O'Brien v. McDonald's Corp.

48 F.R.D. 370, 1970 U.S. Dist. LEXIS 13204
CourtDistrict Court, N.D. Illinois
DecidedJanuary 15, 1970
DocketNo. 68 C 1391
StatusPublished
Cited by3 cases

This text of 48 F.R.D. 370 (O'Brien v. McDonald's Corp.) is published on Counsel Stack Legal Research, covering District Court, N.D. Illinois primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
O'Brien v. McDonald's Corp., 48 F.R.D. 370, 1970 U.S. Dist. LEXIS 13204 (N.D. Ill. 1970).

Opinion

MEMORANDUM AND ORDER ON DEFENDANTS’ MOTION FOR SUMMARY JUDGMENT

ROBSON, District Judge.

The defendants move for summary judgment. For the reasons set forth below, this court is of the opinion that the motion should be granted.

In this diversity action, the plaintiffs charge the defendants with common law fraud. The plaintiffs, William and Dorothy O’Brien, are citizens of Iowa. The defendant McDonald’s Corporation is a Delaware corporation. The defendants McDonald’s System, Inc. and Franchise Realty Interstate Corporation are Illinois corporations, and both are wholly owned subsidiaries of the defendant McDonald’s Corporation. For purposes of this memorandum opinion, the defendants hereinafter shall be referred to collectively as “McDonald’s.”

The undisputed facts are as follows: In 1955, McDonald's began to promote and develop a chain of franchise drive-in hamburger restaurants throughout the country. From 1955 to 1957, the number of McDonald’s franchises increased from 15 to approximately 50. The pleadings indicate that as of 1968, there were in excess of 1,000 McDonald’s franchise restaurants. Sales of McDonald’s restaurants in 1967 alone exceeded 250 million dollars. Answer, paragraph 5.

In July, 1956, a McDonald’s restaurant was opened in Waukegan, Illinois, where the plaintiffs then lived and owned a drugstore. The plaintiff William O’Brien telephoned McDonald’s Chicago office and expressed an interest in obtaining a franchise. He was told that there was a waiting list, but that he could come in to the Chicago office for further discussions if he wished.

The next contact between the parties was apparently in April or May of the following year, 1957, when Mr. O’Brien again telephoned and arranged for an appointment at McDonald’s Chicago office. Both of the plaintiffs went to Chicago and conferred with Harry Sonneborn and Donald Conley, officers of McDonald’s. At that time, the plaintiffs indicated their desire for a McDonald’s franchise restaurant to be located in Florida. Sonneborn suggested that an Iowa location would provide a more desirable business venture. The plaintiffs followed the defendants’ advice.

The plaintiffs made several trips to Iowa, examined a number of towns, and informed McDonald’s that they wished to obtain a franchise to be located in Cedar Rapids, Iowa. In the summer of 1957, the plaintiffs made a $1,500 deposit on the Cedar Rapids franchise. At that time, the defendants did not have a franchise restaurant constructed in Cedar Rapids, nor did they own property for construction of such a restaurant. The plaintiffs allege that they were assured [372]*372that the defendants “ * * * would use their best efforts to find a suitable site for the first restaurant in Cedar Rapids and that the O’Briens could expect that one would be found soon.” Complaint, paragraph 7. From August, 1957, until the spring of 1958, the plaintiffs allege they were repeatedly assured by the defendants that acquisition of a suitable site for a restaurant in Cedar Rapids was imminent. The defendants admit that during this period William O’Brien repeatedly asked Sonneborn and Conley about progress in Cedar Rapids. Defendants’ Brief in Support of Motion for Summary Judgment, page 2. Conley informed the plaintiffs “ * * * that these real estate transactions were not put together overnight and that they [McDonald’s] were still working on Cedar Rapids.” Deposition of William O’Brien, page 87.

The plaintiffs admit that in February, 1958, Sonneborn told William O’Brien that the defendants were having difficulty obtaining a suitable site in Cedar Rapids, but that such a site might be available in nearby Iowa City. Deposition of William O’Brien, page 90. In April, 1958, the plaintiffs accepted the Iowa City lease and franchise with the assurance of the defendants that “ * * it would have no effect on our chances for Cedar Rapids.” Deposition of William O’Brien, page 124. The plaintiffs’ Iowa City franchise restaurant opened in August, 1958, and has proven to be a profitable operation.1 The plaintiffs’ deposition testimony, however, indicates that friction developed between the parties over the years concerning matters such as the plaintiffs’ alleged delinquency in the payment of suppliers’ bills, and the plaintiffs’ alleged nonconformance with the defendants’ standards of operation.

The plaintiffs’ original deposit for the Cedar Rapids franchise was applied to the Iowa City franchise fee. On June 1, 1958, the plaintiffs made another $1,-500 deposit on the Cedar Rapids franchise. At that time, the parties executed a document entitled “Preliminary Agreement.” The agreement provided in part as follows:

“The Corporation [McDonald’s] agrees that it will use its best efforts to procure within-

(_) days from the date hereof a site acceptable to it, upon terms acceptable to it, within the general area of Cedar Rapids, Iowa, suitable for the construction and operation of a McDonald’s Drive-In Restaurant, and will further use its best efforts to arrange to have such site improved with a standard McDonald’s Drive-In building.”
******
“It is expressly understood and agreed that nothing herein contained shall obligate the Corporation to procure a site or enter into a lease with the Applicant or the Applicant to enter into a lease with the Corporation and that this agreement may be terminated by either party at any time, the same being executed by both parties for the sole purpose of evidencing their good faith and their present intention of negotiating a mutually satisfactory lease if a suitable site can be obtained.” Complaint, Exhibit B. (Emphasis supplied.)

In May, 1968, McDonald’s obtained a Cedar Rapids site, and offered the franchise therefor to the plaintiffs. The parties failed to agree on terms, and the plaintiffs rejected the defendants’ offer. The defendants thereupon refunded the plaintiffs’ $1,500 deposit. The plaintiffs [373]*373here complain, inter alia, that the terms offered in 1968 were not as favorable to them as they would have been in 1958, and that the offer was made in bad faith because the instant litigation was threatened.

The plaintiffs seek actual damages in the amount of $3,000,000, as well as an additional $3,000,000 in punitive damages “by reason of the deliberate misrepresentations” allegedly made by the defendants. The plaintiffs allege that in 1958 they purchased a home in Cedar Rapids in reliance upon the defendants’ representations. Claimed as actual damages are “lost income” from the non-materializing Cedar Rapids franchise; daily commuting expenses from their Cedar Rapids home to the Iowa City franchise; and deprivation of an opportunity to invest in competing franchise operations.2

FAILURE TO STATE A CLAIM

The complaint alleges that McDonald’s did not use its best efforts to obtain a Cedar Rapids site and, further, that the defendants had no intention of using their best efforts. Rather, it is contended that the defendants intended “all the while to locate a Cedar Rapids site for the O’Briens when it was advantageous and financially convenient for McDonald’s System to open a Cedar Rapids franchise.” Complaint, paragraph 11. The plaintiffs also complain that since 1958, they have suggested several Cedar Rapids sites, none of which were acceptable to the defendants.

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Cite This Page — Counsel Stack

Bluebook (online)
48 F.R.D. 370, 1970 U.S. Dist. LEXIS 13204, Counsel Stack Legal Research, https://law.counselstack.com/opinion/obrien-v-mcdonalds-corp-ilnd-1970.