Old Joe Distilling Co. v. Esbeco Distilling Corp.

123 F.2d 658, 29 C.C.P.A. 701, 51 U.S.P.Q. (BNA) 476, 1941 CCPA LEXIS 170
CourtCourt of Customs and Patent Appeals
DecidedDecember 1, 1941
DocketNo. 4506
StatusPublished

This text of 123 F.2d 658 (Old Joe Distilling Co. v. Esbeco Distilling Corp.) is published on Counsel Stack Legal Research, covering Court of Customs and Patent Appeals primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Old Joe Distilling Co. v. Esbeco Distilling Corp., 123 F.2d 658, 29 C.C.P.A. 701, 51 U.S.P.Q. (BNA) 476, 1941 CCPA LEXIS 170 (ccpa 1941).

Opinion

GaReett, Presiding Judge,

delivered the opinion of the court:

This is an appeal from the decision of the Commissioner of Patents affirming that of the Examiner of Interferences sustaining the opposition of Esbeco Distilling Corporation (hereinafter generally referred to as opposer) to the application by Old Joe Distilling Company (hereinafter generally referred to as applicant) for registration of the notation “OLD JOE” as a trade-mark for whiskey.

Applicant is a corporation organized under the laws of the State of Kentucky, having its principal office at Lawrenceburg in‘Anderson County of that State. The articles of incorporation bear date of July .28, 1933: A prior corporation having the same name — Old Joe Distilling Company, Inc. — which operated in the same county but at a different location from that now occupied by applicant, was organized in 1912 and dissolved in 1924. As will appear from facts [702]*702hereinafter recited, applicant bases its claim of priority, in part, upon the use of the mark by such prior corporation.

Opposer is a corporation organized under the laws of the State of Delaware, having its principal office at Stamford, Connecticut. It seems to have been organized early in 1933 under the name Esbeco Beverage Company which name was later changed, by amendment to the charter, to Esbeco Distilling Corporation, the amendment being made after it became legal to manufacture whiskey.

Both companies are engaged in distilling, manufacturing, rectifying, and selling whiskey. So, the goods of both are the same in character, and the ultimate question to be determined is that of priority.

Opposer has no registration in the United States Patent Office, nor any application for registration, but relies upon claimed prior use to establish ownership.

It does not seem to be questioned that opposer made use of the mark as early as February 27, 1934, while the earliest use of it awarded applicant by the tribunals of the Patent Office was in August 1934 when a sale-was made. It is not conceded by counsel for applicant that this was- its first sale, but it appears that it did not begin the manufacture of whiskey until May 10, 1934. So, if applicant must be confined to its use of the mark upon whiskey manufactured by itself, opposer was clearly the prior user. Applicant, however, has endeavored to trace title to the mark through use by alleged predecessors as more particularly recited hereinafter.

In its application for registration applicant stated:

The trade mark has been continuously used and applied to goods in the business of applicant and its predecessor since 1818.

There is no substantial evidence of use of the brand or name, “Old Joe,” earlier than about 1886, but it seems to be fully established that whiskey manufactured at a distillery in Anderson County, Kentucky, owned at different times by different individuals, was sold under that brand or name during many years preceding 1912.

In 1912, as has been stated (following a fire which destroyed a part of the plant), a corporation was organized under the laws of Kentucky, having the name of Old Joe Distilling Company, which acquired the plant from its individual owners, and proceeded to manufacture whiskey, marketing it under the brand, “Old Joe.” The manufacture continued until 1917 when, on account of'national prohibition, distilling was discontinued.

It appears that sometime in 1920 the assets of the original Old Joe Distilling Company, including-the stock- of whiskey then on hand (some sales permissible by law having been made from the plant [703]*703after manufacture ceased in 1917) were sold to one Gratz B. Hawkins, he having about that time become president of the original company (whose existence as a legal entity continued, according to the finding of the Commissioner of Patents until November 8, 1924, when it was dissolved) and who is president of the applicant company; that after the sale to Hawkins the whiskey was retained in the warehouse at the plant until May 1923, and some sales were made from the plant under the law and regulations then existing; that in May 1923 such of the stock of whiskey as remained in the company’s warehouse, 527 barrels, was shipped to Louisville, Kentucky, and there stored, or concentrated, in a bonded warehouse of the Louisville Public Warehouses Company, in conformity with the requirements of the National Prohibition Act; that negotiable certificates of ownership, or warehouse receipts, were issued to the owners of the whiskey ;. that the whiskey was bottled from time to time under supervision, of the warehouse authorities and withdrawn upon permits duly granted in conformity with law, and that labels showing the whiskey to be the product of the Old Joe Distilling Company were placed', upon the bottles, as well as other labels bearing the notation “Old Joe Whiskey.”

It is the contention of applicant, in substance, that title to the brand “Old Joe” was acquired by Gratz B. Hawkins along with the properties and good will transferred to him in 1920 by the corporation of which he then became president; that the brand or name-was used by him in making sales from the company’s plant and in. such dealings as were transacted later through the public warehouse,, and that the brand was conveyed’to applicant after its organization in 1933, along with whatever assets or properties of the first corporation Hawkins conveyed at that time.

The Examiner of Trade-mark Interferences took the view that. Hawkins did not acquire title to the mark in question. In the course-of his decision after analyzing and quoting certain of the testimony he said:

After a consideration of applicant’s proofs it is deemed to appear that Hawkins merely purchased some buildings and a part (or perhaps all) of the stock, of whiskey then on hand from the corporation of which he was president.. Such purchase was in connection with the -dissolution of the corporation and. quite obviously this mere dissolution could give him no title to the mark in. question.
Having acquired no title to the mark “Old Joe” from the former Old: Joe Distilling Company, and since he personally made no such use of the mark-, as to create any rights -thereto in himself, it follows that he could not make: a -valid assignment thereof.

'In the'opinion of the doihmissioner it was unnecessary-to pass; upon the question of what rights Hawkins acquired in the mark.

[704]*704After reciting certain facte and quoting certain matter (a part of wliicli we quote hereinafter), he said, inter alia:

Assuming, without deciding, that Mr. Hawkins, as he seems to contend, acquired title to the mark from the original Old Joe Distilling Company when he purchased its stock of whisky, and that his sale of the warehouse receipts, in exchange for which the whisky was released to purchasers, constituted use by him of the trade-mark, proof still was required of a valid transfer from Mr. Hawkins to applicant. It was said by the Court of Customs and Patents Appeals in Kelly Liquor Co. v. National Brokerage Co., 26 C. C. P. A. 1110, 102 Fed. (2d) 857:
“But a trade-mark can be transferred only in connection with the transfer of an existing business. A trade-mark is treated as merely a protection for good will, and is not the subject of property except in connection with an existing business.”
Mr.

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123 F.2d 658, 29 C.C.P.A. 701, 51 U.S.P.Q. (BNA) 476, 1941 CCPA LEXIS 170, Counsel Stack Legal Research, https://law.counselstack.com/opinion/old-joe-distilling-co-v-esbeco-distilling-corp-ccpa-1941.