Off-White LLC v. Alins

CourtDistrict Court, S.D. New York
DecidedOctober 8, 2021
Docket1:19-cv-09593-AT
StatusUnknown

This text of Off-White LLC v. Alins (Off-White LLC v. Alins) is published on Counsel Stack Legal Research, covering District Court, S.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Off-White LLC v. Alins, (S.D.N.Y. 2021).

Opinion

USDC SDNY UNITED STATES DISTRICT COURT DOCUMENT SOUTHERN DISTRICT OF NEW YORK ELECTRONICALLY FILED OFF-WHITE, LLC DOC #2 ____ DATE FILED: 10/8/2021 Plaintiff, -against- 19 Civ. 9593 (AT) ALINS, ANTONY ARCHIBALD, CHAIRUIY, CRAVELOOK, DORYN_ LEB, DUOLU, ORDER DWARM, DYMA_ STORE, FANXIAOPENG, HYPEBEAST CoO., JIAHU MALL, KEITH KNOWLES (STORE), KICKSIXSTORE, KIWBOOD, LANFOO LANZHX, LUQUANQUS, MIEDAING, NIS INDUSTRIES, PAGCOME, QCOVER, RADU’S STORE, REANYST, REAYOUS, SAKA LAKA, SAWYUE, SHENZHENSHIXUESHANHUANBAOKEJTY OUXIANGONGSI, SUNNIYU, THE SOPRANOS, and ZC OUTDOOR PRODUCTS, Defendants. ANALISA TORRES, District Judge: Plaintiff, Off-White LLC, moves by order to show cause for a default judgment under Federal Rule of Civil Procedure 55 and Local Civil Rule 55.2, ECF No. 31, in this action for trademark infringement, counterfeiting, and related claims, against Defendants, Compl., ECF No. 9. Plaintiff also requests a permanent injunction. ECF No. 31. For the reasons stated below, Plaintiff's motion for default judgment is GRANTED, and Plaintiff's motion for a permanent injunction is GRANTED as modified below. L. Background On October 17, 2019, Plaintiff filed its complaint and application for a temporary restraining order, alleging counts of infringement and counterfeiting of Plaintiffs federally registered trademarks, infringement of Plaintiff's unregistered trademarks (registered and unregistered trademarks together, the “Marks”), false designation of origin, passing off and

unfair competition in violation of the Lanham Act, 15 U.S.C. § 1051, et seq., and common law unfair competition, in connection with Defendants’ alleged online sale of goods including the Marks. Compl. ¶ 1; ECF No. 14. On October 18, 2019, the Court granted the temporary restraining order (the “TRO”), and authorized alternative forms of service. ECF Nos. 3, 18. On October 29 and 30, 2019, Plaintiff served the summons, complaint, and TRO and supporting

documents on Defendants. Scully Decl. ¶ 13, ECF No. 33; ECF No. 20. On November 26, 2019, after no Defendants appeared at the order to show cause hearing, despite being served with the TRO through the alternative service authorized by the Court, the Court granted Plaintiff’s preliminary injunction. ECF No. 23. On November 6, 2020, the Clerk of Court entered a certificate of default. ECF No. 30. On November 20, 2020, Plaintiff moved by order to show cause for a default judgment under Federal Rule of Civil Procedure 55 and Local Civil Rule 55.2. ECF No. 31. On November 25, 2020, the Court issued an order directing Defendants to show cause why a default judgment should not be entered. ECF No. 36.

On February 16, 2021, Plaintiff’s counsel filed an affidavit stating that the following documents were served on all Defendants except Cravelook by the alternative service authorized in the order to show cause: 1. Order to show cause; 2. Plaintiff’s memorandum of law in support of its motion for default judgment, ECF No. 32; 3. Declaration of Plaintiff’s counsel, Brienne Scully (the “Scully Declaration”), with attached exhibits, ECF No. 33; 4. Declaration of Virgil Abloh, Plaintiff’s founder and Creative Director, with attachments, ECF No. 34; and 5. Plaintiff’s proposed default judgment (the “Proposed Judgment”), ECF No. 35.

ECF No. 38. II. Liability All Defendants defaulted by failing to answer the complaint, otherwise defend this action, or respond to the Court’s order to show cause. Fed. R. Civ. P. 55(a); ECF No. 55-3. When a default occurs, the Court deems the well-pleaded factual allegations set forth in the complaint relating to liability as true. See Greyhound Exhibitgroup, Inc. v. E.L. U.L. Realty

Corp., 973 F.2d 155, 158 (2d Cir. 1992). Plaintiff alleges counts of trademark counterfeiting, in violation of 15 U.S.C. § 1114(1)(b); registered and unregistered trademark infringement, in violation of 15 U.S.C. §§ 1114 and 1125; false designation of origin, passing off, and unfair competition, in violation of 15 U.S.C. § 1125(a); and common law unfair competition. Compl. ¶ 1. Under the Lanham Act, counterfeiting and infringement of registered and unregistered trademarks require proving the same elements: that (1) “the plaintiff’s mark is entitled to protection,” and (2) “defendant’s use of the mark is likely to cause consumers confusion[.]” Virgin Enters. Ltd. v. Nawab, 335 F.3d 141, 146 (2d Cir. 2003); John Wiley & Sons, Inc. v.

Book Dog Books, LLC, No. 13 Civ. 816, 2016 WL 11468565, at *3 (S.D.N.Y. Mar. 29, 2016). Plaintiff demonstrates both elements here. First, Plaintiff has submitted United States trademark registrations as evidence the registered Marks are protectible. Compl. Ex. B; Lane Cap. Mgmt., Inc. v. Lane Cap. Mgmt., Inc., 192 F.3d 337, 345 (2d Cir. 1999) (“A certificate of registration with the [Patent and Trademark Office] is prima facie evidence that the mark is registered and valid (i.e. protectible).”). Plaintiff has also sufficiently demonstrated that the unregistered Marks are protectible as distinctive and having acquired secondary meaning. See Louis Vuitton Malletier v. Dooney & Bourke, Inc., 454 F.3d 108, 116 (2d Cir. 2006) (“A plaintiff can establish a mark as distinctive by showing that the mark is ‘inherently distinctive,’ i.e., intrinsically capable of identifying its source, or by demonstrating that the mark has acquired ‘secondary meaning.’” (citation omitted)). Because the unregistered marks are either suggestive—not describing the product, but requiring the purchaser to use imagination to reach a conclusion about the nature of the goods—or fanciful—invented solely for use as a trademark—they are inherently distinctive. See Compl. Ex. B at 32, 52 (showing

the unregistered trademarks); U.S. Polo Ass’n, Inc. v. PRL USA Holdings, Inc., 800 F. Supp. 2d 515, 525 (S.D.N.Y. 2011), aff’d, 511 F. App’x 81 (2d Cir. 2013). Alternatively, the unregistered Marks have acquired secondary meaning. See Compl. ¶¶ 10, 12, 14–19; Christian Louboutin S.A. v. Yves Saint Laurent Am. Holdings, Inc., 696 F.3d 206, 226 (2d Cir. 2012) (“Factors that are relevant in determining secondary meaning include (1) advertising expenditures, (2) consumer studies linking the mark to a source, (3) unsolicited media coverage of the product, (4) sales success, (5) attempts to plagiarize the mark, and, (6) length and exclusivity of the mark’s use.” (quotation marks and citation omitted)). Second, although normally an analysis of consumer confusion is a fact-specific inquiry

under the factors enumerated in Polaroid Corp. v. Polarad Elecs.

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Off-White LLC v. Alins, Counsel Stack Legal Research, https://law.counselstack.com/opinion/off-white-llc-v-alins-nysd-2021.