Oneida Consumer, LLC v. Fox

CourtDistrict Court, S.D. Ohio
DecidedAugust 10, 2020
Docket2:20-cv-02043
StatusUnknown

This text of Oneida Consumer, LLC v. Fox (Oneida Consumer, LLC v. Fox) is published on Counsel Stack Legal Research, covering District Court, S.D. Ohio primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Oneida Consumer, LLC v. Fox, (S.D. Ohio 2020).

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE SOUTHERN DISTRICT OF OHIO EASTERN DIVISION

Oneida Consumer, LLC, et al., Case No: 2:20-cv-2043 Plaintiffs, Judge Graham v.

Elyse Fox,

Defendant. Opinion and Order

This matter is before the court on plaintiff Oneida Consumer LLC’s motion for a preliminary injunction. Oneida seeks a preliminary injunction to prevent defendant Elyse Fox from selling products bearing the ONEIDA trademark. Because the current record before the court demonstrates that Ms. Fox lawfully acquired the products and is attempting to resell them on terms to which Oneida previously agreed, plaintiff’s motion is denied. I. Background Plaintiff Oneida is the owner of the ONEIDA trademark, which is associated with flatware and dinnerware. Oneida currently markets and sells its products through a network of authorized retailers, partners, dealers and resellers, as well as through Oneida’s own website and third-party websites like Amazon. Eichhorn Decl. ¶ 3. Oneida has not always handled its own marketing, distribution and selling of products. In 2009, Oneida entered into a Master License Agreement (MLA) with Robinson Home Products, Inc., whereby Robinson was granted the exclusive right and license to design, manufacture, market, distribute and sell ONEIDA-branded flatware and dinnerware products in the United States. See MLA (Doc. 22-2) § 2.1. Robinson paid royalties to Oneida on the products it sold. Oneida terminated the MLA and its relationship with Robinson in 2018. Defendant Ms. Fox owns and operates Finest Flatware, doing business out of North Carolina. Fox Aff. ¶ 5. Ms. Fox began operating Finest Flatware in 2001 and first purchased and resold ONEIDA flatware in 2002. Id. ¶¶ 5-6. Her primary sales channels are through her own website, Amazon and eBay. Id. ¶ 21. From 2005 to 2009, Ms. Fox purchased ONEIDA flatware directly from Oneida and, with Oneida’s knowledge and approval, resold it on Amazon and eBay. Id. ¶ 13. After Robinson took over the ONEIDA brand in the United States, Ms. Fox began purchasing flatware from Robinson. She maintained what she considered to be a “very strong” business relationship with Robinson’s sales manager Laurie Montalbano from 2009 to 2018. Id. ¶ 19. Ms. Fox purchased millions of dollars’ worth of ONEIDA flatware from Robinson and resold it online. She did so with Robinson’s full approval and support. Id. ¶ 21; Montalbano Aff. ¶¶ 9, 15. The relationship between Ms. Fox and Robinson grew to the point that Robinson manufactured large, custom orders of flatware for Ms. Fox. Fox Aff. ¶ 20; Montalbano Aff. ¶ 8. Robinson approved of the packaging and configurations by which Ms. Fox would resell ONEIDA products to her customers. Fox Aff. ¶¶ 48-51; Montalbano Aff. ¶¶ 23-26. Robinson appointed Ms. Fox in 2016 as the “brand manager” of ONEIDA flatware on Amazon. Fox Aff. ¶ 22; Montalbano Aff. ¶¶ 12. Being “brand manager” gave Ms. Fox authority over all ONEIDA product listings on Amazon, including control over the product details and descriptions. Fox Aff. ¶ 22; Montalbano Aff. ¶ 12. Robinson knew and approved of Ms. Fox using the ONEIDA mark and the phrase “by Oneida” in connection with the product listings that Ms. Fox placed online. Montalbano Aff. ¶ 21-23. The ONEIDA flatware which Ms. Fox purchased from Robinson carried a limited lifetime warranty. Fox Aff. ¶ 29; Doc. 22-6. Robinson authorized Ms. Fox to pass the warranty on to her customers. Fox Aff. ¶ 31; Montalbano Aff. ¶ 16. According to Ms. Montalbano, Robinson “had full knowledge of and approved” of Ms. Fox reselling ONEIDA flatware with the warranty being included in the sale transaction to Ms. Fox’s customers. Montalbano Aff. ¶ 16. Ms. Montalbano reviewed and approved of the product listing details and descriptions, including the warranty language, which Ms. Fox posted for the flatware items she marketed and sold online. Id. ¶ 19; Fox. Aff. ¶ 35. Robinson agreed that it would honor the warranties on products resold by Ms. Fox, and it did in fact handle all warranty claims made by her customers. Montalbano Aff. ¶¶ 16-17. In July 2018, about the time Oneida terminated the MLA, Ms. Fox was introduced to Oneida’s Director of Sales and Marketing, Stacie Wyrick. Fox. Aff. ¶ 58. Ms. Fox provided Ms. Wyrick and Oneida’s e-Commerce Manager, Morgan Saunders, with details concerning her business and expressed her interest in continuing to purchase ONEIDA flatware for resale. Ms. Fox explained that her business model involved reselling products online and sometimes repackaging the flatware to better suit the needs of her customers. Id. ¶ 61. Ms. Wyrick and Ms. Saunders were impressed by Ms. Fox’s business operations and expressed enthusiasm for Oneida to do business with her. Id. ¶ 63. In October 2018, Oneida sent Ms. Fox a letter designating her as an “authorized distributor” of flatware. Id. ¶ 64. The letter was followed by receipt of an Authorized Dealer Policy (ADP) in December 2018. Ms. Fox found the ADP to be inconsistent with the understanding she had reached with Ms. Wyrick and Ms. Saunders, including their assurance that she could sell products on Amazon and eBay and could sell custom product configurations. Id. ¶¶ 66-67. Ms. Fox did not sign or execute the ADP.1 Rather, she called and emailed Ms. Saunders and Ms. Wyrick and voiced her objections to the ADP. Ms. Saunders, with Ms. Wyrick’s knowledge, specifically authorized Ms. Fox to continue to sell flatware on Amazon and eBay and to continue to sell custom configurations. Id. ¶ 68. Oneida also agreed to cover any warranty claims made by Ms. Fox’s customers, and directed her to send her customers to Oneida for warranty claims. Id. ¶¶ 69, 76. From December 2018 to September 2019, Ms. Fox purchased flatware from Oneida and continued to conduct her business as she had when she purchased products from Robinson. That is, she resold ONEIDA flatware online, sometimes in custom configurations, and passed the warranty to her customers. Id. ¶ 69. In October 2019, Ms. Fox was informed by Jami Decker, Oneida’s new Director of Sales and Marketing, that Ms. Wyrick and Ms. Saunders were no longer employed by Oneida. Fox Aff. ¶ 70. Ms. Fox told Ms. Decker that she would no longer be purchasing products from Oneida and instead would concentrate on selling her existing inventory. Id. Shortly thereafter, Oneida notified Ms. Fox that it would enforce the ADP, which in Oneida’s view meant that Ms. Fox could not sell her inventory on Amazon or eBay. Id. ¶ 71. The parties briefly explored the possibility of Oneida purchasing Ms. Fox’s inventory. Those efforts were unsuccessful. Id. ¶¶ 72-73. By letter of January 20, 2020, Oneida notified Ms. Fox that it was terminating her rights under the ADP effective March 31, 2020. Doc. 11-4. The letter explained that “there have been significant changes in leadership at The Oneida Group creating strategic shifts that have led us to reconsider our need and support of third-party resellers.” Id. “As of April 1, 2020, The Oneida Group will strictly

1 Plaintiff does not contest that Ms. Fox did not sign the ADP. Plaintiff asserts that Ms. Fox “was expected to comply” with it. Eichhorn Decl. ¶ 12. enforce the Policy and all resellers including Finest Flatware will no longer be authorized or licensed to use ONEIDA’s trademarks or copyrights.” Id. On March 10, 2020, Oneida sent Ms. Fox another letter reminding her that their relationship would be terminated on March 31. Doc. 11-5. In response to Oneida’s letters, Ms. Fox removed the phrase “Authorized Oneida Retailer” from her online sales channels.2 Fox. Aff. ¶¶ 81-82. She continued to offer ONEIDA flatware from her inventory for sale on Amazon, eBay and her business website. Id. ¶ 79. Her listings stated that the products were backed by a limited lifetime warranty. Docs. 11-6, 11-7, 11-9. On April 16, 2020, legal counsel for Oneida sent Ms. Fox a letter demanding that she cease selling ONEIDA flatware.

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Oneida Consumer, LLC v. Fox, Counsel Stack Legal Research, https://law.counselstack.com/opinion/oneida-consumer-llc-v-fox-ohsd-2020.