defendant’s Open AI mark, or any other logo, design, or word mark 11 that is a colorable imitation of, or similar to, it, including without limitation 12 “Open AI” and “open.ai,” in connection with the display, advertising, 13 development marketing, production, promotion, sale, and/or distribution of 14 any artificial intelligence products or services, including the results generated 15 by such products or services; 16 b. Using any Infringing Mark in connection with any website, app, or social 17 media account, including as a domain name or social medial handle; and 18 c. Representing in any manner or by any method whatsoever that goods, 19 services, or other products branded with any Infringing Marks are sponsored, 20 approved, or authorized by, or originate from, OpenAI, or otherwise taking 21 any action likely to cause confusion, mistake or deception as to the origin, 22 approval, sponsorship, or certification of such goods, products, or services. 23 2. All those acting in active concert or participation at the direction of, or in contractual 24 privity with the above-enjoined parties, including domain name registrars, web 25 hosting services, and social media platforms, are enjoined and restrained from 26 facilitating, permitting, or otherwise enabling defendants to engage in any of the 27 actions restrained by this Order, including allowing anything to be displayed on 28 https://open.ai other than a notice of suspension. 1 3. Defendants, within 30 days after service of this Order with notice of entry thereof 2 upon them, to be required to file with the Court and serve upon OpenAI’s attorneys 3 a written report under oath setting forth in detail the manner in which defendants 4 have complied with the above-mentioned orders. 5 The trial date and all related deadlines are vacated. The parties shall provide a form of 6 judgment, approved as to form, within seven (7) business days of this Order.'® 7 This terminates Dkt. Nos. 225, 290, 294. 8 IT Is SO ORDERED. 9 10 Date: July 21, 2025 11 YVONNE GOW8ZAL OGERS 12 TED STATES DISTRICT COURT JUDGE 8 E 13 5 14 S 15
2 16 A G17 o
Z 19 20 21 22 23 24 25 26 27 28 0 The form of judgment should address OpenAI’s requests for relief, including nominal monetary damages, interest, attorneys’ fees, and costs. (See Dkt. No. 205 at 7.) 19