Norris v. Phillip Morris International Inc.

CourtDistrict Court, D. Connecticut
DecidedJune 13, 2025
Docket3:24-cv-01267
StatusUnknown

This text of Norris v. Phillip Morris International Inc. (Norris v. Phillip Morris International Inc.) is published on Counsel Stack Legal Research, covering District Court, D. Connecticut primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Norris v. Phillip Morris International Inc., (D. Conn. 2025).

Opinion

UNITED STATES DISTRICT COURT DISTRICT OF CONNECTICUT

ETHAN NORRIS, Plaintiff,

v. No. 3:24-cv-1267 (VAB)

PHILLIP MORRIS INTERNATIONAL INC., Defendant.

RULING AND ORDER ON MOTION TO STAY Ethan Norris (“Plaintiff”) has brought a class action suit on behalf of himself and others similarly situated against Philip Morris International Inc.1 (“Defendant” or “Philip Morris”) for violations of Florida’s Deceptive and Unfair Trade Practices Act (“Count One”), false and misleading advertising under Florida law (“Count Two”), and unjust enrichment (“Count Three”) arising out of Philip Morris’s production and marketing of allegedly addictive oral nicotine pouches sold under the name ZYN. See Complaint, ECF No. 1 (Jul. 30, 2024) (“Compl.”). Philip Morris has filed a motion to stay this action under the first-filed rule in light of a previously filed class action complaint against Philip Morris, Kelly v. Philip Morris International Inc., et al., No. 24-cv-60437-WPD (S.D. Fla.) (“Kelly”). Mot. to Stay, ECF No. 82 (Apr. 11, 2025). For the following reasons, the motion to stay under the first-filed rule is GRANTED. This case will be stayed until a decision regarding class certification is issued in Kelly v. Philip Morris International Inc., et al., No. 24-cv-60437-WPD (S.D. Fla.).

1 Although the Plaintiff names “Phillip Morris International Inc.” as Defendant in his case caption, the Court refers to Defendant as “Philip Morris International Inc.” or “Philip Morris” in this Order. As a result of this Ruling and Order, the pending motion to stay discovery, ECF No. 48 and the motion to dismiss and for a more definite statement, ECF No. 53, are DENIED without prejudice to renewal. I. FACTUAL AND PROCEDURAL BACKGROUND A. Factual Allegations

1. Mr. Norris’s Action Philip Morris allegedly produces and sells oral nicotine pouches under the brand name ZYN. Compl. ¶ 1. Philip Morris allegedly marketed ZYN as “being healthy and a nicotine- cessation device,” id. ¶ 7, and allegedly “made a targeted effort to push ZYN on adolescents and young adults,” id. ¶ 9. Philip Morris, however, allegedly knew the product did not have health benefits and was addictive. Id. ¶ 7. Mr. Norris’s domicile is allegedly in Tampa, Florida, and he allegedly purchased ZYN as a minor. Id. ¶ 16. Mr. Norris seeks to bring this action on behalf of himself and several subclasses, including on behalf of all persons in the United States who used ZYN oral nicotine pouches, all

youth in the United States who used ZYN, Florida residents who used ZYN, and Florida youth who used ZYN while under the age of 18. See id. ¶ 127. He alleges that questions of law and fact common to classes include, among other issues, “[w]hether Defendants’ targeting of youth and young adults in the marketing and sale ZYN was unfair and/or unconscionable” and “[w]hether Defendant[] [has] been unjustly enriched through the false, misleading and deceptive advertising of ZYN and the marketing and sale of ZYN to youth and young adults[.]” Id. ¶ 134. 2. The Kelly Action Zachary Kelly filed suit against Philip Morris, Swedish Match North America, LLC (“Swedish Match”), Philip Morris Global Brands, Inc., and PMI Global Services, Inc. for claims arising out of their sale of ZYN. Compl., Kelly v. Philip Morris International Inc., et al., Case No. 24-cv-60437-WPD (S.D. Fla. March 19, 2024), ECF No. 1 (“Kelly Compl.”); Am. Compl. Kelly

v. Philip Morris International Inc., et al., Case No. 24-cv-60437-WPD (S.D. Fla. December 4, 2024), ECF No. 87 (“Kelly Am. Compl.”). Mr. Kelly alleged that Philip Morris and Swedish Match falsely claimed that ZYN is “a smokeless nicotine replacement therapy” and allegedly “purposefully target[ed] youth and naïve tobacco users.” Kelly Am. Compl. ¶¶ 47–48. Mr. Kelly’s domicile is in Florida, and he alleges “using Zyn as a teenager.” Id. ¶ 7. He seeks to bring a class action on behalf of all persons who purchased ZYN products, all Florida residents who purchased ZYN products, and all Florida residents who purchased ZYN products under the age of 21. Id. ¶ 71. He alleges that questions of law or fact common to the classes include, among other questions, “[w]hether Defendants unlawfully marketed Zyn to minors,” “[w]hether

Defendants engaged in unlawful, unfair or deceptive business practices,” and “[w]hether Defendants made unlawful and misleading representations or material omissions with respect to Zyn products.” Id. ¶ 75. Mr. Kelly asserts claims for design defect, failure to warn, negligence, and fraudulent concealment. See id. ¶¶ 80–144. B. Procedural History On March 19, 2024, Mr. Kelly filed his Complaint. Kelly Compl. On May 6, 2024, Philip Morris moved to dismiss Mr. Kelly’s Complaint for lack of personal jurisdiction. Kelly, ECF No. 30 (S.D. Fla. May 6, 2024). On July 30, 2024, Mr. Norris filed his Complaint against Philip Morris and Swedish Match. Compl. On August 20, 2024, in the Kelly action, the Southern District of Florida granted Philip Morris’s motion to dismiss but permitted Mr. Kelly to conduct jurisdictional discovery. Kelly, ECF No. 59 (S.D. Fla. Aug. 20, 2024).

On September 20, 2024, in this action, Philip Morris and Swedish Match moved to stay discovery until after the resolution of their motions to dismiss. Mot. to Stay Discovery, ECF No. 48. On September 24, 2024, also in this action, Philip Morris filed a motion to dismiss and for a more definite statement. Mot. to Dismiss and Mot. for More Definite Statement, ECF No. 53. On that same date, Swedish Match filed a motion to dismiss for lack of personal jurisdiction. Mot. to Dismiss, ECF No. 54. On October 2, 2024, Mr. Norris voluntarily dismissed his claims against Swedish Match. See Not. of Voluntary Dismissal, ECF No. 59; see also Order, ECF No. 61 (Oct. 3, 2024).

On October 11, 2024, this Court stayed discovery in this Action, apart from initial disclosures, until the resolution of the motion to dismiss and motion to stay. Order, ECF No. 66. On December 4, 2024, Mr. Kelly filed an Amended Complaint. Kelly Am. Compl. On December 18, 2024, in Kelly, Philip Morris moved to dismiss the Amended Complaint and argued that personal jurisdiction was lacking. Kelly, ECF No. 91 (S.D. Fla. Dec. 18, 2024). On March 19, 2025, the Southern District of Florida denied Philip Morris’s motion to dismiss and found that Mr. Kelly sufficiently alleged personal jurisdiction over Philip Morris in Florida. Kelly, ECF No. 119 (S.D. Fla. Mar. 19, 2025). On April 11, 2025, Philip Morris filed its motion to stay under the first-filed rule. Mot. to Stay, ECF No. 82; Mem. in Supp. of Mot. to Stay, ECF No. 82-1 (“Mot.”). On May 2, 2025, Mr. Norris filed his opposition to the motion to stay. Mem. in Opposition re Mot. to Stay, ECF No. 83; Corrected Mem. in Opposition, ECF No. 86 (May 5, 2025) (“Opp’n”) On May 16, 2025, Philip Morris filed its reply. Reply, ECF No. 87 (“Reply”).

II. STANDARD OF REVIEW It is a “well-settled principle in this Circuit that ‘where there are two competing lawsuits, the first suit should have priority, absent the showing of balance of convenience or special circumstances giving priority to the second.’” First City Nat. Bank & Tr. Co. v. Simmons, 878 F.2d 76, 79 (2d Cir. 1989) (citation omitted). The “first-to-file” or “first-filed” rule “embodies considerations of judicial administration and conservation of resources.” Id. at 80; see also Emps. Ins. of Wausau v. Fox Ent. Grp., Inc., 522 F.3d 271, 274 (2d Cir. 2008). “It also protects parties from the considerable expense and potential for inconsistent judgments that duplicate litigation entails.” Reliance Ins. Co. v.

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