Novus Group, LLC v. Prudential Financial Inc.

CourtDistrict Court, S.D. Ohio
DecidedSeptember 17, 2019
Docket2:19-cv-00208
StatusUnknown

This text of Novus Group, LLC v. Prudential Financial Inc. (Novus Group, LLC v. Prudential Financial Inc.) is published on Counsel Stack Legal Research, covering District Court, S.D. Ohio primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Novus Group, LLC v. Prudential Financial Inc., (S.D. Ohio 2019).

Opinion

UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF OHIO EASTERN DIVISION NOVUS GROUP, LLC, Plaintiff, Case No. 2:19-cv-268 Vv. JUDGE EDMUND A, SARGUS, JR. Chief Magistrate Judge Elizabeth P. Deavers PRUDENTIAL FINANCIAL, INC, et al., Defendants. OPINION AND ORDER This matter is before the Court on the Motion to Dismiss (ECF No. 24) filed by Defendants Pruco Life Insurance Company, Pruco Life Insurance Company of New J ersey, Prudential Annuities Distributors, Inc., Prudential Annuities Life Assurance Corporation, Prudential Annuities, Inc. (“Prudential Annuities”), Prudential Financial Inc., and Prudential Insurance Company of America (collectively “Prudential”). Plaintiff Novus Group, LLC (“Novus”) filed a Response in Opposition (ECF No. 32), and Prudential filed a Reply (ECF No. 33). Therefore, this matter is ripe for review. For the reasons stated below, the Court GRANTS in PART and DENIES in PART Prudential’s Motion to Dismiss. (ECF No. 24.) I. BACKGROUND A. The Alleged Trade Secret In 2013, two men who collectively shared over 30 years of experience in the annuity industry founded Novus specifically to design and develop an innovative annuity product. Novus named that product the Transitions Beneficiary Income Rider (the “TBIR”), which it created in response to the market’s growing desire for retirees to responsibly transfer their accumulated

wealth to fund the following generation’s retirement income. Novus recognized that retirees’ income security was generally well-funded but that the working population faced a retirement income deficiency due to a lack of retirement savings and the decline of traditional benefit retirement pension programs. As a solution to this problem, Novus created the TBIR. Novus asserts that the TBIR combined five features to create a wholly unique annuity product. First, the TBIR utilized a guaranteed minimum death benefit (“GMDB”), which set the death benefit amount at a predetermined annual rate (the “roll-up rate”). Novus claims the GMDB’s structure was unique for several reasons. For one, it used simple interest, which is more predictable than often-utilized market growth and therefore reduces exposure to risk and management costs. The TBIR’s GMDB also used a roll-up rate that could only accrue over a single owner’s lifetime, as opposed to multiple owners’ lifetimes (e.g., continuing to accrue through the surviving spouse). This shorter accrual period further reduced risk and maintenance costs. Additionally, the TBIR structured the GMDB to prohibit owners from making lifetime withdrawals against the TBIR’s insured value, thereby ensuring financial predictability and reducing risk. Novus asserts that the TBIR’s second unique feature was its beneficiary structure. Novus designed the TBIR specifically for non-spousal beneficiaries, such as the owner’s child or grandchild. Since the owner’s children and grandchildren would presumably survive the owner’s spouse, the TBIR’s beneficiaries had life expectancies and corresponding payout periods that were significantly longer than annuities with spousal beneficiaries. With longer payout periods and therefore smaller payments, the TBIR provided significant tax advantages. Third, Novus designed the TBIR to deposit beneficiaries’ death benefit proceeds in monthly installments, which were calculated using the beneficiaries’ life expectancies. This

payment structure was unique because annuities often distribute insured death benefit proceeds as a lumpsum. Again, the smaller monthly payments minimized taxes. Fourth, Novus avers that it designed the TBIR for compatibility with qualified and non- qualified annuity contracts. Qualified annuity contracts are those funded with money originating from a tax-deferred retirement account. Non-qualified annuity contracts are funded by after-tax dollars. According to Novus, this flexibility was unique and valuable. Fifth, Novus designed and promoted the TBIR as a product that only natural persons could purchase. This ownership structure satisfied a common requirement by most insurance carriers in order to permit life-expectancy-based payout options to the beneficiaries of non-qualified annuity contracts. By broadening the TBIR’s compatibility with various annuity contracts, Novus expanded its potential market. In sum, Novus asserts that the TBIR’s unique combination of the simple-interest GMDB that accrues over one owner’s lifetime and bars any living benefits to the owner, combined with product-specific marketing materials promoting a life-expectancy-based payout to the non-spouse beneficiary, created a more predictable, less risky actuarial position for the carrier. As a result, Novus claims, the carrier could price and market the TBIR with higher roll-up rates. In other words, the TBIR could obtain a guaranteed death benefit that was higher “than typically available in the then-existing competitive annuity market.” Id. at § 22. Novus also developed the TBIR’s marketing materials (collectively with the TBIR, the “TBIR Information”). Novus’s two members expended hundreds of hours of work and thousands of dollars developing the TBIR Information. They planned to sell or assign the TBIR Information to insurance carriers, which would then offer the TBIR as a product within their portfolios.

B. The Alleged Misappropriation After developing the TBIR Information, Novus approached Genesis Financial Development, Inc. (“Genesis”) in 2013 to assess the TBIR’s actuarial soundness in late 2013. After Novus and Genesis executed a nondisclosure agreement, Genesis analyzed the TBIR and wrote a confidential memorandum that described the TBIR! (the “Genesis Memo”). According to Novus, the Genesis Memo identified insurance benefits that the TBIR would offer to the annuity market. Around this time, Novus also partnered with Annexus Group (“Annexus”), which had previously assisted Nationwide Life Insurance Company (“Nationwide”) with developing and distributing annuity products. Novus avers that Annexus and Nationwide were parties to a mutual confidentiality and nondisclosure agreement (the “Annexus/Nationwide NDA”). Novus asserts that the TBIR Information constituted “confidential information” under the Annexus/Nationwide NDA. Novus hired Annexus to present the TBIR Information to Nationwide. To that end, in February 2014, Novus and Annexus executed a Marketing & Training Agreement (the “Annexus Agreement”), which “contained strict confidentiality requirements.” Pl.’s Am, Compl. at § 31. Under the Annexus Agreement, Amnexus would present the TBIR Information to Nationwide and other carriers with the goal of those carriers offering the TBIR in their annuity portfolios. If that happened, Novus would receive payments based on the dollar value of sales and annual account values of the annuities that used the TBIR. In June 2014, Annexus presented the TBIR Information to Nationwide, including Nationwide’s Vice President of Business Development of Annuity Products, Michael Morrone (“Morrone”). In that role, Morrone reported directly to Rodney Branch (“Branch”) and supervised Lisa Ferris (“Ferris”). At the time, Branch was Nationwide’s Vice President of Annuity Products,

When Genesis drafted this memo, the TBIR was called the “TER.” For clarity and consistency purposes, the Court will refer to Novus’s product only as the TBIR.

Innovation and Business Leader, and Ferris was Product Director of Nationwide’s Annuity Product Group. According to Novus, “Branch and Ferris were privy to and part of the Nationwide team to evaluate all new annuity-related product concepts presented to Nationwide, including from Annexus.” /d. at 36. Based on this, Novus alleges that, “[u]pon information and belief, the TBIR Information was shared with Branch and/or Ferris in their positions as employees and agents of Nationwide and within the course and scope of their employment with Nationwide.” Pl.’s Am. Compl. at { 37.

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Bluebook (online)
Novus Group, LLC v. Prudential Financial Inc., Counsel Stack Legal Research, https://law.counselstack.com/opinion/novus-group-llc-v-prudential-financial-inc-ohsd-2019.