NJOY, LLC v. Imiracle (HK) Limited

CourtDistrict Court, S.D. California
DecidedMay 2, 2025
Docket3:24-cv-00397
StatusUnknown

This text of NJOY, LLC v. Imiracle (HK) Limited (NJOY, LLC v. Imiracle (HK) Limited) is published on Counsel Stack Legal Research, covering District Court, S.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
NJOY, LLC v. Imiracle (HK) Limited, (S.D. Cal. 2025).

Opinion

1 2 3 4 5 6 7 8 UNITED STATES DISTRICT COURT 9 SOUTHERN DISTRICT OF CALIFORNIA 10 11 NJOY, LLC, Case No. 24-cv-00397-BAS-JLB

12 Plaintiff, ORDER: 13 v. (1) TERMINATING AS MOOT 14 IMIRACLE (HK) LTD., et al., MOTION TO DISMISS BY 15 Defendants. GUANGDONG QISITECH CO., LTD. (ECF No. 143); AND 16

17 (2) GRANTING MOTION TO 18 SERVE DEFENDANT SHENZHEN HAN 19 TECHNOLOGY CO., LTD. BY 20 EMAIL (ECF No. 179) 21 22 Before the Court are two motions: (1) Defendant Guangdong Qisitech Co., Ltd.’s 23 (“Guangdong”) Motion to Dismiss and Joinder (ECF No. 143); and (2) Plaintiff NJOY, 24 LLC’s (“NJOY”) Renewed Motion for Leave to Serve Defendant Shenzhen Han 25 Technology Co., Ltd. (“Shenzhen Han”) by Email pursuant to Federal Rule of Civil 26 Procedure 4(f)(3). (ECF No. 179.) NJOY contends that, despite diligent efforts, it has 27 been unable to effectuate service on Shenzhen Han through the Hague Convention and 28 seeks authorization to serve via an email address listed on the company’s website. (ECF 1 No. 179 at 1:9–2:10.) For the reasons discussed below, the Court GRANTS NJOY’s 2 Motion for Alternative Service. (ECF No. 179.) 3 Furthermore, in light of NJOY’s voluntary dismissal without prejudice of all claims 4 against Guangdong (ECF No. 158), the Court TERMINATES AS MOOT Guangdong’s 5 Motion to Dismiss and Joinder (ECF No. 143). 6 I. BACKGROUND 7 NJOY initiated this action to halt the alleged unlawful distribution of flavored 8 disposable vapor devices (“FDVs”) by multiple foreign and domestic defendants. (Compl., 9 ECF No. 1 ¶ 1.) NJOY alleges that Shenzhen Han, a China-based entity, manufactures and 10 distributes FDVs—including products marketed under the “Elf Bar” brand—in violation 11 of California law. (Id. ¶¶ 2–4, 51.) After filing its complaint, NJOY sought leave to serve 12 the six foreign Defendants via email pursuant to Rule 4(f)(3). (ECF No. 24.) The Court 13 denied that motion without prejudice and directed NJOY to first attempt service through 14 the Hague Convention. (ECF No. 42 at 5:21–24.) 15 Following the Court’s directive, NJOY retained a Hague Convention service vendor 16 and initiated formal service on the foreign defendants, including Shenzhen Han. 17 (Iliopoulos Decl. ¶¶ 5–6, ECF No. 179-2; Ingalls Decl. ¶¶ 3, 8–10, ECF No. 179-3.) While 18 service was successful as to some entities, Chinese authorities advised that service on 19 Shenzhen Han had failed due to an invalid physical address and would not be reattempted. 20 (Iliopoulos Decl. ¶¶ 7–8; Ingalls Decl. ¶¶ 10–14.) NJOY contends it has been unable to 21 identify a valid alternative physical address. (Iliopoulos Decl. ¶ 9.) Consequently, NJOY 22 renewed its motion for alternative service, seeking leave to serve Shenzhen Han via an 23 email address listed on the company’s public-facing website—an email address NJOY 24 asserts is used for consumer communication and previously accepted counsel’s messages 25 without any delivery error. (Id. ¶¶ 10–13, Exs. 1–3.) 26 II. LEGAL STANDARD 27 Under Rule 4(f), a plaintiff may serve foreign corporations in three different ways: 28 (1) by any internationally agreed means of service reasonably calculated to give notice, 1 such as those means authorized by the Hague Convention; (2) in the manner prescribed by 2 the law of the foreign country for service in that country in an action in any of its courts of 3 general jurisdiction or as directed by the foreign authority in response to a letter rogatory 4 or a letter of request; or (3) by other means not prohibited by international agreement, as 5 the court orders. Fed. R. Civ. P. 4(f). 6 III. ANALYSIS 7 To authorize alternative service under Rule 4(f)(3), the Court must find that (1) the 8 proposed method does not violate an international agreement; (2) it satisfies due process; 9 and (3) it is necessary under the present circumstances. See Rio Props., Inc. v. Rio Intern. 10 Interlink, 284 F.3d 1007, 1014–17 (9th Cir. 2002). 11 A. International Agreement 12 Service by email is a permissible means of alternative service where it does not 13 violate an international agreement. Id. at 1014. The Hague Convention governs service in 14 China, which is a signatory. Juicero, Inc. v. Itaste Co., No. 17-cv-1921-BLF, 2017 WL 15 3996196, at *2 (N.D. Cal. June 5, 2017). However, the Hague Convention does not 16 expressly forbid service by email, and Courts in this Circuit have repeatedly held that email 17 service does not violate the Hague Convention and have granted motions permitting it. 18 See, e.g., Liberty Media Holdings, LLC v. March, No. 10cv1809 WQH (BLM), 2011 WL 19 197838, at *2 (S.D. Cal. Jan. 20, 2011); see also Williams-Sonoma, Inc. v. Friendfinder 20 Inc., No. C 06-06572 JSW, 2007 WL 1140639, at *2 (N.D. Cal. Apr. 17, 2007). 21 Accordingly, NJOY’s proposed method of service via email is not precluded by 22 international agreement. 23 B. Due Process 24 NJOY seeks to serve Shenzhen Han via the email address 25 support@lostmaryofficialsite.com, which is displayed on the company’s public-facing 26 website as a point of contact for consumers. (Iliopoulos Decl. ¶ 11.) Nonetheless, even 27 where a method is facially permissible under Rule 4(f)(3), the method “must also comport 28 with constitutional notions of due process” and be “reasonably calculated” to provide 1 notice to the relevant party. Rio Props., 284 F.3d at 1016–17 (quoting Mullane v. Cent. 2 Hanover Bank & Tr. Co., 339 U.S. 306, 318 (1950)). Courts have held that email satisfies 3 due process where the address is regularly used for business. Juicero, 2017 WL 3996196, 4 at *3. 5 Here, Shenzhen Han is engaged in the manufacture and distribution of Elf Bar- 6 branded products for sale in the United States and maintains a public website, providing an 7 email for parties seeking to contact it. (Iliopoulos Decl. ¶ 11, Ex. 1.) Plaintiff’s counsel 8 transmitted service documents to the proposed email without receiving any bounce-back 9 or delivery failure notification, supporting the conclusion that the email is active. (Id. 10 ¶¶ 12–13, Exs. 2, 3.) NJOY further contends that the website hosting this email address 11 is central to Shenzhen Han’s commercial operations, as it serves both as a platform for 12 product sales and information, and the email address is the only known means of directly 13 contacting the company. (Id. ¶¶ 9–10.) Under these circumstances, the proposed method 14 of service via email is reasonably calculated to provide Shenzhen Han with notice and an 15 opportunity to respond, and thus satisfies the requirements of due process. 16 C. Necessity 17 It is within “the sound discretion of the district court . . . [to] determin[e] when the 18 particularities and necessities of a given case require alternative service of process under 19 Rule 4(f)(3).” Rio Props., 284 F.3d at 1016. “District courts have used their discretionary 20 powers to determine circumstances where ‘necessity’ is met.” Leo Middle E. FZE v. 21 Zhang, No. 21-CV-03985-CRB, 2021 WL 11593016, at *5 (N.D. Cal. Nov. 2, 2021). Such 22 circumstances include instances where the plaintiff has shown an “inability to serve an 23 elusive international defendant.” Rio Props., 284 F.3d at 1016. 24 Here, Plaintiff has made diligent but unsuccessful attempts to serve Shenzhen Han 25 through the Hague Convention, as previously ordered by the Court. (Iliopoulos Decl. ¶¶ 4– 26 9; Ingalls Decl. ¶¶ 8–14, Exs.

Free access — add to your briefcase to read the full text and ask questions with AI

Related

Cite This Page — Counsel Stack

Bluebook (online)
NJOY, LLC v. Imiracle (HK) Limited, Counsel Stack Legal Research, https://law.counselstack.com/opinion/njoy-llc-v-imiracle-hk-limited-casd-2025.