NTA Graphics South Inc v. Axiom Impressions LLC

CourtDistrict Court, N.D. Alabama
DecidedSeptember 3, 2019
Docket2:16-cv-01158
StatusUnknown

This text of NTA Graphics South Inc v. Axiom Impressions LLC (NTA Graphics South Inc v. Axiom Impressions LLC) is published on Counsel Stack Legal Research, covering District Court, N.D. Alabama primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
NTA Graphics South Inc v. Axiom Impressions LLC, (N.D. Ala. 2019).

Opinion

UNITED STATES DISTRICT COURT FOR THE NORTHERN DISTRICT OF ALABAMA SOUTHERN DIVISION NTA GRAPHICS SOUTH, INC., ) ) Plaintiff, ) ) v. ) Case No.: 2:16-cv-01158-SGC ) AXIOM IMPRESSIONS, LLC, ) ) Defendant. )

MEMORANDUM OPINION & ORDER1 This is a dispute between two commercial printers, NTA Graphics South, Inc., and Axiom Impressions, LLC. NTA Graphics commenced the action by filing a complaint asserting various state law claims against Axiom Impressions.2 Thereafter, Axiom Impressions filed a counterclaim asserting various state law claims against NTA Graphics.3 Federal subject matter jurisdiction is premised on diversity of citizenship. (Doc. 13 at ¶¶ 1, 3; Doc. 16). Pending before the undersigned are two motions for summary judgment filed by NTA Graphics: one seeking judgment in its favor on certain of Axiom Impressions’ claims (Doc. 53) and one seeking judgment in its favor on certain of its own claims (Doc. 55). A hearing on the motions was held on July 23, 2019. For the reasons discussed below, the first motion is due to be granted in part and denied in

1 The parties have consented to the exercise of dispositive jurisdiction by a magistrate judge pursuant to 28 U.S.C. § 636(c). (Doc. 9). 2 NTA Graphics’ amended complaint is the operative version of the pleading. (Doc. 13). 3 Axiom Impressions’ third amended counterclaim is the operative version of the pleading. (Doc. 30). part. The undersigned orally denied the second motion in its entirety during the July 23, 2019 hearing and sets forth the reasons for so doing herein. I. Material Facts4

A. Introduction

NTA Graphics and Axiom Impressions print newspaper advertising inserts and circulars. (Doc. 55 at p. 2). NTA Graphics’ printing facility is in Birmingham, Alabama. (Id.). Axiom Impressions has printing facilities in Portland, Tennessee and Liberty, Missouri. (Id.). On February 21, 2015, the roof of Axiom Impressions’ Portland facility collapsed, causing a fire that rendered the facility and the four printing presses located inside unusable. (Id.). On February 25, 2015, Matt Duffield (Axiom Impressions’ Chief

Executive Officer) and Kevin Hendrix (Axiom Impressions’ General Manager and Chief Operating Officer) met with Greg Klausing (NTA Graphics’ President) and Rodney Parker (NTA Graphics’ Vice President) to discuss whether NTA Graphics would be able to print jobs for Axiom Impressions pending remediation of the latter’s Portland facility and repair of its equipment. (Id.).5 At that time, the parties reached an oral agreement,

the duration of which they did not contemplate would be equal to or in excess of one

4 The following facts are undisputed, unless otherwise noted. They are viewed in the light most favorable to Axiom Impressions, as the non-movant, with Axiom Impressions given the benefit of all reasonable inferences. 5 Axiom Impressions claims Phillip Hales, an independent printing consultant, was also present at the February 25, 2015 meeting. (Doc. 65-2 at p. 2; Doc. 54-4 at pp. 21-22). NTA Graphics denies Hales was present at the meeting. (Doc. 69-1 at ¶ 9). year. (Id.; Doc. 65-2 at ¶ 8). The terms of that agreement and representations allegedly made during the February 25, 2015 meeting form the basis of this action.

B. NTA Graphics’ Performance

The parties agree they contemplated NTA Graphics would print jobs for one of Axiom Impressions’ customers, AG Florida, on a weekly basis and for other customers of Axiom Impressions depending on capacity at Axiom Impressions’ Liberty, Missouri facility and NTA Graphics’ Birmingham, Alabama facility. (Doc. 53 at p. 7; Doc. 56-1 at ¶ 4; Doc. 65-2 at ¶ 7; Doc. 65-3 at pp. 74-75). Axiom Impressions claims that during the February 25, 2015 meeting the parties discussed the approximate number of hours required each week to complete the AG Florida work, the schedule for that work, and expectations for print quality. (Doc. 65-2 at ¶ 5). According to Axiom Impressions, NTA Graphics represented it had the capacity to undertake the AG Florida work, and

Axiom Impressions relied on this representation to the extent it would not have entered into an agreement with NTA Graphics absent such capacity. (Id. at ¶¶ 5-6). Nonetheless, there were occasions when NTA Graphics did not have enough labor to perform the AG Florida work, and Axiom Impressions had to send employees from its Portland facility to Birmingham, at its own expense, to help complete the work. (Id. at ¶¶ 25-26).

What the parties refer to as the “Penn Dutch error” occurred when NTA Graphics included pages from a competing grocer’s advertisement within the Easter advertisement for Penn Dutch, one of AG Florida’s customers. (Doc. 65-2 at ¶¶ 27, 29). According to Axiom Impressions, this caused “tremendous” confusion amongst Penn Dutch’s customers and came at a significant cost to Penn Dutch. (Id. at ¶ 30). AG Florida seriously considered ending its business relationship with Axiom Impressions because of the Penn Dutch error. (Id. at ¶ 31). Axiom Impressions claims the Penn Dutch error also

came at a cost to Axiom Impressions, for two reasons. First, AG Florida demanded Axiom Impressions provide a credit for the error in the amount of approximately $24,000, and Axiom Impressions complied with the demand for fear of losing AG Florida’s business. (Id. at ¶ 31). Second, while Axiom Impressions had been planning to present AG Florida with a 5% price increase, it had to delay these plans because of the Penn Dutch error. (Doc. 54-3 at p. 66; Doc. 54-7 at pp. 20-21; Doc. 65-2 at ¶¶ 32-39;

Doc. 65-18 at ¶¶ 3-6). Axiom Impressions did successfully implement price increases for five of its other customers in 2015 and 2016. (Doc. 65-2 at ¶¶ 42-46). Moreover, when Axiom Impressions finally did present a price increase to AG Florida on June 1, 2017, AG Florida accepted it. (Id. at ¶¶ 38-39). AG Florida accepted price increases on February 1, 2018, and May 1, 2018, as well. (Id. at ¶¶ 38-39).

C. Axiom Impressions’ Performance

Axiom Impressions provided paper for 95% of the jobs NTA Graphics printed on Axiom Impressions’ behalf, the graphics for the jobs, and instructions for printing the jobs. (Doc. 54-3 at p. 29; Doc. 65-2 at ¶¶ 20-21).6 Generally, paper is the most expensive commodity used by a printer, representing 40-50% of the cost of printing a job. (Doc. 65-2 at ¶ 22). By contrast, ink represents 4-5% of that cost. (Id. at ¶ 23).

6 On occasions when NTA Graphics provided paper for jobs it printed on Axiom Impressions’ behalf, it submitted separate invoices to Axiom Impressions for the paper. (Doc. 65-19; Doc. 65- 2 at ¶ 20). Moreover, the parties agree they contemplated Axiom Impressions would pay NTA Graphics for jobs it printed. However, they disagree on the payment terms.

Axiom Impressions has submitted sworn testimony that for a given job, it agreed to pay NTA Graphics a sum no greater than the amount Axiom Impressions billed its customer, less paper and freight provided by Axiom Impressions. (See, e.g., Doc. 65-2 at ¶ 4; Doc. 54-4 at 22). NTA Graphics has submitted sworn testimony denying this was the parties’ agreement. (Doc. 69-1 at ¶ 10). While NTA Graphics explains why it would not make business sense for it to have agreed to the price term articulated by Axiom

Impressions (Doc. 53 at pp. 18-19), it does not propose an alternative price term to which the parties agreed. Instead, NTA Graphics essentially argues Axiom Impressions’ conduct manifested its assent to amounts invoiced by NTA Graphics. NTA Graphics regularly printed jobs for Axiom Impressions between February 28, 2015, and September 12, 2015. (Doc. 55 at p. 3). NTA Graphics submitted invoices

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NTA Graphics South Inc v. Axiom Impressions LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/nta-graphics-south-inc-v-axiom-impressions-llc-alnd-2019.