Off-White LLC. v. Alicarl Serise Store

CourtDistrict Court, S.D. New York
DecidedJanuary 24, 2025
Docket1:21-cv-03630
StatusUnknown

This text of Off-White LLC. v. Alicarl Serise Store (Off-White LLC. v. Alicarl Serise Store) is published on Counsel Stack Legal Research, covering District Court, S.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Off-White LLC. v. Alicarl Serise Store, (S.D.N.Y. 2025).

Opinion

UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF NEW YORK -----------------------------------------------------------------X OFF-WHITE LLC., 21-CV-3630 (PAE) (VF)

Plaintiff, REPORT AND

RECOMMENDATION -against-

ALICARL SERISE STORE et al.

Defendants. -----------------------------------------------------------------X VALERIE FIGUEREDO, United States Magistrate Judge.

TO: THE HONORABLE PAUL A. ENGELMAYER, United States District Judge.

On April 23, 2021, Plaintiff Off-White LLC (“Off-White”) commenced this action asserting claims against 54 Defendants1 for trademark counterfeiting, trademark infringement, infringement of unregistered trademark, false designation of origin, passing off and unfair competition under the Lanham Act, as well as unfair competition under New York law. See ECF

1 The 54 Defendants are: Alicarl Serise Store, Angshe Store, Be Yeah Store, Beautiful Customer Store, Dongguan City Shanli Weaving Co. Ltd., Dongguan Gemfits Technology Co., Ltd., Dongguan Nuomanshi Clothing Co., Ltd., Dongguan Yihong Webbing Co., Ltd., Fashionable Accessories Store, FJXMVIP Store, Flovar Store, Geometric Spacing Store, Guangzhou Bikson Electronic Technology Co., Ltd., Guangzhou Misheng Technology Co., Ltd., Guangzhou Tomas Crafts Co., Limited, Guangzhou YJ Guangzhou YJ Technology Co., Ltd., Hangzhou Meikalai Technology Co., Ltd., HYUCENY FF bag666 Store, LBJSOX Store, LLL89898989 Store, Olivia's colorful Store, Outstandingofficial Store, Shangzhijia Store, Shenzhen Aishang Sunshine Trading Co., Ltd., Shenzhen Asher Technology Co., Ltd., Shenzhen Ast Electronic Technology Co., Ltd., Shenzhen Burzion Technology Co., Ltd., Shenzhen Chengzhou Technology Ltd., Shenzhen Haichengfeng Technology Co., Ltd., Shenzhen Shanen Electronic Commerce Co., Ltd., Shenzhen Weijiaxing Electronics Co., Ltd., Shenzhen Yetesi Technology Co., Ltd., Shenzhen Yueyangmeng E-Commerce Co., Ltd., Shop3659058 Store, Shop5095137 Store, Shop5411028 Store, shop678 Store, Shop910326107 Store, Shop910327347 Store, Shop910347415 Store, Shop910931048 Store, Shop911112184 Store, Shop911188155 Store, Shop911305008 Store, Shop911599337 Store, Shop911733072 Store, WHAT A SURPRISE Store, wowoanimal Store, Xiamen Linjiasheng International Trade Co., Ltd., Xi'an Dealspeeds Technology Limited, Xu's Store, Yiwu Dongye E-Business Limited, and Yiwu Yiyu Tongtian Trade Co. and Ltd. No. 7 at ¶¶ 43-94. To date, 47 Defendants (“Defaulting Defendants”) have not appeared or had the claims against them dismissed. For the reasons set forth below, I respectfully recommend that Off-White be awarded damages under the Lanham Act in the amount of $3,525,000 plus post- judgment interest.

BACKGROUND A. Factual Background Off-White is a limited liability company doing business in New York that sells a “high- end lifestyle streetwear line of men’s and women’s apparel, as well as accessories, jewelry, homeware, and other ready-made goods.” ECF No. 7 at ¶ 7. Defendants are merchants on Alibaba and AliExpress, online marketplace and e-commerce platforms. Id. at ¶ 21. Off-White products are marketed under the trademarks “Off White” and “Off White C/O Virgil Abloh,” as well as through a number of design marks featuring diagonal lines or intersecting dual-sided arrows (collectively, the “Off-White Marks”). Id. at ¶ 8. Since 2013, “the Off-White Diagonal Design has been, and currently still is, applied to the Off-White products

themselves, and [as early as] 2016, the Off-White Arrow Design has been, and currently still is, applied to the Off-White [p]roducts themselves. The Off-White Trade Dress is also applied to tags, labels, containers, packaging and displays for the Off-White [p]roducts.” Id. As reflected in Off-White’s federal trademark registrations, the constructive date of first use is January 25, 2012. Id. at ¶ 13. Off-White products are sold at luxury retailers such as Selfridges and Bergdorf Goodman, as well as Off-White’s boutiques in cities including London, Tokyo, Toronto, and New York City. Id. at ¶ 9. Off-White products have been featured in prominent publications such as New York Magazine, GQ, and Vogue. Id. at ¶ 10. Off-White engages in significant advertising and marketing efforts on social media, Off-White’s own website, retailer websites, and in other internet-based and print mediums in the United States and across the world. Id. at ¶ 15. Off-White products typically retail for between $150.00 and $2,500.00. Id. at ¶ 11. Off- White attributes its success to “its use of high-quality materials and processes in making the Off-

White [p]roducts,” as well as its “word of-mouth-buzz that its consumers have generated.” Id. at ¶¶ 16-17. These factors have “made the Off-White [p]roducts and Off-White Marks prominently placed in the minds of the public” such that “[r]etailers, retail buyers, consumers, and members of the public have become familiar with the Off-White [p]roducts and Off-White Marks and associate them exclusively with Off-White.” Id. at ¶ 18. This has led the Off-White Marks to “acquire[] a valuable reputation and goodwill among the public.” Id. at ¶ 19. Absent “express written permission” from Off-White, no one is permitted to “manufacture, import, export, advertise, offer for sale or sell any goods utilizing Off-White Marks.” Id. at ¶ 20. Defendants are a group of “merchants” on the Alibaba and AliExpress online marketplace platforms. Id. at ¶ 21. Alibaba and AliExpress are e-commerce platforms that allow

manufacturers and other third-party merchants, like Defendants, to advertise, distribute, offer for sale, sell and ship their wholesale and retail products originating from China directly to worldwide consumers. Id. Alibaba and AliExpress are two of the leaders of China’s e-commerce and digital retail market, with international buyers, including those in the United States, comprising a significant percentage of their business. Id. at ¶ 22. Through their user accounts and merchant storefronts, the Defaulting Defendants offer for sale and/or sell counterfeit Off-White products on Alibaba and/or Aliexpress, and they ship those products to customers in the United States, including in New York. Id. at ¶¶ 24-25, 29. The Defaulting Defendants have never been authorized to copy, manufacture, import, export, advertise, distribute, offer for sale or sell Off-White products or use marks that are “confusingly similar” to the Off-White Marks. Id. at ¶ 30. The counterfeit Off-White Products on Defendants’ merchant storefronts are “nearly indistinguishable” from Off-White Products. Id. at ¶ 31. Through counsel, Off-White identified that the Defaulting Defendants offered for sale

and/or sold Off-White counterfeit products to a New York shipping address and also verified that each Defaulting Defendant provides shipping to a New York address. Id. at ¶ 32. Off-White also confirmed that each Defaulting Defendant is still currently offering for sale and/or selling Counterfeit Products through their respective User Accounts and/or Merchant Storefronts” on Alibaba or AliExpress and is accepting payment for its Off-White counterfeit products in U.S. dollars. Id. at ¶ 33. The Defaulting Defendants “had knowledge of [Off-White]’s ownership of the Off-White Marks, of the fame and incalculable goodwill associated” with those marks, and “of the popularity and success of the Off-White [p]roducts, and in bad faith adopted the Off- White Marks.” Id. at ¶¶ 37-39. Defendants’ actions have damaged Off-White by “causing consumers to erroneously believe that” the counterfeit Off-White products sold by the Defaulting

Defendants are “licensed by or otherwise associated with” Off-White. Id. at ¶ 40. B. Procedural History On April 23, 2021, Off-White filed the instant action against Defendants asserting five causes of action: (1) trademark counterfeiting under the Lanham Act, 15 U.S.C.

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