Norm Advertising, Inc. v. Monroe Street Lumber Co.

171 P.2d 177, 25 Wash. 2d 391, 1946 Wash. LEXIS 402
CourtWashington Supreme Court
DecidedJuly 12, 1946
DocketNo. 29863.
StatusPublished
Cited by19 cases

This text of 171 P.2d 177 (Norm Advertising, Inc. v. Monroe Street Lumber Co.) is published on Counsel Stack Legal Research, covering Washington Supreme Court primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Norm Advertising, Inc. v. Monroe Street Lumber Co., 171 P.2d 177, 25 Wash. 2d 391, 1946 Wash. LEXIS 402 (Wash. 1946).

Opinion

Steinert, J.

This was an action for breach of a contract wherein the defendant agreed to pay to the plaintiff a specified sum of money, in installments, for a series of copyrighted pictorial illustrations together with certain advertising matter, all to be supplied periodically by the plaintiff for use by the defendant during a term of one year. Upon joinder of issue, the cause was tried to the court without a jury. At the conclusion of plaintiff’s evidence, the defendant moved for a dismissal of the action. The motion was denied. The defendant thereupon, without producing any evidence of its own, rested its case. The court rendered its decision in favor of the defendant upon the evidence as adduced, and thereafter made findings of fact from which it concluded that the action should be dismissed with prejudice. Judgment was entered accordingly and plaintiff appealed.

Appellant, Norm Advertising, Inc., is a New York corporation and, as such, conducts an advertising business which ramifies throughout the several states. Under its method of operation, certain of its representatives from time to time *393 make surveys of various types of business, and, with that information, its artists prepare cartoons or pictorial illustrations suitable and intended to attract the attention of the public to the merchandise sold by concerns engaged in the kind of business so surveyed. These pictorial illustrations, when prepared, are copyrighted by the appellant. From the original drawings prepared by appellant’s artists, “zincs” are made, and from these zincs impressions are produced in the form of mats for prospective advertising uses by the various merchants who may subscribe for appellant’s service.

Having made this preliminary preparation, appellant sends its traveling salesmen throughout the country to call upon mercantile concerns engaged in businesses of the kinds previously surveyed, with the view of interesting such concerns in the service which the appellant has to offer. This service contemplates not only the periodic delivery of a specified number of such pictorial illustrations by the appellant to the subscriber, for use by the latter in various advertising media, but also the periodic preparation and delivery, by appellant to the subscriber, of certain written advertising matter, termed “write copy,” to accompany the pictorial designs. This “write copy” is based upon information supplied by the subscriber upon a printed form furnished by the appellant and termed an “analysis.” The subscriber is also permitted and encouraged to send in additional information from time to time for the purpose of enabling the appellant to prepare appropriate “write copy” during the term of the particular subscription.

Respondent, Monroe Street Lumber Company, is a Washington corporation, located in Spokane, and is engaged in the building supply and fuel business'.

On October 6, 1945, one Leslie M. W. Neville, appellant’s traveling solicitor and salesman, called upon the respondent and explained to Mr. H. O. Schumacher, president of the respondent company, the nature of the advertising service furnished by the appellant. The result of that confer *394 ence was that Mr. Schumacher signed a printed agreement, furnished and filled in by the salesman, reading as follows:

“Norm Advertising, Inc.
79 Madison Avenue New York, N. Y.
“Reserve for me Fifty-two copyrighted illustrations and write copy, both as you think best, and grant me the exclusive right to use same in advertising the builders supply-Fuel business in newspapers and other media of Spokane State of Washington only, during the term of this agreement and any renewal thereof. Ship 4 or 5 mats of the above illustrations monthly, F.O.B. New York, by mail, beginning as soon as possible. Size of mats to be about 1 or 2 columns wide.
“For the right to use the above illustrations and copy, I/we agree to pay you at New York the sum of Three hundred and twelve................../100 ($312.00) Dollars yearly, payment for the first year to be made as follows: Seventy-eight ................../100 ($78.00) Dollars 10 days after date of 1st ship ment, Twenty-six ................../100 ($26.00) Dollars on the first of each month thereafter until the full amount above stated has been paid. I/we agree to reimburse you monthly for postage used in shipment.
“Fifteen days after failure to meet any of the payments due, the whole amount remaining unpaid shall become due and payable forthwith.
“The term of this agreement shall be for a period of ONE YEAR from date of first shipment, and shall continue in effect under the same terms and conditions as stated herein until I/We notify Norm Advertising, Inc., by registered mail to discontinue. Payments for any additional period shall be made monthly on the first of the month following date of shipment at the rate of one twelfth of the annual charge for the first year.
“Norm Advertising, Inc., agrees not to furnish advertising service to any one else engaged in the above business in the place or places designated above during the term of this agreement or any renewal thereof so long as there shall be no default by me/us and I/We agree that the use of the above illustrations and copy, or any part thereof, shall terminate with this agreement.
“I/We understand that I/We shall arrange for publication in newspapers and other media and pay the cost of same, and that Norm Advertising, Inc., assumes no responsibility for cost or rate of publication.
*395 “Neither party will be held responsible for any provisions or representations not embodied in writing herein and this contract is not subject to cancellation. This agreement is subject to the acceptance of Norm Advertising, Inc., at New York.
“Dated October 6, 1944
Name Monroe Street Lumber Co.
Per H. O. Schumacher, Pres.
(Official Title)
“Accepted at New York, N. Y.
By Norm Advertising, Inc.
Per Signa Ford
Date October 9, 1944”

We have italicized those portions of the agreement which were filled in by the salesman.

As appears above, the agreement was signed by respondent through its president in Spokane, on October 6, 1944, and was accepted by the appellant in New York, on October 9th.

At the time of signing the agreement, Mr. Schumacher also signed and delivered to the salesman a complete “analysis” of respondent’s business, for use by the appellant in preparing the “write copy” referred to above.

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Bluebook (online)
171 P.2d 177, 25 Wash. 2d 391, 1946 Wash. LEXIS 402, Counsel Stack Legal Research, https://law.counselstack.com/opinion/norm-advertising-inc-v-monroe-street-lumber-co-wash-1946.