Northgate Lincoln-Mercury, Inc. v. Ford Motor Company

CourtDistrict Court, S.D. Ohio
DecidedDecember 17, 2020
Docket1:19-cv-00769
StatusUnknown

This text of Northgate Lincoln-Mercury, Inc. v. Ford Motor Company (Northgate Lincoln-Mercury, Inc. v. Ford Motor Company) is published on Counsel Stack Legal Research, covering District Court, S.D. Ohio primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Northgate Lincoln-Mercury, Inc. v. Ford Motor Company, (S.D. Ohio 2020).

Opinion

UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF OHIO WESTERN DIVISION

NORTHGATE LINCOLN- MERCURY INC.,

Plaintiff, Case No. 1:19–cv–769 v. JUDGE DOUGLAS R. COLE

FORD MOTOR COMPANY,

Defendant. OPINION AND ORDER This cause comes before the Court on Ford Motor Company’s (“Ford”) Motion for Summary Judgment (Doc. 18). For the reasons explained below, the Court DENIES Ford’s Motion. BACKGROUND A. Ford Has Implemented A Ford Courtesy Transportation Program That Provides Monetary Incentives To Ford Dealers Who Use Ford Motor Vehicles As Loaner Or Rental Vehicles. When a customer brings his Ford vehicle to a dealer to get it serviced, Ford encourages the dealer to provide the customer with a temporary replacement vehicle (2018 FCTP Manual, Doc. 17-2, at #124). Ford pitches this as a win-win: “Customers get the convenience and experience of driving the latest Ford products while their vehicle is being serviced. Dealerships get the flexibility to satisfy customers in a way that demonstrates that they value their customers’ time and appreciate their business.” (Id.). Ford incentivizes its dealers to rent service cars to customers through its Ford Courtesy Transportation Program (“FCTP”). This is a voluntary program in which Ford provides monetary incentives to dealers who offer some of the vehicles on their

lots as courtesy vehicles for their customers. (Gwaltney Aff., Doc. 17-1 at ¶ 6, #118). There are five separate incentives that a dealer may claim, only three of which are at issue here: (1) the Base Allowance Incentive; (2) the In-Service 30-Day Incentive; and (3) the In-Service 60-Day Incentive. (FCTP Manual, Doc. 17-2, at #129). In order to claim FCTP incentives on a particular vehicle, the dealer first uses a special code to record the “sale” of the vehicle to the dealership itself in the Ford

Motor Company sales software (called Vincent). (Id. at #131). When a dealer places a vehicle into service in the FCTP, Ford provides the dealer the Base Allowance Incentive. (Id.). The Base Allowance is an amount between $1000 and $3500, depending on the particular model and year of the vehicle. (Id. at #130). After a vehicle spends 30 days in service, it qualifies for the In-Service 30-Day Incentive (the “30-Day Incentive”). (Id. at #129). And after another 30 days in service, it qualifies for the In-Service 60-Day Incentive (the “60-Day Incentive”). (Id.). The 30-Day and

the 60-Day Incentives each allow the dealer to earn an additional $250. (Id. at #130). For dealers to earn and retain these incentives, they must comply with the program’s terms and conditions. (Id. at #127). The FCTP Manual (the “Contract”) says that “[v]ehicles that do not meet the program requirements may be removed by Ford Motor Company from the program at any time, and will result in a chargeback for FCTP In-Service incentives.” (Id.) Questions regarding two program requirements give rise to the dispute in this case. First, in order to be eligible for any incentives (i.e., even the Base Allowance), vehicles must accrue at least 20 days and 2,000 miles of service in the FCTP (i.e., being used for purposes that qualify under the FCTP).

Second, rental/loaner agreements with customers for vehicles in the FCTP are valid for only 30 days; thus, “if a customer is in a FCTP vehicle beyond 30 days, a new rental/loaner agreement must be signed.” (Id. at #127). Ford reserves the right to audit its dealers who have cars in the FCTP to ensure program compliance. (Id.). Ford also retains the right to “cancel, amend, revise and/or revoke any program at any time,” and further claims that “[f]inal decisions in all

matters relative to the interpretation of any rule or phase of the FCTP rests [sic] solely with Ford Motor Company.” (Id.). B. Ford Audited Northgate Lincoln-Mercury And Determined Northgate Could Not Substantiate The FCTP Incentives It Had Claimed. The dispute in this case arose when Ford charged back one of its dealers, Northgate Lincoln-Mercury (“Northgate”), the FCTP incentives that Northgate had claimed on several vehicles. This occurred after Ford conducted an incentive-payment audit in 2019 and allegedly noticed several irregularities with Northgate’s paperwork. For purposes of this suit, the irregularities fall into two basic camps.

1. Ford Claims that Northgate Failed to Obtain a Second Rental Agreement on Certain Vehicles. First, Ford claims that Northgate failed to obtain a second 30-day rental agreement on at least 11 cars that Northgate had rented for longer than 30 days, and as to which Northgate had claimed a Base Allowance, and both 30-Day and 60-Day Incentives. Ford charged back against Northgate all three incentives that Northgate had claimed on those cars. For its part, Northgate does not dispute that it failed to obtain a second rental

agreement. (Compl., Doc. 4, at ¶ 9, #4). Even so, Northgate argues, Ford had no right to charge back all three incentives for those cars. Rather, the failure to obtain a second lease meant, at most, that Northgate could not prove usage beyond thirty days. Thus, at most, Ford should have charged back only the 60-Day Incentive. (Id.). That is, Northgate claims there is no dispute that each car met the minimum time and mileage rule (20 days and 2,000 miles), which qualified each car for the Base

Allowance Incentive. There is also no dispute that each car was in service for at least 30 days and that Northgate obtained an initial rental agreement for each car (valid for those 30 days). Thus, Northgate claims that each car qualified for the 30-Day Incentive, too. 2. On Other Vehicles, Ford Claims that Northgate Could Not Show It Met the 20-day/2,000-mile Minimum Requirement. In addition to those eleven cars, Ford also charged back all the incentives that Northgate had claimed on four other cars. According to Ford, Northgate failed to substantiate (through proper rental agreements) that those four cars had satisfied even the 2000-mile minimum needed to qualify for the Base Allowance.

As to those cars, Northgate “concede[s] that it did not produce the appropriate paperwork for” one of those vehicles. (Northgate Resp. Br., Doc. 24, at #202). But for the other three, Northgate claims that it substantiated the mileage requirement using the required rental agreements. 3. Northgate Sued Ford for Charging Back the Incentives on Those Vehicles. On July 17, 2019, Northgate filed a three-count Complaint against Ford in state court, alleging breach of contract, a violation of O.R.C. § 4517.59, and a declaratory judgment claim. As relevant here, the cited statute prohibits auto franchisors from charging back sales or service incentives against dealers (barring certain exceptions). By way of remedy, Northgate seeks damages and attorney’s fees

(the latter under the statute). Ford removed to this Court under diversity jurisdiction,1 filed its Answer (Doc. 2), and eventually moved for summary judgment on all counts (Doc. 18). That Motion is now ripe for this Court’s decision. LEGAL STANDARD Summary judgment is proper “if the movant shows that there is no genuine dispute as to any material fact and the movant is entitled to judgment as a matter of

law.” Fed. R. Civ. P. 56(a). The burden is on the moving party to conclusively show that no genuine issue of material fact exists. Celotex Corp. v. Catrett, 477 U.S. 317, 323 (1986); Lansing Dairy, Inc. v. Espy, 39 F.3d 1339, 1347 (6th Cir. 1994).

Free access — add to your briefcase to read the full text and ask questions with AI

Related

Anderson v. Liberty Lobby, Inc.
477 U.S. 242 (Supreme Court, 1986)
United States v. Dennis Lee Ullrich
580 F.2d 765 (Fifth Circuit, 1978)
Alexander v. CareSource
576 F.3d 551 (Sixth Circuit, 2009)
Walden v. City of Providence
495 F. Supp. 2d 245 (D. Rhode Island, 2007)
Cheng-Canindin v. Renaissance Hotel Associates
50 Cal. App. 4th 676 (California Court of Appeal, 1996)
Linda Jordan v. Kohl's Department Stores, Inc.
490 F. App'x 738 (Sixth Circuit, 2012)
Century 21 American Landmark, Inc. v. McIntyre
427 N.E.2d 534 (Ohio Court of Appeals, 1980)
Talbert v. Continental Casualty Co.
811 N.E.2d 1169 (Ohio Court of Appeals, 2004)
Garofalo v. Chicago Title Insurance
661 N.E.2d 218 (Ohio Court of Appeals, 1995)
Textron Financial Corp. v. Nationwide Mutual Insurance
684 N.E.2d 1261 (Ohio Court of Appeals, 1996)
Uebelacker v. Cincom Systems, Inc.
549 N.E.2d 1210 (Ohio Court of Appeals, 1988)
Sims Buick-GMC Truck, Inc. v. General Motors LLC
876 F.3d 182 (Sixth Circuit, 2017)
Lansing Dairy, Inc. v. Espy
39 F.3d 1339 (Sixth Circuit, 1994)
Betkerur v. Aultman Hospital Ass'n
78 F.3d 1079 (Sixth Circuit, 1996)
McPherson v. Kelsey
125 F.3d 989 (Sixth Circuit, 1997)
Hooters of America, Inc. v. Phillips
173 F.3d 933 (Fourth Circuit, 1999)

Cite This Page — Counsel Stack

Bluebook (online)
Northgate Lincoln-Mercury, Inc. v. Ford Motor Company, Counsel Stack Legal Research, https://law.counselstack.com/opinion/northgate-lincoln-mercury-inc-v-ford-motor-company-ohsd-2020.